HERE Privacy Policy

FIRST SEEN 2026-07-29 · VERSION 20260729_rev01 · COMPARED WITH 20260608_rev01

Full text changes — 20260608_rev01 to 20260729_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

27	27	Your transactions with us
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29	29	We maintain records of your purchases, downloads, the content you have provided us with, your requests, agreements between you and HERE, the products and services provided to you, payment and delivery details, your contacts and communications and other interactions with us. We may, in accordance with applicable law, record your communication with our customer care or with other such contact points.
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31	31	Positioning and Location data
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33		Location-based services establish location through the use of satellite, mobile, Wi-Fi, Bluetooth Low Energy ("BLE") or other network-based positioning methods. These technologies may involve exchanging your location data and unique device and mobile, Wi-Fi, Bluetooth, or other network related identifiers with HERE. Our products may operate on multiple device platforms, applications and services which may also collect your location data. We do not use this information to identify you personally without your consent.When you use our location-based services and features, for example location-based search, navigation and routing, or request for map data, your location data is sent to HERE to serve you with the right content, which may also include location-based advertising.
	33	Location-based services establish location through the use of satellite, mobile, Wi-Fi, Bluetooth Low Energy ("BLE") or other network-based positioning methods. These technologies may involve exchanging your location data and unique device and mobile, Wi-Fi, Bluetooth, or other network related identifiers with HERE. Our products may operate on multiple device platforms, applications and services which may also collect your location data. We do not use this information to identify you personally without your consent. When you use our location-based services and features, for example location-based search, navigation and routing, or request for map data, your location data is sent to HERE to serve you with the right content, which may also include location-based advertising.
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35	35	Information provided by partners
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37	37	We obtain information from industry partners and a variety of other sources, including publicly available sources such as business registries. We take appropriate measures to ensure compliance with applicable laws including conducting vendor due diligence, establishing a valid legal basis for the transfer, and requiring or anonymization or other data minimization treatment prior to disclosure of the data to us in accordance with applicable laws and regulations.
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39	39	Why do we process Personal Data?
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41	41	HERE may process your personal data for the following purposes. One or more purposes may apply simultaneously.
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43	43	Providing products and services
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45		We may use your personal data to provide you with our products and services, to process your requests and perform related transactions or as otherwise may be necessary to perform the contract between you and HERE, to ensure the functionality and security of our products and services, as well as to prevent and investigate fraud and other misuses.Some services may require an account to help you manage your content and preferences. Depending on the service, an account creation may be either required or voluntary. Account creation requires you to provide us with basic contact details about yourself, such as name, email address, country of residence and date of birth. You may also be able to voluntarily provide more information about yourself while creating a profile, such as a photo or avatar of your choice.
	45	We may use your personal data to provide you with our products and services, to process your requests and perform related transactions or as otherwise may be necessary to perform the contract between you and HERE, to ensure the functionality and security of our products and services, as well as to prevent and investigate fraud and other misuses. Some services may require an account to help you manage your content and preferences. Depending on the service, an account creation may be either required or voluntary. Account creation requires you to provide us with basic contact details about yourself, such as name, email address, country of residence and date of birth. You may also be able to voluntarily provide more information about yourself while creating a profile, such as a photo or avatar of your choice.
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47	47	Developing and managing products and services
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49	49	We may use your personal data to develop and manage our products, services, customer care, sales and marketing. We may combine personal data collected in connection with your use of a particular HERE product and/or service with other personal data we may have about you, unless such personal data was collected for a purpose where the original purpose is incompatible with this purpose.
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51	51	Communicating with you
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53	53	We may use your personal data to communicate with you, for example to inform you that our services have changed or to send you critical alerts and other such notices relating to our products and/or services and to contact you for customer care related purposes.
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55	55	Marketing, advertising and making recommendations
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57		We may contact you to inform you of new products, services or promotions we may offer and to conduct market research when we have your consent or it is otherwise allowed. We may use your personal data to personalize our offering and to provide you with more relevant services, for example, to make recommendations and to display customized content and advertising in our services. This may include displaying HERE and third party content.ComplianceWe may process your data to comply with legal obligations, safeguard individuals' vital interests and safety, protect our rights or property.
	57	We may contact you to inform you of new products, services or promotions we may offer and to conduct market research when we have your consent or it is otherwise allowed. We may use your personal data to personalize our offering and to provide you with more relevant services, for example, to make recommendations and to display customized content and advertising in our services. This may include displaying HERE and third party content.
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	59	Compliance
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	61	We may process your data to comply with legal obligations, safeguard individuals' vital interests and safety, protect our rights or property.
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59	63	What is our legal basis for processing your Personal Data?
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61	65	Our legal basis for processing your personal data is dependent on the purpose for processing and may vary as described in the Supplement applicable to the product or service you are using. In general, we process your personal data under the following legal bases:
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63	67	Performance of a contract with you
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87	91	Your consent and social sharing services
