Sony Vision of Sony's Founder / Sustainability Basic Policy changes — 20260729_rev01

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## Vision of Sony's Founder

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Mr. Ibuka, one of the founder of Sony (was Tokyo Telecommunications Engineering Corporation at the time of establishment) drew up the Founding Prospectus. In this he wrote "To establish of an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level" at first chapter. He also mentioned "To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities", "To rapidly commercialize superior technological findings in universities and research institutions that are worthy of application in common households", and "To promote the education of science among the general public" as purpose of incorporation.

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## Basic Policy for Sustainability Initiatives

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Sony manages diverse businesses with people at the core, and aims for sustainable value creation based on such diversity and mid-to long-term growth in the Sony Group's corporate value under its Purpose to "fill the world with emotion, through the power of creativity and technology," and its Corporate Direction of "getting closer to people."

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In order to have people connected to each other through emotion, it is necessary to create a society in which everyone can live with peace of mind in a healthy global environment. Sony acts with due consideration of the impact of its business activities on stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities and other organizations as well as the global environment, and focuses on building trust with stakeholders through dialogue.

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Through innovation and sound business practice, Sony endeavors to enhance its corporate value and contribute to the development of a sustainable society.

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## Sony's Sustainability Vision

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Sony's Sustainability Vision

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### Inspire a world filled with

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emotion

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for this generation

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and beyond

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PEOPLE

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Celebrate individual

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differences and enrich

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hearts and minds

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SOCIETY

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Foster a society in which

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everyone can live with

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peace of mind

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EARTH

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Protect and preserve

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the Earth, which is the

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foundation of life

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To address a variety of sustainability issues, Sony carries its Sustainability Vision to articulate the direction in which the Sony Group aims to proceed, with the goal to "inspire a world filled with emotion for this generation and beyond." This vision expresses Sony's resolve to take action to create, and fill the world with, _Kando_ through sustainability initiatives, defining the direction of its activities from the standpoints of People, Society and the Earth. Sony strives to celebrate individual differences and enrich hearts and minds so that people can share _Kando_ with one another. It pledges to work to foster a society in which everyone can lead healthy, fair and equitable lives with peace of mind so that _Kando_ is amplified, while ensuring that _Kando_ is sustained by protecting and preserving the Earth, the foundation of all life. The principles of its founders are deeply rooted in its corporate culture and carried forward in Sony's Sustainability Vision.

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- [Sony's Sustainability Vision | Official Video](https://www.youtube.com/watch)

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- [Sony's Sustainability Vision Video (Audio Description Version)](https://www.youtube.com/watch)

+## Vision of Sony's Founder
+Mr. Ibuka, one of the founder of Sony (was Tokyo Telecommunications Engineering Corporation at the time of establishment) drew up the Founding Prospectus. In this he wrote "To establish of an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level" at first chapter. He also mentioned "To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities", "To rapidly commercialize superior technological findings in universities and research institutions that are worthy of application in common households", and "To promote the education of science among the general public" as purpose of incorporation.
+## Basic Policy for Sustainability Initiatives
+Sony manages diverse businesses with people at the core, and aims for sustainable value creation based on such diversity and mid-to long-term growth in the Sony Group's corporate value under its Purpose to "fill the world with emotion, through the power of creativity and technology," and its Corporate Direction of "getting closer to people."
+In order to have people connected to each other through emotion, it is necessary to create a society in which everyone can live with peace of mind in a healthy global environment. Sony acts with due consideration of the impact of its business activities on stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities and other organizations as well as the global environment, and focuses on building trust with stakeholders through dialogue.
+Through innovation and sound business practice, Sony endeavors to enhance its corporate value and contribute to the development of a sustainable society.
+## Sony's Sustainability Vision
+Sony's Sustainability Vision
+### Inspire a world filled with
+emotion
+for this generation
+and beyond
+PEOPLE
+Celebrate individual
+differences and enrich
+hearts and minds
+SOCIETY
+Foster a society in which
+everyone can live with
+peace of mind
+EARTH
+Protect and preserve
+the Earth, which is the
+foundation of life
+To address a variety of sustainability issues, Sony carries its Sustainability Vision to articulate the direction in which the Sony Group aims to proceed, with the goal to "inspire a world filled with emotion for this generation and beyond." This vision expresses Sony's resolve to take action to create, and fill the world with, _Kando_ through sustainability initiatives, defining the direction of its activities from the standpoints of People, Society and the Earth. Sony strives to celebrate individual differences and enrich hearts and minds so that people can share _Kando_ with one another. It pledges to work to foster a society in which everyone can lead healthy, fair and equitable lives with peace of mind so that _Kando_ is amplified, while ensuring that _Kando_ is sustained by protecting and preserving the Earth, the foundation of all life. The principles of its founders are deeply rooted in its corporate culture and carried forward in Sony's Sustainability Vision.
+- [Sony's Sustainability Vision | Official Video](https://www.youtube.com/watch)
+- [Sony's Sustainability Vision Video (Audio Description Version)](https://www.youtube.com/watch)

Vision of Sony's Founder / Sustainability Basic Policy

Full text changes — 20241202_rev01 to 20260729_rev01