ShareThis Privacy Notice

DATED 2020-06-29 · VERSION 20200701_rev01 · COMPARED WITH 20200201_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20200201_rev01 to 20200701_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 Privacy (2020)
+### **Updated January 21, 2020**
+**Please click the following links to read our Privacy Policy in other languages:** **[Confidentialité](https://s18955.pcdn.co/wp-content/uploads/2020/04/Privacy-Policy-3.30.20-French-v1.pdf) (Français), [Privacidad](https://s18955.pcdn.co/wp-content/uploads/2020/04/Privacy-Policy-3.30.20-Spanish-v1.pdf) (Español), [Privacy](https://s18955.pcdn.co/wp-content/uploads/2020/04/Privacy-Policy-3.30.20-Italian-v1.pdf) (Italiano), [Privacidade](https://s18955.pcdn.co/wp-content/uploads/2020/04/Privacy-Policy-3.30.20-Portuguese-V1.pdf) (Português), [Datenschutz](https://s18955.pcdn.co/wp-content/uploads/2020/04/Privacy-Policy-3.30.20-German-v1.pdf) (Deutsche), [プライバシー](https://s18955.pcdn.co/wp-content/uploads/2020/04/Privacy-Policy-3.30.20-Japanese-V1.pdf) (日本語).**
+### **Updated June 29, 2020**
 ShareThis takes privacy seriously. This Privacy Notice sets out what data we collect, how we collect it, why we process it, who we may share it with and, where the data we collect is personal data, your rights with respect to such personal data. ShareThis may change this Notice from time to time by updating this page. You should check this page from time to time to ensure that you are up to date with any changes.
 ShareThis is committed to processing information in accordance with applicable laws (including where applicable the European Union's General Data Protection Regulation ("**GDPR**") and the California Consumer Privacy Act ("CCPA") and as described in this Privacy Notice. For specific information about how ShareThis adheres to the GDPR and your rights as an EEA data subject please click **[here.]()** For information about how ShareThis adheres to the CCPA, please click **[here]().**
 To access information for Publishers, please visit the Publisher Information page [**here**](https://www.sharethis.com/publisher/)**.**
 We receive information about the content of the websites that you visit and information about the audience of those websites to enable us to infer and create groups of users who have similar characteristics, interests or behavioral patterns. We combine the Usage Data with data we receive from third party advertisers, analytics vendors and data partners to create categories of data that are helpful to advertisers seeking to deliver a more personalized advertising experience. For example, if a user regularly views or shares content about shopping for a car, our systems may infer that this user may be interested in purchasing an automobile. This practice is sometimes referred to as interest based advertising, and a segment titled "interested in automobile" is sometimes referred to as an audience segment or a "profile." When we group this data into profiles, we refer to it as **"Profile Information".**
 We can infer this Profile Information (by reference to browser identifiers, not actual names) using the information we obtain from third parties about the likely content and characteristics of the users and audiences of the websites which are visited. For example, users of a particular website may have an interest in cars and typically be within a certain age or income range. Where we are able to infer that two or more browsers or devices are the same user or household, we may use that information to bolster our Profile Information.
 The characteristics by which we group users relate to age ranges, income ranges, education, gender, ethnicity and family composition, on the basis of the typical audience of websites they visit and content viewed.
+If you would like to see a list of the types of Profile Information used by ShareThis, including any Profile Information that is health or political in nature (U.S. only), please [click here.](https://sharethis.com/privacy-audiences)
+If you would like to see a list of the types of Profile Information used by ShareThis, including any Profile Information that is health or political in nature (U.S. only), please [click here.](https://sharethis.com/privacy-audiences/)
 **1.3 How we obtain Usage Data and Profile Information**
 We collect Usage Data when your device visits our website, uses or interacts with our services (including sharing content with the ShareThis Icon), when your device visits Publishers' websites that use ShareThis Publisher Applications, and when your device views or clicks advertisements that we serve or are served on our behalf. We do so by using cookies placed on your browser, pixel tags, and HTTP headers (or other communication protocols).
 _Our use of Cookies and other Tracking Technologies_
 **Web Environment:** (desktop, tablet, and smartphone browsers)
 ShareThis uses browser cookies to "tag" visitors on the websites that use ShareThis Publisher Applications. These users are given a technical identifier, such as C62414AY9324FB5671069928026P0067.
 This browser cookie tracks the user's browsing data. Pixel tags are then used to transfer this browsing data to ShareThis and our customers and data partners.
+**Cookies:** Small text files that contain a string of characters and uniquely identify a browser. Cookies are installed on a browser by the publisher of a website as well by third parties who do not operate the website but whose pixel tags (described below) are found on the website. ShareThis cookies and cookies of our customers are third party cookies, and these are installed in user browsers by the ShareThis Publisher Applications which are on Publishers' websites. Many browsers are initially set up to accept cookies. However, you may be able to change your browser settings to refuse third-party cookies. Check your browser's "Help" files to learn more about handling cookies on your browser.
