Privacy Policy

20180607_rev01 · COMPARED WITH 20171004_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20171004_rev01 to 20180607_rev01

1**Last Updated: September 21, 2017**
1**Last Updated: May 24, 2018**
22
3## 1\. Frequently Asked Questions - FAQs
3## 1\. Frequently Asked Questions (FAQs)
44
5Because we realize that privacy policies tend to be long and not terribly exciting, we've developed these FAQs to provide shortcuts to certain information in our Privacy Policy. These shortcuts are intended to enhance rather than replace the important notices we provide in our complete Privacy Policy. The complete version of our Privacy Policy governs our collection, use, storage and sharing of information we collect or receive from you.
5These FAQs provide a handy entry point to our longer and more comprehensive Privacy Policy (see Section 2 below). They are intended to enhance rather than replace the important notices in the Privacy Policy, which governs our collection, use, storage, and sharing of the information that we collect or receive from you.
66
7### Q: I am a game developer that uses Unity software to build my game, what should I know?
7### What's new as of May 25, 2018?
88
9A: You can access and update your account info by logging into your Unity account on our website. We use analytics services to understand how developers use our software in order for Unity to improve its software and services. We also include certain device data collection in the runtime of the Software which is incorporated into the applications you create with the software. You should be sure that your privacy policy explains to your players the variety of technical information that is collected and shared with third parties like Unity. If you use Unity developer services such as mobile advertising and analytics, read the applicable FAQs below and our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
9In these new FAQs, we provide more examples of how we may use some of the data we collect. They enhance our prior explanations but are not intended to imply that these are new uses of collected data. Additionally, if your data indicates you are in the European Economic Area (EEA), we have added information regarding new opt-out capabilities enabled for in-game advertising, and information on how you can exercise your data access and deletion (erasure) rights. Over the next few months, we will introduce the following "Data Privacy" icon to our ads, dashboards, and other points of interaction:
1010
11### Q: I visit the Unity website, what should I know?
11This icon will show you where you can review your data and exercise your privacy choices. It is meant as a helpful access point for viewing your personal data in the context of its use within Unity systems. For those playing games where Unity ads appear, you may see the icon instead of the traditional information ("ℹ") button. For those using our software to build games, you may see it in a privacy dashboard.
1212
13A: We collect log info, including IP address and device data, related to your visits to our site. When you post comments on our community pages and forums, other forum users will be able to see your username, photo and comments. When you post, you should assume that all the information you provide is public.
13### I am a game developer that uses Unity software to build my game, what should I know?
1414
15### Q: I play a game built with Unity software, what should I know?
15You can access and update your information by logging into your Unity account on our website. We use analytics services to understand how developers use our software in order to improve our software and services. We also include certain device data collection in the runtime of the software, which is incorporated into the applications you create with the software. You should be sure that your privacy policy explains to your players the variety of technical information that is collected and shared with third parties like Unity. If you use Unity developer services such as Mobile Advertising and Analytics, read the applicable FAQs below and our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
1616
17A: Unity has probably collected some or all of the following information about your device: unique device identifiers (e.g., IDFV for iOS devices and Android ID for Android devices) ); IP address; country of install (mapped from IP address); device manufacturer and model platform type (iOS, Android, Mac, Windows, etc.) and the operating system and version running on your system or device; language; CPU information such as model, the number of CPUs present, frequency, and instruction set support flags; the graphics card type and vendor name; graphics card driver name and version (example: "nv4disp.dll 6.10.93.71"); which graphics API is in use (example: "OpenGL 2.1" or "Direct3D 9.0c"); amount of system and video RAM present; current screen resolution; version of the Unity Editor used to create the game; sensor flags (e.g., device support for gyroscope, touch pressure or accelerometer); application or bundle identification ("app ID") of the game installed; unique advertising identifiers provided for iOS and Android devices (e.g., IDFA or Android Ad ID); and a checksum of all the data that gets sent to verify that it did transmit correctly. Some Unity developers use Unity's analytics and ad services which collect additional information. See FAQs on Unity Analytics and Unity Ads below.
17### I visit the Unity website, what should I know?
1818
19### Q: I play a game that uses Unity Analytics, what do I need to know?
19We collect log info, including IP address and device data, related to your visits to our site. When you post comments on our community pages and forums, other forum users will be able to see your username, photo and comments. When you post, you should assume that all the information you provide is public.
2020
21A: Unity has collected device information, like IP address and device identifiers, as well as events completed or actions taken within the game, including level, number of credits, time it took you to earn them, metadata about in-game communications and the value and details of purchases. Using our systems, the developer of the game has ongoing access to this data. Other Unity customers may have access to aggregated reports about game activity in general across a number of games. These reports are based, in part, on your game activities, but do not specifically identify you or your device. If the developer uses Unity Analytics, the game was built using Unity's game development software so be sure to review FAQ #1. Some data collected by Unity Analytics may be used by Unity Ads for personalized advertising; see FAQ #6 below for more information.
21### I play a game built with Unity software, what should I know?
2222
23### Q: I received an ad from Unity Ads, what do I need to know?
23Unity has collected some or all of the following information about your device: unique device identifiers (e.g., IDFV for iOS devices and Android ID for Android devices); IP address; country of install (mapped from IP address); device manufacturer and model platform type (iOS, Android, Mac, Windows, etc.) and the operating system and version running on your system or device; language; CPU information such as model, the number of CPUs present, frequency, and instruction set support flags; the graphics card type and vendor name; graphics card driver name and version (e.g., "nv4disp.dll 6.10.93.71"); which graphics API is in use (e.g., "OpenGL 2.1" or "Direct3D 9.0c"); amount of system and video RAM present; current screen resolution; version of the Unity Editor used to create the game; sensor flags (e.g., device support for gyroscope, touch pressure or accelerometer); application or bundle identification ("app ID") of the game installed; unique advertising identifiers provided for iOS and Android devices (e.g., IDFA or Android Ad ID); and a checksum of all the data that gets sent to verify that it transmitted correctly.
2424
25A: Unity Ads has probably collected device information, like IP address and device identifiers,and information regarding the delivery of ads and your interaction with them, all of which may be shared with ad publishers and attribution companies. Unity Ads may also incorporate data derived from the Unity Analytics service in user profiles and use that profile data in order to provide personalized advertising. When Unity provides personalized advertising, it will provide you notice and information about how to opt-out of such interest based advertising. Please review the information contained under the heading "What are my privacy choices for advertising?" below to learn more about how to exercise choice with regard to personalized ads.
25Some Unity developers use Unity's Analytics and Ad services, which collect additional information (see FAQs on Unity Analytics and Unity Ads below for details); however, our usage of this data is largely for the following purposes. In serving ads, we try to predict which ads will be of most interest to you based on the games you play and the ads you watch. For analytics, we assist our developers to deliver the best game experience for you. For example, game developers who use our software often standardize certain features to enhance game player experience, such as saving your place in a game. This means that the game level you reached in your last session is where you will begin when you return to the game. Developers also need our assistance in tracking when you are eligible to redeem a reward within a game, such as when you have completed a challenge and get store credits to purchase new tools to play the game. In our analytics service, some of your data points will also be rolled up into an anonymized, aggregated format to help game developers make decisions about how they support their games. For example, if a game developer is considering phasing out support for an older version of iOS software, they may look at the total number of players currently using that version of iOS software to determine if they need to support that version in updates. Another use on a per game basis is when a developer analyzes the numbers of players dropping out after a certain level. The developer would use this information to look at the design of their game and re-assess if the game challenge is truly intuitive or needs some additional instruction for players. This allows the developer to enhance the experience and retain the developer's customers better.
