Privacy and Cookie Policy

20231002_rev01 · COMPARED WITH 20230905_rev01 · ARCHIVE SNAPSHOT, DATE APPROXIMATE

Full text changes — 20230905_rev01 to 20231002_rev01

11### Privacy and Cookie Policy
22
3Your privacy is important to EA and we take our responsibility of caring for it seriously. This policy describes how Electronic Arts Inc. ("EA") processes the personal information we collect about you when you use our products and services or when you attend live events hosted by or in connection with EA (collectively, "Services" or "EA Services"). In some cases, our subsidiaries may be considered data controllers, either together with EA or by themselves.
3Your privacy is important to EA and we take our responsibility of caring for it seriously. This policy describes how Electronic Arts Inc. ( "EA") processes the personal information we collect about you when you use our products and services or when you attend live events hosted by or in connection with EA (collectively, "Services" or "EA Services"). In some cases, our subsidiaries may be considered data controllers, either together with EA or by themselves.
44
55## 1\. Information We Collect
66
77The information we collect depends on what Services you use and how you use them.
88
99### A. Information You Give Us Directly
273273● If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.
274274
275275● If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.
276276
277277● If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.
278278
279Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using. In practice this controls whether your browser loads third-party cookies on our "Services" websites that are used for targeted advertising, or may otherwise be considered a "sale" of personal information. We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices. Please review the [list of browsers that support GPC and associated instructions](https://globalprivacycontrol.org/) on how to enable it. GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game"s settings, as described above.
279Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using. In practice this controls whether your browser loads third-party cookies on our Services' websites that are used for targeted advertising, or may otherwise be considered a "sale" of personal information. We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices. Please review the [list of browsers that support GPC and associated instructions](https://globalprivacycontrol.org/) on how to enable it. GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game"s settings, as described above.
280280
281281You have a right not to receive discriminatory treatment for the exercise of these privacy rights.
282282
283283## 9\. Third-Party Services
284284
285285ⓘ Our websites and Services may contain ads or links to third-party services and sites.
299299- Purchase information; such as payment card number, payment account details, billing address, and other payment information;
300300- Characteristics of Protected Classifications under state or federal law; such as age or gender;
301301- Commercial Information; such as products or services interaction and purchase history;
302302- Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
303303- Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;
304304- Audio or Electronic information; such as when you play our games, play certain multiplayer modes, use chat features, or participate in competitive game modes or live events;
305- Contents of "players" in-game messaging;
305- Contents of players' in-game messaging;
306306- Inferences; such as consumer preferences drawn from the above.
307307
308308In certain circumstances, we may also collect and disclose additional information, such as:
309309
310310- If you are the recipient of a contest or sweepstakes prize that requires tax reporting, we may collect identifiers associated with your government-issued documents (such as a social security number).
311311- If you participate in our competitive gaming events, we may collect identifiers associated with your government-issued documents (such as a passport number), financial information (such as bank accounts), and health-related information.
312312- If you participate in our user experience research, we may collect financial information (such as bank accounts), health-related information and video footage of your gameplay, as well as your recorded image throughout the session.
313313
314314We may collect and disclose other categories of personal information to the extent that you provide them through in-game chat, forums, or through our player support channels.
315315
316316Collection, use, and disclosure of this information is made for one or more of the business or commercial purposes listed in [Section 3](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [How We Use Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
317317
318The following categories of personal information may be "sold" or "shared," as those terms are defined under the CCPA, for purposes of targeted advertising:
318The following categories of personal information may be "sold" or "shared" as those terms are defined under the CCPA, for purposes of targeted advertising:
319319
320320- Identifiers; such as a real name, user name, account name, email, online identifiers, device identifiers, IP address, or mobile device identifiers;
321321- Characteristics of Protected Classifications under state or federal law; such as age or gender;
322322- Commercial Information; such as products or services interaction and purchase history;
323323- Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
324324- Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;