+**Cookies:** Small text files that contain a string of characters and uniquely identify a browser. Cookies are installed on a browser by the publisher of a website as well by third parties who do not operate the website but whose JavaScript and/or pixel tags (described below) are found on the website. ShareThis cookies and cookies of our customers are installed in user browsers by the ShareThis Publisher Applications which are on Publishers' websites. Many browsers are initially set up to accept cookies. However, you may be able to change your browser settings to refuse or otherwise restrict cookies. Check your browser's "Help" files to learn more about handling cookies on your browser.
+<table><tbody><tr><td><strong>Cookie</strong></td><td><strong>Duration</strong></td><td data-align="left"><strong>Purpose</strong></td></tr><tr><td>_stid</td><td>1 year</td><td data-align="left">ShareThis cookie ID</td></tr><tr><td>_stidv</td><td>10 years</td><td data-align="left">ShareThis cookie ID version</td></tr><tr><td>wordpress_test_cookie</td><td>Session</td><td data-align="left">ShareThis cookie, tests if we have access to cookies</td></tr><tr><td>pubconsent</td><td>13 months</td><td data-align="left">ShareThis cookie set to indicate user has made a declaration about GDPR data collection for IAB TCF v1 format</td></tr><tr><td>st_optout</td><td>10 years</td><td data-align="left">ShareThis cookie set to indicate that user has opted out from data collection</td></tr><tr><td>_ga</td><td>2 years</td><td data-align="left">Google Analytics cookie used by ShareThis to distinguish users</td></tr><tr><td>_gat</td><td>1 day</td><td data-align="left">Google Analytics cookie used by ShareThis to throttle request rate</td></tr><tr><td>_gid</td><td>1 day</td><td data-align="left">Google Analytics cookie used by ShareThis to distinguish users</td></tr><tr><td>visopt_s</td><td>3 months</td><td data-align="left">VWO cookie to see the number of times the browser was closed and reopened</td></tr><tr><td>_vis_opt_test_cookie</td><td>Session</td><td data-align="left">VWO session cookie to see if the cookies are enabled on the browser of the user or not. Helps in tracking the number of browser sessions of a visitor.</td></tr><tr><td>_vwo_uuid_v2</td><td>1 Year</td><td data-align="left">VWO cookie calculates uniques traffic on a website</td></tr><tr><td>intercom-id-fe2c9dmj</td><td>10 months</td><td data-align="left">Intercom: Anonymous visitor identifier cookie for site visitors</td></tr><tr><td>intercom-session-fe2c9dmj</td><td>7 days</td><td data-align="left">Intercom: Identifer for each unique browser session. Session cookie is refreshed on each successful logged-in ping, extending it to 1 week from that moment. User can access their conversations and have data communicated on logged out pages for 1 week, as long as the session isn't intentionally terminated with 'Intercom ('shutdown'), which usually happens on logout.</td></tr><tr><td>pxcelBcnLcy</td><td>session</td><td data-align="left">ShareThis Tag Management System cookie to track latency on reporting beacon.</td></tr><tr><td>pxcelAcc3PC</td><td>1 day</td><td data-align="left">ShareThis Tag Management System cookie to check whether third party cookies are accepted by the browser. This is only set if there is no incoming cookie in the request.</td></tr><tr><td>pxcelPage_c010<br>and/or<br>pxcelPage_c010_B<br>and/or<br>pxcelPage_c010_C<br>and/or<br>pxcelPage_c010_D</td><td>1 year</td><td data-align="left">ShareThis Tag Management System cookie to track status of pixel rotation loading. ShareThis uses a different cookie for different groups of sites within the ShareThis network.</td></tr><tr><td>usprivacy</td><td>n/a</td><td data-align="left">ShareThis reads if the usprivacy cookie is present in the publisher domain</td></tr><tr><td>fpestid</td><td>13 months</td><td data-align="left">Fpestid is a ShareThis cookie ID set in the domain of the website operator</td></tr></tbody></table>
 **Pixel tags:** These are small blocks of code on a webpage which read and place cookies. When you visit a webpage, ShareThis' pixel will see if your browser has a ShareThis cookie installed on it. If it doesn't, the pixel will install the cookie. If it does, the pixel will "read" the cookie and will send us information such as the time you viewed a webpage, the type of browser used and your IP address. This is how we learn about your interests and enable our customers to deliver targeted advertising to you.
 **HTTP headers:** These are transmitted whenever a webpage is viewed, and contain technical information required to connect your browser to the webpage. This information may include information about the browser and the requested webpage. ShareThis collects this information.
 **Other Environments:** (Mobile applications)
 **3\. Data Retention**
 We have defined retention policies for different types of personal data. We only retain data for as long as necessary for the purpose for which we process it and only as long as it remains relevant, unless we need to retain it because we are required to do so by law, to defend and exercise claims, or for regulatory reasons.
 **3.1 Usage Data, Profile Information and Data Collected via ShareThis.com**
+We retain Usage Data and Profile Information for up to 13 months from the date of collection for targeted advertising, and for up to 48 months for insights and analytics. We also retain data collected via ShareThis.com for up to 48 months for analytics and to ensure that our website functions properly.
