Sky Privacy Centre
20230101_rev01 · COMPARED WITH 20221101_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE
Full text changes — 20221101_rev01 to 20230101_rev01
| 8 | 8 | references in this notice to "**Sky**", "**we**" "**us**" or "**our**" should be interpreted accordingly. The processing explained in this notice may be carried out by Sky or other data controllers in the Sky group of companies (including Sky Subscribers Services Limited, Sky In-Home Service Limited and Sky Retail Stores Limited). |
| 9 | 9 | |
| 10 | 10 | References to Comcast refer to the parent company of Sky, Comcast Corporation, 500 Gravers Road Suite 3000 Plymouth Meeting, PA 19462 United States. |
| 11 | 11 | |
| 12 | 12 | If you access the products and services of other Sky companies and businesses, you should refer to their privacy notices. |
| 13 | 13 | |
| 14 | **Customer of Sky Protect in relation to their smart tech and home insurance business?** Refer to their notice [here](https://www.sky.com/help/articles/sky-protect-privacy). | |
| 15 | ||
| 16 | References in this notice to Sky Protect refer to Neos Ventures Limited, Sky Central, Grant Way, Isleworth, Middlesex, United Kingdom, TW7 5QD. | |
| 17 | ||
| 14 | 18 | ## **Information we collect and how we use it** |
| 15 | 19 | |
| 16 | 20 | ### Information you provide to us |
| 17 | 21 | |
| 18 | 22 | **Contact Details & Account Information** |
| 19 | 23 | |
| 36 | 40 | From you, through our websites, applications or products and services, when you access our services through applications on websites operated by other organisations, or when you otherwise provide it to us (for example on calls or via live chat or our messaging services). |
| 37 | 41 | |
| 38 | 42 | **Contact Details & Account Information** |
| 39 | 43 | |
| 40 | 44 | _To provide your service / perform our contract with you_ |
| 41 | 45 | |
| 42 | - to provide you with content, products and services (including trials), in accordance with the contract you have with us. This includes providing you with tailored and personalised experiences with our products and services (such as recommendations about your content) and sending you newsletters about your content, products and services. **1.** (see **Additional info** tab) | |
| 43 | ||
| 46 | - to provide you with content, products and services (including trials), in accordance with the contract you have with us. This includes providing you with tailored and personalised experiences with our products and services (such as recommendations about your content) and sending you newsletters about your content, products and services. **1.** (see **Additional info** tab). | |
| 44 | 47 | - to enrol you in our Sky VIP Programme and provide the applicable rewards. **2.** |
| 45 | ||
| 46 | 48 | - to enter into a loan agreement with you. For these we need to take automated decisions on whether to grant you the loan based on personal data we obtain from you and from credit reference agencies (See the below section on "Information from third parties"). **3.** |
| 47 | ||
| 48 | 49 | - to verify your identity, including when you exercise your subject rights. |
| 49 | ||
| 50 | 50 | - check that you are eligible for our products, services and that you are using these in accordance with the terms of the contract you have with us. |
| 51 | 51 | |
| 52 | 52 | _With your consent_ |
| 53 | 53 | |
| 54 | 54 | - to send you direct marketing about our content, products, services events and special offers by post, telephone, SMS, email, notification or other electronic means to the contact details you have provided. **4.** |
| 55 | 55 | |
| 56 | 56 | _Where we have a legitimate interest_ |
| 57 | 57 | |
| 58 | 58 | - to prevent and detect fraud and protect or enforce our or any third party's rights. This may involve analysing activity on our network to help stop unauthorised access to content or publication of or access to unlawful content. |
| 59 | ||
| 60 | 59 | - to prevent and detect crime. |
| 61 | ||
| 62 | 60 | - to support public and road safety. |
| 63 | ||
| 64 | 61 | - for market research. |
| 65 | ||
| 66 | 62 | - to send you direct marketing where we're not relying on your consent to do so. For example, to send you push or in-app notifications or if you're a prospective customer. |
| 67 | ||