2626
27### Q: I play a game that uses Unity Multiplayer, what do I need to know?
27### I play a game that uses Unity Analytics, what do I need to know?
2828
29A: Unity has probably collected unique device identifiers, IP address (which may be matched to identify approximate location for matchmaking), as well as information regarding games played and match attributes.
29Unity has collected device information, like IP address and device identifiers, as well as events completed or actions taken within the game, including level, number of credits, time it took you to earn them, metadata about in-game communications and the value and details of purchases. Using our systems, the developer of the game has ongoing access to this data. This collection and use of data makes it possible for your experience to operate as expected by permitting you to do things like redeem rewards you have earned or return to where you left off in a game. Other Unity customers may have access to aggregated reports about game activity in general across a number of games. These reports are based, in part, on your game activities, but do not specifically identify you or your device. The reports described in this paragraph help developers make decisions on optimal methods to run the games they have made for you. For example, the developer may need to know the types of devices running the game to determine how to support game updates on an ongoing basis. Some data collected by Unity Analytics may be used by Unity Ads for personalized advertising; see the FAQs related to advertising for more information.
3030
31### Q: What are device identifiers, like IDFA or fingerprints, and why do you collect them?
31### I received an ad from Unity Ads, what do I need to know?
3232
33A: Like many other providers of mobile apps instead of requiring users to create an account and log in to it each time they access one of our apps, Unity and others using our products may opt to recognize the user's device through various device identifiers. Device identifiers are also used for functions that require Unity to recognize devices across various apps. For example, if we want to effectively limit the number of ads a particular device receives, we need to recognize the device across apps and use device identifiers to do so.
33Unity Ads has probably collected device information, like IP address and device identifiers, and information regarding the delivery of ads and your interaction with them, all of which may be shared with ad publishers and attribution companies. For clarity, Unity collects the following data: whether you click or tap an ad for a new game, whether you watch the ad or play a game frequently, whether others playing a game like the one you're playing have downloaded a particular new game, and whether you download and install the new game you see advertised. All of this is for purposes of predicting the types of new games that you might like to download. Unity may track additional data about you in the future for purposes of making these types of predictions, and we will notify you prior to new data collection.
3434
35### Q: I use Unity's game replay service (Everyplay), what do I need to know?
35### Do I have any choices regarding the data collection described above if I do not wish to see personalized ads?
3636
37If you are in the EU and do not wish to be targeted in this manner, the first Unity ad you see in an app (as of May 25, 2018) explains how you can opt-out of data collection in that particular game. You can opt-out then or at any time by clicking or tapping the "ℹ" button (or Data Privacy icon) on any ad you see (the "ℹ" button or Data Privacy icon will also allow you to access the data that is collected about you in that particular app). For example, you might see a summary that includes information indicating that we see that you are using an iPhone 8 and you are playing from Germany. In the past week we've seen you 5 times in this game and have shown you 27 ads. You have installed 0 games based on those ads.
38
39(Additionally, all users, regardless of their location, may opt-out of all personalized advertising by enabling privacy features on their devices such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See your device's Help system for more information.)
40
41Also, you may see certain "brand" advertising within our ad network (a brand ad is advertising for products that are not games, such as ads for an airline travel deal or a soft drink). Unity gets these ads from third-party networks. We do not permit these third parties to add your app usage to their marketing database, except for a few exceptions, which we specifically list in the Advertising Choices section of our Privacy Policy. The small subset of third parties listed are clearly noted as being permitted by our contracts to use the fact that you play a particular game in their future targeting of ads to you for other non-Unity parties. The remaining parties listed have been clearly noted as not permitted to maintain data about the ad they served you through the Unity network for future use. Please note that if you have told Unity not to target you or you have exercised choices directly with these third parties as described in our Advertising Choices section, this information will not be maintained or used by us or these third parties. Please note that if you have elected to not have your data collected by Unity, we do not send your advertising identifier to any third party, and you will receive only contextual advertising inside our network. You may also visit the third parties listed in our Privacy Policy (at the links we provide) to see the types of data that these parties have about you based on your device's advertising identifier. Please review the section "What are my privacy choices for advertising?" below to learn more about how to exercise choice with regard to personalized ads.
42
43### I play a game that uses Unity Multiplayer, what do I need to know?
44
45Unity has collected unique device identifiers, IP address (which may be matched to identify approximate location for matchmaking), as well as information regarding games played and match attributes.
46
47### What are device identifiers (like IDFA or fingerprints) and why do you collect them?
48
49Like many other providers of mobile apps, instead of requiring users to create an account and log in to it each time they access one of our apps, Unity and others using our products may opt to recognize the user's device through various device identifiers. Device identifiers are also used for functions that require Unity to recognize devices across various apps.
50
51### I use Unity's game replay service (Everyplay), what do I need to know?
52
3753A: Unity has probably collected unique device identifiers and your IP address as well as your activity within the service. If you have created an account with Unity's game replay service, Unity has received any information you actively provided when setting up your account, including email address and username. Our primary use of your data will be provision of the game replay platform and all its features, including analysis and improvement. You can access and update your account info by visiting [Everyplay](https://everyplay.com/) and navigating to the user settings page. Also:
3854
3955- When you create an account or profile your username, profile photo, cover photo, user description, users that you follow and users that follow you will all be public, which means that anyone can see that information and we, as well as others, may share it.
4056
4157- Replays that are set to public will be viewable by anyone AND the service or the relevant Developer may use the replay to promote the service or the relevant game.
4258
4359- When you comment on, share or like a replay using the Unity game replay platform, your replay, including any audio or video narration you attached to the replay, like or comments will be visible to others.
4460
4561- When you share a replay on a social network - depending on your privacy settings on that social network, some users of that social network will see the replay.
4662
47### Q: I sell assets in the Unity Asset Store, what do I need to know?
63### I sell assets in the Unity Asset Store. What do I need to know?
4864
49A: Unity has probably collected information about your device, including IP address, and your use of the Asset Store as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your placement of assets in the store and ensuring that you are paid in accordance with our agreement. Other uses might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to the Asset Store and visiting the Publisher Administration page. Also, when you publish or provide assets for license on the Asset Store your seller name and other information in your Publisher profile will be visible.
65Unity has collected information about your device, including IP address, and your use of the Asset Store as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your placement of assets in the store and to ensure that you are paid in accordance with our agreement. Other uses might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to the Asset Store and visiting the Publisher Administration page. Also, when you publish or provide assets for licenses on the Asset Store, your seller name and other information in your Publisher profile will be visible.
5066
51### Q: I bought an asset in the Unity Asset Store, what should I know?
67### I bought an asset in the Unity Asset Store. What should I know?
5268
53A: Unity has probably collected information about your device, including IP address, and your use of the Asset Store as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your access to the Asset Store and any assets you have purchased. Other uses might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to Asset Store and visiting your My Account page.
