Scientific American Privacy Policy changes — 20220601_rev01

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VI. Automated decision making

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We do not use your personal data for automated decision making which produces legal effects concerning you or similarly significantly affects you, however we do use your personal data to offer you content and services which we believe may be of interest.

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VII. Online advertising, e-commerce and related tools

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The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tools use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services) via [OneTrust](https://www.onetrust.com/privacy-notice/), a cookie management tool; you can update your preferences via our Privacy Preference Centre.

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The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tools use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services). You can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.

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Personal data collected via first party cookies is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services. We collect this data via a cookie management tool; you can update your preferences via our Privacy Preference Centre.

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Personal data collected via first party cookies is based on consent, Article 6 sec. 1 sent. 1 lit. a GDPR, to improve your website experience and promote our products and services. We collect this data via a cookie management tool; you can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.

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Personal data collected via third party targeting cookies is based on your consent, managed via our Privacy Preference Centre; Article 6 sec. 1 sent. 1 lit. a GDPR.

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Personal data collected via third party targeting cookies is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR. You can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.

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Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing's purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the EEA. For further information about the potential risks of a cross border data transfer refer to **XI.**

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It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities.

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You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the Springer Nature cookie preference centre.

+This policy was last updated on 06/02/2021.
+This policy was last updated on 05/16/2022.
 This is the privacy policy ("policy") for _scientificamerican.com_ which is run and provided by Springer Nature America, Inc. (**we**, **us** and **our**). Springer Nature America, Inc. (_Scientific American)_ is located at 1 New York Plaza New York, NY 10004_._ We can also be contacted at sadigital@sciam.com.
 We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.
 I. Summary of our processing activities
 _\- (behavioral) Advertising and profiling_
 _\- Facilitate attendance of conference_
 _\- Provide access (where appropriate) to other Springer Nature group content if you so request_
+For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR. The use of your personal data for behavioral advertising and profiling is done for the legitimate interest to improve your experience while using the website, Article 6 sec. 1 sent. 1 lit. f GDPR.
+For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR. The use of your personal data for behavioural advertising and profiling is done with consent, Article 6 sec. 1 sent. 1 lit. a GDPR.
+We use the personal data and contact data you provide by registration to inform you directly about our additional products and services. The use of your personal data for directly advertising related products and services is a legitimate interest for us as a provider of this website, Article 6 sec. 1 sent. 1 lit. f GDPR.
+We use the personal data and contact data you provide by registration to inform you directly about our additional products and services. The use of your personal data for directly advertising related products and services is with consent, Article 6 sec. 1 sent. 1 lit. a GDPR.
 You can object to the use of your personal data for direct marketing at any time. We will then refrain from any processing to the extent it is related to such purposes. You may opt-out of direct marketing via opt-out links in any marketing communication or via user profile pages on the website (where available). You can also inform us about your objection by contacting our Data Protection Office at dataprotection@springernature.com.
 We offer notification services such as table-of-contents or new book alerts. This service is provided by means of a double-opt-in. Thus, you will receive an email containing a link by which you can confirm that you are the owner of the email address and wish to be notified via our email service. You can end this service by opting out via the link provided in each notification email. This notification service is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR.
 Registration data is kept until such time as an account deletion request is made. If such a request is received we will erase your data within 30 days. Statutory storage obligations or the need for legal actions that may arise from misconduct within the services or payment problems can lead to a longer retention of your personal data. In this case, we will inform you accordingly.
 VI. Automated decision making
 We do not use your personal data for automated decision making which produces legal effects concerning you or similarly significantly affects you, however we do use your personal data to offer you content and services which we believe may be of interest.
 VII. Online advertising, e-commerce and related tools
+The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tools use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services) via [OneTrust](https://www.onetrust.com/privacy-notice/), a cookie management tool; you can update your preferences via our Privacy Preference Centre.
+The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tools use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services). You can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.
+Personal data collected via first party cookies is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services. We collect this data via a cookie management tool; you can update your preferences via our Privacy Preference Centre.
+Personal data collected via first party cookies is based on consent, Article 6 sec. 1 sent. 1 lit. a GDPR, to improve your website experience and promote our products and services. We collect this data via a cookie management tool; you can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.
+Personal data collected via third party targeting cookies is based on your consent, managed via our Privacy Preference Centre; Article 6 sec. 1 sent. 1 lit. a GDPR.
+Personal data collected via third party targeting cookies is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR. You can update your preferences via the "Use of cookies/Do not sell my data" link in the page footer.
 Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing's purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the EEA. For further information about the potential risks of a cross border data transfer refer to **XI.**
 It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities.
 You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the Springer Nature cookie preference centre.
 _\- Time of visit_
 _\- Referring site, application, or service_
 We use the information we get from the providers only to determine the most useful information you are looking for, and to improve and optimize this website.
+If you do not express a preference regarding tracking we will track your behaviour online for the purposes described above; this data will not be shared outside of SpringerNature. You can stop this tracking using our Privacy Preference Centre. The legal basis for this processing via Google Analytics is Art. 6 sec. 1 sent. 1 lit.f GDPR and represents our legitimate interest to analyse our website's traffic to improve the user's experience and to optimise the website in general.
+We will track your behaviour online for the purposes described above; this data will not be shared outside of Springer Nature. You can stop this tracking using our Privacy Preference Centre. The legal basis for this processing via Google Analytics is consent, Art. 6 sec. 1 sent. 1 lit.a GDPR, to analyse our website's traffic, improve the user's experience and optimise the website in general.
 We do not share information on your web behaviour with any 3rd party providers without your explicit consent. Consent is provided by clicking the appropriate button on the web banner that appears on your first visit to the website. You can update or withdraw your consent by visiting our Privacy Preference Centre. The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. a GDPR and represents you consent to accepting 3rd party targeting cookies.
 Depending on the provider the information generated about your use of the website may be transferred to and processed in third countries, e.g. the United States. For further information about the potential risks of a cross border data transfer please refer to section XI. The tools collect only the IP address assigned to you on the date you visit this site, rather than your name or any other identifying information. The provider will use this information in order to evaluate your use of the website, to compile reports on website activities and to provide other services relating to website and internet use to us.
 **Google Analytics**

Privacy Policy

Full text changes — 20210604_rev01 to 20220601_rev01