Privacy Policy

ARCHIVED 2024-08-01, DATE APPROXIMATE · VERSION 20240801_rev01 · COMPARED WITH 20240501_rev01

Full text changes — 20240501_rev01 to 20240801_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 **Use of AI**
 We use AI, machine learning models and other similar technology to help us analyse trends, improve our platforms and services, enhance our customer services, better understand your needs, to provide you a more customised experience on our platforms and to improve our communications with you. We do not use AI to make any automated decisions which will have a legal or similar effect on you.
 #### Your rights
+You can exercise any of your rights (right to access, rectification, erasures object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or writing to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE.
+You can exercise any of your rights (right to access, rectification, erasures object or restrict processing, request that we transfer your data to another data controller, or withdraw consent where you have given us consent in the past) by contacting us at: [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or writing to the Data Protection Officer, Rightmove, Building 2, Caldecotte Lake Business Park, Milton Keynes, MK7 8LE. We will require proof of ID to confirm your identity.
 #### Direct marketing
 If you have given us permission, we'll send you marketing messages either directly from us or on behalf of our members or partners. We will customise our communications with you based on your use of our platforms. You are in control and can opt out of direct marketing at any time by contacting us or updating your preferences.
 #### Contacting us
+If you have any questions about this policy, how we use your personal data or wish to exercise any of your rights, please contact us at [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or alternatively you can write to the Data Protection Officer, Rightmove, 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, MK7 8LE.
+If you have any questions about this policy, how we use your personal data, wish to exercise any of your rights, or want to report a suspected breach of your personal data, please contact us at [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk) or alternatively you can write to the Data Protection Officer, Rightmove, 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, MK7 8LE.
+## Full consumer privacy policy 2023
+## Full consumer privacy policy
 #### Who we are
 This Privacy Policy covers Rightmove PLC and any of Our subsidiary companies under Section 1159 Companies Act 2006 (referred to as "We" or "Us" or "Our" or "Rightmove") with the exception of HomeViews Platform Limited . These include:
 - Rightmove PLC, registered in England number 06426485. Registered office address is 2 Caldecotte Lake Business Park, Caldecotte Lake Drive, Milton Keynes, England, MK7 8LE, VAT number is 918501823;
 ##### Financial services (e.g., mortgage in principle)
 #### Profiling
 We may from time to time profile Your activity when using Our Services or Our Platforms.
+This profiling is based on telephone and email enquiries You send to Our Members, properties advertised on Our Platforms, cookies and information You either provide Us or We collect in the course of using Our Platforms and Services. We may use this information both now and, in the future, to identify or indicate:
+This profiling is based on telephone and email enquiries You send to Our Members, properties advertised on Our Platforms, cookies, Your activity on Our Site, information You either provide Us or We collect in the course of using Our Platforms and Services (such as living situation, property ownership and what Services You utilise on Our Site etc.). We may use this information both now and, in the future, to identify or indicate:
 - any properties You may have for sale or let;
 - whether You are intending to sell or let Your property;
 - if You have subsequently instructed one of Our Members to advertise Your property;
 - whether Your property is being advertised on Rightmove and its property status;
 - what stage in the home moving process You are;
 It takes place to help Us and Our Members:
 - understand what sort of properties You may be interested in;
 - identify opportunities to improve training;
 - match enquiries sent to Our Members with properties advertised on Our Platforms. This is to provide Our Members with market insights where Your property was subsequently advertised with another Member. This will be provided for training purposes only to help Our Members improve their processes for identifying where enquiries may have a property for sale or rent, either now or in the future;
+- to categorise Your activity (such as usage of Our Site, whether you have a property for sale or rent, the advertising status of Your property and subsequent changes) to help determine how likely You are to require services from Our Members. Members may then contact You to offer their services, although they can only do so if they have a lawful reason to do so (known as a lawful basis of processing Your Personal Information);
+- to help Our Members identify opportunities within their enquiries, to categorise Your activity (such as usage of Our Site, whether you have a property for sale or rent, the advertising status of Your property and subsequent changes) to help determine how likely You are to require services from Our Members. Members may then contact You to offer their services, although they can only do so if they have a lawful reason to do so (known as a lawful basis of processing Your Personal Information);
+- identify whether You are a Landlord so Our Members can manage Your enquiry more effectively.
 - to customise Your experience on Our Platforms such as:
     - suggest properties that may be of interest to You;
+    - suggest Our mortgages, valuations, insurance and referencing Services to You; and
+    - suggesting services from Our third party advertisers that may be relevant and of interest to You based on Your use of Our Platforms.
+    - suggest Our mortgages, valuations, insurance and referencing Services to You;
+    - suggesting services from Our third party advertisers that may be relevant and of interest to You based on Your use of Our Platforms; and
 - send You customised emails about Our Services based on Your use of Our Sites and Your stage in the home moving process.
 You can always object to Our profiling by emailing Us here [dpo@rightmove.co.uk](mailto:dpo@rightmove.co.uk). Any profiling data that We hold about You will only be kept for as long as is required to perform the Services to Our Members and provide Our Platforms and Services to You.