69Unity has collected information about your device, including IP address, and your use of the Asset Store as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your access to the Asset Store and any assets you have purchased as well as to assure our developers selling assets on the Asset Store that we are effectively providing them due compensation.
5470
71Other uses of this information might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to the Asset Store and visiting your My Account page. You can also adjust your settings to limit the types of marketing materials we send you or to remove your consent for receiving any advertising from Unity.
72
5573## 2\. Privacy Policy Overview
5674
57Unity Technologies and its subsidiaries and affiliates (collectively "Unity") offer a variety of products and services for game developers and game players that will be referred to in this policy as the "Service" or "Services." Because we'd like to avoid excessive formality and to make this policy more readable, the policy will often refer to Unity as "we" or "us" and to the reader as "you". When we say "device" we mean any device, including desktop, laptop, PC or Mac computers, smartphones, tablets, or any other device that is used to access or interact with the Service. When we say "Developer", we mean a third party that develops and/or distributes a game or other app made with Unity software and/or a game using Unity Services. By using the Service, you agree to this Privacy Policy and that we may transfer your data outside of the European Economic Area ("EEA").
75Unity Technologies and its subsidiaries and affiliates (collectively "Unity") offer a variety of products and services for game Developers and game players that will be referred to in this policy as the "Service" or "Services." Because we would like to avoid excessive formality and make this information easy to understand, the policy refers to Unity as "we" or "us" and to the reader as "you." When we say "device," we mean any device, including desktop, laptop, PC or Mac computers, smartphones, tablets, or any other device that is used to access or interact with the Service. When we say "Developer," we mean a third party that develops and/or distributes a game or other app made with Unity software and/or a game using Unity Services. By using the Service, you agree to this Privacy Policy and understand that we may transfer your data outside of the European Economic Area (EEA).
5876
59This privacy policy governs our information practices for the Service, which includes any websites, where a link to this policy is provided. It describes how we collect, use, share, and protect information from Developers, players, ad recipients, or people browsing or using our sites (collectively "Users"), when Users access or interact with or use our Service. This includes when Users:
77This Privacy Policy governs our information practices for the Service, which includes any websites, where a link to this policy is provided. It describes how we collect, use, share, and protect information from Developers, players, ad recipients, or people browsing or using our sites (collectively "Users") when Users access or interact with or use our Service. This includes when Users:
6078
6179- Visit Unity websites;
6280
6381- Choose to interact with the community and forum pages on the Services;
6482
6583- License and download Unity's game and app development software ("Unity Software");
7391- Play games or use applications that employ Unity Analytics (including IAP) to help Developers understand how their games and applications are used;
7492
7593- Play games or use applications that display ads delivered by Unity Ads;
7694
7795- Use Unity's game replay Service, Everplay (including, viewing, posting and commenting on game video content/replays or communicating with other Users via with Everyplay;
7896
79- Play games or use applications that employ the Unity Multiplayer Service to help facilitate multiplayer game play; and
97- Play games or use applications that employ the Unity Multiplayer Service to help facilitate multiplayer game play.
8098
8199We receive information about Users, their devices, locations and interactions with the Service primarily in two ways:
82100
83- Actively: When Users actively provide us with information. For example, when a User creates an account with Unity, he or she will type in a name, user name and email address and may be required to provide a date of birth or other information.
101- _Actively:_ When Users actively provide us with information. For example, when a User creates an account with Unity, he or she will type in a name, username, and email address and may be required to provide a date of birth or other information.
84102
85- Passively: When our systems automatically collect information about browsers and devices and certain activity within the Service. For example, when Users access games that employ Unity Analytics, our systems (with assistance from the Developers who want our help to analyze the use of their games) may automatically collect a variety of information from User devices and/or User game activity, including device name, device characteristics and unique identifiers (e.g., Apple IDFA and Google Android Ad ID).
103- _Passively:_ When our systems automatically collect information about browsers, devices, and certain activity within the Service. For example, when Users access games that employ Unity Analytics, our systems (with assistance from the Developers who want our help to analyze the use of their games) may automatically collect a variety of information from User devices and/or User game activity, including device name, device characteristics, and unique identifiers (e.g., Apple IDFA and Google Android Ad ID).
86104
87105## 3\. Information We May Collect or Receive (Depending on Which Product or Service Is Used)
88106
89107### Information that you or others actively provide, including:
90108
91109- Name
139157 - You receive ads delivered by Unity Ads;
140158
141159 - You play games provided by Developers that utilize Unity's Multiplayer Service;
142160
143161 - You access games provided by Developers that offer Unity's game replay Service; and
144162
145 - Location information: Our systems (like most used on the web) automatically collect an IP address when Users access the Service. IP addresses can be used to learn about the general location (e.g. city, state and country) of the User's point of access to the web.
146
163- Location information: Our systems (like most used on the web) automatically collect an IP address when Users access the Service. IP addresses can be used to learn about the general location (e.g. city, state and country) of the User's point of access to the web.
147164- Game play activity and actions: When you play a game that uses Unity Analytics, certain game activities such as play session information and monetization events are collected.
148165
149- A Developer using Unity Analytics may choose to collect User information such as name, email address, birthdate, gender, app ID or other Developer-defined data parameters.
166- A Developer using Unity Analytics may choose to collect User information such as name, email address, birthdate, gender, app ID or other Developer-defined data parameters. Please note that Unity does not access or use this data collected pursuant to a Developer's custom configuration.
150167
151168- Log information: When you access our Service or products that use an aspect of our Service, we may log a variety of technical information ("Log Info"), including:
152169
153170 - IP address;
154171
155172 - Device information, including device name and IDs, hardware model, operating system and version, and mobile network information;
193210 - Operating system identifier (e.g., Mac, Windows, etc.);
194211
195212 - A checksum of all the data that gets sent to verify that it did transmit correctly; and
196213
197214 - App ID of the game installed.
198215
199- Developer Software information: When you use the Unity Software to develop games and apps, we will collect IP address, operating system, user name, host name, hardware ID, serial number, Unity ID, organization ID and project ID during your first use of the software. When you use Unity Software, the software may automatically make Internet connections to check for updates, validate your license keys, and provide us with aggregated usage statistics. We may employ third party analytics services to collect and analyze Developers' use of the Unity Software.
216- Developer Software information: When you use Unity Software to develop games and apps, we will collect IP address, operating system, username, hostname, hardware ID, serial number, Unity ID, organization ID, and project ID during your first use of the Software. When you use Unity Software, it may automatically make Internet connections to check for updates, validate your license keys, and provide us with aggregated usage statistics. We may employ third-party analytics services to collect and analyze Developers' use of the Unity Software.
200217
201218- Unity Cloud Build information: If you use Unity Cloud Build Services, our systems are designed to track the progress of builds and to alert you and us when key steps have been completed.
