Scientific American Privacy Policy changes — 20210501_rev01

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VI. Automated decision making

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We do not use your personal data for automated decision making which produces legal effects concerning you or similarly significantly affects you, however we do use your personal data to offer you content and services which we believe may be of interest.

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VII. Online advertising, e-commerce and related tools

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We present online advertising provided using the services of _Google DFP, Google AdExchange, Google AdSense, Sovrn OnScroll_. Respective advertisement is labelled as "ADVERTISEMENT" or "AdChoices". In order to do so, we collect statistical information about you that will be processed by _Salesforce DMP, Oracle MOAT, Google Analytics, Google DFP, Google AdExchange, Google AdSense, Sovrn OnScroll_. This processing is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services. The above providers will be automatically informed about your visit on our website. For such purpose, a web beacon is used to place a cookie on your computer.

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The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tools use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services) via [OneTrust](https://www.onetrust.com/privacy-notice/), a cookie management tool; you can update your preferences via our Privacy Preference Centre.

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Personal data collected via first party cookies is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services. We collect this data via a cookie management tool; you can update your preferences via our Privacy Preference Centre.

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Personal data collected via third party targeting cookies is based on your consent, managed via our Privacy Preference Centre; Article 6 sec. 1 sent. 1 lit. a GDPR.

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Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing's purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the EEA. For further information about the potential risks of a cross border data transfer refer to **XI.**

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It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities.

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You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the Springer Nature cookie preference centre.

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+This policy was last updated on 03/30/2021.
+This policy was last updated on 04/27/2021.
 This is the privacy policy ("policy") for _scientificamerican.com_ which is run and provided by Springer Nature America, Inc. (**we**, **us** and **our**). Springer Nature America, Inc. (_Scientific American)_ is located at 1 New York Plaza New York, NY 10004_._ We can also be contacted at sadigital@sciam.com.
 We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.
 I. Summary of our processing activities
 VI. Automated decision making
 We do not use your personal data for automated decision making which produces legal effects concerning you or similarly significantly affects you, however we do use your personal data to offer you content and services which we believe may be of interest.
 VII. Online advertising, e-commerce and related tools
+We present online advertising provided using the services of _Google DFP, Google AdExchange, Google AdSense, Sovrn OnScroll_. Respective advertisement is labelled as "ADVERTISEMENT" or "AdChoices". In order to do so, we collect statistical information about you that will be processed by _Salesforce DMP, Oracle MOAT, Google Analytics, Google DFP, Google AdExchange, Google AdSense, Sovrn OnScroll_. This processing is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services. The above providers will be automatically informed about your visit on our website. For such purpose, a web beacon is used to place a cookie on your computer.
+The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tools use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services) via [OneTrust](https://www.onetrust.com/privacy-notice/), a cookie management tool; you can update your preferences via our Privacy Preference Centre.
+Personal data collected via first party cookies is based on Article 6 sec. 1 sent. 1 lit. f GDPR and represents our legitimate interest to improve your website experience and to promote our products and services. We collect this data via a cookie management tool; you can update your preferences via our Privacy Preference Centre.
+Personal data collected via third party targeting cookies is based on your consent, managed via our Privacy Preference Centre; Article 6 sec. 1 sent. 1 lit. a GDPR.
 Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing's purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the EEA. For further information about the potential risks of a cross border data transfer refer to **XI.**
 It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities.
 You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third party cookies, (ii) by deactivating the interest-related advertising under https://adssettings.google.com/authenticated, (iii) generally blocking cookies under https://support.google.com/ads/answer/7395996 or (iv) by deselecting the option for tracking cookies via the Springer Nature cookie preference centre.
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 [Pubmatic](https://pubmatic.com/legal/privacy-policy/)
 [Appnexus](https://www.appnexus.com/fr/corporate-privacy-policy)
 [Permutive](https://permutive.com/privacy/)
+[Microsoft Bin Ads](https://about.ads.microsoft.com/en-gb/resources/policies/microsoft-advertising-privacy-policy)
+[Microsoft Advertising](https://about.ads.microsoft.com/en-gb/resources/policies/microsoft-advertising-privacy-policy)
 [Baynote](https://cop.evidon.com/companies/baynote)
 [CJ Affiliate](https://www.cj.com/legal/privacy-uk)
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 [Marvellous Machine](https://marvellousme.com/privacy-policy/)
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Privacy Policy

Full text changes — 20210402_rev01 to 20210501_rev01