| 68 | - to build a profile about you and your time as a Sky customer, which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for, and how to provide these offers to you. | |
| 69 | ||
| 70 | - For the following activities explained further in the section "More information about certain activities" below: | |
| 71 | ||
| 72 | - AdSmart | |
| 73 | ||
| 74 | - PromoSmart | |
| 75 | ||
| 76 | - Online and Digital advertising | |
| 77 | ||
| 78 | - AdVance | |
| 79 | ||
| 63 | - to build a profile about you and your time as a Sky or Sky Protect customer which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for, and how to provide these offers to you. | |
| 64 | - for the following activities explained further in the section "More information about certain activities" below: | |
| 65 | - AdSmart and PromoSmart, Online and digital advertising | |
| 66 | - AdVance | |
| 80 | 67 | - to verify the personal data we hold about you is accurate (for example, your address). |
| 81 | ||
| 82 | 68 | - to monitor, record, store and use customer service communications we have with you. **5.** |
| 83 | 69 | |
| 84 | 70 | _Where we have a legal obligation_ |
| 85 | 71 | |
| 86 | 72 | - to comply with police and other security investigations. |
| 87 | ||
| 88 | 73 | - to enable Sky to support customers whose circumstances might make them vulnerable or in need of special assistance, including to comply with (and demonstrate compliance with) Ofcom's consumer protection requirements. |
| 89 | 74 | |
| 90 | 75 | _Where there is a vital interest_ |
| 91 | 76 | |
| 92 | 77 | - to safeguard your vital interests or those of another person to support crime prevention and protect the safety of members of the public and Sky employees. |
| 93 | 78 | |
| 100 | 85 | **3.** The automated decision is influenced by your credit history and, depending on the outcome of this automated decision-making process, we may not enter into the loan agreement with you. If you would like us to review decisions taken about you as part of this process, please contact us as set out below. |
| 101 | 86 | |
| 102 | 87 | **4.** In addition to marketing we send while you are a Sky customer, we may also send marketing: |
| 103 | 88 | |
| 104 | 89 | - before you become a Sky customer, such as 'abandoned basket' marketing if you gave us consent to use your contact details for marketing during an online sales journey but didn't complete your purchase. We will tailor the marketing based on what you added to your basket. |
| 105 | 90 | - for a reasonable time after you cease to be our customer. |
| 91 | - if you are a customer of Sky Protect who has consented to receiving our marketing. | |
| 106 | 92 | |
| 107 | 93 | **5.** This helps us to: improve the quality of our customer service; confirm any instructions you give us; create a customer profile so we can have better conversations with you, and train and develop our staff. |
| 108 | 94 | |
| 109 | 95 | **Product Holdings** |
| 110 | 96 | |
| 111 | 97 | Information about the products and services you have (or enquired about) or previously had, and your (i) interactions with us about those products and services; (ii) payment and offer history in respect of them. |
| 123 | 109 | - to check that you are using our products and services in accordance with the terms of the contract you have with us |
| 124 | 110 | - to tailor our Sky VIP Programme to you and provide the applicable rewards. |
| 125 | 111 | |
| 126 | 112 | _Where we have a legitimate interest_ |
| 127 | 113 | |
| 128 | 114 | - for market research |
| 129 | ||
| 130 | - to build a profile about you and your time as a Sky customer, which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for and how to provide those offers to you. | |
| 131 | ||
| 132 | - For the following activities explained further in the section "More information about certain activities" below: | |
| 133 | ||
| 134 | - AdSmart | |
| 135 | ||
| 136 | - PromoSmart | |
| 137 | ||
| 138 | - Online and Digital advertising | |
| 139 | ||
| 115 | - to build a profile about you and your time as a Sky or Sky Protect customer, which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for and how to provide those offers to you. | |
| 116 | - for the following activities explained further in the section "More information about certain activities" below: | |
| 117 | - AdSmart and PromoSmart | |
