Privacy and Cookie Policy

ARCHIVED 2023-09-05, DATE APPROXIMATE · VERSION 20230905_rev01 · COMPARED WITH 20230801_rev01

Full text changes — 20230801_rev01 to 20230905_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

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36	36	- IP address;
37	37	- Information about your device, hardware, and software, such as your hardware identifiers, mobile device identifiers (like Apple Identifier for Advertising \[IDFA\], or Android Advertising ID \[AAID\]), platform type, settings and components, EA software and updates you have installed, and the presence of required plugins;
38	38	- Approximate geolocation data (derived from IP or device settings);
39	39	- Browser information, including your browser type and the language preference;
40	40	- Referring and exit pages, including pages viewed and other interactions with web content;
41		- Details about what Services you purchase or obtain, and your use of them;Device event information, including crash reports, request and referral URLs, and system activity details (e.g., whether you encountered an error playing our games or lost Internet access); and
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	41	- Details about what Services you purchase or obtain, and your use of them;
	42	- Device event information, including crash reports, request and referral URLs, and system activity details (e.g., whether you encountered an error playing our games or lost Internet access); and
43	43	- Other information (such as your likeness) that you may provide as part of your participation in live events.
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45	45	We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
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47	47	### D. Information Provided to Us by Third Parties
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113	113	Third-party advertising companies may combine the information collected in the context of delivering an offer to you via our Services with other information they have independently collected over time and/or across different websites. Many of these companies collect and use information pursuant to their own privacy policies. A list of ad serving companies that operate their own networks on our Services, their privacy notices, as well as how to opt-out to the extent applicable can be found at [privacyappendix.ea.com](https://tos.ea.com/legalapp/WEBPRIVACYAPPENDIX/US/en/PC/).
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115	115	To learn more about some of these ad networks' practices, or to opt-out of third-party targeted advertising, you can also visit [www.networkadvertising.org](https://www.networkadvertising.org/), [www.aboutads.info/choices](https://www.aboutads.info/choices/), [youradchoices.ca](https://youradchoices.ca/), or [www.youronlinechoices.eu](https://www.youronlinechoices.eu/). Note that opting-out does not mean you won't see ads; rather, it means that the advertising you see may not be as relevant to you.
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117	117	### D. Anti-Cheat and Fraud Prevention Technologies
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119		We strive to provide a safe and fair gaming environment for all players. When you use our Services, we or third parties may use cookies and similar technologies and collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We may also monitor publicly-available information, third-party sites, and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms. If you believe your access to our games and/or Services was blocked by this technology in error, please Contact Us through EA Help.
	119	We strive to provide a safe and fair gaming environment for all players. When you use our Services, we or third parties may use cookies and similar technologies and collect data about your machine or device, to create a machine "fingerprint" or "hash" of your machine components, for fraud prevention, security and authentication purposes. We may also monitor publicly-available information, third-party sites, and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms. If you believe your access to our games and/or Services was blocked by this technology in error, please contact us through [EA Help](https://help.ea.com/).
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121	121	## 3\. How We Use Your Information
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123	123	ⓘ We use your information to operate our Services, to improve your game experience, to provide you customer support, to serve and measure the effectiveness of advertising, and to personalize our communications with you.
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125	125	We use your personal information, both individually and combined together, in the following ways.
175	175	Business partners. We may provide personal information to business partners with whom we jointly offer Services. These partners include the companies that provide the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), or others.
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177	177	Affiliates and subsidiaries. We may disclose personal information to other companies in which we have an ownership interest as necessary for the purposes outlined in this policy.
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179	179	Advertising partners. Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day). We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks. This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."
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181		Please refer to [Section 2(C): Ad Serving Technologies](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8: Your Choices and Controls](https://wwhttps//www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.
	181	Please refer to [Section 2(C): Ad Serving Technologies](https://www.ea.com/legal/privacy-and-cookie-policy) for more detail regarding online advertising, as well as [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) regarding your relevant choices and controls.
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183	183	Disclosures to protect us or others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity. In particular, if we receive a report that you have violated our policies (like our [Positive Play Charter](https://www.ea.com/commitments/positive-play/charter)), we may disclose that report and other relevant information to the platform on which you play our games.
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185	185	Disclosure in the event of merger, sale, or other asset transfer. In the event of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.
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187	187	Third-party plugins. When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services. An example is the Facebook "Like" button.
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189		In certain instances (such as on our websites), our Services incorporate YouTube videos. This integration is subject to the [YouTube Terms of Service](https://www.youtube.com/t/terms), and may result in the collection of your personal information by Google according to the [Google Privacy Policy](https://policies.google.com/privacy). If you have authorized us to receive your YouTube or other Google information, such as through logging in to our Services through your Google Account, you may manage your authorization (including revocation) through the [Google Security Settings](https://myaccount.google.com/permissions). You may also have other rights with respect to your personal information that we have collected, as described in [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy).
