Ubisoft Privacy Policy

Original document

Attention points

19 TO CHECK

Pointers to disclosures this policy may not clearly make, checked against major privacy laws. This is a heuristic — not legal advice, and not a finding that anything is missing or unlawful.

GDPR / UK-GDPR

4/13 ADDRESSED
  • Who controls your data (identity & contact of the data controller)GDPR Art. 13(1)(a)
  • Data Protection Officer contactGDPR Art. 13(1)(b)
  • The legal basis for using your dataGDPR Art. 13(1)(c)
  • International transfers and their safeguardsGDPR Art. 13(1)(f) / 46
  • How long your data is kept (retention)GDPR Art. 13(2)(a)
  • The right to complain to a supervisory authority (e.g. the ICO)GDPR Art. 13(2)(d)
  • Whether providing your data is required, and what happens if you don'tGDPR Art. 13(2)(e)
  • Automated decision-making or profilingGDPR Arts. 13(2)(f), 22
  • Where your data was obtained, if not collected from you (source)GDPR Art. 14(2)(f)

CCPA / CPRA

0/10 ADDRESSED
  • Notice at collection: what categories of data are collected, and whyCCPA §1798.100(b)
  • The categories of sources the data comes fromCCPA §1798.110(c)
  • The business or commercial purposes for collecting/selling/sharingCCPA §1798.110(c)
  • Categories of third parties data is shared/sold toCCPA §1798.115
  • A 'Do Not Sell or Share My Personal Information' option (if it sells/shares)CCPA §1798.135(a)
  • A 'Limit the Use of My Sensitive Personal Information' option (CPRA)CPRA §1798.135(a)
  • Your CCPA rights (know, delete, correct, opt-out, limit, non-discrimination)CCPA §§1798.100–125
  • A non-discrimination promise for exercising your rightsCCPA §1798.125
  • Retention period (or criteria) per category of data (CPRA)CPRA §1798.100(a)(3)
  • At least two ways to submit a request, plus a contactCCPA §1798.130

Current text

Ubisoft processes your personal data to:

1. Create and manage your account

a. Create your Ubisoft Connect account

If you create your account through our services, we will collect your username, password, email address, date of birth and country.

If you create your account using your social media login or your credentials from a third-party platform (e.g. Facebook), we will collect the personal data that you have agreed to share via the social media site or third-party platform to facilitate the creation of your account. To learn more, refer to section Data sharing.

We process your personal data to perform the contract you have entered with Ubisoft by accepting our Terms of Use.

Your data will be kept until the closure of your account. In some cases, we may keep the data longer, for example for fraud detection or to ensure player safety.

For more information, visit Creating a Ubisoft account.

b. Manage your settings

Once you have created your account, you can manage your account information at any time in the Account Management Page - Account Information.

For instance, you can:

  • Change your username;

  • Modify your email address;

  • Change your password;

  • Select your preferred language;

  • Link your Ubisoft account with third party accounts;

  • Manage your application and service authorizations;

  • Close your account.

c. Manage your choices: personalised content & advertising

You can also manage your preferences for newsletters, personalised content and advertising options at any time in the Privacy Center - Manage your choices.

  • Newsletter

When creating an account, you will have the option to subscribe to Ubisoft's newsletter to receive our latest news and updates by email. If you agree to receive newsletters, we will use the email address you provided when creating your account. You may withdraw your consent at any time in the Privacy Center - Manage your choices or by clicking on "unsubscribe" directly within the email.

  • Personalized content on Ubisoft applications & websites

We may display and highlight personalised Ubisoft content based on your game library and your activity within our services and games.

This data processing is based on Ubisoft's legitimate interest in improving your experience through content personalization. You can object to such personalization at any time in the Privacy Center - Manage your choices.

Note that certain adaptations are necessary to ensure the proper functioning of our services. These include adjustments related to the availability of games in your country and the application of age filters to ensure that the content provided is always appropriate.

On the website, this personalization is based on your consent which you can withdraw at any time in "Set Cookies" on our website. For more information on personalization on our websites, refer to section Tracking technologies: cookies & other trackers****.

  • Personalized Ubisoft advertising on our partners' applications & websites

To keep you informed about our latest updates and improve your experience, we may display personalized Ubisoft advertising on our partners' applications and websites. For this purpose, we may use your contact information such as your email address. This data processing is based on Ubisoft's legitimate interest in providing you with the most relevant experience possible.

You can choose to allow these partners to access and reuse your personal data to display even more targeted and relevant advertising based on your consent. You can give and withdraw your consent at any time in the Privacy Center - Manage your choices.

For more information on personalization on our websites, refer to Tracking technologies: cookies & other trackers.

d. Manage your choices on mobile games

To allow you to play our games, we may process personal data to improve your in-game experience, provide you with personalized experience and maintain the proper functioning of the application.

