ShareThis Privacy Notice

DATED 2011-10-05 · VERSION 20111104_rev01 · COMPARED WITH 20110501_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20110501_rev01 to 20111104_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 As we explain in more detail below, we may collect information about you through the following means: when you complete a ShareThis registration, when you visit our web site, when you use our sharing icon to share content, when you visit a web site using the ShareThis Services or when you view or respond to advertisements served by us or on our behalf.
 #### 1\. Registration Information
 Many of our ShareThis features can be used without registering with us. However, you will need to register with us if you want to use some of our enhanced features, like automatic log-in or address book functionality.
+If you elect to register with us, you will be providing us with certain information, some of which identifies you personally, such as your name and email address, , and other registration information. From time to time, you may also provide us with additional information about yourself if you engage in any other transactions with us, for example, when you give us your phone number to seek customer support. We call this information you provide to us directly "Registration Information."
+If you elect to register with us, you will be providing us with certain information, some of which identifies you personally, such as your name and email address, and other registration information. From time to time, you may also provide us with additional information about yourself if you engage in any other transactions with us, for example, when you give us your phone number to seek customer support. We call this information you provide to us directly "Registration Information."
 We may offer from time to time social media services in which our registered users can share information about themselves with their friends, including information about their interests and favorite web sites. You can decide in your sole discretion what information you want to share with others in this manner. This information will only be made available to friends with whom you have specifically agreed to share such information and we will treat it as "Registration Information." You have a right to change these options at any time.
 #### 2\. Usage Information
 We collect information when you visit our web site, use or interact with ShareThis Services (including sharing content with our sharing icons), when you visit our partner publishers' web sites that use our sharing icons or ShareThis Services, and when you view or click advertisements that we serve or are served on our behalf. This information could include general click stream behavior such as web pages viewed (including the URL addresses of such pages), search queries from which users are directed to a page, navigation from page to page through the ShareThis Services, time spent on each page, and items that you click or select ("Usage Information"). This Usage Information also may include IP address, information about your geographic location derived from your IP address and the domain name of your Internet Service Provider.
 ### C. Information Used by ShareThis
 We will use your Registration Information: (a) to fulfill requests for our services; (b) to communicate with you and respond to your inquiries; (c) to conduct research about the use of the ShareThis Services; (d) to enable you to create an account, store log-in credentials, and customize your ShareThis Services; (e) to contact you from time to time about ShareThis Services; and (f) for ShareThis to provide offers for products and services of ShareThis and our partners that may be of interest to you. If you decide to share your interests and your profile information with your friends on ShareThis, we will display your profile information according to the preferences you set in your account.
 You can control the types of certain emails you receive by clicking on links in the emails, although you agree that we may always contact you to provide you with important information or notices required by ShareThis.
+We use the Usage Information we collect and information collected from our third-party partners to assemble non-personal, demographic and behavioral information to group users that share a common interest into "Audience Segments." These Audience Segments do not contain Personally Identifiable Information; for example, these segments may disclose that a user located in a geographic area may be interested in cars, but this information does not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We will use these Audience Segments (a) to match advertisements that may be of interest to our users that fall within that segment and (b) to assist our advertisers, ad networks, and publisher web sites to deliver advertisements and offers that may be of interest to users within a given segment.
+We use the Usage Information we collect and information collected from our third-party partners to assemble non-personal, demographic and behavioral information to group users that share a common interest into "Audience Segments." Such Audience Segments are groups of users and certain general interest categories that we have inferred based on (a) demographic or interest data, (b) a general geographic location derived from you IP address, (c) the pages you view and links you click, and/or search terms you enter when using certain services. These Audience Segments do not contain Personally Identifiable Information; for example, these segments may disclose that a user located in a geographic area may be interested in cars, but this information does not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We will use these Audience Segments (a) to match advertisements that may be of interest to our users that fall within that segment and (b) to assist our advertisers, ad networks, and publisher web sites to deliver advertisements and offers that may be of interest to users within a given segment.
 In some cases, if you have chosen to make personally identifiable information (like your name) publicly available through third party sites like social networks, we may seek your consent to use that personally identifiable information in connection with services we offer in conjunction with our partners. We will not disclose your personally identifiable information without your consent.
 We and our publisher, advertiser and ad network partners also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of users of the ShareThis Services). We may also be retained by certain publishers that will use the ShareThis Services to collect Usage Information on the publisher's web sites solely for the purpose to obtain additional information about such publisher's own users and in accordance with such publisher's privacy policy (ShareThis will not have the right to use this information for its own independent purposes).
 We will use your Technical Information to analyze statistically site usage and to customize our site's content, layout and services. We may also use third-party analytics services to collect, monitor and analyze the non-personally identifiable information collected as described above. This information will allow us to improve our services, provide content and offers of more interest to you, and better understand and serve our users.
 ### E. Your Options
 You can opt out of our use of your Usage Information (including opting out of our Audience Segment Cookies) for targeting purposes by going to http://www.sharethis.com/privacy and clicking on the "Opt Out" button for advertising cookies. By opting out, we will set an "opt-out cookie" on your Internet browser, which will prevent your Usage Information from being matched to any particular Internet browser. If you change browsers (including, if you use a browser on a different computer), delete your cookies, or use multiple browsers (either on the same computer or different computers), you will need to repeat this process for each computer and each browser. Please note that if you opt-out, you will continue to receive advertisements on ShareThis Services and Participant Sites, but these advertisements will not be tailored to your preferences and usage based on information collected by ShareThis. This opt-out only applies to ShareThis' Usage Information, and does not apply to cookies or web beacons used by third party publishers, advertisers or ad networks.
