ShareThis Publisher Terms of Use

DATED 2023-01-01 · VERSION 20260729_rev01 · COMPARED WITH 20230502_rev01

Full text changes — 20230502_rev01 to 20260729_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

71713) We use Usage Data to create commercially viable data products and services that We license to Our trusted customers ("ShareThis Data Products"). Such ShareThis Data Products include, but are not limited to, aggregate demographic and behavioral data segments that group Visitors with common or shared interests into segments that We or Our partners have inferred (e.g., in-market travel) based on some or all of the Usage Data ("Segments") such as demographic, interest, and geographic location derived from a Visitor's IP address. We license portions of the Usage Data to Our customers and trusted partners for their use in creating Segments for online ad targeting and delivery and for other uses such as detection, prevention, and addressing fraud, security or technical issues as more fully described in Our privacy notice which can be found at [sharethis.com/privacy](https://sharethis.com/privacy/).
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7373Where you have agreed to utilize the "Google Analytics By ShareThis WordPress" plug-in on Your Publisher Site, ShareThis uses a Google Analytics feature currently known as Google Analytics Demographics, in order to better understand the audience demographics of your Publisher Site, and to provide insights about those demographics to You. Where Google Analytics Demographics is enabled, certain Usage Data and Profile Information as described in the ShareThis Privacy Policy will be shared with Google so that we may provide demographic reporting features to You. To learn more about Google Analytics' privacy practices, please click [here](https://support.google.com/analytics/answer/6004245). To opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, please click [here](https://tools.google.com/dlpage/gaoptout), or you may also visit the [NAI consumer choice page](https://optout.networkadvertising.org/). You are responsible for accurately describing Google Analytics features and functionality to Your Visitors.
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75754) Privacy Rules. "Rules" means all applicable data protection, electronic communications and privacy laws, rules, regulations, regulatory guidelines, as well as any applicable self-regulatory guidelines, including without limitation each of the [Self-Regulatory Principles of the Digital Advertising Alliance](http://www.aboutads.info/principles) ("DAA"), the [Codes of Conduct of the Network Advertising Initiative](https://www.networkadvertising.org/code-enforcement/code) ("NAI"), and the [Principles of the European Interactive Digital Alliance](http://www.edaa.eu/european-principles/) ("EDAA"), the [IAB TCF](https://iabeurope.eu/transparency-consent-framework/), the [IAB Global Privacy Platform](https://iabtechlab.com/gpp/), the IAB Privacy String, U.S. State laws such as the California Consumer Privacy Act ("CCPA"), Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Protection Act, the Utah Consumer Privacy Act, each as applicable, and the General Data Protection Regulation ("GDPR") as each may be amended from time to time.
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775) ShareThis Compliance with Rules. ShareThis will comply with all Rules that apply in its provision of the ShareThis Publisher Applications to You. We will post and maintain a privacy notice that discloses Our practices with respect to the handling of Usage Data. The privacy notice is available at [sharethis.com/privacy](http://sharethis.com/privacy/)(or such other location designated by ShareThis) and is subject to change at ShareThis' discretion ("ShareThis Privacy Notice"). In the event of any change in the Rules or in the legal or self-regulatory environment in any applicable jurisdiction, ShareThis may, in its discretion, restrict Your use of or access to Our Services and/or the ShareThis Publisher Applications in such jurisdiction, without liability to You or any third party.
775) ShareThis Compliance with Rules. ShareThis will comply with all Rules that apply in its provision of the ShareThis Publisher Applications to You. We will post and maintain a privacy notice that discloses Our practices with respect to the handling of Usage Data. The privacy notice is available at [sharethis.com/privacy](https://sharethis.com/privacy/)(or such other location designated by ShareThis) and is subject to change at ShareThis' discretion ("ShareThis Privacy Notice"). In the event of any change in the Rules or in the legal or self-regulatory environment in any applicable jurisdiction, ShareThis may, in its discretion, restrict Your use of or access to Our Services and/or the ShareThis Publisher Applications in such jurisdiction, without liability to You or any third party.
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79796) Your compliance with the Rules. You will comply with all Rules applicable to Your use of the ShareThis Publisher Applications or Services and its collection and sharing of Usage Data with Us for the purposes specified herein. You will obtain all necessary authorizations and Visitor consents, and provide any notices, obtain any consents, and pass-on to ShareThis any user provided choice(s) as required by the Rules for the provision of data to Us or use of the ShareThis Publisher Applications. To that end, YOU must read and be able to pass to ShareThis any applicable global opt-out controls received from Site visitors. For information regarding applicable Vendors and Partners requesting consent visit [https://iabeurope.eu/vendor-list-tcf-v2-0](https://iabeurope.eu/vendor-list-tcf-v2-0/) . For those EU/EEA Visitors, YOU are