For example, we may process personal data, such as your user ID and in-game preferences (e.g., to save progress and suggest relevant in-game features), technical data (e.g., device model, operating system), gameplay activity (e.g., games played, purchases, ads viewed), and geolocation at the country level only. We use your data solely in the context of our activities and in compliance with applicable data protection laws.

When you play our mobile games, you will be presented with the consent management platform enabling you to choose how your data is used by Ubisoft and its partners.

You can easily accept or decline options and update your preferences at any time within the application settings or learn more about how your data is used.

To manage and control how applications use data such as your advertising ID, you can adjust your device privacy settings and update the permissions in line with your preferences.

These options are specific to your mobile activity. Please note that if you log into your Ubisoft account on a mobile game, your preferences and consent selected on the mobile application will prevail.

For young players settings on mobile, refer to section Family Section.

e. Access & connect to Ubisoft's Web3 Services

This section applies exclusively to users of the Web3 products and services offered by Ubisoft.

When you connect to our Ubisoft Web3 Services, we may process your personal data, such as your crypto-wallet public address, publicly available information on blockchains (e.g. token balances, NFTs, purchase, sale and transfer transactions) to provide the products and services available to you as part of the Ubisoft Web3 Services. We may combine this information with other personal data we hold about you, including information from your Ubisoft Connect account, for example to assess your eligibility to use the Ubisoft Web3 Services.

In the course of providing you the Ubisoft Web3 Services, we may share your crypto-wallet public address with independent controllers to process the transactions you operate.

We may also receive personal data such as your crypto-wallet address or other information you choose to share from crypto-wallet providers, marketplaces, payment solutions and similar partners whose products and services are integrated in our Ubisoft Web3 Services. Your interaction with any third-party provider is solely governed by the provider's terms of service and privacy policy.

We process your personal data to perform the contract you have entered with Ubisoft by accepting our Web3 Terms of Use.

Your data will be kept until the closure of your account.

2. Your gaming experience

a. Purchase in our services

To complete your purchase, we process the personal data necessary to complete the transaction including your name, mailing and email address, country, payment details, and purchase history. We share this data with our trusted partners in charge of payment processing and delivery. To learn more, refer to section Data sharing****.

When you make a purchase through our services, we automatically process your personal data to detect and prevent payment fraud. In some cases, this data may be shared with our trusted partners for fraud prevention and security purposes. To learn more, refer to section Fair, safe, secure and inclusive gaming environment****.

We process your personal data to perform the contract you have entered with Ubisoft to complete the purchase and based on the legal obligations to store accounting records for tax and audit purposes.

Your order history and related purchase data will be kept for up to 10 years to comply with tax and audit regulations.

b. Play our games & use our services

We process the following types of data to provide our services:

  • Your data related to in-game interactions to deliver our services, enhance your experience and ensure the security of our services. This includes completed levels, rewards obtained, rankings, completed missions, playtime statistics, feature usage, the data associated with any bugs and malfunctions, as well as telemetry data used to optimize game and service performance. Telemetry data refers to data collected and transmitted automatically from a device to a system for evaluation and analysis purposes.

  • Your cross-progression data to enable seamless gameplay across different devices and platforms, we process personal data such as platform specific identifiers, account identifiers, game data and device information.

  • Your login and browsing data to support the operation and security of our services, such as visited pages, device and connection identifiers, login dates and times and information about your browser and operating system.

  • Data transmitted by console manufacturers to simplify account creation and address any bugs and malfunctions, such as your age, country, username and email address, your console identifier and your game data.

We process your personal data to perform the contract you have entered with Ubisoft by accepting our Terms of Use.

Your data will be kept until the closure of your account. Some data can be deleted after a prolonged period of inactivity without affecting your game library.

c. Use our social features

Our social features are designed to enhance your gaming experience and include activities such as players interactions, voice and text chats, streaming functionalities, community challenge, friends' list, leaderboards and matchmaking.

When you use social features, we may process personal data such as your username, gameplay activity, statistics, chat records, images, audio and video files. This allows you to use our services and to interact with other players in a secure environment.

We may also process user-generated content when you create, upload or share content through our services. User-generated content refers to anything you create or share through our services, such as image, video, avatars or other creations.

In some cases, data such as usernames, text and voice records, friends' lists may be publicly visible in leaderboards and during game streaming. This data may also be used to enforce our Terms of Use for player safety purposes. To learn more, refer to section Player Safety: prevention, detection and sanction disruptive behaviors****.

You can manage your social preference at any time in the Privacy Center - Social Preferences.

We process your personal data to perform the contract you have entered with Ubisoft by accepting our Terms of Use (e.g. using chat features) or based on Ubisoft legitimate interest (e.g. personalized suggestions and recommendations).

