T-Mobile Privacy Notice

DATED 2025-09-02 · VERSION 20250911_rev01 · COMPARED WITH 20250701_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20250701_rev01 to 20250911_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 **PRIVACY NOTICE**
+Last updated: **June 27, 2025**
+Last updated: **September 02, 2025**
 ### Overview
 We work hard to earn your trust. A big part of that is telling you what we do with your data. This privacy notice describes the personal data we collect, how it's used, shared, and protected, as well as the data choices available to you.
+Some of our products and services have their own privacy notices. We also have privacy notices for certain types of people like [**job applicants**](https://www.t-mobile.com/privacy-center/privacy-notices/applicant-privacy-notice.html)[, **employees, and contractors**](https://www.t-mobile.com/privacy-center/privacy-notices/employee-contractor-privacy-notice.html), or [**children**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html), and for certain types of data like [**biometric information**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html). Visit [**Privacy Notices**](https://www.t-mobile.com/privacy-center/privacy-notices) to explore them all. If this notice is different than a privacy notice for a specific product, service, group of people, or type of data, the more specific privacy notice applies.
+Some of our products and services have their own privacy notices. We also have privacy notices for certain types of people like [**job applicants, employees, and contractors**](https://www.t-mobile.com/privacy-center/privacy-notices/employee-contractor-privacy-notice), or [**children**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html), and for certain types of data like [**biometric information**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html). Our [**Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice) describes our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service. Visit [**Privacy Notices**](https://www.t-mobile.com/privacy-center/privacy-notices) to explore them all. If this notice is different than a privacy notice for a specific product, service, group of people, or type of data, the more specific privacy notice applies.
 ## How we collect data
 We collect data about you in different ways:
 - **Directly from you.** For example, when you register for an account or provide marketing or communications preferences.
 - **Automatically.** For example, when you interact with our websites, use mobile applications on T-Mobile devices, or use a device connected to the T-Mobile network.
 - **From other sources.** For example, from companies that we own, our business partners, our vendors, and other third parties. This includes social media companies, financial institutions, credit reporting agencies, and data resellers.
 - **From ourselves.** We may create data about you. For example, we may infer that you're looking for a new device or identify the types of devices you might like.
 ## Data we collect & how we use it
+Here are examples of the most common contexts in which we collect and use data.
+Here are examples of the data we collect and the most common contexts in which we collect and use data.
 ### Accessibility services and technologies
 ## Examples of personal data collected
 We collect data about how you use or access telecommunication relay services (TRS) and other accessibility-related services and adaptive technologies. This may include information about potential disability status (e.g., hard of hearing) and calling and billing preferences.
 ## Primary purpose for collection and use
 We use this data to provide telecommunication services and other accessibility-related services and adaptive technologies to individuals with disabilities. We may be legally required to collect and keep data about an individual's disability status when we provide these services.
+### Account creation & billing
+### Account creation, management, & billing
 ## Examples of personal data collected
+We collect your name, contact, and billing information when you create an account. We also collect information about the things you do while logged into your account (e.g., changes you make to your account).
+We collect your name, contact information, billing information, and government-issued identification when you create an account. We also collect information about the things you do while logged into your account (e.g., changes you make to your account).
 ## Primary purpose for collection and use
+We use this data to manage your account, including to process payments, billings, and requests related to our products and services. We also use this data to process requests related to third-party products and services that you charge to your accounts.
+We use this data to manage your account, including to process payments, bills, and requests related to our products and services, and for customer service. We also use this data to process requests related to third-party products and services that you charge to your accounts. Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service.
 ### Advertising & marketing
 ## Examples of personal data collected
+Various personal data described in this section of our privacy notice.
+Personal data described throughout this privacy notice.
 ## Primary purpose for collection and use
 We use various personal data to advertise and market products and services from T-Mobile and other companies. Additional details about specific advertising programs and data use can be found elsewhere in this section of our privacy notice.
+### Advertising Solutions
+### Advertising programs: Relevant Ads
 ## Examples of personal data collected
+We collect data from our business clients that use T-Mobile Advertising Solutions. This may include their employees' name and contact information. Advertising Solutions clients may also provide us with a list of mobile advertising IDs (MAIDs), for use in an ad campaign, which could include your MAID. A MAID is a unique set of letters and numbers assigned to your device for advertisers to use.
+We collect data about which apps you use and how often you use them. This may be combined with other data that you provide to us, or that we buy, like your age or gender. We also collect your mobile advertising ID (MAID).
 ## Primary purpose for collection and use
+We may serve advertisements from our clients to people that participate in our Relevant Ads, Personalized Ads and Offers, and Tailored Offers and Ads programs, or to people whose data is provided by our business clients or third-party partners.
+We use this data to create models and inferences about your interests (e.g., sports lover, food enthusiast). We also use this data to measure the impact or success of certain events like advertising campaigns, or to create audiences through grouping, modeling, or scoring by interests. We and our advertising partners serve you ads about other companies tailored to your interests. Your MAID is used to deliver Relevant Ads to you.
+We use MAIDs received from advertisers to serve ads to the associated devices (or exclude those devices from receiving an ad) or to identify other MAIDs that may relate to people with similar interests.
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences.
+### Analytics and Reporting
+### Advertising programs: Relevant Ads + Personalized Ads and Offers program
 ## Examples of personal data collected
+We collect data about how you use your T-Mobile device, such as network diagnostic information, app usage data like how long the apps are open and how often you open an app. We may also use other data that you provided to us (e.g., age range, gender, etc.).
