Cricinfo Cookie Policy

SERIOUS
DATED 2026-06-01 · VERSION 20260901_rev01 · FIRST CAPTURED VERSION

What changed, in plain language

This is the first version of ESPNcricinfo's (Jiostar India) cookie policy that we have on record, so everything in it is being reported as new. The policy says the site uses cookies and similar tracking to run the website, measure traffic, test features, and — most significantly — to build interest profiles and show you targeted ads. Cricinfo shares data with, and receives data from, advertising partners (with your consent), so your browsing here can shape ads you see elsewhere and vice versa. Nine third-party services are named, most of them ad tech (Taboola, Google Ad Manager, Teads, Magnite) plus analytics and delivery providers. You can manage non-essential cookies through the cookie banner or the cookie settings link at the bottom of every page, and the company can change the policy at any time at its own discretion.

Changes that may affect you

Your browsing gets traded with advertising partners in both directionsSERIOUS
DATA SHARING

Cricinfo passes data about what you do on the site to advertising companies, and also pulls in data about what you did on other websites. That means ads elsewhere can be based on the cricket pages you read, and ads on Cricinfo can be based on your activity somewhere else. Ad tech firms like Taboola, Google Ad Manager, Teads, and Magnite are named as partners, and Magnite uses your behaviour to run live auctions among advertisers. The policy says this only happens with your consent, which is the main protection you have here.

“We share and receive data collected through cookies with our advertising partners with your consent. This means that when you are on another website, you may be shown advertisements based on your browsing patterns on our Website.”

What you can do — Reject targeting and social media cookies in the banner on your first visit, or change it later using the cookie settings link at the bottom of any Cricinfo page. You'll still see ads, just generic ones.

Interest profiles built from your reading history and locationMATERIAL
DATA COLLECTION

The site sorts you into interest buckets — its own example is "Test Cricket Enthusiasts" — using your viewing history and where you are, so advertisers can target you more precisely. It also logs how you use scorecards, player profiles, and stats pages, and social media cookies can follow your browser to other sites to build a picture of your interests.

“To group users into broad categories (e.g., "Test Cricket Enthusiasts") based on user history and location for more relevant ad-targeting;”

What you can do — Turn off targeting and social media cookies in the cookie settings page, and consider blocking third-party cookies in your browser for extra protection.

Policy can be rewritten at any time with no direct noticeMATERIAL
UNILATERAL CHANGES

The company can change these cookie rules whenever it likes, with no advance warning. Updates are simply posted on the page, and you're only told directly if a law forces them to. In practice, you'd have to re-read the page yourself to notice if the tracking rules got broader.

“We reserve the right to change this Policy at our sole discretion at any time. Any material changes to this Policy will be posted on this page, or where required by applicable law, notified to you.”

What you can do — Check the "Last Updated" date at the top of the policy every few months if you care about how you're tracked.

No clear deadline for deleting cookie dataMINOR
DATA RETENTION

The policy promises not to keep data "longer than is necessary" but never gives an actual time limit. Non-session cookies last "depending on the purpose," and for anything that counts as personal data you have to go read the separate Privacy Notice to find out how long it's kept.

“Others are used to remember you when you return to the Website and will last depending on the purpose.”

What you can do — Read the retention section of the Cricinfo Privacy Notice for actual time limits, and clear stored cookies through your browser settings whenever you want.

Policy nudges you to accept everything and is unclear on opting out of essential cookiesMINOR
OTHER

The policy openly recommends that you allow all cookies, which pushes you toward the option that suits the company's advertising. It also sends mixed signals about essential cookies: one section says you can opt out of necessary first-party cookies through your browser, while the cookie table says strictly necessary cookies cannot be switched off at all.

“We recommend that you allow all cookies in order to provide you with a personalized experience on the website.”

What you can do — Ignore the recommendation and choose only the cookie categories you actually want in the cookie settings page.

Changelog

  1. + ADDEDCookie policy published under Jiostar India (formerly Star India)

    The policy is issued by Jiostar India Private Limited, based in Mumbai, India, and covers cookies and similar tracking used on cricinfo.com. It points to the separate Privacy Notice and Terms of Use.

