Nike Privacy and Cookie Policy

20231129_rev01 · COMPARED WITH 20230131_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20230131_rev01 to 20231129_rev01

157157**COOKIES and Pixel Tags**
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159159Nike collects information, which may include personal data, from your browser when you use our Platform. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
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161161Third parties may also collect information via our Platform through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement).
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163- **Functional:** These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Platform within a single session or, if you request, from session to session. They help make the shopping bag and checkout process possible as well as assist in security issues and conforming to regulations.
164- **Performance:** These cookies allow us to improve our Platform's functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
165- **Social media and Advertising**: Social media cookies offer the possibility to connect you to your social networks and share content from our Platform through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Platform. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.
163- **Strictly Necessary (Always on)**: Enables core functionality to power your language, location and shopping bag. Also supports security, network management and accessibility.
164- **Personalised Experiences**: Allows use of behavioral data, using cookies and other technologies, to improve your experience and provide relevant content on Nike platforms and in communications.
165- **Performance & Analytics**: Allows use of behavioural data to optimise performance, review how you interact with our sites and apps, and improve Nike experiences.
166- **Personalised Advertising**: Allows sharing of behavioural data with advertising partners. This data is used to enhance and report on the personalised advertising experience on partner sites.
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167168We interact with third-party analytics services on our Platform. These third parties share reports with us about the use of our Platform, including to help us better understand our Platform users' interests and demographics. These reports do not contain information that directly identifies you. However, they can be used by these third parties for our remarketing campaigns to you if you have turned on certain ads personalization services. Where required by applicable law, we will obtain your consent to conduct this activity.
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169170You can always change your preference by visiting the "Cookie Settings" at the bottom of each page of our websites.
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171172You may also see our ads on other websites, such as our partner's websites, because we use third-party ad services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This data collection takes place both on our Platform and on third-party websites and apps that participate in these ad services.
183184If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, if you browse our website while being authenticated on third-party platforms and you turned on certain ads personalization services, or if you ask us to link your Nike account with your membership accounts with Nike's Partners, the policies of those third-party platforms and Partners govern the data that resides there.
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185186Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
186187
187188**CHANGES to Our Privacy Policy**
188189
189Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Platform. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in November 2022.
190Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Platform. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in June 2023.
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191192**QUESTIONS and Feedback**
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193194We welcome questions, comments, and concerns about our privacy policy and privacy practices.
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195196If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please use our [Nike Privacy Webform](https://www.nike.com/help/privacy).