+In addition to the data used for Relevant Ads, if you opted in to Personalized Ads and Offers, we collect data like your precise location, self-declared data like age range and gender, and the high-level website domains you view using your broadband data. This may include Customer Proprietary Network Information (CPNI).
 ## Primary purpose for collection and use
+We aggregate this data to look for patterns to better understand your interests, behaviors, and trends. Aggregate reports may be used by T-Mobile or sold to other companies. Read the [**Your choices**]() section of this notice for more information, including how to opt out.
+We and our advertising partners use this data to provide ads that are more personalized than those provided through Relevant Ads. We also use this data to measure the impact or success of certain events like advertising campaigns, or to create audiences through grouping, modeling, or scoring by interests.
+### Audio recordings
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences. Personalized Ads and Offers is no longer available to turn on, even if you were previously opted in. We've launched a new program called Tailored Offers and Ads.
+### Advertising programs: Tailored Offers and Ads program
 ## Examples of personal data collected
+We may record telephone calls with customer service or sales representatives.
+If you opt in to Tailored Offers and Ads, we and our partners will analyze your data including app usage, purchase info, browsing activity, precise location, and CPNI for our Tailored Offers and Ads program.
 ## Primary purpose for collection and use
+We use this data for security and fraud detection. We also use this data to improve our customer service and sales experience.
+We or our partners will analyze this data to create groups, like "frequent travelers," and insights to optimize your or others' experiences. We may use or share these groups, ad IDs, and insights with other brands to provide more tailored offers and ads, enhanced experiences, and campaign measurement.
+### Third-party authentication and fraud prevention
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences.
+### Advertising Solutions
 ## Examples of personal data collected
+We may collect personal data like your name, address, phone number, account status, SIM change history, device status, and risk scores based on that information.
+We collect data from our business clients that use T-Mobile Advertising Solutions. This may include their employees' names and contact information. Advertising Solutions clients may also provide us with a list of mobile advertising IDs (MAIDs) for use in an ad campaign, which could include your MAID. A MAID is a unique set of letters and numbers assigned to your device for advertisers to use.
 ## Primary purpose for collection and use
+We use, share, and sell this data with partners that help authenticate you with third parties such as your bank or other merchants you do business with, and for fraud prevention purposes. You can opt out of this fraud prevention data use by using the "Do Not Sell or Share" controls described in the **[Your choices]()** section of this notice.
+We may serve advertisements from our clients to people that participate in our Relevant Ads, Personalized Ads and Offers, and Tailored Offers and Ads programs, or to people whose data is provided by our business clients or third-party partners.
+We use MAIDs received from advertisers to serve ads to the associated devices (or exclude those devices from receiving an ad) or to identify other MAIDs that may relate to people with similar interests.
+### Analytics and Reporting
+## Examples of personal data collected
+We collect data about how you use your T-Mobile device, such as network diagnostic information, app usage data like how long the apps are open and how often you open an app. We may use other data you provide to us, like your age range, gender, etc. We may use data we receive from third parties or business partners, including your demographics or if you clicked on an ad.
+## Primary purpose for collection and use
+We aggregate this data to look for patterns to better understand your interests, behaviors, and trends. Aggregate reports may be used by T-Mobile or sold to other companies. We also use this data to measure the impact or success of certain events like advertising campaigns, or to create audiences through grouping, modeling or scoring by interests.
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences.
+### Audio recordings
+## Examples of personal data collected
+We may record telephone calls with customer service or sales representatives.
+## Primary purpose for collection and use
+We use this data to improve customer service and sales experiences.
 ### Customer Proprietary Network Information (CPNI)
 ## Examples of personal data collected
+We collect data about your use of our voice services, like the type, location, destination, and amount of voice calling you use.
+We collect data about your use of our voice services, like the type, location, destination, and amount of voice calling you use, plus call detail information.
 ## Primary purpose for collection and use
+We use this data to run and maintain our network, manage your subscription, identify offers for T-Mobile calling plans, protect against fraud, and respond to emergencies. We also may use or share certain CPNI with your opt-in consent, including for our Tailored Offers and Ads program and Product Development program available in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). Your choices won't affect any connectivity services you receive from T-Mobile. Update your choices on your Privacy Dashboard any time.
+We use this data to run and maintain our network, manage your subscription, identify offers for T-Mobile calling plans, and for other uses described throughout this Privacy Notice. We also may use or share certain CPNI with your opt-in consent, including for our Tailored Offers and Ads and Product Development programs available in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). Your choices won't affect any connectivity services you receive from T-Mobile. Update your choices on your Privacy Dashboard any time.
 For more details, read our [**Phone privacy**](https://www.t-mobile.com/privacy-center/education/phone-privacy.html) article.
 ### Demographics
 ## Examples of personal data collected
 This might include things like your age, job title, interests, where you live, or other characteristics about you.
 ## Primary purpose for collection and use
+We use this data to understand our users and provide tailored products, services, and offers.
+We use this data to understand our users and provide tailored products, services, and offers. Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service.
 ### Determining eligibility
 ## Examples of personal data collected
 We may collect data from you, financial institutions, or credit reporting agencies for eligibility purposes.
 ## Primary purpose for collection and use
+We use this data to verify your identity and decide your eligibility for accounts, discounts, and specific rate plans, as well as the validity of your payment information.
+We use this data to verify your identity and decide your eligibility for accounts, discounts, and specific rate plans, as well as the validity of your payment information. Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service.
 ### Extending credit or financing a phone
 ## Examples of personal data collected
 We may collect data from you, financial institutions, or credit reporting agencies to extend you credit or finance a device.
 ## Primary purpose for collection and use
+Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service.