202
203219- Cookies and choices concerning Unity Ads:
204220
205 - Unity and others working on Unity's behalf may employ cookies and related technologies to store information on or read information from your browser or device. The technologies used for these purposes may include: (i) cookies; (ii) web beacons; (iii) tracking pixels; and/or (iv) local shared objects (also known as flash cookies). To learn more see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
206
207 - Unity may collect information including the App List to provide personalized ads. To learn more see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
208
209 - Third party advertisers (and the ad networks they use) who place ads within the Service may use cookies or related technologies to deliver ads. To learn more about the use of cookies and related technologies within the Service see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
210
221 - Unity and others working on Unity's behalf may employ cookies and related technologies to store information on or read information from your browser or device. The technologies used for these purposes may include: (i) cookies; (ii) web beacons; (iii) tracking pixels; and/or (iv) local shared objects (also known as Flash cookies). To learn more, see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
222 - Unity may collect information, including the App List, to provide personalized ads. To learn more, see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
223 - Third-party advertisers (and the ad networks they use) who place ads within the Service may use cookies or related technologies to deliver ads. To learn more about the use of cookies and related technologies within the Service, see our [Cookie Policy](https://unity3d.com/legal/cookie-policy).
211224- Other information: We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.
212225
213226## 4\. How We Use the Information We Collect or Receive
214227
228### A. Use at a Glance
229
215230We primarily use the information we collect to provide, administer, operate and improve our Services. We may use your information for the following purposes:
216231
217232- To create, administer and troubleshoot accounts, Services we provide;
218233
219234- To credit or accept payments;
220235
235250- To deliver and target advertising, including personalized ads;
236251
237252- To inform Users of new products and services, including promotional offers; and
238253
239254- To contact you with information that we believe will be of interest to you.
240255
256- As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
257
258### B. Comprehensive List
259
260Below we list how we and our service providers use Personal Information for legitimate business purposes more comprehensively and inclusive of our legal basis for such collection and use as required by laws of certain jurisdictions where we operate including:
261
262**Providing the functionality of the Services and fulfilling your requests.**
263
264- To provide the Services' functionality to you, such as arranging access to your registered account, and providing you with related customer service, including troubleshooting and service restoration.
265- To respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request a quote for or other information about our Services.
266- To complete your transactions and provide you with related customer service.
267- To send administrative information to you, such as changes to our terms, conditions and policies.
268- To allow you to send messages to another person if you choose to do so.
269- We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.
270
271**Providing you with our newsletter and/or other marketing materials and facilitating social sharing**
272
273- To send you marketing related emails, with information about our services, new products and other news about our company.
274- To facilitate social sharing functionality that you choose to use.
275- We will engage in this activity with your consent or where we have a legitimate interest.
276
277**Analysis of Personal Information for business reporting and providing personalized services.**
278
279- To analyze or predict our users' preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
280- To better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
281- To better understand your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.
282- We will provide personalized services either with your consent or because we have a legitimate interest.
283
284**Allowing you to participate in sweepstakes, contests or other promotions.**
285
286- We may offer you the opportunity to participate in a sweepstakes, contest or other promotion.
287- Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information.
288- We use this information to manage our contractual relationship with you, or in some cases, based on your consent or our legitimate interest.
289
290**Aggregating and/or anonymizing Personal Information.**
291
292- We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.
293
294**Accomplishing our business purposes.**
295
296- For data analysis, for example, to improve the efficiency of our Services;
297- For audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements;
298- For fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft;
299- For developing new products and services;
300- For enhancing, improving, or modifying our current products and services and/or assisting our developers with this activity;
301- For identifying usage trends, for example, understanding which parts of our Services are of most interest to users;
302- For determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users or our publisher's and other advertising customer's users; and
303- For operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users or assisting our developers with this activity within their business so we can focus our and their energies and resources on meeting our users' interests;
304- We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have your consent or a legitimate interest.
305
306- We disclose Personal Information:
307- **To our affiliates for the purposes described in this Privacy Policy.**
308- You can consult the list and location of our affiliates here: [https://unity3d.com/contact/addresses](https://unity3d.com/contact/addresses)
309
310**Unity Technologies, Inc.** is the party responsible for the management of the jointly-used Personal Information.
311
312**To our third-party service providers, to facilitate services they provide to us.**
313
314- These can include providers of services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing, and other services
315
316**To third parties, to permit them to send you marketing communications, consistent with your choices.**
317
318**To third-party sponsors of sweepstakes, contests, and similar promotions.**
319
320- **By using the Services, you may elect to disclose Personal Information**
321- On message boards, chat, profile pages, blogs and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.
322- Through your social sharing activity. When you connect your Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider's privacy policy
323
324**Other Uses and Disclosures**
325
326- We also use and disclose your Personal Information as necessary or appropriate, especially when we have a legal obligation or legitimate interest to do so:
327
328**To comply with applicable law and regulations.**
329
330- This can include laws outside your country of residence.
331
332**To cooperate public and government authorities.**
333
334To respond to a request or to provide information we believe is important
335
336These can include authorities outside your country of residence.
337
338**To cooperate with law enforcement.**
339
340- For example, when we respond to law enforcement requests and orders or provide information we believe is important.
341
342**For other legal reasons.**
343
344- To enforce our terms and conditions or licenses; and
345- To protect our rights, privacy, safety or property, and/or that of our affiliates, you or others.
346
347**In connection with a sale or business transaction.**
348
349We have a legitimate interest in disclosing or transferring your Personal Information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings) _Such third parties may include, for example, an acquiring entity and its advisors._
350
241351## 5\. Sharing Information
242352
243353### How we might share the information we collect or receive
244354
245- Third party service providers: We provide User information to other companies who perform services on Unity's behalf. For example, we may employ service providers to process payments; host or store our data; deliver email messages or analyze data.
355- Our affiliates located all over the world for the purposes described in this Privacy Policy on a need to know basis. You can consult the list and location of our affiliates here: [https://unity3d.com/contact/addresses](https://unity3d.com/contact/addresses)
246356
247- With certain Asset Store sellers we provide customer information, such as an email address, when you purchase or license certain products (like SDKs) to the sellers of those products in our Asset Store. We provide this information to assist the provider with fulfilling your purchase(s) and, in the case of our Asset Store partners, to allow them to contact you about new products and services.
357- Third-party service providers: We provide User information to other companies that perform Services on Unity's behalf. For example, we may employ service providers to process payments; host or store our data; deliver email messages or analyze data.
248358
249- Safety, security, and legal compliance: We may share your information
359- With certain Asset Store sellers, we provide customer information, such as an email address, when you purchase or license certain products (like SDKs) to the sellers of those products in our Asset Store. We provide this information to assist the provider with fulfilling your purchase(s) and, in the case of our Asset Store partners, to allow them to contact you about new products and Services.
250360
251 - when we have a good faith belief that we are required to disclose the information in response to legal process (for example, if we receive a court order, search warrant, subpoena, or similar legal process);
361- Safety, security, and legal compliance: We may share your information:
252362
253 - to satisfy any applicable laws or regulations;
363 - When we have a good faith belief that we are required to disclose the information in response to legal process (e.g., if we receive a court order, search warrant, subpoena, or similar legal process);
254364
255 - if we believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
365 - To satisfy any applicable laws or regulations;
256366
257 - when we have a good faith belief that there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and
367 - If we believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
258368
259 - in order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.
369 - When we have a good faith belief that there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and
260370
371 - In order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.
372
261373- Sale or merger: In the event that Unity explores or undergoes a business transition, such as a merger, acquisition by another company, transfer of control, or sale of all or a portion of its assets, we may share or transfer all of your information, including personal information.
262374
263- Developers using Unity Analytics will have ongoing access to data about the Users of their games and apps and any associated data, such as user ID, device ID, app ID, purchasing data and actions completed within their games.