Your data will be kept until the closure of your account.

d. Be part of the Ubisoft Creators Program

If you apply and are eligible to Ubisoft Creators Program, we process your account information and additional data regarding your social media channels such as Steam, Twitch, YouTube. For more information, visit Ubisoft Creator Program website.

We process your personal data to perform the contract you have entered with Ubisoft by accepting our Creators Program Terms of Use.

Your data will be kept until you leave the program except for any sanctions that may have been applied to your account. Sanction related data will be retained for 2 years after you leave the program for reporting purposes and to apply in case of reapplication to the program.

e. Participate in playtests

When you sign up on https://playtest.ubisoft.com, we process data such as your contact details and gaming preferences to help us select the right candidates. We also collect feedback and game session data to conduct playtests and improve our services.

We process your personal data to perform the contract you have entered with Ubisoft by participating in playtests. In some cases, for specific playtests, we may process your personal data based on your consent.

We keep your profile data as long as it is active and data related to your playtests as long as necessary to analyze the results. Note that you can unsubscribe from playtests at any time in your settings. To know more, visit https://playtest.ubisoft.com/faq.

f. Participate to community programs

When you register for a technical test, an insider program or any other community program, we process data such as your username and country to select the eligible candidates, communicate with you and invite you to other tests. We also collect feedback and data related to your experience during the test to conduct the test and improve our services and games.

We process your personal data to perform the contract you have entered with Ubisoft by participating in such test.

Your data will be kept as long as necessary for the duration of the program, to conduct the test and analyze the results.

g. Research & service optimization

When you use and interact with our services or play our games, we may process your personal data including your game data (e.g. level reached, achievements, quest progress, rankings, playtime, etc.) to provide, analyze, develop, and improve the products, features and services we offer. Such data processing may involve algorithmic analysis and machine learning models depending on the specific product, feature or service you use. Before or at the time of processing, additional detailed information about these activities can be available.

These data processing activities support analysis and insights designed to enhance your experience and drive the development of new services. In these cases, your data may be combined, aggregated, pseudonymized, or anonymized as necessary.

For instance,

  • to enforce our player safety standards as outlined in our Terms of Use and our Code of Conduct;

  • to detect and fight fraud and abuse more effectively;

  • to improve recommendations and personalization of your experience such as tailored in-game content;

  • to enable us to better understand player behavior and optimize players' gameplay experiences.

In addition, as part of our internal research efforts, we may also use data from third-party sources. This data is rigorously pseudonymized and is not cross-referenced with our internal databases. Our sole objective is to better understand emerging trends and how our games are perceived by the gaming community.

We process your personal data based on your consent or our legitimate interest in improving our services and products depending on the specific processing.

Your data will be kept as long as necessary to fulfil the purposes of research and analysis.

h. Participate to esport competition & tournament

To support the tournament organization and participation, we may process personal data such as your first and last name, birthdate, usernames, account IDs, email address, team names and compositions, match results, scores, and rankings. We also process administrative information needed to manage the tournament organization, confirm participant eligibility, ensure compliance with applicable rules and promote the tournament through published results and performance statistics for ranking, analysis or promotional purposes.

Some data may be made public and may be shared with trusted partners.

We process your personal data based on the performance of the contract you entered with Ubisoft for participation in the tournament, legitimate interest when monitoring our services, or consent where applicable.

Your data will be kept until the end of the event, unless a legal obligation requires otherwise for tournament data and for compliance purposes.

3. Ensure a fair, safe, secure & inclusive gaming environment

a. Security

Protecting your personal data and safeguarding your privacy is a priority. We are committed to doing everything reasonably possible to maintain the confidentiality, integrity, and availability of the data you share with us.

We implement appropriate technical and organizational measures to protect your data from unauthorized access, destruction, misuse, alteration, or disclosure. These measures include industry standards, contractual safeguards with our trusted partners and regular review of the effectiveness of these measures.

As no IT solution is risk-free, we encourage you to use strong and unique passwords, enable two‑factor authentication (2FA), keep your devices up to date, report any suspicious activity. Remain vigilant and never share sensitive information.

For more information, visit Improving the security on your Ubisoft account.

b. Troubleshooting, debugging & network diagnostics

As part of technical maintenance, the resolution of incidents affecting the performance or security of our services, including games, and continuous service improvement we process personal data. This may include technical connection data (e.g. IP addresses, session IDs, logs), diagnostic data (e.g. crash reports, system or application logs, execution traces), configuration data (e.g. operating system version, network settings, game or service version), and interaction data.

This data is processed to detect, analyze, and resolve technical issues affecting the services, ensure the stability, performance, and security of the games and services provided, prevent fraudulent or abusive behavior that could compromise system integrity, improve technical support tools, optimize the user experience and detect unauthorized bot technologies.