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89	93	We may share your personal data if we have your consent to do so. Some services may allow you to share your personal data with other users of the service or with other services and their users. Please consider carefully before disclosing any personal data or other information that might be accessible to other users.
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91	95	HERE companies and authorized third parties
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93		We may share your personal data with other HERE companies or authorized third parties who process personal data for HERE for the purposes described in this Policy. This may include for example billing through your network service provider or otherwise, delivery of your purchases, providing services including customer service, managing and analyzing consumer data, credit checks, conducting research and managing marketing and other such campaigns. When you purchase a HERE product from us with a network service provider plan, we may need to exchange information with your network service provider to provide you with such service.We may conduct joint marketing and other communications with our partners, for example your mobile operator. To avoid duplicate or unnecessary communications and to tailor the message to you we may need to match information that HERE has collected with information that the partner has collected where this is permitted by law.These authorized third parties are not permitted to use your personal data for any other purposes. We bind them contractually, require them to act consistently with this Policy and to use appropriate security measures to protect your personal data.
	97	We may share your personal data with other HERE companies or authorized third parties who process personal data for HERE for the purposes described in this Policy. This may include for example billing through your network service provider or otherwise, delivery of your purchases, providing services including customer service, managing and analyzing consumer data, credit checks, conducting research and managing marketing and other such campaigns. When you purchase a HERE product from us with a network service provider plan, we may need to exchange information with your network service provider to provide you with such service. We may conduct joint marketing and other communications with our partners, for example your mobile operator. To avoid duplicate or unnecessary communications and to tailor the message to you we may need to match information that HERE has collected with information that the partner has collected where this is permitted by law.These authorized third parties are not permitted to use your personal data for any other purposes. We bind them contractually, require them to act consistently with this Policy and to use appropriate security measures to protect your personal data.
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95	99	Mandatory disclosures
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97	101	We may be obligated by mandatory law to disclose your personal data to certain authorities or other third parties, for example, to law enforcement agencies in the countries where we or third parties acting on our behalf operate. We may also disclose and otherwise process your personal data in accordance with applicable law to defend HERE's legitimate interests, for example, in legal proceedings or in connection with governmental requests and filings.
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99	103	Mergers and Acquisitions
135	139	- to obtain a copy of your data in a machine-readable format,
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137	141	- to withdraw a previously granted consent to the processing of your data;
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139	143	- to object to or restrict processing in certain circumstances, such as where you believe the data is inaccurate or the processing activity is unlawful.
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141		You have a right to unsubscribe from direct marketing messages and to request that we stop processing your personal data for direct marketing purposes or on other compelling legal grounds. However, if you opt-out from marketing and other communications from HERE, critical alerts may still be sent to you. If you are located in a European Union member state or within the European Economic Area, you have the right to lodge a complaint about our data collection and processing activities with the supervisory authority concerned. You may exercise your rights by contacting us through our request submission webform at [https://here.com/en-gb/here-data-subject-request](https://here.com/en-gb/privacy/here-data-subject-request) or by managing your account and choices through available profile management tools on your device and our services. In some cases, especially if you wish us to delete or stop processing your personal data, this may also mean that we may not be able to continue to provide the services to you. Applicable data protection law may provide certain restrictions on the extent to which these rights may be exercised. If a restriction applies, we will respond to your request with an explanation of what action will be taken, to the extent required under applicable data protection law.
	145	You have a right to unsubscribe from direct marketing messages and to request that we stop processing your personal data for direct marketing purposes or on other compelling legal grounds. However, if you opt-out from marketing and other communications from HERE, critical alerts may still be sent to you. If you are located in a European Union member state or within the European Economic Area, you have the right to lodge a complaint about our data collection and processing activities with the supervisory authority concerned. You may exercise your rights by contacting us through our request submission webform at [https://www.here.com/en-gb/privacy/here-data-subject-request](https://here.com/en-gb/privacy/here-data-subject-request) or by managing your account and choices through available profile management tools on your device and our services. In some cases, especially if you wish us to delete or stop processing your personal data, this may also mean that we may not be able to continue to provide the services to you. Applicable data protection law may provide certain restrictions on the extent to which these rights may be exercised. If a restriction applies, we will respond to your request with an explanation of what action will be taken, to the extent required under applicable data protection law.
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143	147	Who is the controller of your Personal Data?
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145	149	HERE Global B.V. of Kennedyplein 222 -226, 5611 ZT Eindhoven, Netherlands is the controller of your personal data.
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147	151	In addition, the HERE affiliate providing the product or service may be a controller of your personal data. You may find the identity of the controller and its contact details by reviewing the terms and conditions of such a product or service or by using contact information provided in the applicable HERE websites.
153	157	Kennedyplein 222 -226
154	158	5611 ZT Eindhoven
155	159	Netherlands
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157	161	Email: [privacy@here.com](mailto:privacy@here.com)
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159		Webform: [https://here.com/en-gb/here-data-subject-request](https://here.com/en-gb/privacy/here-data-subject-request)
	163	Webform: [https://www.here.com/en-gb/privacy/here-data-subject-request](https://here.com/en-gb/privacy/here-data-subject-request)
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161	165	Changes to this Privacy Policy
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163	167	HERE may from time to time change this Policy or change, modify or withdraw access to this site at any time with or without notice. However, if this Policy is changed in a material, adverse way, HERE will post a notice advising of such change at the beginning of this Policy and on this site's home page for 30 days. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.