| 118 | - Online and digital advertising | |
| 140 | 119 | - AdVance |
| 141 | ||
| 142 | 120 | - to provide tailored and personalised recommendations which would require an additional purchase or transaction by you. |
| 143 | ||
| 144 | 121 | - to monitor, record, store and use customer service communications we have with you. **1.** (see **Additional info** tab) |
| 145 | 122 | |
| 146 | 123 | _Where we have a legal obligation_ |
| 147 | 124 | |
| 148 | 125 | - to comply with police and other security investigations. |
| 149 | ||
| 150 | 126 | - to enable Sky to support customers whose circumstances might make them vulnerable or in need of special assistance, including to comply with (and demonstrate compliance with) Ofcom's consumer protection requirements. |
| 151 | 127 | |
| 152 | 128 | **Product Holdings** |
| 153 | 129 | |
| 154 | 130 | **1.** This helps us to improve the quality of our customer service; confirm any instructions you give us; create a customer profile to have better conversations with you, and train and develop our staff. |
| 155 | 131 | |
| 444 | 420 | _Where we have a legitimate interest_ |
| 445 | 421 | |
| 446 | 422 | - to send you direct marketing where we're not relying on your consent to do so. For example, if you're a prospective customer. |
| 447 | 423 | |
| 448 | 424 | - to verify the personal data we hold about you is accurate (for example, your address). |
| 449 | 425 | |
| 450 | - to build a profile about you and your time as a Sky customer, which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for and how to provide those offers to you. | |
| 426 | - to build a profile about you and your time as a Sky or Sky Protect customer, which we use to target and tailor the direct marketing we send you, determine what offers about our products and services you are eligible for and how to provide those offers to you. | |
| 451 | 427 | |
| 452 | 428 | - For the following activities explained further in the section "More information about certain activities" below: |
| 453 | 429 | |
| 454 | 430 | - AdSmart |
| 455 | 431 | |
| 456 | 432 | - PromoSmart |
| 480 | 456 | We also work with Virgin Media in the UK and Ireland to enable AdSmart for their customers on their TV platforms. This works in the same way as AdSmart on Sky as described above. If you do not want to receive tailored advertising (including AdSmart) on Virgin Media's TV platforms, you need to manage your preferences with Virgin Media directly. |
| 481 | 457 | |
| 482 | 458 | More information about how AdSmart can be used by advertisers can be found [here](https://www.adsmartfromsky.co.uk/how-sky-adsmart-works/). |
| 483 | 459 | |
| 484 | 460 | We work with trusted partners to process your personal data to tailor and deliver online and digital advertising, specifically: |
| 485 | 461 | |
| 486 | - Sky's own advertising on websites, apps and social media platforms; and | |
| 462 | - Sky's own advertising on websites, apps and social media platforms, including advertising to promote Sky Protect; and | |
| 487 | 463 | - third-party advertising on websites and apps. |
| 488 | 464 | |
| 489 | 465 | _Information we use_ |
| 490 | 466 | |
| 491 | 467 | _How we use this information_ |
| 492 | 468 | |
| 545 | 521 | If you have any queries or comments about this privacy and cookies notice, please write to Customer Relations, Sky Subscriber Services Ltd, PO Box 43, Livingston, West Lothian, EH54 7DD, UK or to Customer Relations, Sky Subscriber Services Limited, One Burlington Plaza, Burlington Plaza, Dublin 4, ROI or contact Sky's Data Protection Officer via [dp.department@sky.uk.](mailto:dp.department@sky.uk.) |
| 546 | 522 | |
| 547 | 523 | ## Changes to this notice |
| 548 | 524 | |
| 549 | 525 | We will occasionally update our privacy and cookies notice. We will post a notice of any material changes on our website prior to implementing the changes, and, where appropriate, notify you using any of the contact details we hold for you for this purpose. This may include phone, SMS, e-mail, post or interactive social media. We encourage you to periodically review our notice to be informed of how we use your information. |
| 550 | 526 | |
| 551 | **This privacy and cookies notice was last updated 13 October 2022.** | |
| 527 | **This privacy and cookies notice was last updated 1 November 2022.** |