375- Developers using Unity Analytics will have ongoing access to data about the Users of their games and apps and any associated data, such as user ID, device ID, app ID, purchasing data, and actions completed within their games.
264376
265377- Advertising:
266378
267 - By Unity Ads - we may utilize the data collected from Developer's apps to place personalized ads in Developers' apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads.
379 - Unity Ads: We may utilize the data collected from Developers' apps to place personalized ads in Developers' apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads.
268380
269 - Third party products and services - as discussed in our [Cookie Policy](https://unity3d.com/legal/cookie-policy) and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads.
270
381 - Third-party products and services: As discussed in our [Cookie Policy](https://unity3d.com/legal/cookie-policy) and elsewhere, we may permit advertisers and their agents to use cookies or related technologies within the Service to store information on or read information from your browser or device so that they can optimize their advertising campaigns, including to frequency cap and deliver targeted ads.
271382- With your consent: We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.
272383
273- De-identified and/or aggregated information: Some of the information we collect does not directly identify you or your device. We may modify other information that can identify you or your device to limit or prevent such identification by de-identifying it or aggregating it. We can share de-identified and/or aggregated information to any third party without restriction and use it for any purpose.
384- De-identified and/or aggregated information: Some of the information we collect does not directly identify you or your device. We may modify other information that can identify you or your device to limit or prevent such identification by de-identifying it or aggregating it. We can share de-identified and/or aggregated information with any third party without restriction and use it for any purpose.
274385
275### How your actions can result in sharing with others
386### Example of how your actions can result in sharing with others
276387
277388- Sharing can happen within our Services and outside it when you take certain actions. For example:
278389
279 - When you create an account or profile on Unity's game replay Service, your username, profile photo, cover photo, User description, Users that you follow and Users that follow you will all be public, which means that anyone can see that information and share it. Also any replay or video, including those that you narrate with audio or face-cam, that is marked as public can be used or re-used by the relevant Developer or the Service to promote or market the Service and the underlying game.
390 - When you create an account or profile on Unity's game replay Service (Everyplay), your username, profile photo, cover photo, User description, Users who you follow, and Users who follow you will all be public, which means that anyone can see that information and share it. Also, any replay or video, including those that you narrate with audio or video narration, that is marked as public can be used or reused by the relevant Developer or the Service to promote or market the Service and the underlying game.
280391
281 - When you comment on, share or like a replay using Unity's game replay Service, your replay, like or comments will be visible to other Users.
392 - When you comment on, share or like a replay using Unity's game replay Service (Everyplay), your replay, like or comments will be visible to other Users.
282393
283 - When you share a replay on a social network - depending on your privacy settings at the relevant social network, some Users of the relevant social network will be able to see the replay
394 - When you share a replay on a social network - depending on your privacy settings at the relevant social network - some Users of the relevant social network will be able to see the replay.
284395
285 - When you post comments on our forums, visitors and other forum Users will be able to see your username, photo and comments.
396 - When you post comments on our forums, visitors and other forum Users will be able to see your username, photo, and comments.
286397
287 - When you publish or provide assets for license on the Asset Store your seller name and other information in your Publisher profile will be visible.
398 - When you publish or provide assets for license on the Asset Store, your seller name and other information in your Publisher profile will be visible.
288399
289400## 6\. Our Policies Concerning Children
290401
291The Services are intended for general audiences and Unity does not knowingly collect any personal information from children, except as expressly described otherwise in our terms.
402Our Services are intended for general audiences. Unity does not knowingly collect any personal information from children.
292403
293- If any party becomes aware that a child under the age of 13 has provided us with personal information in contravention of our policies, they should contact us at privacy@unity3d.com.
404- If any party becomes aware that a child under the age of 13, or under the age of 16 for those parties in the European Economic Area, has provided us with personal information in contravention of our policies, they should contact us at [DPO@unity3d.com](mailto:DPO@unity3d.com).
294405
295- Some third parties, such as platform providers like the iTunes Store or Google Play may provide age-based ratings on some of the apps developed by Developers. These ratings shall have no bearing on this limitation. Third parties may also provide content categories on some of the Services. These categories shall have no bearing on this limitation.
406- Some third parties, such as platform providers like the iTunes Store or Google Play, may provide age-based ratings on some of the apps created by Developers. These ratings shall have no bearing on this limitation. Third parties may also provide content categories on some of the Services. These categories shall have no bearing on this limitation.
296407
297## 7\. Accessing/Updating Your Information
408## 7\. Accessing/Updating/Deleting Your Information
298409
299We provide Users with a variety of ways to access and update their information as described below.
410We provide Users with a variety of ways to access and update their information (described below). For those with Unity accounts described below, please send any requests or questions to [DPO@unity3d.com](mailto:DPO@unity3d.com).
300411
301### Unity Software
412### **Unity Software**
302413
303Developers: Log in to the [Unity Store](https://store.unity3d.com/) and navigate to the My Account page to view and update your information.
414_Developers:_ Log in to the [Unity Store](https://store.unity3d.com/) and navigate to the My Account page to view and update your information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
304415
305### Asset Store
416### **Asset Store**
306417
307Sellers: Log in to the [Asset Store](https://www.assetstore.unity3d.com/) and visit your Publisher Administration page to view and update your information.
418_Sellers:_ Log in to the [Asset Store](https://www.assetstore.unity3d.com/) and visit your Publisher Administration page to view and update your information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
308419
309Purchasers: Log in to the [Asset Store](https://www.assetstore.unity3d.com/) and visit your My Account page to view and update your information.
420_Purchasers:_ Log in to the [Asset Store](https://www.assetstore.unity3d.com/) and visit your My Account page to view and update your information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
310421
311### Unity Ads
422### **Unity Ads**
312423
313Publishers and Advertisers: Log in to your account and navigate to the Settings page where you can view and update your information.
424_Publishers and Advertisers:_ Log in to your account and navigate to the Settings page where you can view and update your information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
314425
315### Unity Cloud Build
426### **Unity Cloud Build**
316427
317Developers: Log in to your account and navigate to the My Account page to view and update your information.
428_Developers:_ Log in to your account and navigate to the My Account page to view and update your information. The account administrator for Unity Cloud Build products may also have to direct Unity as to the deletion (erasure) of specific users and the exporting of content for the project that the administrator controls. Unity may not be able to fulfill a request to delete (erase) or port a project without first receiving an account administrator's permission. Please direct all such requests to [DPO@unity3d.com](mailto:DPO@unity3d.com).
318429
319### Community, including Forums and Answers
430### **Community (including Forums and Answers)**
320431
321Log in to the [Unity website](https://accounts.unity3d.com/) and navigate to the Edit Account page.
432Log in to the [Unity website](https://accounts.unity3d.com/) and navigate to the Edit Account page. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
322433
323### Unity Analytics
434### **Unity Analytics**
324435
325Developers: Log in to your account and navigate to the Edit My Account page to view and update your information.
436_Developers_: Log in to your account and navigate to the Edit My Account page to view and update your information. You can request that your account be deleted; however, certain financial recordkeeping information may be maintained in our systems because we have a legitimate legal and financial interest in maintaining such records.