    Jiostar India Private Limited (formerly known as Star India Private Limited), Star House, Urmi Estate, 95 Ganpatrao Kadam Marg, Lower Parel (West), Mumbai 400013, India

  2. + ADDEDCookies used for ad targeting and audience grouping

    The site groups users into interest categories, such as "Test Cricket Enthusiasts," based on what you've viewed and where you are, to make ads more targeted. It also tracks ad views, clicks, and conversions.

    To group users into broad categories (e.g., "Test Cricket Enthusiasts") based on user history and location for more relevant ad-targeting;

  3. + ADDEDData shared with and received from advertising partners

    Cricinfo shares cookie data with ad partners and also takes in data about your browsing on other websites, so ads can follow you across the web in both directions. The policy says this happens with your consent.

    We share and receive data collected through cookies with our advertising partners with your consent.

  4. + ADDEDNine named third-party services listed

    The policy names CleverTap, Coralogix, Taboola, Akamai, Google Ad Manager, Teads, Magnite, Storyteller, and LiveLike, with links to each of their privacy policies. Several of these build interest profiles or run real-time ad auctions using your browsing behaviour.

    We use third-party services to enhance Website features, optimize performance, and display relevant advertisements when you visit our Website.

  5. + ADDEDFive cookie categories described

    A table explains Functional, Performance, Social media, Strictly necessary, and Targeting cookies. It notes that if you turn off ad cookies you'll still see ads, just generic ones instead of personalised ones.

    If advertising cookies are not enabled, advertisements may still be displayed to you. Such advertisements will be contextual in nature and will not be personalised or targeted based on your personal data.

  6. + ADDEDCookie controls offered through a banner and settings page

    You can accept or reject non-essential cookies through the cookie banner on your first visit, through a cookie settings page linked at the bottom of every page, or through your browser settings.

    through the cookie banner that is provided when you visit the Website (during the first visit and when we need to renew your consent) or through the cookie settings page at the bottom of every page of the Website

  7. + ADDEDNo set time limit for how long cookie data is kept

    The policy says session cookies expire when you close the browser, but other cookies last "depending on the purpose." For anything counting as personal data, the retention period is set in the separate Privacy Notice, not here.

    To the extent that the information collected through cookies constitute personal data, we will retain such data in accordance with the retention period specified in our Privacy Notice.

  8. + ADDEDCompany can change the policy at any time

    Cricinfo can rewrite this cookie policy whenever it wants. Big changes get posted on this page, and you'll only be personally notified if the law requires it. Otherwise it's on you to keep checking.

    We reserve the right to change this Policy at our sole discretion at any time.