+### Fraud prevention, authentication, security, and safety
+## Examples of personal data collected
+Personal data described throughout this privacy notice. This may include Customer Proprietary Network Information (CPNI).
+## Primary purpose for collection and use
+We use data to protect your account and verify your identity. We also use personal data described throughout this privacy notice to protect the rights, interests, safety, or property of T-Mobile, you, and others, including to prevent, detect, and respond to fraud, abuse, security incidents, and other unauthorized activities.
+Read our [**Biometric Data Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for details on how we collect biometric information.
+### Helping third parties prevent fraud and identity theft
+## Examples of personal data collected
+We may collect personal data like your name, address, phone number, account status, SIM change history, certain call and text history, interactions with potentially malicious URLs, account data, network data, and risk scores based on that information.
+## Primary purpose for collection and use
+To help spot and protect against potential fraud or identity theft, we use personal data to create indicators of potential fraud. We or our partners share these indicators with other companies, like companies you've created an account with, to help them spot and protect you from things like fraudulent transactions and others' attempts to access your accounts. You can opt out of this fraud prevention data sharing by using the "Sharing for Fraud & Identity Theft Protection" controls described in the [**Your choices**](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html) section of this notice.
 ### Information from your phone collected automatically in our stores
 ## Examples of personal data collected
 Some of our retail stores may have technology that tracks aggregate traffic patterns and wait times using Wi-Fi and Bluetooth identifiers.
 We use this data to provide connectivity to IoT devices offered by third parties, and to provide our own IoT services.
 ### Legal purposes
 ## Examples of personal data collected
+Various personal data described in this section of this privacy notice.
+Personal data described throughout this privacy notice. This may include Customer Proprietary Network Information (CPNI).
 ## Primary purpose for collection and use
 We use personal data to cooperate with law enforcement, comply with legal and regulatory obligations, respond to government requests, and to enforce and comply with our agreements. We also use personal data to help calculate taxes, fees, or other obligations due to local, state, or federal government requirements.
+### Rideshare advertising & entertainment (Octopus)
+## Examples of personal data collected
+We collect data as part of our rideshare product, which provides tablets to drivers that display news, ads, and games to riders. We collect the location of the tablet to track the driver for compensation purposes. We may collect data from drivers for account registration and when creating a profile. In addition to the normal information collected to create an account, this also includes things like vehicle information, insurance information, and government ID. We may collect data from riders when they interact with the tablet or ad, or data they provide if they engage with the tablet's public features such as leaving a review. Sensor data may be collected about riders, such as from a camera that registers only a silhouette, to indicate that a passenger is in the car.
+## Primary purpose for collection and use
+We use data from drivers to provide our rideshare service, share driver profile information, offer location-based content, address safety concerns, and for analytics. We may share driver data with the owner of the rideshare account (if that owner is not the driver). We use data from riders to create analytics, show feedback, deliver contest winnings, and communicate with advertisers.
 ### Order placement
 ## Examples of personal data collected
 We collect your name, billing address, shipping address, email address, phone number, and credit card number when you place an order.
 ## Primary purpose for collection and use
+We use this data to provide you with our products or services.
+We use this data to provide you with our products or services. Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service.
 ### Our emails
 ## Examples of personal data collected
 If you receive an email from us, we may capture data related to when you open our message or click on a link.
 We use this data to understand how you interact with our communications to you.
 ### Partner promotions
 ## Examples of personal data collected
+We collect data that you provide as part of promotions that are co-branded with other companies.
+We collect personal data as part of promotions that are co-branded with other companies.
 ## Primary purpose for collection and use
+We use this data to fulfill our promotions. If a promotion is sponsored by a third party, your data may be shared with that entity and also governed by their privacy notice.
+We use this data to provide our products and fulfill our promotions. If a promotion is sponsored by a third party, your data may be shared with that entity and also governed by their privacy notice.
 ### Product development & personalization
 ## Examples of personal data collected
+Various personal data described in this section of this privacy notice.
+Personal data described throughout this privacy notice.
 ## Primary purpose for collection and use
 We use personal data to provide, develop, customize, and personalize products and services, including to train artificial intelligence models (e.g., to improve our network, enhance customer service, etc.)_._
 ### Public reviews
 We use this data to share reviews with the public.
 ### Quality assurance
 ## Examples of personal data collected
+Various personal data described in this section of this privacy notice.
+Personal data described throughout this privacy notice.
 ## Primary purpose for collection and use
 We use personal data to help maintain and improve the quality and safety of our products and services, including to enforce our policies. We also use personal data to conduct research and create reports from analysis of usage patterns and trends.
+### Relevant Ads program
+### Rideshare advertising & entertainment (Octopus)
 ## Examples of personal data collected
+We collect data about which apps you use and how often you use them. This may be combined with other data that you provide to us, or that we buy, like your age or gender. We also collect your mobile advertising ID (MAID).
+We collect data as part of our rideshare product, which provides tablets to drivers that display news, ads, and games to riders. We collect the location of the tablet to track the driver for compensation purposes. We may collect data from drivers for account registration and when creating a profile. In addition to the normal information collected to create an account, this also includes things like vehicle information, insurance information, and government ID. We may collect data from riders when they interact with the tablet or ad, or data they provide if they engage with the tablet's public features such as leaving a review. Sensor data may be collected about riders, such as from a camera that registers only a silhouette, to indicate that a passenger is in the car. If you are part of our Personalized Ads and Offers program and you give us permission, we may collect your device data, including Bluetooth identifiers, when you are near an Octopus tablet for measurement, analytics, and targeted advertising.