+We retain Usage Data and Profile Information for up to 13 months from the date of collection for targeted advertising, and for up to 36 months for insights and analytics. We also retain data collected via ShareThis.com for up to 36 months for analytics and to ensure that our website functions properly.
 We may aggregate and anonymise data so that it can no longer be linked to a device or individual, therefore it ceases to be personal data, and we may retain this data for longer periods.
 **3.2 Account Information**
 We retain Account Information for as long as you have an active account with us. If you have not logged into any of our services with your username and password for a period of 14 consecutive months, we may deem your account as being inactive and delete your Account Information. This could result in the loss of data you may have saved and we do not accept liability for such deletion.
 To use the "Limit Ad-Tracking" option, follow the instructions provided by Apple here: [Apple Support Center](https://support.apple.com/en-us/HT202074).
 Please note that this is a device setting and will disable interest-based ads from all providers, and not just for ShareThis.
 **Do Not Track:**
+You may also stop the collection of your Usage Data by using the do-not-track function of your browser. ShareThis recognizes these do-not-track signals from your browser. Where we are able to ascertain that such signals are enacted by you and not set by default by your browser, we will consider them to be an indication that you have opted out.
+You may also stop the collection of your Usage Data by using the do-not-track function of your browser. ShareThis recognizes these do-not-track signals from your browser. As required by law, or where we are able to ascertain that such signals are enacted by you and not set by default by your browser, we will consider them to be an indication that you have opted out.
 **Onward Transfer/Privacy Shield:**
+The Privacy Shield is administered by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. ShareThis has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy notice and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit [https://www.privacyshield.gov](https://www.privacyshield.gov/).
+ShareThis complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and the United Kingdom and/or Switzerland to the United States in reliance on Privacy Shield. The Privacy Shield is administered by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries as well as Switzerland and the United Kingdom. ShareThis has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the policies in this privacy notice and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit [https://www.privacyshield.gov](https://www.privacyshield.gov/).
 In the context of an onward transfer, ShareThis is responsible for the processing of personal data it receives under the Privacy Shield and subsequently transfers to a third party acting as an agent on its behalf. ShareThis shall remain liable under the Privacy Shield principles if its agent processes such personal data in a manner inconsistent with the Privacy Shield principles, unless the ShareThis proves that it is not responsible for the event giving rise to the damage.
+In compliance with the EU-US and Swiss-US Privacy Shield Principles, ShareThis commits to resolve complaints about your privacy and our collecting or use of your personal information. European Union or Swiss individuals with inquiries or complaints regarding this privacy notice should first contact ShareThis directly at [privacy@sharethis.com](mailto:privacy@sharethis.com). We will respond to your complaint within 30 days of receipt.
+In compliance with the EU-US and Swiss-US Privacy Shield Principles, ShareThis commits to resolve complaints about your privacy and our collecting or use of your personal information. European Union, UK, or Swiss individuals with inquiries or complaints regarding this privacy notice should first contact ShareThis directly at [privacy@sharethis.com](mailto:privacy@sharethis.com). We will respond to your complaint within 30 days of receipt.
 We have further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgement of your complaint, or if your complaint is not satisfactorily addressed, please visit [www.bbb.org/EU-privacy-shield/for-eu-consumers/](https://www.bbb.org/EU-privacy-shield/for-eu-consumers/) for more information and to file a complaint.
 For residual disputes that cannot be resolved by the methods above, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel. To find out more about the Privacy Shield's binding arbitration scheme, please see: [https://www.privacyshield.gov/article?id=ANNEX-I-introduction](https://www.privacyshield.gov/article).
 The Federal Trade Commission has investigation and enforcement authority over our compliance with the Privacy Shield.
 If you believe we have not respected your rights or otherwise not handled data correctly, then we encourage you to contact us directly and we will do everything possible to help.
 However, where you still have a complaint, then you have the right to raise the matter with the Supervisory Authority (or data protection agency) in your country for resolution.
+**Contact**
+**Last Updated: June 29, 2020**
+**Contact**
 ShareThis, Inc.
 El Camino Real
+Palo Alto Square, Suite 150.
+Palo Alto Square, Suite 150
 Palo Alto, CA 94306, USA
 [privacy@sharethis.com](mailto:privacy@sharethis.com)
+We have appointed a data protection officer to supervise our personal data processing-related activities, and to respond to requests as required. Our DPO can be contacted as follows:
+Vincent Potier (ShareThis DPO): [dpo@sharethis.com](mailto:dpo@sharethis.com)ShareThis' representative in the EU is: ShareThis UK Limited of 10 John Street, London WC1N 2EB, UK.
+**Last Updated: January 21, 2020**
+We have appointed a data protection officer to supervise our personal data processing-related activities, and to respond to requests as required.
+Our DPO can be contacted as follows: Vincent Potier (ShareThis DPO): [dpo@sharethis.com](mailto:dpo@sharethis.com)
+ShareThis' representative in the EU is: ShareThis UK Limited of 10 John Street, London WC1N 2EB, UK