Prime Video Advertising Partners (IAB TCF Vendors)

NOTED
FIRST SEEN 2026-08-20 · VERSION 20260820_rev01 · COMPARED WITH 20260729_rev01

What changed, in plain language

Amazon's list of outside advertising companies allowed to use cookies on Prime Video dropped from 103 to 102. One ad company, Dentsu Italia SpA, was taken off the approved list; no new companies were added. The only other difference is a text-encoding glitch that garbled the name "Ströer SSP GmbH (SSP)" into "Ströer SSP GmbH (SSP)". The explanation of how consent works under the IAB framework is unchanged.

Changelog

  1. − REMOVEDOne advertising company removed from the approved list

    Dentsu Italia SpA used to be on the list of ad companies allowed to set cookies and process your data on Prime Video. It has been taken off. That means one fewer company in the ad-tracking pool — a small change in your favor. The list went from 103 companies to 102.

    <span>Dentsu Italia SpA</span>

  2. ± CHANGEDVendor name garbled by a text-encoding glitch

    The German company "Ströer SSP GmbH (SSP)" now appears as "Ströer SSP GmbH (SSP)". This is a display bug from how the special character was saved, not a change to who the company is or what it is allowed to do.

    <span>Ströer SSP GmbH (SSP)</span>

    <span>Ströer SSP GmbH (SSP)</span>

  3. ± CHANGEDNo change to how consent works

    The paragraph explaining the IAB Transparency and Consent Framework is identical, including the note that some vendors may process information for "Special Purposes" without asking for your consent.

Full text changes — 20260729_rev01 to 20260820_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