 ## Primary purpose for collection and use
+We use this data to create models and inferences about your interests (e.g., sports lover, food enthusiast). We and our advertising partners serve you ads about other companies tailored to your interests. Your MAID is used to deliver Relevant Ads to you.
+We use data from drivers to provide our rideshare service, share driver profile information, offer location-based content, address safety concerns, and for analytics. We may share driver data with the owner of the rideshare account (if that owner is not the driver). We use data from riders to create analytics, show feedback, deliver contest winnings, and communicate with advertisers. We use data from riders to create analytics, send targeted ads, show feedback, deliver contest winnings, and communicate with advertisers.
+### Relevant Ads + Personalized Ads and Offers program
+## Examples of personal data collected
+In addition to the data used for Relevant Ads, if you opted-in to Personalized Ads and Offers, we collect your precise location, self-declared data like age range and gender, and the high-level website domains you view (from your broadband data).
+## Primary purpose for collection and use
+We and our advertising partners use this data to provide ads that are more personalized than those provided through Relevant Ads.
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences. Personalized Ads and Offers is no longer available to turn on, even if you were previously opted in. We've launched a new program called Tailored Offers and Ads.
+### Tailored Offers and Ads program
+## Examples of personal data collected
+If you opt in to Tailored Offers and Ads, we and our partners will analyze your data including app usage, purchase info, browsing activity, precise location, and CPNI for our Tailored Offers and Ads program.
+## Primary purpose for collection and use
+We or our partners will analyze this data to create groups, like "frequent travelers," and insights to optimize your or others' experiences. We may use or share these groups, ad IDs, and insights with other brands to provide more tailored offers and ads, enhanced experiences, and campaign measurement.
+Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences.
+### Authentication, fraud prevention, security, and safety
+## Examples of personal data collected
+We collect data such as your government identification (like a driver's license or passport), Social Security number, photos of your face, biometric information (like a face scan), security code, signature, account data, and network data.
+## Primary purpose for collection and use
+We use this data to secure your account, verify your identity, and detect and prevent fraud. We also use personal data described in this section of the privacy notice to protect the rights, interests, safety, or property of T-Mobile, you, and others, including to detect and help protect against security incidents and other unauthorized activities.
+Read our [**Biometric Data Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for details on how we collect biometric information.
 ### Support and feedback
 ## Examples of personal data collected
 If you provide us feedback or contact us for support, we will collect your name and email address, and any other content you send to us.
 ## Primary purpose for collection and use
+We use this data to receive and act upon your feedback or issues. We also may use personal data described in this section of this notice to respond to your inquiries.
+We use this data to receive and act upon your feedback or issues. We also may use personal data described throughout this privacy notice to respond to your inquiries.
 ### Surveys
 ## Examples of personal data collected
 We collect data you provide through surveys. If a survey is provided by a third party, the third party's privacy notice applies to the collection, use, and disclosure of your data.
 ## Primary purpose for collection and use
 We allow this type of tracking to advertise to you.
 See our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking) article, or the [**Your choices**]() section of this notice, for details including how to opt-out.
+### Video recording
+### Updating or enhancing data
 ## Examples of personal data collected
+We may take video recordings in our store.
+Personal data described throughout this privacy notice.
 ## Primary purpose for collection and use
+We use this data for security and fraud detection. We also use this data to improve our customer service experience.
+We collect data from third parties and other sources to update and enhance data about you that's inaccurate, like correcting your name in the event of a name change, updating your email address or mailing address, or ensuring that your preferences are up to date. We also collect this data to add to existing data about you, like your interests or a missing email address.
+### Your location
+### Video recording
 ## Examples of personal data collected
+When you use a device on our network, we collect data about where you are.
+We may take video recordings in our stores or other locations, like a mobile truck at a public event.
 ## Primary purpose for collection and use
+We use location data to provide and support our services, including to route wireless communications, run and improve our networks and business, detect and prevent fraud, help emergency responders, or comply with legal obligations.
+We use this data for safety and security. We also use this data to improve our customer service experience.
+If you provide your permission, we may also use your precise location for advertising purposes or to provide location-based services (like SyncUP KIDS).
+### Your device and network usage
+### Your home internet usage
 ## Examples of personal data collected
+We collect your contact information (phone number, address, email), as well as location and network performance and diagnostic information about your home internet gateway device.
+We collect data about how you use our network, including your use of connecting carriers and internet service providers. This might include your IP addresses, data usage, websites and URLs visited, network performance, diagnostic information, wireless handset model information, home internet gateway device data, information about devices connected to a home internet gateway, and mobile applications you have installed on your device.
 ## Primary purpose for collection and use
+We use your contact information to inform you when there is a planned T-Mobile home internet outage in your area, to inform you when home internet is available in your area (marketing), and to enroll you in our services at your request. We use your network and location data to provide and troubleshoot your home internet service.
+We use this data to provide products and services, improve our network, and troubleshoot issues. We also use some of this data for marketing, to better understand you, to recommend apps to you, and as described in the Analytics and Reporting, Relevant Ads, Relevant Ads + Personalized Ads and Offers, and Tailored Offers and Ads sections of this notice.
+### Your device usage
+### Your location
 ## Examples of personal data collected
+We collect data about how you use our network, including your use of connecting carriers and internet service providers. This might include IP addresses, text messages, data usage, websites and URLs visited, viewing information from streaming services, and mobile applications you have installed on your phone.
+When you use a device or home internet gateway on our network, we collect data about where you are.