Full text changes

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

1## **CRICINFO - COOKIE POLICY**
2
3### **Last Updated** - 1st June 2026
4
5Jiostar India Private Limited (formerly known as Star India Private Limited), Star House, Urmi Estate, 95 Ganpatrao Kadam Marg, Lower Parel (West), Mumbai 400013, India **("we" "us" "our" "Jiostar")** has set out below the information about the cookies and other similar tracking technologies we use while making the [cricinfo](https://www.cricinfo.com/) **("Website")** available to you as the visitor or user of this Website **("you", "your", or "user")**. This Cookie Policy **("Policy")** applies to the Website. We use cookies to provide you with our services **("Services")** and improve your user experience on the Website.
6
7- This Policy explains how and why we use cookies, the choices you have, and describes the manner in which we process the information captured using cookies when you access or use the Website.
8
9- Before using our Website or availing any of our Services, we recommend that you carefully read the Website's Privacy Notice available at [Privacy Notice](https://www.cricinfo.com/privacy-notice) and the Terms of Use available at [Terms of Use](https://www.cricinfo.com/terms-of-use). Except otherwise stated in this Policy, the Privacy Notice shall govern the way we collect and process your personal data.
10
11## **WHAT ARE COOKIES?**
12
13A cookie is a small text file that the Website saves on your computer, mobile, tablet or any other device **("Device")** when you visit the Website. It enables the Website to remember your actions and preferences (such as login, language, location, and other display preferences) over a period of time, so that you don't have to keep re-entering them whenever you re-visit the Website or browse different pages. This helps improve user experience on the Website and helps us identify and learn more about your interests.
14
15## **WHY DO WE NEED COOKIES?**
16
17- We use cookies for various purposes such as:
18
19- To provide you with our Services and offer better browsing experience;
20- To make the Website and its content available to you and to further optimize and develop it;
21- To detect unauthorized access to the Website and minimize blocking of legitimate users;
22- To control access to certain content on the Website and to process any requests you make to us;
23- To analyse how users interact with match-related pages, scorecards, player profiles, and statistics dashboards;
24- To work with our partners to deliver relevant advertising to you;
25- To group users into broad categories (e.g., "Test Cricket Enthusiasts") based on user history and location for more relevant ad-targeting;
26- To measure the effectiveness of advertising campaigns by tracking ad impressions, clicks and action (conversions); and
27- To run tests on new features, layouts, or statistical tools to see which versions provide a better user experience.
28
29## **HOW LONG DO COOKIES STAY ON YOUR DEVICE?**
30
31We do not store information for longer than is necessary to fulfil the purposes described herein. A number of cookies we use last only for the duration of your web session and expire when you close your browser or exit the Website. Others are used to remember you when you return to the Website and will last depending on the purpose. To the extent that the information collected through cookies constitute personal data, we will retain such data in accordance with the retention period specified in our Privacy Notice.
32
33## **TYPES OF COOKIES**
34
35- _First-Party Cookies_
36
37These cookies are set by the Website and only the Website can access them. They are also called internal cookies.
38
39Some of these cookies are necessary to ensure the proper functioning of our Website. You can opt-out of these cookies through your browser settings; however, if you choose to opt-out of these cookies, then we may not be able to provide you an optimum Website experience.
40
41Other cookies are used for purposes such as analytics and performance. You can identify these cookies before they are placed on your Device so that you can decide whether you wish to accept them or not through the cookie banner that is provided when you visit the Website (during the first visit and when we need to renew your consent) or through the cookie settings page at the bottom of every page of the Website.
42
43- _Third-Party Cookies_
44
45These cookies are set by third parties when you access or use our Website and have a different domain to that of the Website you are visiting. They enable certain Website functionalities, such as performing statistical analytics, or delivering personalized content to you as the user, etc.
46
47You can identify these cookies before they are placed on the Website so that you can decide whether you wish to accept them or not through the cookie banner that is provided when you visit the Website (during the first visit and when we need to renew your consent) or through the cookies setting page at the bottom of every page of the Website.
48
49We share and receive data collected through cookies with our advertising partners with your consent. This means that when you are on another website, you may be shown advertisements based on your browsing patterns on our Website. We may also show you advertisements on our Website based on your browsing patterns on other sites that we have obtained from our advertising partners.
50
51## **LINKS TO THIRD PARTY PRIVACY NOTICE**
52
53We use third-party services to enhance Website features, optimize performance, and display relevant advertisements when you visit our Website. These third-parties may use information about your visits to our Website, in order to deliver targeted advertisements about goods and services of interest to you.
54
55We recommend that you review the Privacy Notice of each of our third-party services prior to sharing your personal data:
56
57- ****CleverTap (****CleverTap Private Limited****)****
58
59CleverTap collects information about your behaviour, such as the actions you take and the functionalities you interact with. You can find details of how CleverTap handles your information by clicking on their Privacy Policy below.
60
