Nike Privacy and Cookie Policy

20230131_rev01 · COMPARED WITH 20220929_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20220929_rev01 to 20230131_rev01

11**NIKE PRIVACY POLICY AND COOKIE POLICY**
22
3This privacy policy describes the personal data collected or generated (processed) when you interact with Nike through our websites, digital experiences, mobile applications , stores, events, or one of our other products or services, all of which are part of Nike's Platform ("Platform"). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.
3This privacy policy describes the personal data collected or generated (processed) when you interact with Nike through our websites, digital experiences, mobile applications, stores, events, or one of our other products or services, all of which are part of Nike's Platform ("Platform"). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us.
44
55**WHO is Responsible for the Processing of Your Personal Data?**
66
77The Nike entity responsible for the processing of your personal data will depend on how you interact with Nike's Platform and where you are located in the world. The relevant Nike entity are referred to as "**Nike**", "**our**", "**we**" or "**us**" in this privacy policy.
88
99Please review our [List of Local Entities](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) for the name of the Nike entity responsible and the appropriate contact information.
1212
1313We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform. Additionally, when you request specific services in store, we may ask you to login to provide services that are then associated with your account (e.g. size, fit, preferences).
1414
1515This personal data includes your:
1616
1717- contact details including name, email, telephone number and shipping and
18- billing address;
18
19billing address;
20
1921- login and account information, including screen name, password and unique user ID;
2022- personal details including gender, hometown, date of birth and purchase history;
2123- payment or credit card information;
2224- images, photos and videos;
2325- data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size);
2426- fitness activity data provided by you or generated through our Platform (time, duration, distance, location, calorie count, pace/stride); or
3032- photos, audio, contacts and calendar information;
3133- sensor data, including heart rate and (GPS) location data; or
3234- social network information, including credentials and any information from your public posts about Nike or your communications with us.
3335
3436When interacting with our Platform, certain data is automatically collected from your device or web browser. More information about these practices is included in the "**Cookies and Pixel Tags**" section of this privacy policy below. This data includes:
3537
36- Device IDs, call state, network access, storage information and battery information.
38- Device IDs and type, call state, network access, storage information and battery information;
39- Traffic data about your visit to and interactions with our Platform, including products you viewed, added to your cart or searched for and whether you are logged-in to your Nike account;
3740- Cookies, IP addresses, referrer headers, data identifying your web browser and version, web beacons, tags and interactions with our Platform.
3841
3942**KIDS**
4043
4144We comply with local laws and do not allow children to register on our Platform when they are under the legal age limit of the country in which they reside. We will ask for parental consent for children participating in Nike experiences and events.
4245
6568_Direct Marketing_
6669
6770If you are an existing customer of Nike (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Nike products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information.
6871
6972_Personalization_
7073
71We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike's Platform, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you. In doing so, we may combine the information you provide to us with information that we create about your online activity, including internal insights and analysis.
74We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike's Platform, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you. In doing so, we may combine the information you provide to us with information that we create about your online activity, including internal insights and analysis. Where required by applicable law, we will obtain your consent to conduct these activities.
7275
76If you sign-in to your Nike account using different devices, we may associate you across the different devices you use to browse our Platform. We may use information collected across these devices to personalize communications on our products and services.
77
7378**To Operate, Improve and Maintain our Business, Products and Services**
7479
7580We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.
7681
7782**To Protect Our or Others' Rights, Property or Safety**
7883
8388We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.
8489
8590**Use (Processing) of Workout Info**
8691
8792As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, "Workout Info", to provide services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
8893
94**Account Linking**
95
96If you choose to link your Nike account with a membership account at a Nike Partner ("Account Linking"), Nike will obtain your consent to link and use personal data obtained from Account Linking, including your purchases and returns. We use this personal data to build the Partner Orders page shown in your Nike account and give you access to selected benefits, such as access to exclusive Nike products, rewards and experiences, when you shop with our Partners. Nike will also use the personal data to personalize your experience on the Nike Platform and, if you have given your consent, send you personalized marketing communications. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
97
8998**Other Purposes**
9099
91100We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
92101
93102**Legal Grounds**
94103
95104To process your personal data, we rely on certain legal grounds, depending on how you interact with our Platform.