11Some approved third parties participate in the [Interactive Advertising Bureau's Transparency Consent Framework (IAB TCF)](https://iabeurope.eu/tcf-2-0/) which enables users to consent to cookies and approve data processing purposes through the IAB TCF standard. When you don't accept a third party below, this means that you don't consent and object to data processing through the cookie used by that third party. Learn more about approved third parties who participate in the IAB TCF below. Your consent applies to the processing purposes declared by each TCF vendor listed under the "Details" menu below. TCF vendors may process information for limited purposes without seeking consent, which are listed as "Special Purposes" in the "Details" menu.
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3<table><tbody><tr><td><p><span>Index Exchange Inc.</span></p></td></tr><tr><td><p><span>BeeswaxIO Corporation</span></p></td></tr><tr><td><p><span>Sovrn, Inc.</span></p></td></tr><tr><td><p><span>The UK Trade Desk Ltd</span></p></td></tr><tr><td><p><span>Yahoo EMEA Limited</span></p></td></tr><tr><td><p><span>Triple Lift, Inc.</span></p></td></tr><tr><td><p><span>Xandr, Inc.</span></p></td></tr><tr><td><p><span>Nexxen Group LLC</span></p></td></tr><tr><td><p><span>NEURAL.ONE</span></p></td></tr><tr><td><p><span>ADITION (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>Taboola Europe Limited</span></p></td></tr><tr><td><p><span>Equativ</span></p></td></tr><tr><td><p><span>Adform A/S</span></p></td></tr><tr><td><p><span>Magnite, Inc.</span></p></td></tr><tr><td><p><span>Sirdata</span></p></td></tr><tr><td><p><span>RATEGAIN ADARA INC</span></p></td></tr><tr><td><p><span>GumGum, Inc.</span></p></td></tr><tr><td><p><span>Lumen Research Limited</span></p></td></tr><tr><td><p><span>adsquare GmbH</span></p></td></tr><tr><td><p><span>OpenX</span></p></td></tr><tr><td><p><span>Yieldlab (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>PubMatic, Inc</span></p></td></tr><tr><td><p><span>Comscore B.V.</span></p></td></tr><tr><td><p><span>Flashtalking</span></p></td></tr><tr><td><p><span>Sharethrough, Inc</span></p></td></tr><tr><td><p><span>Smaato, Inc.</span></p></td></tr><tr><td><p><span>Semasio GmbH</span></p></td></tr><tr><td><p><span>SCOPE3 SAS</span></p></td></tr><tr><td><p><span>LiveRamp</span></p></td></tr><tr><td><p><span>WPP Media</span></p></td></tr><tr><td><p><span>Rich Audience Technologies SLU</span></p></td></tr><tr><td><p><span>LoopMe Limited</span></p></td></tr><tr><td><p><span>Dynata LLC</span></p></td></tr><tr><td><p><span>Sublime</span></p></td></tr><tr><td><p><span>smartclip Europe GmbH</span></p></td></tr><tr><td><p><span>Azira</span></p></td></tr><tr><td><p><span>DoubleVerify Inc.</span></p></td></tr><tr><td><p><span>BIDSWITCH GmbH</span></p></td></tr><tr><td><p><span>Teads France SAS</span></p></td></tr><tr><td><p><span>Ströer SSP GmbH (SSP)</span></p></td></tr><tr><td><p><span>Media.net Advertising FZ-LLC</span></p></td></tr><tr><td><p><span>Connatix Native Exchange Inc.</span></p></td></tr><tr><td><p><span>YOC AG</span></p></td></tr><tr><td><p><span>Yieldmo, Inc.</span></p></td></tr><tr><td><p><span>MEDIARITHMICS SAS</span></p></td></tr><tr><td><p><span>emetriq GmbH</span></p></td></tr><tr><td><p><span>Rockerbox, Inc</span></p></td></tr><tr><td><p><span>OneTag Limited</span></p></td></tr><tr><td><p><span>Improve Digital</span></p></td></tr><tr><td><p><span>A.Mob</span></p></td></tr><tr><td><p><span>Bannerflow AB</span></p></td></tr><tr><td><p><span>TabMo SAS</span></p></td></tr><tr><td><p><span>Integral Ad Science (incorporating ADmantX)</span></p></td></tr><tr><td><p><span>Weborama</span></p></td></tr><tr><td><p><span>Comcast International France SAS/FreeWheel Media</span></p></td></tr><tr><td><p><span>Jivox Corporation</span></p></td></tr><tr><td><p><span>Cuebiq Group, LLC</span></p></td></tr><tr><td><p><span>zeotap Data GmbH</span></p></td></tr><tr><td><p><span>On Device Research Limited</span></p></td></tr><tr><td><p><span>Exactag GmbH</span></p></td></tr><tr><td><p><span>Celtra Inc.