Google Privacy Policy
20130701_rev01 · COMPARED WITH 20120801_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE
Full text changes — 20120801_rev01 to 20130701_rev01
| 1 | Last modified: July 27, 2012 ([view archived versions](https://www.google.com/policies/privacy/archive/)) | |
| 1 | Last modified: June 24, 2013 ([view archived versions](https://www.google.com/policies/privacy/archive/)) | |
| 2 | 2 | |
| 3 | 3 | There are many different ways you can use our services - to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating a [Google Account](https://www.google.com/policies/privacy/key-terms/), we can make those services even better - to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier. As you use our services, we want you to be clear how we're using information and the ways in which you can protect your privacy. |
| 4 | 4 | |
| 5 | 5 | Our Privacy Policy explains: |
| 6 | 6 | |
| 7 | 7 | - What information we collect and why we collect it. |
| 8 | 8 | - How we use that information. |
| 9 | 9 | - The choices we offer, including how to access and update information. |
| 10 | 10 | |
| 11 | We've tried to keep it as simple as possible, but if you're not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these [key terms](https://www.google.com/policies/privacy/key-terms/) first. Your privacy matters to Google so whether you are new to Google or a long-time user, please do take the time to get to know our practices - and if you have any questions [contact us](https://www.google.com/support/websearch/bin/answer.py). | |
| 11 | We've tried to keep it as simple as possible, but if you're not familiar with terms like cookies, IP addresses, pixel tags and browsers, then read about these [key terms](https://www.google.com/policies/privacy/key-terms/) first. Your privacy matters to Google so whether you are new to Google or a long-time user, please do take the time to get to know our practices - and if you have any questions [contact us](http://support.google.com/bin/static.py). | |
| 12 | 12 | |
| 13 | 13 | ### Information we collect |
| 14 | 14 | |
| 15 | 15 | We collect information to provide better services to all of our users - from figuring out basic stuff like which language you speak, to more complex things like which ads you'll find most useful or the people who matter most to you online. |
| 16 | 16 | |
| 17 | 17 | We collect information in two ways: |
| 19 | 19 | - **Information you give us.** For example, many of our services require you to sign up for a Google Account. When you do, we'll ask for [personal information](https://www.google.com/policies/privacy/key-terms/), like your name, email address, telephone number or credit card. If you want to take full advantage of the sharing features we offer, we might also ask you to create a publicly visible [Google Profile](http://support.google.com/accounts/bin/answer.py), which may include your name and photo. |
| 20 | 20 | |
| 21 | 21 | - **Information we get from your use of our services.** We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content. This information includes: |
| 22 | 22 | |
| 23 | 23 | - **Device information** |
| 24 | 24 | |
| 25 | We may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number). Google may associate your device identifiers or phone number with your Google Account. | |
| 25 | We may collect device-specific information (such as your hardware model, operating system version, [unique device identifiers](https://www.google.com/policies/privacy/key-terms/), and mobile network information including phone number). Google may associate your device identifiers or phone number with your Google Account. | |
| 26 | 26 | |
| 27 | 27 | - **Log information** |
| 28 | 28 | |
| 29 | 29 | When you use our services or view content provided by Google, we may automatically collect and store certain information in [server logs](https://www.google.com/policies/privacy/key-terms/). This may include: |
| 30 | 30 | |
| 31 | 31 | - details of how you used our service, such as your search queries. |
| 63 | 63 | |
| 64 | 64 | ### Transparency and choice |
| 65 | 65 | |
| 66 | 66 | People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can: |
| 67 | 67 | |
| 68 | 68 | - [Review and control](https://www.google.com/dashboard/) certain types of information tied to your Google Account by using Google Dashboard. |
| 69 | - [View and edit](https://www.google.com/settings/ads/preferences) your ads preferences, such as which categories might interest you, using the Ads Preferences Manager. You can also opt out of certain Google advertising services here. | |
| 69 | - [View and edit](https://www.google.com/settings/ads/preferences) your ads preferences, such as which categories might interest you, using Ads Settings. You can also opt out of certain Google advertising services here. | |
| 70 | 70 | - [Use our editor](http://support.google.com/accounts/bin/answer.py) to see and adjust how your Google Profile appears to particular individuals. |
| 71 | 71 | - [Control](http://support.google.com/plus/bin/static.py) who you share information with. |
| 72 | 72 | - [Take information](http://www.dataliberation.org/) out of many of our services. |
| 73 | 73 | |
| 74 | 74 | You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it's important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences. |
| 75 | 75 |