 ## Primary purpose for collection and use
+We use this data to better understand you, detect and prevent fraud, to recommend apps to you, improve our network and troubleshoot issues, and to provide products and services. We also use some of this data as described in the Analytics and Reporting, Relevant Ads, Relevant Ads + Personalized Ads and Offers, and Tailored Offers and Ads sections of this notice.
+We use location data to provide and support our services, including to route wireless communications, run and improve our networks and business, detect and prevent fraud, help emergency responders, or comply with legal obligations.
+If you provide your permission, we may also use your precise location for advertising purposes, to provide location-based services like SyncUP KIDS, or other services.
 ### Your use of our websites and mobile apps
 ## Examples of personal data collected
 We use technology to monitor how you interact with our websites and mobile apps. This may include which links you click on, and in what order, or information that you type into our online forms.
 Some of these technologies may use "cookies." Cookies are small pieces of information that a website sends to a computer's hard drive while a website is viewed.
 Other types of data we track include your IP address, the website that referred you to our website, and data about the device you use to visit our website.
 ## Primary purpose for collection and use
+We use this data to make our websites and apps run efficiently. We also use it to understand how you interact with our websites and apps to improve them, understand your preferences, and help select T-Mobile offers that you might find most useful. Finally, we use this information to help detect and prevent fraud.
+We use this data to make our websites and apps run efficiently. We also use it to understand how you interact with our websites and apps to improve them, understand your preferences, and help select T-Mobile offers that you might find most useful.
 Read our [**Cookies and tracking**](https://www.t-mobile.com/privacy-center/education/cookies-tracking.html) article for details.
+**Sensitive Data Disclosure.** We collect the following categories of sensitive personal data (as defined under certain state privacy laws): your Social Security number, driver's license, government-issued identification card, or passport number, your account log in, financial account information, debit or credit card number in combination with any required security or access code, password, or information allowing access to an account, your precise location, what is in your text messages, biometric data, and children's data. There may also be times when we're able to see your citizenship or immigration status, such as when you use a visa or passport for identification. And there may be times when we're able to see that you were the victim of a crime, such as when you provide us with a police report about the theft of your device. Unless you give us permission, we don't collect or use this data to infer characteristics about you, and only use or disclose the data for purposes described in section 7027(m) of the California Consumer Privacy Act Regulations. That means we only use it for things like providing services, processing transactions, complying with laws, managing our business, preventing fraud, harm, or other illegal actions, and securing your data and our network. Unless you give us permission, we don't "sell" or "share" sensitive personal data for purposes of "cross-context behavioral advertising," which is targeted advertising that tracks your activity across different websites, applications, and services.
+**Other data uses with your consent.** We may use personal data for other purposes when you give us your permission.
+**De-identified Data.** We may de-identify, aggregate or anonymize personal data or collect data that has been de-identified, aggregated, or anonymized. We don't try to re-identify this data (i.e. re-associate it with an individual person), except as necessary to evaluate the effectiveness of our de-identification policies and procedures.
+**Sensitive Data Disclosure.** We collect the following categories of sensitive personal data (as defined under certain state privacy laws): your Social Security number, driver's license, government-issued identification card, passport number, your account log in, financial account information, debit or credit card number in combination with any required security or access code, password, information allowing access to an account, your precise location, what's in your text messages, biometric data, and children's data. There may also be times when we're able to see your citizenship or immigration status, such as when you use a visa or passport for identification. And there may be times when we're able to see that you were the victim of a crime, such as when you provide us with a police report about the theft of your device. Unless you give us permission, we don't collect or use this data to infer characteristics about you and we only use or disclose the data for purposes described in section 7027(m) of the California Consumer Privacy Act Regulations. That means we only use it for things like providing services, processing transactions, complying with laws, managing our business, preventing, detecting, and responding to fraud, abuse, security incidents, and other unauthorized activities, and to protect the rights, interests, safety, or property of T-Mobile, you, and others. Unless you give us permission, we don't "sell" or "share" sensitive personal data for purposes of "cross-context behavioral advertising," which is targeted advertising that tracks your activity across different websites, applications, and services. Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service.
+Here are the general categories of personal data we disclose for a business purpose, share for targeted advertising, or sell. We do not knowingly sell or share the personal data of minors under 18 years of age.
+**De-identified Data.** We may de-identify, aggregate, or anonymize personal data or collect data that has been de-identified, aggregated, or anonymized. We don't try to re-identify this data, meaning we don't re-associate it with an individual person, except as necessary to evaluate the effectiveness of our de-identification policies and procedures. We may share de-identified data with third parties and require them to use it in accordance with applicable law.
+### Identifiers
+Here are the general categories of personal data we disclose for a business purpose, share for targeted advertising, or sell. Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service. We do not knowingly sell or share the personal data of minors under 18 years of age.
+This may include real name, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers.
+### Audio, electronic, visual, or similar information
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 - Internet service providers
+- Operating systems and platforms
+- Payment processors and financial institutions
 - Other service providers
 ## Who we share this data with for targeted advertising or sell data to
+- Advertising networks
+- Social networks
 - Other parties with your permission
+### Government-issued identification
+### Biometric information
+This may include Social Security number, driver's license number, or state issued identification number, passport number.
+This may include information about your physical or biological characteristics, like face scans and voiceprints, where they are used to identify you.
 ## Who we disclose this data to for a business purpose
 - Service providers
 ## Who we share this data with for targeted advertising or sell data to
 N/A
+### Financial information
+This may include bank account number, credit card number, debit card number, and other financial information.
+## Who we disclose this data to for a business purpose
+- Operating systems and platforms
+- Payment processors and financial institutions
+- Other service providers
+## Who we share this data with for targeted advertising or sell data to
+N/A
 ### Characteristics of protected classifications under state or federal law
 This may include things like age or gender.