326437
327### Unity's game replay service (Everyplay)
438### **Unity's game replay Service (Everyplay)**
328439
329Developers: Log in to [Everyplay](https://everyplay.com/) and navigate to the edit profile page to view and update your information.
440_Developers:_ Log in to [Everyplay](https://everyplay.com/) and navigate to the Edit Profile page to view and update your information.
330441
331Users: Log in to [Everyplay](https://everyplay.com/) and navigate to the user settings page by using the drop down menu on the profile tab. On the user settings page, you can view and update your profile description, avatar, and cover photo. You can also change your password and delete your profile.
442_Users:_ Log in to [Everyplay](https://everyplay.com/) and navigate to the User Settings page by using the drop-down menu on the Profile tab. On the User Settings page, you can view and update your profile description, avatar, and cover photo. You can also change your password and delete your profile.
332443
333## 8\. Your Choices About Unity's Collection and Use of Your Information
444### **Gameplayers viewing Unity Ads or Profiled in Analytics**
334445
335- You always have the option to refrain from using the Service or to discontinue using the Service if you do not want information collected about you.
446You can access the data collected about your device on a per-app basis by clicking or tapping the "ℹ" button or the Data Privacy icon on the ad unit. By scrolling through the disclosure, you will either see a dynamically populated paragraph of plain text showing you the data related to your device from that app or you will see an option to click/tap a link within the text to see the data display. If you object to our maintaining this data or collecting future app-usage data, you may elect to opt-out of further collection and request deletion of historical data. Please note IP address may be maintained in logs for security of our system for both Ads and Analytics services running on your device and may continue to be collected. If your app developer does not use Unity Ads service but collects data and uses Unity Analytics, the app developer may have configured privacy settings within the app in order to permit you to object to profiling and opt-out of further profiling using this data. You will be able to request deletion (erasure) of data with this feature enabled directly within your app.
336447
337- You can choose to use the Service in a manner that limits the data we collect. For example, in Unity's game replay service you can create an account, but choose not to provide a photo.
4488\. Your Choices About Unity's Collection and Use of Your Information
338449
339- You can access and update your information as described in the "Accessing/Updating your information" section.
340
450- You always have the option to refrain from using the Service or to discontinue using the Service if you do not want information collected about you.
451- You can choose to use the Service in a manner that limits the data we collect. For example, in Unity's game replay Service (Everyplay) you can create an account but choose not to provide a photo.
452- You can access and update your information as described in the section "7. Accessing/Updating Your Information."
341453- You can opt out of communications like email, by following the instructions in any marketing message you receive. However,
342454
343 - We reserve the right to send a message confirming your opt out whether it applies to email or sms messages; and
455 - We reserve the right to send a message confirming your opt-out, whether it applies to email or SMS messages; and
344456
345 - Users who opt-out of marketing messages may still receive administrative, relationship, or transactional messages (for example, we might send a notice about changes to our Terms of Service or changes to the functionality of a product or Service).
457 - Users who opt-out of marketing messages may still receive administrative, relationship, or transactional messages (e.g., we might send a notice about changes to our Terms of Service or changes to the functionality of a product or Service).
346458
347- Unity Ads opt-out: You can't opt-out of receiving ads in games or apps using Unity Ads, but you can take steps to opt-out of certain personalized ads. See our [Cookie Policy](https://unity3d.com/legal/cookie-policy) for more information on your choices for tracking and targeting of ads in apps on mobile devices and the options available to you.
459- _Unity Ads opt-out:_ You cannot opt-out of receiving ads in games or apps using Unity Ads, but you can take steps to opt-out of certain personalized ads, including within the ad unit, by clicking or tapping the "ℹ" button or the Data Privacy icon.
348460
349- Analytics opt-out: Unity Analytics does not currently offer an opt-out to Users of Developer apps. If you do not want your information collected by Unity Analytics, you may have to stop using the game or application utilizing Unity Analytics.
461Please note that if you are not in the European Economic Area (EEA), your app publisher may have chosen to only apply the opt-out to those players in Europe and other countries with similar privacy laws. If that is the case, you may opt-out of all tracking by following the instructions in our Advertising Choices section or see our [Cookie Policy](https://unity3d.com/legal/cookie-policy) for more information on your choices for tracking and targeting of ads in apps on mobile devices and the options available to you.
350462
351- Multiplayer opt-out: Unity Multiplayer does not currently offer an opt-out to Users of Developer apps. If you do not want your information collected by Unity Multiplayer, you may have to stop using the multiplayer features in the game or application utilizing Unity Multiplayer.
463- _Analytics opt-out:_ Unity Analytics offers an opt-out to Users of Developer apps to the extent the data collected may be used for targeting purposes and assisting Unity Ads in delivery of its Services. If you do not want your information collected by Unity Analytics for other purposes described herein, such as crash reporting or helping you save your place in the game, you may have to stop using the game or application utilizing Unity Analytics.
352464
353- We use Google Analytics to understand how our sites are used and to improve experiences within the Service. If you want to know more about how Google Analytics works or to exercise choice in regard to the data collected by it please visit [http://www.google.com/policies/privacy/partners/](http://www.google.com/policies/privacy/partners/). In order to control the collection of data for analytical purposes by Google, you may install the [Google Analytics Opt-out Browser Add-On](https://tools.google.com/dlpage/gaoptout).
465- _Multiplayer opt-out:_ Unity Multiplayer does not currently offer an opt-out to Users of Developer apps. If you do not want your information collected by Unity Multiplayer, you may have to stop using the multiplayer features in the game or application utilizing Unity Multiplayer.
466- We use Google Analytics to understand how our sites are used and to improve experiences within the Service. If you want to know more about how Google Analytics works or to exercise choice in regard to the data collected by it, please visit [http://www.google.com/policies/privacy/partners/](http://www.google.com/policies/privacy/partners/). In order to control the collection of data for analytical purposes by Google, you can install the [Google Analytics Opt-out Browser Add-On](https://tools.google.com/dlpage/gaoptout). Please note that we can use our own logging and tracking to understand use of our sites that do not make use of Google Analytics, and your use of their browser add-on will not impact that tracking.
354467
355- We use Twitter's ad platform to bring you more useful and interesting advertising content. If you are on the web, you can visit the Digital Advertising Alliance's ("DAA") consumer choice tool at [optout.aboutads.info](http://optout.aboutads.info/) to opt out of interest-based advertising from Twitter in your current browser. On your mobile device, enable the "Limit Ad Tracking" setting in your iOS phone's settings, or the setting to "Opt Out of Ads Personalization" in your Android phone's settings.
468- We use Twitter's ad platform to bring you more useful and interesting advertising content. If you are on the web, you can visit the Digital Advertising Alliance's (DAA) consumer choice tool at [optout.aboutads.info](http://optout.aboutads.info/) to opt out of interest-based advertising from Twitter in your current browser. On your mobile device, enable the Limit Ad Tracking setting in your iOS phone's settings, or the Opt Out of Ads Personalization setting in your Android phone's settings.
356469
357- Account Deletion: Everyplay Users can request an account deletion from the User Settings page in their account. All other Users must contact [support@unity3d.com](mailto:support@unity3d.com). to delete their Unity Account. Deleting your Unity Account does not relieve you of the obligation to pay any remaining amounts owed for your subscriptions.