 Most Internet browsers are initially set up to accept cookies. If you'd prefer, you can set yours to refuse cookies. However, you may not be able to take full advantage of ShareThis if you do so.
+### F. One Click Option
+### F. Self-Regulatory Program for Online Behavioral Advertising
+ You can learn more about the program [here](http://www.iab.net/self-reg).
+ShareThis supports the cross industry, Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (for more information click [here](http://www.iab.net/self-reg).)("Self Regulatory Principles"). As part of this service, certain online advertisements and Web sites are delivered with the Advertising Option Icon (also referred to as the Forward i) or similar icon that helps consumers understand how their data are being used and provides choices for consumers who want more control. This icon is also at the bottom of each of our web pages. The Advertising Option Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your online data, how you can opt out and more. ShareThis uses Evidon, Inc.'s assurance platform to comply with the Self-Regulatory Principles. ShareThis also is a member of (1) the Internet Advertising Bureau and abides by IAB's Member Code of Conduct, which you can review by clicking [here](http://www.iab.net/public_policy/codeofconduct) and (2) is a participating network with the Network Advertising Initiative opt-out tool for behavior advertising, which you can review at [http://www.networkadvertising.org/managing/opt\_out.asp](http://www.networkadvertising.org/managing/opt_out.asp).
+### G. One Click Option
 We may offer one-click log-in features to our users. If we offer such features, you will have the option to decide whether you want to use the password management and one-click log-in features of ShareThis and you can add, disable or remove this information at any time in your discretion. This information will be treated as "Registration Information" and protected in accordance with this Privacy Policy.
+### G. Be Careful if You Post Information Available to the Public
+### H. Be Careful if You Post Information Available to the Public
 Whenever you voluntarily post personal information in public areas on ShareThis and on the Internet, like journals, blogs, message boards, and forums, you should be aware that this information can be accessed by the public. Please exercise discretion in deciding what information you disclose.
+### H. Minors
+### I. Minors
 The ShareThis Services are for general audiences. We will not knowingly collect information from children under the age of thirteen (13).
+### I. Acquisitions
+### J. Acquisitions
 We reserve the right to transfer your personal information in the event of a transfer of ownership of ShareThis, Inc., such as acquisition by or merger with another company. If an acquiring company should plan to materially change this privacy policy, we will notify you beforehand.
+### J. Security
+### K. Security
+We take steps to help protect your personal information. We require password protection, physical, electronic, and procedural safeguards to protect personal information about you. We limit access to personal information about you to employees and agents authorized by us to operate, develop or improve our services. Any agent must agree in writing to keep your information confidential. Please remember that no technological environment is completely secure and we cannot guarantee the confidentiality of any communication or material transmitted or posted on ShareThis or any other website over the Internet.
+We take steps to help protect your personal information. We require password protection, physical, electronic, and procedural safeguards to protect personal information about you and to protect against accidental or unauthorized alternation of your information. We limit access to personal information about you to employees and agents authorized by us to operate, develop or improve our services. Any agent must agree in writing to keep your information confidential. Please remember that no technological environment is completely secure and we cannot guarantee the confidentiality of any communication or material transmitted or posted on ShareThis or any other website over the Internet. From time to time, we conduct internal and external reviews with third party security firms to analyze our compliance with this privacy policy.
+### K. Changes in Privacy Policy
+### L. Changes in Privacy Policy
 From time to time we may update this Privacy Policy and will post a notice of any changes on our website. You should visit this page periodically to review any such changes to the privacy policy. In such cases, your continued use of this website or our service means that the provision of personally identifiable information to us after such material changes will be subject to the new terms. If we make material changes to this Privacy Policy that expand our rights to use your personal information that we have collected, we will notify you to seek your consent through email or a prominent posting on the site.
+### L. Canceling Your Account
+### M. Canceling Your Account
 You always have the option to cancel your account with us at any time. Simply sign in to the site and click on the 'My Account' at the top of the page; click on 'Edit Profile' then select 'Deactivate Account' and follow the simple instructions. You may request to have your registration account information removed by submitting a request to privacy@sharethis.com. We will act on your request as promptly as possible.
+### M. Data Retention
+### N. Data Retention
 We will retain your Registration Information as long as you have an active account with us. We reserve the right to deem your account as being "inactive" if you have not logged into any ShareThis Service with your user name and password for a period of twelve (12) consecutive months. Once we deem your account inactive, we may delete your Registration Information, including any data that you may have saved on the ShareThis Services, without any liability to you.
 ShareThis generally deletes all Usage Information, Technical Information, Audience Segment Cookies and all other cookies that have been on our severs for twelve (12) months.
+### N. For California Users
+### O. For California Users
 Your California Privacy Rights: California privacy law allows California residents to obtain specific disclosures about a business's privacy practices if it shares information with other companies for direct marketing purposes. To make a request to ShareThis under California's privacy law, please send an e-mail to: privacy@sharethis.com.
+### O. How to Contact Us
+### P. How to Contact Us
 If you have any questions or concerns about ShareThis' Privacy Policy or its implementation, or if you believe there are inaccuracies in your account information you may contact us as follows:
 By mail:
 Privacy
 ShareThis, Inc.
+Delta Ave.
+Suite 200
+Cincinnati, OH 45226
+Cambridge Ave.
+Suite 103
+Palo Alto, CA 94306
+Last Updated 29 March 2011
+Last Updated 05 October 2011
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