 ## Who we disclose this data to for a business purpose
 - Advertising networks
 - Social networks
 - Other parties with your permission
+### Biometric information
+### Government-issued identification
+This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you.
+This may include your Social Security number, driver's license number, state issued identification number, or passport number.
 ## Who we disclose this data to for a business purpose
 - Service providers
+- Financial institutions
 ## Who we share this data with for targeted advertising or sell data to
 N/A
+### Internet or other electronic network activity information
+### Identifiers
+This may include browsing history, search history, phone usage data, and information about an individual's interaction with an internet website, application, or advertisement.
+This may include real name, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers.
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 - Internet service providers
 - Operating systems and platforms
+- Payment processors and financial institutions
 - Other service providers
 ## Who we share this data with for targeted advertising or sell data to
 - Advertising networks
 - Social networks
 - Other parties with your permission
+### Location data (general and/or precise)
+### Internet or other electronic network activity information
+We won't share your precise location for targeted advertising or sell it without permission.
+This may include browsing history, search history, phone usage data, and information about an individual's interaction with an internet website, application, or advertisement.
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 - Internet service providers
+- Payment processors and financial institutions
+- Operating systems and platforms
 - Other service providers
 ## Who we share this data with for targeted advertising or sell data to
 - Advertising networks
 - Social networks
 - Other parties with your permission
+### Audio, electronic, visual, or similar information
+### Location data (general and/or precise)
+We won't share your precise location for targeted advertising or sell it without permission.
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 - Internet service providers
+- Payment processors and financial institutions
 - Other service providers
 ## Who we share this data with for targeted advertising or sell data to
+- Advertising networks
+- Social networks
 - Other parties with your permission
+### Inferences drawn from any of the personal data categories described above
+### Inferences drawn from any of the personal data categories described in this section
+This includes types of sharing that only happen if you give us permission (e.g., for advertising).
 ## Who we disclose this data to for a business purpose
 - Data analytics providers
 - Internet service providers
 - Advertising networks
 - Social networks
 - Other parties with your permission
+### Additional categories of personal information described in the California Customer Records statute
+### Other categories of personal information described in the California Customer Records statute
+This may include other data described in the California Records statute (Cal. Civ. § 1798.80(e)) and not already included above in this [**How we share data section**](https://prodpreview-ams.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice), such as your signature.
+This may include other data described in the California Records statute (Cal. Civ. § 1798.80(e)) and not already included above in this [**How we share data**](https://prodpreview-ams.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice) section, such as your signature.
 ## Who we disclose this data to for a business purpose
+- Service providers
+- Operating systems and platforms
+- Payment processors and financial institutions
+- Other service providers
 ## Who we share this data with for targeted advertising or sell data to
 N/A
+We may also share any of the categories of personal data listed above in the following situations:
+We may also share personal data described throughout this Privacy Notice in the following situations:
 - **Account holders.** We may share personal data about an account user to the account holder (the party financially responsible for the account). The primary account holder may also authorize other users to access account information. If a business, governmental agency, or other individual obtains services for you, that entity or individual is our customer, and we may provide personal data about you or your use of our products and services to them or, if they tell us to, others.
+- **Affiliates and business transition and acquisitions.** We may share personal data with our other companies (e.g., sister companies, or other companies under common control). If another company purchases, or plans to buy, our company, or things that we own, we may also share personal data with that company, including at the beginning stage of the purchase.
+- **Affiliates and business transactions and acquisitions.** We may share personal data with our other companies (e.g., sister companies, or other companies under common control). If another company purchases, or plans to buy, our company, or things that we own, we may also share personal data with that company, including at the beginning stage of the purchase.
 - **Caller ID providers.** We may share your phone number and name with third parties to enable Caller ID and similar services across multiple carriers when you make a call. You can ask us to exclude your name from Caller ID by calling customer service at the number provided below. You can also block your number from being displayed temporarily on non-emergency calls. [**Learn how to block your number**](https://www.t-mobile.com/resources/how-to-block-your-number).
 - **Data collected for specific purposes.** The content in the [**Data we collect**](https://www.t-mobile.com/content/digx/tmobile/us/en/privacy-center/privacy-notices/t-mobile-privacy-notice.html) section discusses how we share information in connection with specific contexts.
+- **Other disclosures with your consent.** We may share personal data with other third parties when we have your consent or direction to do so.
+- **Other disclosures without your consent.** We may share personal data in connection with any legal process, to enforce our agreements, to defend ourselves, to collect payment, to comply with laws, to investigate possible illegal activities or a violation of our policies, to protect a person, to protect property, or to help prevent fraud or abuse.
+- **Sharing with your consent.** We may share personal data with other third parties when we have your consent or direction to do so.
+- **Other sharing you can opt out of.** Go to the [**Your choices**](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html) section of this notice to learn about disclosures you can opt out of.
+- **Other sharing without your consent.** We may share personal data in connection with any legal process, to respond to emergencies, to enforce our agreements, to defend ourselves, to collect payment, to comply with laws, to investigate possible illegal activities or a violation of our policies, terms and conditions, and to protect the rights, interests, safety, or property of T-Mobile, you, and others, including to detect and help protect against fraud, abuse, security incidents, and other unauthorized activities.
 - **Professional services.** We may share personal data with our professional service providers, like our auditors or lawyers.