96105
97106- When you purchase Nike products from our Platform, we need your personal data to fulfill our contract with you. For example, we need your payment and contact details to deliver your order.
98107- When you use our Apps, we rely on your consent for processing and for certain limited purposes to fulfill our contract with you (for example, for in-App purchases).
99108- We also rely on other legal grounds, such as our legitimate interests as a business to process information about the effectiveness of our marketing campaigns, our products, services, events and other promotional initiatives; to operate, improve and maintain our business, products and services; to protect our or others' rights, property or safety; and for general research and analysis purposes. When processing personal data for our legitimate interests, we take appropriate measures to ensure that the interests we pursue are balanced with your interests, rights and freedoms, which we are happy to explain upon request.
100- We also process your personal data to to comply with a legal obligation, or to protect your vital interests.
109- We also process your personal data to comply with a legal obligation, or to protect your vital interests.
101110
102111**SHARING of Your Personal Data**
103112
104113**Nike's Sharing**
105114
106115Nike shares your personal data with:
107116
108117- Nike entities for the purposes and under the conditions outlined above.
109118- Service providers processing personal data on Nike's behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
119- Nike's Partners for the purpose of linking your Nike account (with your consent) and providing related services and experiences to you.
120- Partners who operate Nike stores to help them manage in-store activities and events. For example, Nike may share a list of attendees with the partners who organizes an event.
110121- Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Platform or violations of our Platform's Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
111122- Third-party targeted advertising providers that provide personalization ad tailored advertising services to us. We use such services to match aggregated information that we hold with personal data in their database to create custom audiences and tailor advertising to your interests on the Internet, including social media, as permitted by applicable law. You may opt-out of personalized advertising and custom audiences by using the relevant settings in our Platform.
112123- To any other third party where you have provided your consent.
113124
114125We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
115126
120131**PROTECTION and MANAGEMENT of Your Personal Data**
121132
122133**Encryption & Security**
123134
124135We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the safety of your personal data.
125136
126**International** **Transfers of your Personal Data**
137**International Transfers of your Personal Data**
127138
128139The personal data we collect (or process) in the context of our Platform will be stored in the USA and other countries. Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the USA, we will protect that personal data as described in this privacy policy and in compliance with applicable law.
129140
130141We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the EEA, United Kingdom (UK) or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; this includes signing the EU Standard Contractual Clauses or verifying the recipient has adopted Binding Corporate Rules. Where personal data is transferred within Nike, we use an intragroup data transfer agreement.
131142
132143**Retention of your Personal Data**
133144
134Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click here to learn more for: [Austria](https://www.nike.com/at/help/a/nike-data-protection), [Belgium](https://www.nike.com/be/help/a/nike-data-protection), [Bulgaria](https://www.nike.com/bg/help/a/nike-data-protection), [Croatia](https://www.nike.com/hr/help/a/nike-data-protection), [Czech Republic](https://www.nike.com/cz/help/a/nike-data-protection), [Denmark](https://www.nike.com/dk/help/a/nike-data-protection), [Finland](https://www.nike.com/fi/help/a/nike-data-protection), [Hungary](https://www.nike.com/hu/help/a/nike-data-protection), [Ireland](https://www.nike.com/ie/help/a/nike-data-protection), [Luxembourg](https://www.nike.com/lu/help/a/nike-data-protection), [Norway](https://www.nike.com/no/help/a/nike-data-protection), [Portugal](https://www.nike.com/pt/help/a/nike-data-protection), [Romania](https://www.nike.com/ro/help/a/nike-data-protection), [Slovakia](https://www.nike.com/sk/help/a/nike-data-protection), [Slovenia](https://www.nike.com/si/help/a/nike-data-protection), [Sweden](https://www.nike.com/se/help/a/nike-data-protection), [Switzerland](https://www.nike.com/ch/help/a/nike-data-protection), [The Netherlands](https://www.nike.com/nl/en/help/a/nike-data-protection), [United Kingdom](https://www.nike.com/gb/help/a/nike-data-protection).
145Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
135146
136147**YOUR RIGHTS Relating to Your Personal Data**
137148
138You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability) and to have this information transmitted to another company; (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.