</span></p></td></tr><tr><td><p><span>InMobi Technology Services Pte. Ltd.</span></p></td></tr><tr><td><p><span>The Kantar Group Limited</span></p></td></tr><tr><td><p><span>Samba TV, Inc.</span></p></td></tr><tr><td><p><span>AudienceProject A/S</span></p></td></tr><tr><td><p><span>Eulerian Technologies</span></p></td></tr><tr><td><p><span>Seenthis AB</span></p></td></tr><tr><td><p><span>Streamwise srl</span></p></td></tr><tr><td><p><span>Innovid LLC</span></p></td></tr><tr><td><p><span>Cint USA, Inc.</span></p></td></tr><tr><td><p><span>Happydemics</span></p></td></tr><tr><td><p><span>Adobe Audience Manager, Adobe Experience Platform</span></p></td></tr><tr><td><p><span>Dailymotion Video Player and Ad Products</span></p></td></tr><tr><td><p><span>Smartme Analytics</span></p></td></tr><tr><td><p><span>Intercept Interactive Inc. dba Undertone</span></p></td></tr><tr><td><p><span>Dentsu Italia SpA</span></p></td></tr><tr><td><p><span>YouGov</span></p></td></tr><tr><td><p><span>Good-Loop Ltd</span></p></td></tr><tr><td><p><span>Google Advertising Products</span></p></td></tr><tr><td><p><span>RevJet</span></p></td></tr><tr><td><p><span>Clinch Labs LTD</span></p></td></tr><tr><td><p><span>MEDIAMETRIE</span></p></td></tr><tr><td><p><span>Ad Alliance GmbH</span></p></td></tr><tr><td><p><span>Samsung Ads</span></p></td></tr><tr><td><p><span>Nielsen International SA</span></p></td></tr><tr><td><p><span>Acxiom</span></p></td></tr><tr><td><p><span>Experian LTD</span></p></td></tr><tr><td><p><span>IPSOS MORI UK LTD</span></p></td></tr><tr><td><p><span>Toluna Netherlands B.V. KvK</span></p></td></tr><tr><td><p><span>Kargo Global Inc.</span></p></td></tr><tr><td><p><span>Onesoon Limited t/a Adalyser</span></p></td></tr><tr><td><p><span>Adelaide Metrics Inc</span></p></td></tr><tr><td><p><span>Realytics</span></p></td></tr><tr><td><p><span>Hurra Communications GmbH</span></p></td></tr><tr><td><p><span>Gamesight Inc</span></p></td></tr><tr><td><p><span>XAD spoteffects GmbH</span></p></td></tr><tr><td><p><span>xpln.ai SAS</span></p></td></tr><tr><td><p><span>Claritas LLC</span></p></td></tr><tr><td><p><span>Amplified IntelligenceTechnologies</span></p></td></tr><tr><td><p><span>AdXcel, Inc. dba ArtsAI</span></p></td></tr><tr><td><p><span>Podible, Inc (Podscribe)</span></p></td></tr><tr><td><p><span>Beatgrid Media B.V.</span></p></td></tr><tr><td><p><span>Twenty Nine Enterprises, Inc. (Magellan AI)</span></p></td></tr></tbody></table>
3<table><tbody><tr><td><p><span>Index Exchange Inc.</span></p></td></tr><tr><td><p><span>BeeswaxIO Corporation</span></p></td></tr><tr><td><p><span>Sovrn, Inc.</span></p></td></tr><tr><td><p><span>The UK Trade Desk Ltd</span></p></td></tr><tr><td><p><span>Yahoo EMEA Limited</span></p></td></tr><tr><td><p><span>Triple Lift, Inc.</span></p></td></tr><tr><td><p><span>Xandr, Inc.</span></p></td></tr><tr><td><p><span>Nexxen Group LLC</span></p></td></tr><tr><td><p><span>NEURAL.ONE</span></p></td></tr><tr><td><p><span>ADITION (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>Taboola Europe Limited</span></p></td></tr><tr><td><p><span>Equativ</span></p></td></tr><tr><td><p><span>Adform A/S</span></p></td></tr><tr><td><p><span>Magnite, Inc.</span></p></td></tr><tr><td><p><span>Sirdata</span></p></td></tr><tr><td><p><span>RATEGAIN ADARA INC</span></p></td></tr><tr><td><p><span>GumGum, Inc.</span></p></td></tr><tr><td><p><span>Lumen Research Limited</span></p></td></tr><tr><td><p><span>adsquare GmbH</span></p></td></tr><tr><td><p><span>OpenX</span></p></td></tr><tr><td><p><span>Yieldlab (Virtual Minds GmbH)</span></p></td></tr><tr><td><p><span>PubMatic, Inc</span></p></td></tr><tr><td><p><span>Comscore B.V.</span></p></td></tr><tr><td><p><span>Flashtalking</span></p></td></tr><tr><td><p><span>Sharethrough, Inc</span></p></td></tr><tr><td><p><span>Smaato, Inc.