 ## Your choices
 We offer you certain choices related to your personal data:
 - **Access.** You may request access to your personal data or confirmation that we have data about you. We will provide access to your data in a portable and machine-readable format. For multi-line accounts, the individual in charge of your account that submits an access request will receive account-level data for all lines on the account (e.g., billing and rate plan information). Personal data associated with a particular phone number on the account will not be shared with them. If you're not in charge of the account, you'll only see data that is associated with your phone number.
 - **Analytics and Reporting.** You may opt out of having the data from your T-Mobile device aggregated as part of our Analytics and Reporting program by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
 - **Changes.** Most of our websites allow you to change your account profile. For changes that can't be made through your account profile, you can request that we correct your personal data.
 - **Deletion.** You may request that we delete your personal data. Note that in many situations we must keep some of your personal data for our business purposes, like providing service to you, detecting security problems, or complying with our legal obligations.
 - **Marketing emails or texts.** You can adjust your marketing communication preferences in our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). To learn more, read the [**Your marketing preferences**](https://www.t-mobile.com/privacy-center/education/marketing-preferences.html) article.
+- **Do not sell or share.** You may opt out of having your data sold or shared by us, which includes having it used for targeted advertising or for third parties to use for direct marketing, by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or using the "Do Not Share or Sell My Personal Information" link on our websites or apps. If you've opted in to our Personalized Ads and Offers or Tailored Offers and Ads programs, you may also need to withdraw your consent via the Privacy Dashboard to be removed from those programs. We recognize the Global Privacy Control (GPC) signal broadcast from certain web browsers as an opt-out request, but we don't recognize the "do not track" signal because there isn't a universal standard for how to apply it. Read our [**Do Not Sell or Share My Personal Information**](https://www.t-mobile.com/privacy-center/education/do-not-sell.html) article for more information.
+- **Do Not Sell or Share.** You may opt out of having your data sold or shared by us, which includes having it used for targeted advertising or for third parties to use for direct marketing or similar uses, by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) or using the "Do Not Share or Sell My Personal Information" link on our websites or apps. If you've opted in to our Personalized Ads and Offers or Tailored Offers and Ads programs, you may also need to withdraw your consent via the Privacy Dashboard to be removed from those programs. We recognize the Global Privacy Control (GPC) signal broadcast from certain web browsers as an opt-out request, but we don't recognize the "do not track" signal because there isn't a universal standard for how to apply it. Read our [**Do Not Sell or Share My Personal Information**](https://www.t-mobile.com/privacy-center/education/do-not-sell.html) article for more information.
+- **Fraud & identity theft protection.** You may opt out of having your data shared with third parties for the purposes of detecting and protecting against fraud, identity theft, and other unauthorized transactions, by going to our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard).
+- **Sharing certain financial information.** If we use your data to manage financial offerings, like device financing or postpaid service, you can tell us not to share certain personal information from those financial products, which may include your payment history and account balances. Make your privacy choices using our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard). See our [**Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice) for more information.
 - **Profiling and automated decisions.** You can tell us not to use your personal data for certain kinds of "profiling" that we might do in the future by visiting our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to opt out. "Profiling" is a specific type of activity under certain privacy laws and generally refers to the automated processing of personal data to evaluate, analyze, or predict certain personal aspects about your performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. You can opt out of having profiling used for future decisions that produce legal or similarly significant effects on you.
 These choices may not apply in every circumstance. In some cases, we might limit or deny your request because the law allows or requires us to do so. We might also deny your request if we can't verify who you are. We won't discriminate against you for making one of these choices.
 To make an access, change, or deletion request please [**submit a personal data request**](https://www.t-mobile.com/privacy-center/personal-data-request.html). We're required to verify your identity before we can give you access to, change, or delete your personal data. So, you'll need to provide some data for us to do the verification. This includes your email address and phone number, or your T-Mobile ID and password. If you don't have a T-Mobile ID, you may need to provide your U.S. driver's license, state ID, or passport. We may also need a photo of your face so we can ensure the photo ID belongs to you. In some cases, you may designate an authorized agent to submit requests on your behalf.
 | **Complied with in whole or in part** | 12,026  | 4,828  | 16,615,412 |
 | **Denied** | 9 | 16 | 0 |
 | **Median days to respond** | 38 | 31 | 0 |
 ## How we protect data
+Our cybersecurity program is continuously working to help keep personal data safe and to maintain secure systems and products. We monitor performance, invest in our digital infrastructure, and leverage industry best practices to identify and assess cybersecurity threats. We use independent experts and security researchers to test our cybersecurity defenses and help identify potential weaknesses. And we provide employees with the tools and training needed to help protect our systems and data.
+Our cybersecurity program is continuously working to help keep personal data safe and to protect systems and products. We monitor performance, invest in our digital infrastructure, and leverage industry best practices to identify and assess cybersecurity threats. We use independent experts and security researchers to test our cybersecurity defenses and help identify potential weaknesses. And we provide employees with the tools and training needed to help protect our systems and data.
+You can help keep your personal data safe by using the tips and tools listed in our [**Online safety & cybersecurity**](https://www.t-mobile.com/privacy-center/education/online-safety-cybersecurity.html) article.
+You can help keep your personal data safe by using the tips and tools listed in our [**Online safety and account protection**](https://www.t-mobile.com/privacy-center/education/online-safety-cybersecurity.html) article.
 ## How long we keep data
 We strive to keep your personal data for only as long as necessary to fulfil the purposes outlined in this notice unless a longer retention period is required or allowed by law. To decide how long to keep personal data, we consider things like:
 - The amount, nature, and sensitivity of the data.
 T-Mobile is based in the United States and our data processing mostly takes place in the United States. Your personal data may be transferred to, processed, and stored in the United States or in other countries where our affiliates or service providers process data. T-Mobile does not offer products or services directly to consumers in the E.U. or U.K.
