Privacy Policy

20250701_rev01 · COMPARED WITH 20250501_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20250501_rev01 to 20250701_rev01

11### Consumer Privacy Policy Highlights
22
3Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. Below are some key highlights of our privacy policy, however you can still view our [full privacy policy here.]()
3Protecting your privacy is important to us; we want to be open with you on how and why we use your personal information. Below are some key highlights of our consumer privacy policy, however you can still view our [full privacy policy here.]()
44
5#### Who does our Consumer Privacy Policy apply to?
6
7Our consumer Privacy Policy covers users of our consumer websites, suppliers and potential suppliers, job applicants and journalists.
8
9If you are a customer of Rightmove operating in a business to business capacity and have a professional membership with Us, please refer to our [Member Privacy Policy](https://media.rightmove.co.uk/pdf/Member-Privacy-Policy.pdf).
10
11If you are an employee of Rightmove, please refer to our Employee Privacy Policy made available to you via our HRIS.
12
513#### Who we are
614
715This privacy policy covers the following companies in our group: Rightmove PLC, Rightmove Group Limited, Rightmove Landlord and Tenant Services Limited and Rightmove Financial Services Limited. We operate the following websites: [www.rightmove.co.uk](https://www.rightmove.co.uk/), [https://hub.rightmove.co.uk/](https://hub.rightmove.co.uk/), [https://rentalservices.rightmove.co.uk/](https://rentalservices.rightmove.co.uk/) and [https://plc.rightmove.co.uk/](https://plc.rightmove.co.uk/) as well as our mobile application.
816
917We also own HomeViews Platform Limited which operates the following site [www.homeviews.com](http://www.homeviews.com/). Their privacy policy can be viewed here: [https://www.homeviews.com/privacy-policy](https://www.homeviews.com/privacy-policy)
1018
2533- **Correspondence and enquiry data:** such as name, email address, property address and telephone recordings.
2634- **Technical data:** such as device type, IP address, web logs, usage of our site, browser type, mobile number, operating system, GPS location data, how you interact with our marketing communications.
2735- **Financial services data (mortgage in principle):** such as contact and identity data, applicant data, employment data, financial data, property data, lifestyle data, mortgage in principle decision.
2836- **Tenant and guarantor referencing data:** contact and identity and verification data, employment data, education data, financial data, property data, lifestyle data, next of kins details, references.
2937- **Insurance and tenant related services data:** such as name, email address, property address, date of birth, employment history and status, health data, race or ethnicity, disclosure of unspent criminal convictions, payment details, signatures.
3038- **Human resource data:** details contained in your CV and cover letter and references.
39- **Supplier and potential supplier data**: contact and identity data, PEPs and sanctions checks, criminal offence data, identity and verification data.
3140
3241#### Sources of personal data
3342
3443We process personal data that we receive from:
3544
36- you when you get in touch with us, create and use your My Rightmove Account, make use of our websites and services, enquire about a property or request a valuation, or apply for a job with us.
45- you when you get in touch with us, create and use your My Rightmove Account, make use of our websites and services, enquire about a property or request a valuation, are or wish to become a supplier or apply for a job with us.
3746- our members (e.g. estate and letting agents) when they advertise properties on our sites or wish to conduct credit and reference checks for potential tenants and mortgage brokers when you request their assistance with a mortgage in principle.
3847- third parties (e.g. Land Registry, Land Register of Scotland, credit reference agencies, identity service providers and fraud prevention agencies).
3948- our partners (e.g. mortgage providers).
4049- publicly available sources such as Companies House and the Electoral Roll.
4150
4251#### Purpose and lawful basis
5261 - home related services such as a tenancy agreement, facilitating payment between our members and you, insurance and utilities.
5362 - financial services such as mortgage calculator and apply for and receive a mortgage in principle.
5463- resolve any queries or complaints you may have.
5564- customise and enrich your experience on our sites.
5665- process your job application and consider you for our vacancies.
5766- help keep our site safe and secure.
67- where you are a supplier or potential supplier, to conduct supplier due diligence and to engage in services.
5868- improve our sites and services and to help trouble shoot.
5969- monitor for quality assurance and internal training.
6070
6171#### How long we keep it for
6272
6373We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information. In some circumstances we may anonymise your personal information so that it can no longer be associated with you.
6676
6777We may share your data with the following types of companies to provide our services to you:
6878
6979- our members/partners when you enquire with them via our website.
7080- companies in the Rightmove group as we all provide different parts of the services.
7181- law enforcement, fraud prevention agencies and credit reference agencies.
72- service providers we use to help us deliver our services and sites (e.g. telephony, customer ticketing systems, IT providers etc).
82- service providers we use to help us deliver our services and sites (e.g. telephony, customer ticketing systems, IT providers, ID and verification providers etc).