 #### **Use of AI**
 - Important updates to Our Services, Privacy Policy and Platforms;
 - Managing Your My Rightmove account;
 - For security reasons;
 - To contact You about Your mortgage in principle decision;
 - Receiving Property Alerts and/or Tracked Property Alerts where You have set them up in Your My Rightmove Account (You can amend your Property Alerts and/or Tracked Property Alerts at any time in Your My Rightmove account);
 - To contact You for market research purposes;
+- Where a home hunter shares a property with You via Our Platforms; and
+- Where You have successfully completed a tenant reference, to contact You about insurance and tenant related services, please refer to Our "[Tenant and Guarantor Referencing]()" table above for more information.
+- Where You have started or completed a quote for Home Contents and Liability Insurance, We will send You an email reminding You of the quote or to complete the quote.
+- Where a home hunter shares a property with You via Our Platforms;
+- Where You have successfully completed a tenant reference, to contact You about insurance and tenant related services, please refer to Our "[Tenant and Guarantor Referencing]()" table above for more information;
+- Where You have started or completed a quote for Home Contents and Liability Insurance, We will send You an email reminding You of the quote or to complete the quote; and
 - Where Personal Information is provided to Us where You operate as a business and it has been sourced from publicly available information, We may contact You about Our Services in a business capacity only.
 #### Photos, images and videos of you
 Where You have agreed to participate and feature in videos, images and photos for Us, these will be used for the purpose outlined to You at the time, which can include to promote Rightmove or its subsidiaries. This will be retained for no more than 3 years after the purpose has ended. We have a legitimate interest to use these on any of Our Platforms or 3rd party social media platforms.
 We may be required to share Your Personal Information with the following external parties:
 - HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances;
 - Police or other such regulatory authority as part of an investigation or otherwise for legal or regulatory purposes;
 - Dispute Resolution agencies for the purposes of dealing with any complaints;
+- UK law enforcement agencies and third party security companies for the purposes of ensuring that We comply with the law and have adequate security measures in place; and
+- We will disclose Your Personal Information to other third parties if We are under a duty to disclose or share Your Personal Information in order to comply with any legal or regulatory obligation or request. This includes exchanging Personal Information with other companies for the purposes of fraud prevention and credit risk reduction.
+- UK law enforcement agencies and third party security companies for the purposes of ensuring that We comply with the law and have adequate security measures in place;
+- We will disclose Your Personal Information to other third parties if We are under a duty to disclose or share Your Personal Information in order to comply with any legal or regulatory obligation or request. This includes exchanging Personal Information with other companies for the purposes of fraud prevention and credit risk reduction; and
+- Personal Information You have provided to Rightmove either directly or via Our Partners or Members, may be shared with fraud prevention agencies who will use it to prevent fraud and money-laundering. If fraud is detected, You could be refused certain services, finance or employment. For further details of how Your information will be used by Rightmove and these fraud prevention agencies, and Your data protection rights can be found by visiting [https://www.cifas.org.uk/fpn](https://www.cifas.org.uk/fpn).
 We require all Our third party service providers to respect the security of Your Personal Information and to treat it in accordance with the law. We do not allow Our third party service providers to use Your Personal Information for their own purposes and only permit them to process Your Personal Information for specified purposes and in accordance with Our instructions.
 You can request a list of Our third party partners and affiliates by contacting Our Data Protection Officer.
 #### Where do we store your personal information?
 Unfortunately, the transmission of Personal Information via the internet is not completely secure. Although We will do Our best to protect Your Personal Information, We cannot guarantee the security of Your Personal Information transmitted to Our Platforms; any transmission is at Your own risk. Once We have received Your Personal Information, We will use strict procedures and security features to try to prevent unauthorised access.
 We follow strict security procedures to ensure that Your Personal Information is not damaged, destroyed or disclosed to a third party without Your permission and to prevent unauthorised access to it. The servers and cloud based technology that store the Personal Information are kept in a secure facility with restricted physical access and We use secure firewalls and other measures to restrict electronic access. If We are working with third parties, We will require them to have in place similar measures to protect Your Personal Information.
 Only employees who need access to Your Personal Information to perform a specific job are granted access to personally identifiable Personal Information. In addition, We limit access to Your Personal Information to those agents, contractors and other third parties who have a business need to know. They will only process Your Personal Information on Our instructions and they are subject to a duty of confidentiality.
+We may require You to co-operate with Our security checks before We disclose Personal Information to You. If You are a registered User, You can update the Personal Information held in Your My Rightmove account (that You give Us) at any time by viewing Your [My Rightmove page.](https://www.rightmove.co.uk/user/details.html)
+We may require You to co-operate with Our security checks and provide identification before We disclose Personal Information to You. If You are a registered User, You can update the Personal Information held in Your My Rightmove account (that You give Us) at any time by viewing Your [My Rightmove page.](https://www.rightmove.co.uk/user/details.html)
 Where We have given You (or where You have chosen) a password which enables You to access certain parts of the Platforms, You are responsible for ensuring Your password is unique and for keeping this password confidential. We ask You not to share Your password with anyone.
 We have procedures in place to deal with any suspected Personal Information breach and will notify You and any applicable regulator of a breach where We are legally required to do so.
