Privacy Policy

DATED 2026-02-09 · VERSION 20260301_rev01 · COMPARED WITH 20260101_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20260101_rev01 to 20260301_rev01

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1## Privacy Policy **(last updated 18th December 2025)**
1## Privacy Policy **(last updated 9th February 2026)**
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33Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information.
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55We have split this policy into two sections:
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771. [Consumer Privacy Policy Highlights](https://www.rightmove.co.uk/c/privacy-policy/) - this gives you an overview of how we process personal information.
224224- to customise Your experience on Our Platforms such as:
225225 - suggest properties that may be of interest to You;
226226 - suggest Our mortgages, valuations, insurance and referencing Services to You;
227227 - suggesting services from Our third party advertisers that may be relevant and of interest to You based on Your use of Our Platforms; and
228228- send You customised emails about Our Services based on Your use of Our Sites and Your stage in the home moving process.
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230You can always object to Our profiling by emailing Us here [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk). Any profiling data that We hold about You will only be kept for as long as is required to perform the Services to Our Members and provide Our Platforms and Services to You.
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232230#### **Use of AI**
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234232We make use of AI, machine learning, and other similar technologies ("AI") to improve Our site, services, internal operations and communications. We do not use AI to make any automated decisions which can have a legal or similar effect on You. Examples of how We use AI include:
235233
236234- Helping Us better understand Your needs in order to provide You a more customised and relevant experience on Rightmove.
237235- To help predict when You may require Our services (such as mortgages, broadband, insurance, valuation etc.) in order to provide You a timely and personalised experience on Rightmove and in our marketing communications with You.
239237- To tailor Our marketing communications with You.
240238- To assist with responding to enquiries You may have with Us and improve Our communications with You.
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242240- To identify areas we can improve our services.
243241- For training, monitoring and quality assurance purposes.
244242- To enable You to restyle images of a property listing to help You visualise how a property could look.
243- **AI Conversational Search:** When You use this tool on Our site, it is designed to enhance Your property search experience. We do not use personal information to train large language models (LLMs), and We apply strict technical and organisational safeguards like pseudonymisation, redaction, data minimisation, limited retention periods, and other protective measures to ensure Your privacy when using AI. We ask that You avoid entering personal or sensitive data into Our tool, but if You do, beyond what is necessary for us to provide Our the service to you, We have legitimate reasons to process this information to ensure optimisation of our user experience. We use analytics to help us identify how we can improve our services and for monitoring and quality assurance purposes.
245244
246245#### Sharing of personal information between Rightmove and its subsidiaries
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248247Personal Information You provide Us may be shared between Our subsidiaries in order to:
249248
250249- provide Our Platforms and Services to You;
342341- Marketing agencies and systems that allow Us to send marketing communications to You and to make sure the marketing communications are relevant.
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344343We may also use third parties to provide Services on Our behalf which may include processing (but not using themselves) Your Personal Information; for example, to complete partial addresses or to augment the Personal Information We hold about You. In either case, We will not pass Your Personal Information to anyone who is not also subject to adequate privacy commitments in Our contract with them.
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346345Where You are undergoing tenant referencing, obtaining a quote for or purchasing tenant and insurance related services We have to share Your Personal Information with the following external parties set out below for the purposes set out in Our "[Tenant and Guarantor Referencing]()" table above.
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348- Credit reference agencies for the purpose of checking that the details You have provided Us are correct and to obtain further details (as set out above);
347- Credit reference agencies for the purpose of checking that the details You have provided Us are correct and to obtain further details (as set out above). Your Personal Data will be shared with a credit reference agencies or fraud prevention agency, which may then retain that Personal Data and disclose it to third parties for the purposes of credit risk assessment, identity verification, fraud prevention, debt collection or such other uses as set out in the Credit Reference Agency Information Notice found here: [https://www.equifax.co.uk/crain](https://www.equifax.co.uk/crain)
349348- Payment providers to set up a direct debit and/or take payment from You;
350349- Insurance brokers, providers and underwriters for the purpose of arranging insurance policies;
351350- Debt collection agencies, tracing companies, bailiffs and legal advisors in order to recover monies due from You, to trace Your whereabouts or in pursuit of a claim against You; and
352351- Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
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354353We may be required to share Your Personal Information with the following external parties:
472471We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App.
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474473You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App.
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476475Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms.
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478Issue date: December 2025
477Issue date: February 2026