149You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability) and to have this information transmitted to another company; (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data (such as Account Linking), you have the right to withdraw your consent at any time.
139150
140151If you like would to request a copy of your personal data or exercise any of your other rights, please use our [Nike Privacy Webform](https://www.nike.com/help/privacy).
141152
142153**Opting Out of Direct Marketing**
143154
144155If you have a Nike account, you can opt-out of receiving Nike's marketing communications by modifying your preferences in the "view or change my profile" section of our Sites. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. You can also contact us using the contact details in the "Question and Feedback" section below.
145156
146157**COOKIES and Pixel Tags**
147158
148159Nike collects information, which may include personal data, from your browser when you use our Platform. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Platform such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
149160
150Third parties may also collect information via our Platform through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided [here](https://agreementservice.svs.nike.com/rest/agreement).
161Third parties may also collect information via our Platform through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement).
151162
152163- **Functional:** These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Platform within a single session or, if you request, from session to session. They help make the shopping bag and checkout process possible as well as assist in security issues and conforming to regulations.
153164- **Performance:** These cookies allow us to improve our Platform's functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
154165- **Social media and Advertising**: Social media cookies offer the possibility to connect you to your social networks and share content from our Platform through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Platform. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.
155166
167We interact with third-party analytics services on our Platform. These third parties share reports with us about the use of our Platform, including to help us better understand our Platform users' interests and demographics. These reports do not contain information that directly identifies you. However, they can be used by these third parties for our remarketing campaigns to you if you have turned on certain ads personalization services. Where required by applicable law, we will obtain your consent to conduct this activity.
168
156169You can always change your preference by visiting the "Cookie Settings" at the bottom of each page of our websites.
157170
158For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Platform or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly. There are also general resources for opting out of interest-based advertising available on the website of the Digital Advertising Alliance.
171You may also see our ads on other websites, such as our partner's websites, because we use third-party ad services. Through these ad services, we can show you ads that may be tailored to your individual interests. These ad services may also track your online activities over time and across multiple websites and apps by collecting information through automated means. This data collection takes place both on our Platform and on third-party websites and apps that participate in these ad services.
159172
160Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.**USING Nike Platform with Third-Party Products and Services**
173For a comprehensive and up-to-date summary of every third-party accessing your web browser (through Nike Platform or otherwise), we recommend installing a web browser plugin built for this purpose. You can also choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our Platform more efficient and some of our services will not function properly.
161174
175There are also general resources for opting out of interest-based advertising available on the website of the Digital Advertising Alliance.
176
177Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.
178
179**USING Nike Platform with Third-Party Products and Services**
180
162181Our Platform allows you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services.
163182
164If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, the policies of those platforms govern the data that resides there.
183If you choose to connect your Nike account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Nike activity on third-party social media platforms, if you browse our website while being authenticated on third-party platforms and you turned on certain ads personalization services, or if you ask us to link your Nike account with your membership accounts with Nike's Partners, the policies of those third-party platforms and Partners govern the data that resides there.
165184
166185Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
167186
168187**CHANGES to Our Privacy Policy**
169188
170Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Platform. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in May 2022.
189Applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Platform. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices. This privacy policy was last modified in November 2022.
171190
172191**QUESTIONS and Feedback**
173192
174193We welcome questions, comments, and concerns about our privacy policy and privacy practices.
175194
176195If you wish to provide feedback or if you have questions or concerns or wish to exercise your rights related to your personal data, please use our [Nike Privacy Webform](https://www.nike.com/help/privacy).
177196
178Our Data Protection Officer's contact details are: Nike Privacy Office, Nike Retail B.V., Colosseum 1, 1213NL Hilversum, The Netherlands or [privacy@nike.com](mailto:privacy@nike.com).
197 Our Data Protection Officer's contact details are: Nike Privacy Office, Nike Retail B.V., Colosseum 1, 1213NL Hilversum, The Netherlands or [privacy@nike.com](mailto:privacy@nike.com).
179198
180199If you contact us with a privacy complaint it will be assessed with the aim of resolving the issue in a timely and effective manner. You also have the right to lodge a complaint with the relevant supervisory authority in the country in which you reside.