ShareThis Data Privacy

20260729_rev01 · COMPARED WITH 20251102_rev01

Full text changes — 20251102_rev01 to 20260729_rev01

1###### ShareThis Data Privacy
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3## We Take Data Privacy & Security Seriously
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5ShareThis has implemented numerous safeguards and industry best practices to ensure we are meeting the highest standards of data quality.
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7## ShareThis data is based on real time, consented observation of user behavior across the open web
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9ShareThis data is only collected on sites with compliant user consent protocols in place.
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11The data is regularly cleansed and monitored for ethical and privacy compliance and sensitive information. Undesired data points are removed.
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13Advanced data science ensures high accuracy and the ability to provide clear, trusted signals that users can activate on.
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15## Certified and Validated by Leading Industry Organizations
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17The **Neutronian** audit evaluates data attributes across consent & compliance, sourcing transparency, dataset characteristics, methodology & processing, and performance.
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19ShareThis completed a comprehensive audit of the processes and procedures that build our Audience Segments and was awarded the **Neutronian Certification Badge.** Overall, ShareThis ranks consistently high on the **Neutronian Quality Index (NQI) Transparency Rating report** (released quarterly), which provides a summary view of leading data providers and their quality indicators.
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21The Neutronian certification and ratings cover five main categories of data quality, with 10-15 attributes evaluated in each category:
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23- Consent & Compliance
24- Sourcing Transparency
25- Dataset Characteristics
26- Methodology & Processing
27- Performance
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29ShareThis is one of only six data providers to have received the **IAB Tech Lab's Data Transparency Label**.
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31The label is intended to give every marketer, agency, data provider and publisher a clear view of the audience segments they use. The full taxonomy of ShareThis Audiences has undergone an audit that brings visibility into:
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33- Where the original data was sourced
34- How the audience was constructed
35- A topline description of the audience
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37## We Adhere Strictly to Industry Standards
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39ShareThis is committed to consumer privacy and data compliance through legal and self-regulatory processes, as well as ethical relationships and practices with our publisher network.
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41**Network Advertising Initiative (NAI)**
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43NAI offers an online web opt-out platform to allow consumers to express their choices and provides general information related to privacy and Interest Based Advertising.
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45**The Digital Advertising
46Alliance (DAA)**
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48The DAA opt-out platform offers the consumer a choice page to opt out from advertising services, and general information related to privacy.
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50**European Interactive Digital Advertising Alliance (EDAA)**
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52The EDAA opt-out platform offers consumers in the European Union a choice page to opt out from advertising services, and general information related to privacy.
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54## Build a Successful Future without Third-Party Cookies
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56ShareThis Atlas Global ID will ensure the continuity of high quality, future-proofed data solutions.
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58## Act On What's Trending Now
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60Consumer behavior is always evolving. Follow ShareThis Trends to keep up with shifting consumer preferences and new patterns of behavior. Be the first to know-and the first to act.