T-Mobile Privacy Notice
20251002_rev01 · COMPARED WITH 20250805_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE
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| 1 | 1 | **PRIVACY NOTICE** |
| 2 | 2 | |
| 3 | Last updated: **July 04, 2025** | |
| 3 | Last updated: **September 02, 2025** | |
| 4 | 4 | |
| 5 | 5 | ### Overview |
| 6 | 6 | |
| 7 | 7 | We work hard to earn your trust. A big part of that is telling you what we do with your data. This privacy notice describes the personal data we collect, how it's used, shared, and protected, as well as the data choices available to you. |
| 8 | 8 | |
| 9 | 9 | Some of our products and services have their own privacy notices. We also have privacy notices for certain types of people like [**job applicants, employees, and contractors**](https://www.t-mobile.com/privacy-center/privacy-notices/employee-contractor-privacy-notice), or [**children**](https://www.t-mobile.com/privacy-center/privacy-notices/childrens-privacy-notice.html), and for certain types of data like [**biometric information**](https://www.t-mobile.com/privacy-center/privacy-notices/biometric-privacy-notice.html). Our [**Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice) describes our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service. Visit [**Privacy Notices**](https://www.t-mobile.com/privacy-center/privacy-notices) to explore them all. If this notice is different than a privacy notice for a specific product, service, group of people, or type of data, the more specific privacy notice applies. |
| 58 | 58 | We collect data about which apps you use and how often you use them. This may be combined with other data that you provide to us, or that we buy, like your age or gender. We also collect your mobile advertising ID (MAID). |
| 59 | 59 | |
| 60 | 60 | ## Primary purpose for collection and use |
| 61 | 61 | |
| 62 | 62 | We use this data to create models and inferences about your interests (e.g., sports lover, food enthusiast). We also use this data to measure the impact or success of certain events like advertising campaigns, or to create audiences through grouping, modeling, or scoring by interests. We and our advertising partners serve you ads about other companies tailored to your interests. Your MAID is used to deliver Relevant Ads to you. |
| 63 | 63 | |
| 64 | Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences. | |
| 65 | ||
| 64 | 66 | ### Advertising programs: Relevant Ads + Personalized Ads and Offers program |
| 65 | 67 | |
| 66 | 68 | ## Examples of personal data collected |
| 67 | 69 | |
| 68 | 70 | In addition to the data used for Relevant Ads, if you opted in to Personalized Ads and Offers, we collect data like your precise location, self-declared data like age range and gender, and the high-level website domains you view using your broadband data. This may include Customer Proprietary Network Information (CPNI). |
| 69 | 71 | |
| 104 | 106 | We collect data about how you use your T-Mobile device, such as network diagnostic information, app usage data like how long the apps are open and how often you open an app. We may use other data you provide to us, like your age range, gender, etc. We may use data we receive from third parties or business partners, including your demographics or if you clicked on an ad. |
| 105 | 107 | |
| 106 | 108 | ## Primary purpose for collection and use |
| 107 | 109 | |
| 108 | 110 | We aggregate this data to look for patterns to better understand your interests, behaviors, and trends. Aggregate reports may be used by T-Mobile or sold to other companies. We also use this data to measure the impact or success of certain events like advertising campaigns, or to create audiences through grouping, modeling or scoring by interests. |
| 109 | 111 | |
| 110 | Read the [**Your choices**](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice) section of this notice for more information, including how to opt out. | |
| 112 | Visit our [**Privacy Dashboard**](https://www.t-mobile.com/privacy-center/dashboard) to change your preferences. | |
| 111 | 113 | |
| 112 | 114 | ### Audio recordings |
| 113 | 115 | |
| 114 | 116 | ## Examples of personal data collected |
| 115 | 117 | |
| 116 | 118 | We may record telephone calls with customer service or sales representatives. |
| 250 | 252 | ## Examples of personal data collected |
| 251 | 253 | |
| 252 | 254 | Personal data described throughout this privacy notice. |
| 253 | 255 | |
| 254 | 256 | ## Primary purpose for collection and use |
| 255 | 257 | |
| 256 | We use personal data to provide, develop, customize, and personalize products and services, including to train artificial intelligence models (e.g., to improve our network, enhance customer service, etc.)_._ Read the [**T-Mobile Financial Privacy Notice**](https://www.t-mobile.com/privacy-center/privacy-notices/financial-privacy-notice.html) for more information about our privacy practices regarding data we collect and maintain to manage financial offerings you select with us, including device financing or postpaid service. | |
| 258 | We use personal data to provide, develop, customize, and personalize products and services, including to train artificial intelligence models (e.g., to improve our network, enhance customer service, etc.)_._ | |
| 257 | 259 | |
| 258 | 260 | ### Public reviews |
| 259 | 261 | |
| 260 | 262 | ## Examples of personal data collected |
| 261 | 263 | |
| 262 | 264 | We may allow you to post comments or reviews about product purchases. |