explicitly PROHIBITED from passing to ShareThis any sensitive data as defined by the Rules or special category data (defined under GDPR as any data revealing racial or ethnic origins, religious or philosophical beliefs, political, biometric, genetic information, or trade union membership). You shall have an easily accessible privacy notice which will be linked to conspicuously from the applicable home page and other relevant pages of the applicable Publisher Site and/or within the applicable applications. The privacy notice shall comply with the requirements of the Rules for notices to Visitors whose data is collected on Publisher Site and provided to ShareThis and third parties for use as contemplated herein. You shall also deploy appropriate privacy notices and/or consent mechanisms (where legally mandated) on Publisher Site in accordance with the Rules, such as banners or overlays, which alert the Visitor to the fact that Publisher Site uses Cookies (including Cookies placed by ShareThis or our partners) and which make clear that the Visitor's continued use of the site will show his or her acceptance of such Cookies. It is essential that You apply the principle of TRANSPARENCY to all Your interactions with Visitors, particularly where required under applicable law.
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81817) Notice and Opt-Out Requirement for Publisher Site. The privacy notice on Your Publisher Site must be an accurate representation of your privacy practices and must enable Visitors to opt out of the collection and use of their data by You and: (i) for U.S. properties, include a link to the DAA opt-out program (currently available at [aboutads.info](http://optout.aboutads.info/)) or the NAI opt out program (currently available at [optout.networkadvertising.org](http://optout.networkadvertising.org/)); (ii) for EU/EEA properties, insert a link to the EDAA opt-out program (currently available at [www.youronlinechoices.eu](http://www.youronlinechoices.eu/)); or (iii) in any other global region, provide a link to the ShareThis Privacy Notice referenced above. If you collect email addresses which are passed to ShareThis in hashed form, you are responsible for disclosing such in the privacy notice on Your Publisher Site. Though You are ultimately bound by the contractual requirements herein, We've also provided a non-legalese communication on Your duties to Publisher Site Visitors below. We provide the following language solely as a courtesy and encourage You to review this language with legal counsel and/or persons with privacy expertise as You incorporate it into Your privacy notice:
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8383We may allow third-party companies, including ad networks, ad serving platforms and data brokers, to serve advertisements, conduct analytics, conduct market research, provide other advertising services and/or collect certain information when you visit our website. We authorize those third parties to engage in the following permitted uses of such data: (a) to enable the delivery of targeted advertising; (b) to conduct market research and analytics in order to find meaningful patterns in the data that enables them to draw insights into how web Users generally behave. This may have specific application to companies seeking to better understand the characteristics of their target customer. It also may help hedge funds attempting understanding macro investment trends; (c) for data modeling in order to draw inferences. For example, to create lookalike audiences models; (d) to create modeled segments based off of demographic attributes, (e) to enhance security features or reduce fraud, including ad fraud; and (f) to enhance addressability features that enable a company to recognize the same browser, device and/or user over time. The types of third-party companies that may access this information include: (i) Advertisers and Retailers - companies seeking to better understand their customers so as to more effectively serve customer needs; (ii) Advertising Agencies - companies that purchase advertising on behalf of other companies; (iii) Advertising Technology Companies - companies that enable the delivery of advertising, mostly via digital channels, including demand side platforms, supply side platforms, advertising exchanges and ad servers, (iv) Marketing Technology Companies - companies that enable the delivery of marketing messages via channels such as email and SMS; (v) Data Companies - companies that process data into profiles that enable other companies to market and advertise more effectively; (vi) Professional Services Companies - Companies that provide high level strategy and analytic services; (vii) Security or Fraud Prevention Vendors - Companies that help ensure the security and reliability of their customer's data or infrastructure; and (viii) Investment Firms - Financial services companies and investment firms seeking to better understand how consumers use the Internet. These third-party companies may use pseudonymized personal data (e.g., click stream information, user agent, IP address, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this website in order to provide advertisements about goods and services likely to be of interest to you. These companies may use technologies that don't require HTTP cookies or mobile advertising IDs to function and your web browser may not permit you to block the use of these "non-cookie" technologies. As such, browser settings that block cookies may have no effect on such non-cookie techniques. To learn more about Interest-Based Advertising or to opt-out of this type of advertising or certain types of data sales, sharing and/or profiling as required by law, you can visit AboutAds.info/choices or www.networkadvertising.org/choices/."