To perform these activities, we may use both internal and third-party technologies.

We process your personal data based on:

  • Ubisoft's legitimate interest in ensuring the proper functioning, security, and reliability of the services;

  • the performance of the contract when processing is necessary for providing the service or resolving a reported incident;

  • compliance with legal obligations, particularly in the area of cybersecurity;

  • your consent when required.

Your data will be kept for as long as necessary, depending on the nature of the data or for evidentiary and compliance purposes.

c. Player Safety: prevention, detection & sanction of disruptive behavior

The security of our players is a priority, and we are committed to ensuring that all players can enjoy a fair and safe environment.

When you play our games and activate social features such as voice or text chat, we may process your personal data such as your ID, username, user-generated content (UGC), avatars and other creations and voice and text chat information (including chat history). This data is processed to prevent, detect, and address behavior that violates our Terms of Use and Code of Conduct.

This data may be processed in response to:

  • reports submitted by the players community;

  • the use of tools designed to detect cheating, toxic behaviour and bot activity;

  • actions of our moderation teams.

This processing involves the use of tools that rely on both automated and manual solutions.

In the event of a sanction, you may contact our Customer Support to appeal the decision, request a manual review of your sanction, and obtain additional information. Please note that information that could compromise the effectiveness of our detection systems will not be disclosed.

This data may also be used to research and develop solutions, including artificial intelligence models, aimed at detecting and analysing inappropriate behavior such as the use of toxic usernames, hate speech, or verbal abuse. These technologies also help us fight cheating and fraud, preventing unauthorized activity and preserving the integrity of our services.

We process your personal data based on:

  • the performance of the contract you have entered with Ubisoft by accepting our Terms of Use and Code of Conduct;

  • legal obligations, particularly those related to the security of our services;

  • and Ubisoft's legitimate interests, including improving the detection of cheating, toxic behaviour and unauthorized bot activity.

Your data will be kept for as long as your account remains active, and for the time necessary to enforce any sanctions in case of violations of our Terms of Use and Code of Conduct.

For more information, visit Reporting a player in Ubisoft games.

4. Contact our Customer Support

When you contact ourCustomer Support through the dedicated portal, we may process your personal data to provide you with personalised assistance to investigate and address any issue you encounter with our services.

We may process data associated with your account (e.g. full name, username, email address, date of birth, country, information on your transactions and purchases) or data relating to your activity (e.g. console identifier and games registered on your account).

When you contact our Customer Support through social media, we may process some of the personal data available on your profile, such as your username on the platform, to help identify and respond to your inquiry.

We use this personal data solely to the extent that their processing is necessary to respond to your request.

To protect the security ofyour account and your personal data, you may be required to verify your account ownership before we can process your request to exercise your data protection rights. Verification methods may include logging into your account, accessing and confirming ownership of the email address associated with your account, and confirming other unique account-related data.

We process your personal data to perform the contract you have entered with Ubisoft by accepting our Terms of Use.

The attachments associated with your customer support requests will be kept for 30 days and some data may be kept up to the closure of your account for example to address disputes or to fulfil legal requirements.

5. Legal Purposes

a. Finance, audit & legal compliance

As part of managing financial, accounting, tax and legal obligations, we may process personal data, such as identification data (e.g. name, account ID), transactional data (e.g. billing, payment information), contractual data (e.g. subscription information), tax-related data as well as data from correspondence and complaints, for purposes of legal compliance, accounting verification, audits, or administrative or judicial investigations.

This data is processed for the purposes of issuing, managing, and archiving invoices and accounting documents, monitoring payments, refunds, and financial transactions, complying with legal obligations and conducting internal controls, audits, and declarations.

We process your personal data based on applicable legal obligations, the performance of the contract, our legitimate interest in ensuring compliance, managing risk prevention, and our legitimate interest in ensuring effective financial management.

Your data will be kept only as long as necessary and for up to 10 years for accounting data.

b. Legal requests from public authorities

As part of our legal and regulatory obligations, we may collect, retain, and disclose certain personal data such as identification data (e.g. names, username, account ID, IP addresses); activity data (e.g. connection history and interactions with the services and players); contractual and transactional data (e.g. data related to purchases, subscriptions, payment methods), and relevant data strictly related to requests from administrative, judicial, tax, or regulatory authorities.

We process your personal data based on our legal obligations to respond to legally valid judicial, administrative, or tax requests, to cooperate with competent authorities during investigations, audits, or legal proceedings, and to prevent or detect criminal offenses, fraud, security breaches, or violations of our Terms of Use and Code of Conduct and our legitimate interest in ensuring service compliance.

Your data will be kept as long as necessary to comply with our legal obligations.