 We recommend You do not use public or shared devices where You are providing Your Personal Data to Us (such as mortgage in principle applications, sending enquiries about properties, requesting a quote etc) and take appropriate steps to ensure You have removed any local storage or session-based data from your shared/public Device.
 - Request that We transmit Your Personal Information to another data controller.
 Where We process Your Personal Information because You have given Us Your consent to do so, You have the right to withdraw Your consent at any time.
 Where We process Your Personal Information under legitimate interests, if You object to processing, this will not affect any processing which has already taken place. In some limited instances, objecting to processing of all Your Personal Information may mean You are not able to use some of Our Services or Platforms.
+To exercise any of these rights, please contact the Data Protection Officer whose contact details are provided earlier in this Policy. We may need to request specific information or identification documents from You to help Us confirm Your identity and ensure Your right to access Your Personal Information (or to exercise any of Your other rights). This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it. We may also contact You to ask You for further information in relation to Your request to speed up Our response.
+To exercise any of these rights, please contact the Data Protection Officer whose contact details are provided earlier in this Policy. We will need to request specific information and identification documents (such as passport, driver's license, title deeds etc.) from You to help Us confirm Your identity. This is a security measure to ensure that Personal Information is not disclosed to any person who has no right to receive it and to ensure we are only acting on the instructions of the data subject. We will delete this ID within 7 days receiving it. We may also contact You to ask You for further information in relation to Your request to speed up Our response.
 We try to respond to all legitimate requests within one month. Occasionally it may take Us longer than a month if Your request is particularly complex or You have made a number of requests. In this case, We will notify You and keep You updated.
 As part of Our Data Protection obligations and to help Us improve Our Service, We maintain a register of Data Subject Right Requests which contains limited Personal Information (email address, type of request, reason for request, resolution, reference number, application number etc.). These records are only available to Our Data Protection Team or those with a need to know and would only be made available to the Information Commissioner's Office upon request. We will retain these records for up to 6 years from the conclusion of the Data Subject Right Request, after which any Personal Information will be anonymised.
 You have the right to complain to the Information Commissioner's Office if You feel unhappy with the way We process Your Personal Information. Please visit www.ico.org.uk for more information.
+#### How to report a suspected breach of Personal Information
+We take the security and privacy of Your Personal Information seriously and have implemented appropriate technological and organisational measures to protect your Personal Information. If you suspect Your Personal Information may have been breached, misused, or are concerned about the security of Your Personal Information please contact us on [DPO@rightmove.co.uk.](https://rightmove.co.uk/c/privacy-policy/DPO@rightmove.co.uk)
 #### Your duty to inform us of changes
 It is important that the Personal Information We hold about You is accurate and current. Please keep Us informed if Your Personal Information changes during Your relationship with Us.
 #### Cookies and tracking
 Some web browsers incorporate a "Do Not Track" feature. Currently, as there is not yet an accepted industry standard for how to respond to Do Not Track signals, Our Services and Our Platforms do not currently respond to such signals, however You can:
 - manage Your Cookie settings [here](https://www.rightmove.co.uk/this-site/cookies.html);
 - if You want to restrict ads in general on Your Devices You may opt out from ad tracking by enabling "Limit Ad Tracking" or "Opt Out of Ads Personalisation" (as applicable to Your Device) in Your Device settings.
+For full details about what cookies We set and why We use them, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html). Whilst Our Apps do not use cookies, We do use similar technologies to collect information via Our App, for more information about data We collect and how We use it, please view Our App Data Storage Policy.
+For full details about what cookies We set and why We use them, please see Our Cookie Policy available [here](https://www.rightmove.co.uk/this-site/cookies.html). Whilst Our Apps do not use cookies, We do use similar technologies to collect information via Our App, for more information about data We collect which is stored on Your device and how We use it, please view Our App Data Storage Policy available [here](https://www.rightmove.co.uk/c/appdatapolicy/).
 If You use the HomeViews platform, a separate Cookie Policy is in place which can be viewed [here](https://www.homeviews.com/cookie-policy)
 #### Third party advertising
 As well as providing the Services on Our Platforms, We also feature advertising from third parties. We use a range of advertising partners and technologies to help deliver third party advertisements on Our Platforms which may be relevant to You. To help ensure the advertisements are relevant, We match property listings data, information from cookies and clickstream data to create audience segments. We share Our audience segments with Our advertising partners and only allow certain companies to purchase advertising space on Our Platforms. For example third parties may wish to display advertisements to Users of Our Platforms which We deem as being renters and therefore We will offer space On Our Platforms where renters visit.
 We may change the terms of this Policy at any time. Any changes We may make to this Policy in the future will be posted on Our Platforms and displayed on-screen when You use Our App.
 You may be required to read and accept any revised Policy to continue Your use of Our Platforms. The amended terms will be made available with new uploads or updates of the App and will be displayed in the Privacy Policy section of the App.
 Please check back frequently to see any updates or changes to this Policy, as You will be deemed to accept such changes from Your continued use of Our Platforms.
+Issue date: 20th March 2024
+Issue date: 20th June 2024