470- _Account Deletion:_ Everyplay Users can request an account deletion from the User Settings page in their account. Any User may contact [DPO@unity3d.com](mailto:DPO@unity3d.com) to delete their Unity Account. Deleting your Unity Account does not relieve you of the obligation to pay any remaining amounts owed for your subscription(s).
358471
359472## 9\. Transfers out of Country of Collection
360473
361474- Unity has implemented and maintains a framework consistent with applicable law for transfers of data outside of the country of collection, including for transfers out of the EEA.
475- Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information. ADDITIONAL INFORMATION REGARDING THE EEA: Some of the non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available at: [https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries\_en](https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/adequacy-protection-personal-data-non-eu-countries_en)). For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures, such as standard contractual clauses adopted by the European Commission to protect your Personal Information. You may obtain a copy of these measures by contacting [DPO@unity3d.com](mailto:DPO@unity3d.com).
476- We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.
362477
363- Your use of the Services may involve the transfer, storage and processing of your information to and in various countries around the world where our servers are located and our databases are operated that may have different levels of privacy protection than your country. By using the Services, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in our Privacy Policy.
364
365478## 10\. Safeguards
366479
367We employ a variety of measures to safeguard the collection, transmission and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process and store and the current state of technology. Please note that no system can be guaranteed to be 100% secure. Therefore, while we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information.
480We employ a variety of measures to safeguard the collection, transmission, and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process, and store, and the current state of technology. Please note that no system can be guaranteed to be 100% secure. Therefore, while we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information.
368481
369482## 11\. Changes to This Privacy Policy
370483
371484We reserve the right to change our practices and this policy at any time. We may also send an email or provide notice within some or all of our offerings when this policy changes. We encourage you to check this page regularly so that you know what our current practices are.
372485
373486## 12\. California Privacy Rights
374487
375- Sharing with third parties for direct marketing purposes: California residents have the right to request the identity of any third parties to whom the resident's personal information was shared, if such sharing was to enable the third party's direct marketing efforts. If you are a California resident and wish to make such a request, please submit your request to privacy@unity3d.com OR to opt out of having your personal information shared with third parties for their direct marketing purposes, please email us at privacy@unity3d.com
488- _Sharing with third parties for direct marketing purposes:_ California residents have the right to request the identity of any third parties to whom the resident's personal information was shared, if such sharing was to enable the third party's direct marketing efforts. If you are a California resident and wish to make such a request, please submit your request to [DPO@unity3d.com](mailto:DPO@unity3d.com) OR to opt-out of having your personal information shared with third parties for their direct marketing purposes, please email us at [DPO@unity3d.com](mailto:DPO@unity3d.com).
489- _How we respond to "Do Not Track" signals:_ We are committed to providing you with meaningful choices about the information collected on our Services for third-party purposes, and that is why we provide information in our [Cookie Policy](https://unity3d.com/legal/cookie-policy) about how to prevent the delivery of targeted ads, and information in this policy about how to prevent Google Analytics and Twitter from collecting information. We do not, however, recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations, and solutions. To learn more about Do Not Track signals, you can visit [allaboutdnt.com](http://www.allaboutdnt.com/).
376490
377- How we respond to "Do Not Track" signals: We are committed to providing you with meaningful choices about the information collected on our Services for third-party purposes, and that is why we provide information in our [Cookie Policy](https://unity3d.com/legal/cookie-policy) about how to prevent the delivery of targeted ads and information in this policy about how to prevent Google Analytics and Twitter from collecting information. We do not, however, recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is currently still working on Do Not Track standards, implementations and solutions. To learn more about Do Not Track signals, you can visit [allaboutdnt.com](http://www.allaboutdnt.com/).
378
379491## 13\. Links to Sites and Service Operated by Others
380492
381The Service may contain links to other sites, applications and services. Because Unity does not operate those other sites, applications and services, we can't take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator's practices. As a reminder this policy describes Unity's practices.
493The Unity Service may contain links to other sites, applications, and services. Because Unity does not operate those other sites, applications, and services, we cannot take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator's practices. As a reminder, this policy describes Unity's practices.
382494
383495## 14\. Contact Us:
384496
385- privacy@unity3d.com
497- [DPO@unity3d.com](mailto:DPO@unity3d.com)
498- Unity Technologies, 30 3rd Street, San Francisco, CA 94103 (United States contact)
499- Unity Technologies Finland OY, Kaivokatu 8 B, 00100 Helsinki, Finland (European Union contact)
386500
387- Unity Technologies, 30 3rd Street, San Francisco, CA 94103
388
389501## 15\. Cookie Policy
390502
391503### What are cookies?
392504
393505Cookies are pieces of data that sites and services you use or visit can set on your browser or device and they can typically be read on future visits to learn more about the User and to personalize an experience, including the ads that are displayed to the User. "Cookies" is also a term that may be used to refer to a range of technologies that help an operator identify Users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up delivery of content.
394506
395507### How does Unity use cookies?
396508
397509Unity may employ cookies and related technologies described below for a variety of purposes, including:
398510
399- to learn more about how our products and Services are used and similar analytical purposes;
511- To learn more about how our products and Services are used and similar analytical purposes;
512- To understand how Users interact with our ads;
513- To understand how to improve performance;
514- To prevent fraud;
515- To customize our products and Services with more relevant content; and
516- To provide you with more relevant advertising.
400517
401- to understand how Users interact with our ads;
518For example, we might use a web beacon to learn whether an email message was opened or we might store preferences in a Flash cookie (see below for more information).
402519
403- to understand how to improve performance;
520### What types of cookies and other technologies does Unity use?
404521
405- to prevent fraud;
522As described below, Unity employs a number of technologies to provide and improve the Service. When you use the Service, you consent to our use of these technologies, but you are welcome to exercise the choices described below.
406523
407- to customize our products and Services with more relevant content; and
524- _Browser cookies:_ Unity uses browser cookies. Most major browser companies offer tools or settings for Users who do not want cookies set or read on their devices. Please visit your browser's settings or privacy settings pages.
525- _Local shared objects:_ Unity may use local shared objects (also known as Flash cookies) on its sites. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove Flash cookies. To learn more about how to manage Flash cookies, you can visit the Adobe Flash Player website and make changes at the [Global Privacy Settings Panel](https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager02.html).
526- _Beacons, pixel tags, clear GIFs:_ Unity or its service providers or third parties advertising within the Service may use these technologies to learn the online behavior and interests of Users and to personalize ads that Users see. To learn more about behavioral advertising, please visit the Network Advertising Initiative's (NAI) [website](https://www.networkadvertising.org/understanding-online-advertising).
408527
409- to provide you with more relevant advertising.
528_Device IDs and digital fingerprinting:_ The Service may use one or more of a variety of unique identifiers to recognize users and their devices, including MAC address, IDFA, Android Ad ID, and digital fingerprint, which may be comprised of several types of data, including device name, the app list or applications installed on the device, and browser characteristics.
410529
411For example, we might use a web beacon to learn whether an email message was opened or we might store preferences in a flash cookie.
530NOTE: Unity may also generate and assign a user ID when you access or use one of its Services.
412531
413### What types of cookies and other technologies does Unity use?
532### What are my privacy choices for advertising?
414533
415As described below Unity employs a number of technologies to provide and improve the Service. When you use the Service you consent to our use of these technologies, but you are welcome to exercise the choices described below.