7383
7484#### Storing your personal data
7585
7686We predominantly store and process your personal data in the European Economic Area (EEA). However, in some circumstances it may be transferred to, stored or accessed outside the EEA. As such we will ensure we have appropriate safeguards and security measures in place to protect your data.
7787
7888#### Profiling and automated decision making
111121- Rightmove Financial Services Limited which is authorised and regulated by the Financial Conduct Authority (FCA) Firm Reference Number 805415. Registered in England number 11211259. Registered office address: 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE. VAT number 918501823.
112122
113123We are the providers of the Rightmove mobile application software (referred to as the "App") and the websites [www.rightmove.co.uk](https://www.rightmove.co.uk/), [https://rentalservices.rightmove.co.uk/](https://rentalservices.rightmove.co.uk/), [https://hub.rightmove.co.uk/](https://hub.rightmove.co.uk/) and [https://plc.rightmove.co.uk/](https://plc.rightmove.co.uk/) (referred to as the "Site") (together referred to as "Our Platforms") and any other Services We may operate in the future.
114124
115125We also own HomeViews Platform Limited, registered in England number 10290376. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 284561774. HomeViews Platform Limited "HomeViews" which operates the following site [www.homeviews.com](http://www.homeviews.com/). HomeViews Privacy Policy can be viewed here: [https://www.homeviews.com/privacy-policy](https://www.homeviews.com/privacy-policy).
116126
127Our consumer Privacy Policy covers users of our consumer websites, suppliers and prospective suppliers, job applicants and journalists.
128
129If you are a customer of Rightmove operating in a business to business capacity and have a professional membership with Us, please refer to our [Member Privacy Policy](https://media.rightmove.co.uk/pdf/Member-Privacy-Policy.pdf).
130
131If you are an employee of Rightmove, please refer to our Employee Privacy Policy made available to you via our HRIS.
132
117133"Members" include estate agents, commercial agents, letting agents, managing agents, landlords, new homes developers, housing associations, overseas property owners, Build to Rent developers, surveyors, banks, building societies, insurance companies, mortgage brokers, other lenders and financial institutions, Government departments, executive agencies, quangos, Acedemia institutions, professional advisors and selected CRM software providers whom we have a commercial relationship with. We are not an estate agency.
118134
119135"Partners" are selected companies whom We choose to work with,whom we have a commercial relationship with to offer complimentary Services such as financial services (e.g. mortgage in principle), currency exchange, utilities and broadband.
120136
121137"Prospective Members" means businesses who have contacted Us to enquire about becoming a Member or who We have identified as a potential customer.
122138
123"Services" or "Service" include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools and and financial services (which includes mortgage in principle decision and mortgage calculator).
139"Services" or "Service" include property advertising, insurance and tenant related services (which includes tenant referencing, rent guarantee insurance, landlords' contents and/or liability insurance, tenant's contents and/or liability insurances, utilities and broadband), stamp duty land tax calculator, valuation and surveying tools, property price tracking tools and financial services (which includes mortgage in principle decision and mortgage calculator).
124140
141"Suppliers" and "Prospective Suppliers" means any external third parties whom we may engage to enable us provide the Service or Services.
142
125143"Rightmove" means Rightmove Group Limited and its subsidiary companies.
126144
127145We provide Our Platforms so that:
128146
129147- Our Members can advertise property details for You to view;
130148- We, or Our Members, can provide insurance, tenant and financial services to You;
200218- send You customised emails about Our Services based on Your use of Our Sites and Your stage in the home moving process.
201219
202220You can always object to Our profiling by emailing Us here [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk). Any profiling data that We hold about You will only be kept for as long as is required to perform the Services to Our Members and provide Our Platforms and Services to You.
203221
204222#### **Use of AI**
205223
206We make use of AI, machine learning, and other similar technologies ("AI") to improve Our site, services and communications. We do not use AI to make any automated decisions which can have a legal or similar effect on You. Examples of how We use AI include:
224We make use of AI, machine learning, and other similar technologies ("AI") to improve Our site, services, internal operations and communications. We do not use AI to make any automated decisions which can have a legal or similar effect on You. Examples of how We use AI include:
207225
208226- Helping Us better understand Your needs in order to provide You a more customised and relevant experience on Rightmove.
227- To help identify Broadband deals based on Your requirements You tell Us when You use the Broadband tools on Our Platforms.
209228- To tailor Our marketing communications with You.
210- To assist with responding to enquiries You may have with Us.
229- To assist with responding to enquiries You may have with Us and improve Our communications with You.