61[Safeguarding Data: CleverTap's Commitment in Privacy Policy](https://clevertap.com/privacy-policy/)
62
63- ****Coralogix****
64
65Coralogix helps in identifying issues related to system performance and improve the stability of websites. You may find details of how Coralogix handles your data by clicking on their Privacy Policy below.
66
67[Privacy Policy - Coralogix](https://coralogix.com/privacy-policy/)
68
69- ****Taboola****
70- Taboola serves native advertisements by analysing the content you view and how you interact with the websites. Based on your browsing behaviour, Taboola may group you into audience segments to improve the relevance of advertisements shown to you. You can find further information about Taboola by following link to their Privacy Policy.
71
72[Privacy Policy - Taboola Policies](https://policies.taboola.com/privacy-policy/)
73
74- ****Akamai****
75- Akamai helps optimise performance by caching and delivering content from servers closer to your location. This may involve collecting technical information such as your Device type, network details, and interaction patterns to improve speed, security, and overall user experience. You may find detailed information regarding Akamai's processing activities in the following Privacy Policy.
76
77[Privacy Statement - Privacy Policies & Legal Compliance | Akamai](https://www.akamai.com/legal/privacy-statement)
78
79- ****Google Ad Manager (GAM)****
80
81GAM collects information about how you interact with the websites and content to deliver advertisements that are relevant and tailored to your interests. Based on your activity, GAM may place you into audience segments to optimise ad delivery. Please find how Google Ad Manager uses your data by clicking on their Privacy Policy.
82
83[About Privacy & messaging - Google Ad Manager Help](https://transparency.google/intl/en_us/our-policies/product-terms/google-ad-manager/)
84
85- ****Teads****
86
87Teads deliver outstream video advertisements across platforms. As you browse, Teads may collect information about your interactions with the site and the ads you view, allowing them to tailor advertising and group users with similar interests to improve ad relevance and performance. Please find further details in their Privacy Policy below.
88
89[Teads Advertising Privacy Policy](https://privacy-policy.teads.com/)
90
91- ****Magnite****
92
93Magnite collects information about your browsing behaviour and how you engage with the websites to facilitate real-time bidding among advertisers. You can find details of how Magnite handles your information by clicking on their Privacy Policy below.
94
95[Website Privacy Policy - Magnite](https://www.magnite.com/legal/advertising-platform-privacy-policy/)
96
97- ****Storyteller****
98- Storyteller collects information about your behaviour, such as the actions you take and the vertical content you interact with. You can find details of how Storyteller handles your information by clicking on their Privacy Policy below.
99
100[Privacy Policy - Storyteller](https://www.getstoryteller.com/legal/privacy-policy)
101
102- ****LiveLike, Inc.****
103
104LiveLike helps deliver interactive tools to the users, which includes polling and gamification features, customized widgets through different interfaces such as software development kit and/ web-based applications. You can find further information about LiveLike by following link to their Privacy Policy.
105
106[Privacy Policy - LiveLike, Inc.](https://www.livelike.com/privacy)
107
108## **WHAT CATEGORIES OF COOKIES DO WE USE?**
109
110| **#** | **Categories** | **Description** |
111| --- | --- | --- |
112| 1 | Functional | These cookies enable the Website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. |
113| 2 | Performance | These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website and will not be able to monitor its performance. |
114| 3 | Social media | These cookies are set by a range of social media services that we have added to the Website to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools. |
115| 4 | Strictly necessary | These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms on the Website. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. |
116| 5 | Targeting | These cookies may be placed on our Website by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal data but are used to uniquely identify your browser and Device. If advertising cookies are not enabled, advertisements may still be displayed to you. Such advertisements will be contextual in nature and will not be personalised or targeted based on your personal data. |
117
118## **YOUR CHOICES**
119
120You can choose to allow or block cookies, delete existing cookies, and set your cookie preferences for the Website. Please note that blocking cookies may restrict us from providing certain Website features, and your overall user experience may be affected. Furthermore, if your browser settings are already set to block all cookies, then some of the Website features may not operate as intended. Please note that updating your browser's cookie setting will apply to all websites you visit unless you choose to allow/block cookies from a particular website.
121
122If you allow cookies through your browser or Device, they will be readable / accessible only by the entity that placed them. If you want to remove or delete previously stored Website cookies, you can manually delete the cookies at any time through your browser's cookie settings. You may choose to change your cookie preference at any time by updating your browser's cookie settings. We recommend that you allow all cookies in order to provide you with a personalized experience on the website.
123
124If you have questions or comments regarding this Policy or any other queries regarding your information that we have collected and processed through our cookies, please contact us using the contact details provided in our Privacy Notice available at [Privacy Notice](https://www.cricinfo.com/privacy-notice).
125
126## **CHANGES TO THIS POLICY**
127
128- We reserve the right to change this Policy at our sole discretion at any time. Any material changes to this Policy will be posted on this page, or where required by applicable law, notified to you. We encourage you to review this Policy regularly for such changes.