534Advertising helps to defray certain costs of providing Services, especially costs that are incurred by Unity but not recovered from Users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you do have choices to limit personalized advertisements that are tailored to your interests.
416535
417- Browser cookies: Unity uses browser cookies. Most major browser companies offer tools or settings for Users that do not want cookies set or read on their devices. Please visit your browser's settings or privacy settings pages.
536If Unity delivers personalized advertising, Unity will provide notice and information about how you may be able to opt-out of such personalized advertisements. Such opportunity to opt out may occur through your device settings (see the section "Information and choices regarding tracking and targeting on mobile devices" below) and the choices available within the ad unit as described in this policy by accessing the "ℹ" button or Data Privacy icon in the ad unit.
418537
419- Local Shared Objects: Unity may use local shared objects (also known as Flash cookies) on its sites. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
538Developers may use other third-party advertising networks, and Unity's choice features within its ad units only apply to ads delivered in the Unity network. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the [NAI website](http://www.networkadvertising.org/choices/), the [DAA website](http://www.aboutads.info/choices/), or the [EIDAA website](http://www.youronlinechoices.eu/). Unity does not control these third-party-provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
420539
421- Beacons, pixel tags, clear gifs: Unity or its service providers or third parties advertising within the Service may use these technologies to learn the online behavior and interests of Users and to personalize ads that Users see. To learn more about behavioral advertising, please visit the Network Advertising Initiative's [website](https://www.networkadvertising.org/understanding-online-advertising).
540Unity uses Google to provide advertising through the Services and on third-party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the [Google Ads Settings page](https://www.google.com/settings/ads).
422541
423- Device IDs and digital fingerprinting: The Service may use one or more of a variety of unique identifiers to recognize users and their devices, including MAC address, IDFA, Android Ad ID, and digital fingerprint, which may be comprised of several types of data, including device name, the app list or applications installed on the device, and browser characteristics. NOTE: Unity may also generate and assign a user ID when you access or use one of its Services.
542More choices regarding browser cookies and beacons and other tracking technologies
424543
425### What are my privacy choices for advertising?
544There are several browser plugins available to Users who want to be better informed about and have more control over the use of cookies and related technologies on their devices. Some popular ones are [Ghostery](https://www.ghostery.com/) and [Abine](http://www.abine.com/index.html).
426545
427Advertising helps to defray certain costs of providing Services, especially costs that are incurred by Unity but not recovered from Users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you do have choices to limit personalized advertisements that are tailored to your interests.
546### Information and choices regarding tracking and targeting on mobile devices
428547
429If Unity delivers personalized advertising, Unity will provide notice and information about how you may be able to opt-out of such personalized advertisements. Such opportunity to opt out may occur through your device settings (See "Information and choices regarding tracking and targeting on mobile devices" below).
548- As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems (iOS and Android) with options for limiting tracking and targeting in relation to ads. Unity does not control your device-level opt-out processes and is not responsible for any choices you make through such a mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. Using a device-level opt-out mechanism may opt you out of all third-party personalized advertisements, not just those delivered by Unity.
549- If you use an Apple device, go [here](http://support.apple.com/kb/ht4228).
550- If you use an Android device, navigate to the Google Settings page, select Ads and then choose to reset your Android Ad ID or opt-out of personalized ads.
551- To learn about options for many mobile ad networks, go [here](http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device/).
430552
431Developers may use other third party advertising networks. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative ("NAI"), the DAA, and/or the European Interactive Digital Advertising Alliance ("EIDAA"). Where applicable, you may exercise your opt-out choices at the [NAI website](http://www.networkadvertising.org/choices/), the [DAA website](http://www.aboutads.info/choices/), or the [EIAA website](http://www.youronlinechoices.eu/). Unity does not control these third-party provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
553### Unity Ad's Partners in Providing Advertising for Goods and Services
432554
433Unity uses Google to provide advertising through the Services and on third party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the [Google Ads Settings page](https://www.google.com/settings/ads).
555Please note that the Developer of the app showing Unity Ads may have limited providing certain identifying information, including your device advertising ID, about you to our third-party partners advertising goods and services (non-game advertisements) with Unity. If that is the case, you will see an affirmative statement to that effect when you view the information inside of a Unity Ad through the "i" button or Data privacy icon inside of your app. You may still see ads from the partners listed below, but they will not be based on your personal data. Additionally, you may have opted-out of profiling in Unity's ad network within a Unity Ad for your app, and we will only serve contextual ads from ourselves and these partners within your app. For all others, please review the following information:
434556
435### More choices regarding browser cookies and beacons and other tracking technologies
557### **Controller Partners**
436558
437There are several browser plugins available to Users that want to be better informed about and have more control over the use of cookies and related technologies on their devices. Some popular ones are [Ghostery](https://www.ghostery.com/en/) [and](https://www.ghostery.com/en/) [Abine](http://www.abine.com/index.html).
559The following partners may receive an ad request from Unity containing your advertising ID, IP address, and the name of the app/game in which you will see the ad. These partners use this information to serve future ads you may see on the internet as well as inside the Unity ad network. The privacy policies linked below provide you information around the data that they have from all sources, including Unity, and your rights to delete or remove data.
438560
439### Information and choices regarding tracking and targeting on mobile devices
561Google's AdMob [https://policies.google.com/technologies/partner-sites](https://policies.google.com/technologies/partner-sites) (Review the link to AdSettings)
440562
441- As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems, iOS and Android, options for limiting tracking and targeting in relation to ads. Unity does not control your device level opt out processes and is not responsible for any choices you make through such mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. Using a device level opt-out mechanism may opt you out of all third party personalized advertisements, not just those delivered by Unity.
563MediaMath-- [http://www.mediamath.com/privacy-policy/](http://www.mediamath.com/privacy-policy/)
442564
443- If you use an Apple device go [here](http://support.apple.com/kb/ht4228).
565### Processor Partners
444566
445- If you use an Android device, navigate to the google settings page, select ads and then choose to reset your Android Ad ID or opt-out of personalized ads.
567The following partners may receive an ad request containing your advertising ID, IP Address, and the name of the game in which you will see the ad. These partners act as processors to Unity and **are not permitted** to use this information for any further purpose, including serving you future ads. The privacy policies linked below provide you information around the data that they have from sources other than Unity:
446568
447- To learn about options for many mobile ad networks, go [here](http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device/).
569[Aarki](http://corp.aarki.com/privacy), [AdColony](https://www.adcolony.com/gdpr/), [Ad.Net](http://www.ad.net/privacy-policy), [AdMaxim](http://www.admaxim.com/admaxim-privacy-policy/), [Appreciate](https://appreciate.mobi/page.html), [Beeswax](http://beeswax.com/privacy.html), [CrossInstall](http://www.crossinstall.com/privacy/), [GothamAds](https://gothamads.com/privacy-policy), [Lifestreet](http://lifestreet.com/privacy/), [Manage.com](https://www.manage.com/privacy-policy/), [Moloco](http://www.molocoads.com/private-policy.html), [Persona.ly](http://persona.ly/privacy_dsp), [Receptiv](https://www.receptiv.com/ad-services-privacy-policy), and [Remerge](https://remerge.io/privacy-policy.html).
448570
449571[Back to Top]()