Google Privacy Policy

20150901_rev01 · COMPARED WITH 20150701_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20150701_rev01 to 20150901_rev01

4444 We may collect and store information (including personal information) locally on your device using mechanisms such as [browser web storage](https://www.google.com/policies/privacy/key-terms/) (including HTML 5) and [application data caches](https://www.google.com/policies/privacy/key-terms/).
4545
4646 - **Cookies and similar technologies**
4747
4848 We [and our partners](https://www.google.com/policies/privacy/example/our-partners.html) use various technologies to collect and store information when you visit a Google service, and this may include using [cookies or similar technologies](https://www.google.com/policies/privacy/key-terms/) to identify your browser or device. We also use these technologies to collect and store information when you interact with services we offer to our partners, such as [advertising services](https://www.google.com/policies/privacy/example/advertising-services.html) or Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze the traffic to their websites and apps. When used in conjunction with our advertising services, such as those using the DoubleClick cookie, Google Analytics information is [linked, by the Google Analytics customer or by Google, using Google technology, with information about visits to multiple sites](https://www.google.com/policies/privacy/example/linked-with-information-about-visits-to-multiple-sites.html).
4949
50Information we collect when you are signed in to Google may be associated with your Google Account. When information is associated with your Google Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your Google Account, visit the [Transparency and choice]() section of this policy.
50Information we collect when you are signed in to Google, in addition to information we obtain about you from partners, may be associated with your Google Account. When information is associated with your Google Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your Google Account, visit the [Transparency and choice]() section of this policy.
5151
5252## How we use information we collect
5353
5454We use the information we collect from all of our services to [provide](https://www.google.com/policies/privacy/example/provide-services.html), [maintain](https://www.google.com/policies/privacy/example/maintain-services.html), [protect](https://www.google.com/policies/privacy/example/protect-services.html) and improve them, to [develop new ones](https://www.google.com/policies/privacy/example/develop-new-ones.html), and to [protect Google and our users](https://www.google.com/policies/privacy/example/protect-google-and-our-users.html). We also use this information to offer you tailored content - like giving you more relevant search results and ads.
5555
5656We may use the name you provide for your Google Profile across all of the services we offer that require a Google Account. In addition, we may replace past names associated with your Google Account so that you are represented consistently across all our services. If other users already have your email, or other information that identifies you, we may show them your publicly visible Google Profile information, such as your name and photo.
6868Google processes personal information on our servers in many countries around the world. We may process your personal information on a server located outside the country where you live.
6969
7070## Transparency and choice
7171
7272People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can:
7373
74- [Visit your Google Account History](https://www.google.com/settings/accounthistory) for settings that allow you to control the collection of personal information from Google services, such as Search, YouTube and Location History.
74- [Review and update your Google activity controls](https://myaccount.google.com/privacy) to decide what types of data, such as videos you've watched on YouTube or past searches, you would like saved with your account when you use Google services.
7575- [Review and control](https://www.google.com/dashboard/) certain types of information tied to your Google Account by using Google Dashboard.
7676- [View and edit](https://www.google.com/settings/ads/preferences) your preferences about the Google ads shown to you on Google and across the web, such as which categories might interest you, using Ads Settings. You can also opt out of certain Google advertising services here.
7777- [Adjust](https://support.google.com/plus/answer/1355890) how the Profile associated with your Google Account appears to others.
7878- [Control](http://support.google.com/plus/bin/static.py) who you share information with through your Google Account.
7979- [Take information](http://www.dataliberation.org/) associated with your Google Account out of many of our services.
8080- [Choose](https://plus.google.com/settings/endorsements) whether your Profile name and Profile photo appear in shared endorsements that appear in ads.
124124
125125 - meet any applicable law, regulation, legal process or enforceable governmental request.
126126 - enforce applicable Terms of Service, including investigation of potential violations.
127127 - detect, prevent, or otherwise address fraud, security or technical issues.
128128 - protect against harm to the rights, property or safety of Google, our users or the public as required or permitted by law.
129129
130, [non-personally identifiable information](https://www.google.com/policies/privacy/key-terms/) publicly and with our partners - like publishers, advertisers or connected sites. For example, we may share information publicly [to show trends](https://www.google.com/policies/privacy/example/to-show-trends.html) about the general use of our services.
130[non-personally identifiable information](https://www.google.com/policies/privacy/key-terms/) publicly and with our partners - like publishers, advertisers or connected sites. For example, we may share information publicly [to show trends](https://www.google.com/policies/privacy/example/to-show-trends.html) about the general use of our services.
131131
132132If Google is involved in a merger, acquisition or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.
133133
134134## Information security
135135
136136We work hard to protect Google and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
139139- We offer you [two step verification](https://www.google.com/intl/en/landing/2step/) when you access your Google Account, and a [Safe Browsing feature](http://www.google.com/chrome/intl/en/more/security.html) in Google Chrome.
140140- We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorized access to systems.
141141- We restrict access to personal information to Google employees, contractors and agents who need to know that information in order to process it for us, and who are subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
142142
143143## When this Privacy Policy applies
144144
145Our Privacy Policy applies to all of the services offered by Google Inc. and its affiliates, including YouTube, and services offered on other sites (such as our advertising services), but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.
145Our Privacy Policy applies to all of the services offered by Google Inc. and its affiliates, including YouTube, services Google provides on Android devices, and services offered on other sites (such as our advertising services), but excludes services that have separate privacy policies that do not incorporate this Privacy Policy.
146146
147147Our Privacy Policy does not apply to services offered by other companies or individuals, including products or sites that may be displayed to you in search results, sites that may include Google services, or other sites linked from our services. Our Privacy Policy does not cover the information practices of other companies and organizations who advertise our services, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.
148148
149149## Compliance and cooperation with regulatory authorities
150150
151151We regularly review our compliance with our Privacy Policy. We also adhere to several [self regulatory frameworks](https://www.google.com/policies/privacy/frameworks/). When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.
169169
170170- Information about our [technologies and principles](https://www.google.com/policies/technologies/), which includes, among other things, more information on
171171 - [how Google uses cookies](https://www.google.com/policies/technologies/cookies/).
172172 - technologies we use for [advertising](https://www.google.com/policies/technologies/ads/).
173173 - how we [recognize patterns like faces](https://www.google.com/policies/technologies/pattern-recognition/).
174174- A [page](https://www.google.com/policies/privacy/partners/) that explains what data is shared with Google when you visit websites that use our advertising, analytics and social products.
175- The [Privacy Checkup](https://myaccount.google.com/privacycheckup/1) tool, which makes it easy to review your key privacy settings.
175176- Google's [safety center](https://www.google.com/intl/en/safetycenter/), which provides information on how to stay safe and secure online.
176177
177178#### Example
178179
179180## "maintain"
180181