 **International data privacy**
 T-Mobile's international services, previously provided by Sprint and now part of T-Mobile for Business, are directed to business customers. Users of T-Mobile's international services are typically employees of those business customers, or prospective business customers, and personal data that we collect will generally be limited to data collected or generated in a business context.
 **Third-party applications and websites**
+We may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content we link to may have separate privacy notices or policies. We have no control over the privacy practices of websites or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about their privacy practices.
+We may provide links to websites and other third-party content or services that we do not own or operate, such as apps we may load onto your device. The websites and third-party content we link to may have separate privacy notices or policies. We have no control over the privacy practices of websites, services, or apps that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about their privacy practices.
 For additional details, read our [**Your privacy around the web**](https://www.t-mobile.com/privacy-center/education/web-privacy.html) article.
 ## Consumer health data privacy notice
 **Our collection and use of consumer health data**
 Some types of data we collect could also be considered consumer health data, as that term is sometimes broadly defined. Read below for examples of data we collect that may be considered consumer health data, the sources of that data, and the purpose(s) for which that data is collected and used. We collect these types of data to do things like provide and improve your T-Mobile products and services. We may disclose your consumer health data to our service providers or where we're required to comply with legal and regulatory obligations.
+### Biometric data (verification)
+This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you. Please visit our [**Biometric Data Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for more information.
+## Sources of data we collect
+Photos of your face and scans from the identification (ID) you provide us to verify your identity in-store or online.
+## Primary purpose for collection and use
+We use this data to verify your identity and to prevent, detect, and respond to fraud, abuse, security incidents, and other unauthorized activities.
 ### Disability and accessibility data (eligibility for services)
 ## Sources of data we collect
 Your application or request for and use of accessibility services, such as Telecommunications Relay Services, the Directory Assistance Exception Program, subscription to a Deaf or Hard of Hearing/Data Only plan, alternative billing formats and data only plans, and individualized disability accommodations.
 ## Primary purpose for collection and use
 To determine eligibility for or subscribe you to accessibility services, rate plans, and to provide disability accommodations.
+### Safe Connections Act requests
+### Disability and accessibility data (preferences for websites and apps)
 ## Sources of data we collect
+Your submission of a medical affidavit or similar documentation to request a line separation under the Safe Connections Act.
+Your selection and use of adaptive technologies or preferences inside our and our partners' website or apps, such as adaptive touch, text zooming, voice-over, and screen readers.
 ## Primary purpose for collection and use
+To execute a Safe Connections Act line-separation request.
+To provide you with accessibility options and better interaction with our website and apps.
 ### Disability and accessibility data (remember me)
 ## Sources of data we collect
 Your selection of the "Remember me" box when logging into our accessibility websites.
 ## Primary purpose for collection and use
 To more easily reconnect you when you make or receive a call using T-Mobile's accessibility services.
+### Disability and accessibility data (preferences for websites and apps)
+### Health and safety reporting
 ## Sources of data we collect
+Your selection and use of adaptive technologies or preferences inside our and our partners' website or apps, such as adaptive touch, text zooming, voice-over, and screen readers.
+Health and safety incidents at T-Mobile locations or with T-Mobile products.
 ## Primary purpose for collection and use
+To provide you with accessibility options and better interaction with our website and apps.
+To respond to customer and visitor needs and to comply with applicable laws.
 ### Number of steps taken
 ## Sources of data we collect
 SyncUP KIDS Watch.
 ## Primary purpose for collection and use
 To provide you with calculations on steps taken and distance walked.
+### Biometric data (verification)
+### Safe Connections Act requests
+This may include information about your physical or biological characteristics (like face scans and voiceprints) where they are used to identify you. Please visit our [**Biometric Data Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html) for more information.
 ## Sources of data we collect
+Photos of your face and scans from the identification (ID) you provide us to verify your identity in-store or online.
+Your submission of a medical affidavit or similar documentation to request a line separation under the Safe Connections Act.
 ## Primary purpose for collection and use
+To verify your identity and for fraud prevention purposes.
+To execute a Safe Connections Act line-separation request.
+### Health and safety reporting
+## Sources of data we collect
+Health and safety incidents at T-Mobile locations or with T-Mobile products.
+## Primary purpose for collection and use
+To respond to customer and visitor needs and to comply with applicable laws.
 **Device and network data**
 We collect data when you use a device connected to the T-Mobile network (as part of providing you the products and services you select), including where you are when you use a device on our network, phone numbers called/texted, IP addresses, websites and URLs visited, and when you install or use mobile applications on T-Mobile devices. We do not use this data to create consumer health data inferences about you. For information on these and other data types at T-Mobile, please review the complete [**T-Mobile Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html).
 **Your consumer health data choices**
 You may have some rights to your consumer health data, including the right to access your consumer health data, the right to ask us to delete your consumer health data, and the right to withdraw any consumer health data opt-in consents you may give us. For more information on how to exercise data rights at T-Mobile, please visit [**Your choices**](). For other information on T-Mobile's privacy practices, please read the [**T-Mobile Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html).
 ## Changes to this privacy notice
+We may change our notice and privacy practices over time. This notice includes a "last updated" date which is the date the current version was last changed.
+We may change our notice and privacy practices over time and will amend the "last updated" date to reflect when any updates occurred. We provide notice of such changes by posting the amended version to this page or as may be required by applicable law.
 ## Contact us
 If you have any questions or concerns about our privacy practices, or if you need to access this notice in a different format, please contact us using the information below.
 ### Call Customer Care toll-free