Nike Nike Privacy and Cookie Policy changes — 20240705_rev01

86

**For General Research and Analysis Purposes**

87

88

We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.

89

90

**Use (Processing) of Workout Info**

91

92

As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, "Workout Info", to provide services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.

92

As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, "Workout Info", to provide services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click [here](https://agreement-global.lams.svs.nike.com/rest/agreement/DataLearnMore/en/NL/com.nike.unite/redirect/true) to learn more.

93

94

**Account Linking**

95

96

If you choose to link your Nike account with a membership account at a Nike Partner ("Account Linking"), Nike will obtain your consent to link and use personal data obtained from Account Linking, including your purchases and returns. We use this personal data to build the Partner Orders page shown in your Nike account and give you access to selected benefits, such as access to exclusive Nike products, rewards and experiences, when you shop with our Partners. Nike will also use the personal data to personalize your experience on the Nike Platform and, if you have given your consent, send you personalized marketing communications. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.

96

If you choose to link your Nike account with a membership account at a Nike Partner ("Account Linking"), Nike will obtain your consent to link and use personal data obtained from Account Linking, including your purchases and returns. We use this personal data to build the Partner Orders page shown in your Nike account and give you access to selected benefits, such as access to exclusive Nike products, rewards and experiences, when you shop with our Partners. Nike will also use the personal data to personalize your experience on the Nike Platform and, if you have given your consent, send you personalized marketing communications. Click [here](https://agreement-global.lams.svs.nike.com/rest/agreement/alconsentlearnmore/en/NL/com.nike.unite/redirect/true) to learn more.

97

98

**Other Purposes**

99

100

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

101

102

**Legal Grounds**

3	3	This privacy policy describes the personal data collected or generated (processed) when you interact with Nike through our websites, digital experiences, mobile applications, stores, events, or one of our other products or services, all of which are part of Nike's Platform ("Platform"). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.
4	4
5	5	WHO is Responsible for the Processing of Your Personal Data?
6	6
7	7	The Nike entity responsible for the processing of your personal data will depend on how you interact with Nike's Platform and where you are located in the world. The relevant Nike entity are referred to as "Nike", "our", "we" or "us" in this privacy policy.
8	8
9		Please review our [List of Local Entities](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) for the name of the Nike entity responsible and the appropriate contact information.
	9	Please review our [List of Local Entities](https://agreement-global.lams.svs.nike.com/rest/agreement/localentities/en/NL/com.nike.unite/redirect/true) for the name of the Nike entity responsible and the appropriate contact information.
10	10
11	11	WHAT Personal Data Do We Collect and WHEN?
12	12
13	13	We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform. Additionally, when you request specific services in store, we may ask you to login to provide services that are then associated with your account (e.g. size, fit, preferences).
14	14
15	15	This personal data includes your:
86	86	For General Research and Analysis Purposes
87	87
88	88	We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.
89	89
90	90	Use (Processing) of Workout Info
91	91
92		As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, "Workout Info", to provide services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
	92	As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, "Workout Info", to provide services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click [here](https://agreement-global.lams.svs.nike.com/rest/agreement/DataLearnMore/en/NL/com.nike.unite/redirect/true) to learn more.
93	93
94	94	Account Linking
95	95
96		If you choose to link your Nike account with a membership account at a Nike Partner ("Account Linking"), Nike will obtain your consent to link and use personal data obtained from Account Linking, including your purchases and returns. We use this personal data to build the Partner Orders page shown in your Nike account and give you access to selected benefits, such as access to exclusive Nike products, rewards and experiences, when you shop with our Partners. Nike will also use the personal data to personalize your experience on the Nike Platform and, if you have given your consent, send you personalized marketing communications. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
	96	If you choose to link your Nike account with a membership account at a Nike Partner ("Account Linking"), Nike will obtain your consent to link and use personal data obtained from Account Linking, including your purchases and returns. We use this personal data to build the Partner Orders page shown in your Nike account and give you access to selected benefits, such as access to exclusive Nike products, rewards and experiences, when you shop with our Partners. Nike will also use the personal data to personalize your experience on the Nike Platform and, if you have given your consent, send you personalized marketing communications. Click [here](https://agreement-global.lams.svs.nike.com/rest/agreement/alconsentlearnmore/en/NL/com.nike.unite/redirect/true) to learn more.
97	97
98	98	Other Purposes
99	99
100	100	We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
101	101
102	102	Legal Grounds
139	139	The personal data we collect (or process) in the context of our Platform will be stored in the USA and other countries. Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the USA, we will protect that personal data as described in this privacy policy and in compliance with applicable law.
140	140
141	141	We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the EEA, United Kingdom (UK) or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; this includes signing the EU Standard Contractual Clauses or verifying the recipient has adopted Binding Corporate Rules. Where personal data is transferred within Nike, we use an intragroup data transfer agreement.
142	142
143	143	Retention of your Personal Data
144	144
145		Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
	145	Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click [here](https://agreement-global.lams.svs.nike.com/rest/agreement/DataLearnMore/en/NL/com.nike.unite/redirect/true) to learn more.
146	146
147	147	YOUR RIGHTS Relating to Your Personal Data
148	148
149	149	You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability) and to have this information transmitted to another company; (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data (such as Account Linking), you have the right to withdraw your consent at any time.
150	150
151	151	If you like would to request a copy of your personal data or exercise any of your other rights, please use our [Nike Privacy Webform](https://www.nike.com/help/privacy).
155	155	If you have a Nike account, you can opt-out of receiving Nike's marketing communications by modifying your preferences in the "view or change my profile" section of our Sites. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. You can also contact us using the contact details in the "Question and Feedback" section below.
156	156
157	157	COOKIES and Pixel Tags
158	158
159	159	Nike collects information, which may include personal data, from your browser when you use our Platform. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
160	160
161		Third parties may also collect information via our Platform through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement).
	161	Third parties may also collect information via our Platform through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided [here](https://agreement-global.lams.svs.nike.com/rest/agreement/adnetwork/en/NL/com.nike.unite/redirect/true).
162	162
163	163	- Strictly Necessary (Always on): Enables core functionality to power your language, location and shopping bag. Also supports security, network management and accessibility.
164	164	- Personalised Experiences: Allows use of behavioral data, using cookies and other technologies, to improve your experience and provide relevant content on Nike platforms and in communications.
165	165	- Performance & Analytics: Allows use of behavioural data to optimise performance, review how you interact with our sites and apps, and improve Nike experiences.
166	166	- Personalised Advertising: Allows sharing of behavioural data with advertising partners. This data is used to enhance and report on the personalised advertising experience on partner sites.
167	167

Nike Privacy and Cookie Policy

Full text changes — 20231129_rev01 to 20240705_rev01