Sky Sky Privacy Centre changes — 20230301_rev01

489

Subject to your SkyiD and cookie preferences, this may be further combined with device information and information about websites you have visited and other information we hold about you, including information you have provided to us, information about your use of our products and services, and information we obtain from third parties (such as Experian) to define groups of audiences to whom we deliver digital adverts.

490

491

If you don't want your data to be processed for AdVance let us know using one of the methods in the "Managing Your Preferences" section below.

492

493

Where we use cookies or similar technologies to process your personal data as part of AdVance, you can set and manage your cookie preferences on the relevant Sky or third-party website or app. After you have made your initial choice, you can change your preferences on Sky websites and apps using the 'Privacy options' link in the footer of the site or the settings within the app.

494

495

### Sharing with third parties

495

## **Sharing with third parties**

496

497

Sometimes we share information with suppliers and partners to provide our services and for the other purposes described above. We only share information with these companies where necessary or where we have a legitimate reason to do so and only where we are satisfied that they have appropriate security measures and controls in place to protect your personal data. When these companies act on our behalf, they will only process your personal data in accordance with our instructions and for the reasons set out in this notice.

498

499

Some of our suppliers and partners process personal data outside of the UK or EEA (as applicable). We ensure that these companies have measures in place to comply with their obligations under UK or Irish data protection law, and we will only transfer personal data to these companies where we can rely on an approved data transfer mechanism, such as a [UK Government](https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-transfers-after-uk-exit/) or [EU Commission](https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en) adequacy decision or by including the appropriate [Standard Contractual Clauses](https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en) in our contracts with these companies. Sky typically relies on the Standard Contractual Clauses available here, together with the ICO's [data transfer addendum](https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/) (where appropriate).

500

501

You can see more information below about how we share your information with third parties.

Sky Privacy Centre

Full text changes — 20230201_rev01 to 20230301_rev01