211230
212231#### Sharing of personal information between Rightmove and its subsidiaries
213232
214233Personal Information You provide Us may be shared between Our subsidiaries in order to:
215234
216235- provide Our Platforms and Services to You;
220239#### Use of your personal information for direct marketing and other communications
221240
222241#### **Direct Marketing**
223242
224243Where You have consented, We may Use Your Personal Information to provide direct marketing messages to You; either directly from Us or on behalf of Our Members or Partners. We will customise Our communications with You based on Your use of Our Platforms. You can opt out of direct marketing at any time from Our entities below by:
225244
226##### **Rightmove Group Limited:**
245##### **Rightmove Group Limited and Rightmove Financial Services Limited:**
227246
228247- Using the unsubscribe links located at the bottom of the direct marketing emails We send You. Please ensure You click through to manage Your full marketing preferences;
229248- Log into Your My Rightmove account to manage your marketing preferences; or
230249- Contacting Us directly on [talk-to-Us@rightmove.co.uk](mailto:talk-to-Us@rightmove.co.uk).
231250
232##### **Rightmove Financial Services Limited:**
233
234- Using the unsubscribe links located at the bottom of the direct marketing emails We send You. Please ensure You click through to manage Your full marketing preferences; or
235- Contacting Us directly on [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk).
236
237251##### **Rightmove Landlord and Tenant Services Limited:**
238252
239253- Contacting Us directly on [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk)
240254
241255It may take up to 72hours from the time You receive confirmation from Us that Your preferences are being updated to unsubscribe You from direct marketing.
242256
322336- Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
323337
324338We may be required to share Your Personal Information with the following external parties:
325339
326340- HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances;
327341- Police or other such regulatory authority as part of an investigation or otherwise for legal or regulatory purposes;
342- Competent authorities as part of an investigation they may be conducting and where there is a valid lawful basis to do so.
328343- Dispute Resolution agencies for the purposes of dealing with any complaints;
329344- UK law enforcement agencies and third party security companies for the purposes of ensuring that We comply with the law and have adequate security measures in place;
330345- We will disclose Your Personal Information to other third parties if We are under a duty to disclose or share Your Personal Information in order to comply with any legal or regulatory obligation or request. This includes exchanging Personal Information with other companies for the purposes of fraud prevention and credit risk reduction; and
331346- Personal Information You have provided to Rightmove either directly or via Our Partners or Members, may be shared with fraud prevention agencies who will use it to prevent fraud and money-laundering. If fraud is detected, You could be refused certain services, finance or employment. For further details of how Your information will be used by Rightmove and these fraud prevention agencies, and Your data protection rights can be found by visiting [https://www.cifas.org.uk/fpn](https://www.cifas.org.uk/fpn).
332347
333348We require all Our third party service providers to respect the security of Your Personal Information and to treat it in accordance with the law. We do not allow Our third party service providers to use Your Personal Information for their own purposes and only permit them to process Your Personal Information for specified purposes and in accordance with Our instructions.
413428To help Us deliver third party advertisements on Our Platforms We do use Cookies. For more information, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html).
414429
415430#### Special category data and criminal offence data
416431
417432For Our tenant referencing, insurance, tenant and financial Services, We do collect special categories of Personal Information about You (this may include Your race or ethnicity, information about Your health, whether you appear on politically exposed persons or sanctions list, and any criminal convictions). We rely on explicit consent to collect and process this data, however for some information being for insurance products We may rely on 'insurance' as Our condition of processing. We may collect data on vulnerabilities You disclose to Us. This is on order to support You and improve Our Services to You and We will share this with insurance providers where an insurance sale is made and where Your consent is obtained. We only keep this information for as long as is necessary. We employ appropriate technical and organisational measures to ensure Your Personal Information is secure.
418433
434Where You are undertaking PEPs and Sanctions checks as part of tenant referencing this may infer special category data and criminal offence data. We rely on substantial public interest, preventing or detecting unlawful acts and regulatory requirements relating to unlawful acts and dishonesty to process this data.
435
436If You are a supplier or prospective supplier and You are a person of significant control we undertake PEPS and Sanction Checks and supplier due diligence checks which may infer special category data or criminal offence data. We rely on substantial public interest, preventing or detecting unlawful acts and regulatory requirements relating to unlawful acts and dishonest to process this data.
437
419438#### Aggregated data
420439
421440We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from Your Personal Information but is not considered Personal Information in law as this data does not directly or indirectly reveal Your identity. For example, We may aggregate Your usage data to calculate the percentage of users accessing a specific feature on Our Platforms. However, if We combine or connect aggregated data with Your Personal Information so that it can directly or indirectly identify You, We treat the combined data as Personal Information which will be used in accordance with this Policy.
422441
423442#### Change of purpose
424443
429448We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App.
430449
431450You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App.
432451
433452Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms.
434453
435Issue date: 19th March 2025
454Issue date: June 2025