Nike Nike Privacy and Cookie Policy changes — 20190923_rev01

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When you use our Sites and Apps, we will use your personal data to provide the requested product or service. For example, if you make a purchase on Nike.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

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If you use our Apps to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it in the App. Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this activity data to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the App.

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In many cases, to use particular features within our Sites and Apps you may need to provide Nike with additional data or additional consent to use particular data in a certain way. For example, to use the heart rate tracking features of our Apps, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.

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To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

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To Communicate Information about our Products, Services, Events and for Other Promotional Purposes:

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When you consent, we will send you marketing communications and news concerning Nike's products, services, events and other promotions. You can opt-out at any time after you have given your consent.

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If you are an existing customer of Nike (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Nike products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike's Sites and Apps, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you.

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To Operate, Improve and Maintain our Business, Products and Services

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To Operate, Improve and Maintain our Business, Products and Services:

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We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps.

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To Protect Our or Others' Rights, Property or Safety

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To Protect Our or Others' Rights, Property or Safety:

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We may also use your personal data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

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For General Research and Analysis Purposes

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For General Research and Analysis Purposes:

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We use data about how our visitors use our Sites, Apps and services to understand customer behavior or preferences. For example, we may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.

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Use (Processing) of Workout Info

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Use (Processing) of Workout Info:

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As discussed above, Nike collects data about your fitness activity or your physical characteristics , together, "Workout Info", to provide our Apps and other services. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click here [Link to FAQ on Workout Info](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.

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As discussed above, Nike collects data about your fitness activity or your physical characteristics , together, "Workout Info", to provide our Apps and other services. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.

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Other Purposes

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Other Purposes:

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We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

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**Legal Grounds**

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To process your personal data, we rely on certain legal grounds, depending on how you interact with our Sites and Apps.

 When you use our Sites and Apps, we will use your personal data to provide the requested product or service. For example, if you make a purchase on Nike.com or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.
 If you use our Apps to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it in the App. Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this activity data to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the App.
 In many cases, to use particular features within our Sites and Apps you may need to provide Nike with additional data or additional consent to use particular data in a certain way. For example, to use the heart rate tracking features of our Apps, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.
+To Communicate Information about our Products, Services, Events and for Other Promotional Purposes
+To Communicate Information about our Products, Services, Events and for Other Promotional Purposes:
 When you consent, we will send you marketing communications and news concerning Nike's products, services, events and other promotions. You can opt-out at any time after you have given your consent.
 If you are an existing customer of Nike (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Nike products or services where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike's Sites and Apps, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you.
+To Operate, Improve and Maintain our Business, Products and Services
+To Operate, Improve and Maintain our Business, Products and Services:
 We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Sites and Apps.
+To Protect Our or Others' Rights, Property or Safety
+To Protect Our or Others' Rights, Property or Safety:
 We may also use your personal data about how you use our Sites and Apps to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.
+For General Research and Analysis Purposes
+For General Research and Analysis Purposes:
 We use data about how our visitors use our Sites, Apps and services to understand customer behavior or preferences. For example, we may use information about how visitors to Nike.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.
+Use (Processing) of Workout Info
+Use (Processing) of Workout Info:
+As discussed above, Nike collects data about your fitness activity or your physical characteristics , together, "Workout Info", to provide our Apps and other services. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click here [Link to FAQ on Workout Info](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
+As discussed above, Nike collects data about your fitness activity or your physical characteristics , together, "Workout Info", to provide our Apps and other services. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike's internal policies, will obtain your consent for use of your Workout Info. Click [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement) to learn more.
+Other Purposes
+Other Purposes:
 We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
 **Legal Grounds**
 To process your personal data, we rely on certain legal grounds, depending on how you interact with our Sites and Apps.
 **SHARING of Your Personal Data**
 **Nike's Sharing**
 Nike shares your personal data with:
+- Nike entities for the purposes and under the conditions outlined above.
+Nike entities for the purposes and under the conditions outlined above.
 - Third party service providers processing personal data on Nike's behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using third party service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
 - Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Sites and Apps or violations of our Sites' and the Apps' Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
 - to any other third party where you have provided your consent.
 We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
 The personal data we collect (or process) in the context of our Sites and Apps will be stored in the USA and other countries. Some of the data recipients with whom Nike shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, when we transfer your personal data to recipients in other countries, including the USA, we will protect that personal data as described in this privacy policy and in compliance with applicable law.
 We take measures to comply with applicable legal requirements for the transfer of personal data to recipients in countries outside of the EEA or Switzerland that do not provide an adequate level of data protection. We use a variety of measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; this includes signing the EU Standard Contractual Clauses, verifying the recipient has adopted Binding Corporate Rules or adheres to the EU-US and Swiss-US Privacy Shield Framework. Where personal data is transferred within Nike, we use an intragroup data transfer agreement.
 **Retention of your Personal Data**
+Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click [here](https://help-en-eu.nike.com/app/answer/article/nike-data-protection/country/nl) to learn more.
+Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). In general, this means that we will keep your personal data for as long as you keep your Nike account. For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes). Click [here](https://www.nike.com/nl/en/help/a/nike-data-protection) to learn more.
 **YOUR RIGHTS Relating to Your Personal Data**
 You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) correction of your personal data if it is incomplete or inaccurate; or (iv) deletion or restriction of your personal data in certain circumstances provided by applicable law. These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.
 If you like would to request a copy of your personal data or exercise any of your other rights, please use our [Nike Privacy Webform](https://help-en-eu.nike.com/app/privacy).
 If you have a Nike account, you can opt-out of receiving Nike's marketing communications by modifying your preferences in the "view or change my profile" section of our Sites. You can also opt-out by modifying your email or SMS subscriptions by clicking on the unsubscribe link or following the opt-out instructions included in the message. Alternatively, you can contact us using the contact details in the "Question and Feedback" section below.
 **COOKIES and Pixel Tags**
 Nike collects information, which may include personal data, from your browser when you use our Sites. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our Sites such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.
+Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided here [Link to Cookie Landing Page](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement).
+Third parties may also collect information via Sites through cookies, third party plug-ins and widgets. These third parties collect data directly from your web browser and the processing of this data is subject to their own privacy policies. More information on the identity of these third parties and their privacy policies is provided [here](http://agreementservice.svs.nike.com/nl/en_gb/rest/agreement).
 - Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our Sites within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
 - Performance: These cookies allow us to improve our Sites' functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance.
 - Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our Sites through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our Sites. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.
 You can always change your preference by visiting the "Cookie Settings" at the bottom of each page of our Sites.

Nike Privacy and Cookie Policy

Full text changes — 20180720_rev01 to 20190923_rev01