</span></p></td></tr><tr><td><p><span>Semasio GmbH</span></p></td></tr><tr><td><p><span>SCOPE3 SAS</span></p></td></tr><tr><td><p><span>LiveRamp</span></p></td></tr><tr><td><p><span>WPP Media</span></p></td></tr><tr><td><p><span>Rich Audience Technologies SLU</span></p></td></tr><tr><td><p><span>LoopMe Limited</span></p></td></tr><tr><td><p><span>Dynata LLC</span></p></td></tr><tr><td><p><span>Sublime</span></p></td></tr><tr><td><p><span>smartclip Europe GmbH</span></p></td></tr><tr><td><p><span>Azira</span></p></td></tr><tr><td><p><span>DoubleVerify Inc.</span></p></td></tr><tr><td><p><span>BIDSWITCH GmbH</span></p></td></tr><tr><td><p><span>Teads France SAS</span></p></td></tr><tr><td><p><span>Ströer SSP GmbH (SSP)</span></p></td></tr><tr><td><p><span>Media.net Advertising FZ-LLC</span></p></td></tr><tr><td><p><span>Connatix Native Exchange Inc.</span></p></td></tr><tr><td><p><span>YOC AG</span></p></td></tr><tr><td><p><span>Yieldmo, Inc.</span></p></td></tr><tr><td><p><span>MEDIARITHMICS SAS</span></p></td></tr><tr><td><p><span>emetriq GmbH</span></p></td></tr><tr><td><p><span>Rockerbox, Inc</span></p></td></tr><tr><td><p><span>OneTag Limited</span></p></td></tr><tr><td><p><span>Improve Digital</span></p></td></tr><tr><td><p><span>A.Mob</span></p></td></tr><tr><td><p><span>Bannerflow AB</span></p></td></tr><tr><td><p><span>TabMo SAS</span></p></td></tr><tr><td><p><span>Integral Ad Science (incorporating ADmantX)</span></p></td></tr><tr><td><p><span>Weborama</span></p></td></tr><tr><td><p><span>Comcast International France SAS/FreeWheel Media</span></p></td></tr><tr><td><p><span>Jivox Corporation</span></p></td></tr><tr><td><p><span>Cuebiq Group, LLC</span></p></td></tr><tr><td><p><span>zeotap Data GmbH</span></p></td></tr><tr><td><p><span>On Device Research Limited</span></p></td></tr><tr><td><p><span>Exactag GmbH</span></p></td></tr><tr><td><p><span>Celtra Inc.</span></p></td></tr><tr><td><p><span>InMobi Technology Services Pte. Ltd.</span></p></td></tr><tr><td><p><span>The Kantar Group Limited</span></p></td></tr><tr><td><p><span>Samba TV, Inc.</span></p></td></tr><tr><td><p><span>AudienceProject A/S</span></p></td></tr><tr><td><p><span>Eulerian Technologies</span></p></td></tr><tr><td><p><span>Seenthis AB</span></p></td></tr><tr><td><p><span>Streamwise srl</span></p></td></tr><tr><td><p><span>Innovid LLC</span></p></td></tr><tr><td><p><span>Cint USA, Inc.</span></p></td></tr><tr><td><p><span>Happydemics</span></p></td></tr><tr><td><p><span>Adobe Audience Manager, Adobe Experience Platform</span></p></td></tr><tr><td><p><span>Dailymotion Video Player and Ad Products</span></p></td></tr><tr><td><p><span>Smartme Analytics</span></p></td></tr><tr><td><p><span>Intercept Interactive Inc. dba Undertone</span></p></td></tr><tr><td><p><span>YouGov</span></p></td></tr><tr><td><p><span>Good-Loop Ltd</span></p></td></tr><tr><td><p><span>Google Advertising Products</span></p></td></tr><tr><td><p><span>RevJet</span></p></td></tr><tr><td><p><span>Clinch Labs LTD</span></p></td></tr><tr><td><p><span>MEDIAMETRIE</span></p></td></tr><tr><td><p><span>Ad Alliance GmbH</span></p></td></tr><tr><td><p><span>Samsung Ads</span></p></td></tr><tr><td><p><span>Nielsen International SA</span></p></td></tr><tr><td><p><span>Acxiom</span></p></td></tr><tr><td><p><span>Experian LTD</span></p></td></tr><tr><td><p><span>IPSOS MORI UK LTD</span></p></td></tr><tr><td><p><span>Toluna Netherlands B.V. KvK</span></p></td></tr><tr><td><p><span>Kargo Global Inc.</span></p></td></tr><tr><td><p><span>Onesoon Limited t/a Adalyser</span></p></td></tr><tr><td><p><span>Adelaide Metrics Inc</span></p></td></tr><tr><td><p><span>Realytics</span></p></td></tr><tr><td><p><span>Hurra Communications GmbH</span></p></td></tr><tr><td><p><span>Gamesight Inc</span></p></td></tr><tr><td><p><span>XAD spoteffects GmbH</span></p></td></tr><tr><td><p><span>xpln.ai SAS</span></p></td></tr><tr><td><p><span>Claritas LLC</span></p></td></tr><tr><td><p><span>Amplified IntelligenceTechnologies</span></p></td></tr><tr><td><p><span>AdXcel, Inc. dba ArtsAI</span></p></td></tr><tr><td><p><span>Podible, Inc (Podscribe)</span></p></td></tr><tr><td><p><span>Beatgrid Media B.V.</span></p></td></tr><tr><td><p><span>Twenty Nine Enterprises, Inc. (Magellan AI)</span></p></td></tr></tbody></table>