	189	In certain instances (such as on our websites), our Services incorporate YouTube videos. This integration is subject to the [YouTube Terms of Service](https://www.youtube.com/t/terms), and may result in the collection of your personal information by Google according to the [Google Privacy Policy](https://policies.google.com/privacy). If you have authorized us to receive your YouTube or other Google information, such as through logging in to our Services through your Google Account, you may manage your authorization (including revocation) through the [Google Security Settings](https://security.google.com/settings/security/permissions). You may also have other rights with respect to your personal information that we have collected, as described in [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy).
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191	191	Cross-platform sharing. Some of our games allow you to connect and play with friends and members of a game's community, regardless of what platform they play on. For example, someone on an Xbox could join a match with a player who is using a PlayStation®4 system or PlayStation®5 console. We call this ability to match players across platforms "Cross-Play." When Cross-Play is enabled and you play with someone on another platform, that other platform may receive your platform's ID (such as Xbox Gamertag, or Online ID of your account for PlayStation™Network) along with other information necessary to enable Cross-Play. In addition, we may provide information regarding your use of Cross-Play features to the platform on which you play our games. You can change your Cross-Play preferences by visiting the game's or your platform's settings menus.
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193	193	Some of our games may also allow you to continue progress on a game between platforms, as well as enable the ability for your purchases on one platform to be available on another platform. We will share your information with platforms to the extent necessary to enable these features.
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195	195	Other platforms receiving your information may include Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), Nintendo (Nintendo Switch), Valve (Steam), Epic, and additional platforms as they become available for these features. Your information received by these platforms may be subject to their respective privacy notices.
199	199	## 5\. Where We Hold Your Information
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201	201	ⓘ We store and process your information in the United States and other countries where we operate. When we do this, we utilize technical, physical, and administrative safeguards to meet data transfer requirements set by various privacy laws, such as the European General Data Protection Regulation.
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203	203	When you access EA Services, including when available on third-party platforms, your personal information is generally collected by EA directly and processed in the United States. Personal information we collect may be subsequently stored and processed for the purposes set out in this Privacy and Cookie Policy in the United States or any other country in which EA, its subsidiaries, or third-party agents operate. By consenting to the transfer of your personal data outside of your country of residence, you acknowledge that your personal information may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.
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205		EA's privacy practices comply with the APEC (Asia-Pacific Economic Cooperation) Cross-Border Privacy Rules (CBPR) System. The APEC CBPR System provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework is available on [cbprs.org](https://nam02.safelinks.protection.outlook.com/).
	205	EA's privacy practices comply with the APEC (Asia-Pacific Economic Cooperation) Cross-Border Privacy Rules (CBPR) System. The APEC CBPR System provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework is available on [cbprs.org](http://www.cbprs.com/).
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207	207	Electronic Arts Inc. holds certifications under the EU-US and the Swiss-US Privacy Shield, which are available at [www.privacyshield.gov](https://www.privacyshield.gov/). When Electronic Arts Inc. transfers information from the European Economic Area (EEA) and Switzerland to other affiliates, agents, or service providers that are outside the EEA and Switzerland, it will do so in compliance with the 'Accountability for Onward Transfer' principle of the Privacy Shield. To learn more, visit [our Privacy Shield disclosures](https://tos.ea.com/legalapp/WEBPRIVACYSHIELD/US/en/PC/).
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209	209	In line with the July 16, 2020 decision of the Court of Justice of the European Union in relation to the EU-US Privacy Shield, as well as guidance from the European Data Protection Board, the UK Information Commissioner's Office, and other relevant regulators, EA may also rely on EU Standard Contractual clauses, the UK International Data Transfer Agreement, and other safeguards to enable transfers outside of the EEA, United Kingdom, Switzerland, and other countries where needed. EA continues to assess the legal regime of the countries to which data is being transferred and, as necessary, updates measures to ensure that we provide adequate levels of protection.
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211	211	## 6\. How We Protect Your Information
249	249	We give you meaningful choices when it comes to our collection and use of your information. For example, if you no longer want to receive marketing emails from EA, you may click the unsubscribe link included in the footer of any marketing email we send.
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251	251	You can learn how to exercise any of your privacy rights by visiting our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal.
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253	253	Verification of account ownership. To protect your account security and personal information, you may be asked to verify your account ownership prior to us processing your request to exercise your data privacy rights. Verification methods include being logged into your EA Account, confirming ownership and access to the email address associated with your account, and/or confirming other unique account details.
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255		Authorized agents. You can use an authorized agent to make a request to exercise your data privacy rights. Please use the Contact Us feature in EA Help to initiate that request. If you use an authorized agent to exercise your right to deletion, access, or correction, we will require that you verify your account ownership directly with us, unless you have provided your agent with a valid power of attorney consistent with California law that includes a comparable proof of account ownership.
	255	Authorized agents. You can use an authorized agent to make a request to exercise your data privacy rights. Please contact us at [EA Help](https://help.ea.com/) to initiate that request. If you use an authorized agent to exercise your right to deletion, access, or correction, we will require that you verify your account ownership directly with us, unless you have provided your agent with a valid power of attorney consistent with California law that includes a comparable proof of account ownership.
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257	257	If you use an authorized agent to submit a request to opt-out of the sale or sharing of your personal information for targeted marketing purposes, we will require your signed permission demonstrating that you have authorized the agent to act on your behalf.
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259		Your right to deletion. You may deactivate your EA Account or delete the personal information associated with your account by using the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help. If you do so, you will no longer have access to the EA games or Services associated with your account. Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
	259	Your right to deletion. You may deactivate your EA Account or delete the personal information associated with your account by contacting us at [EA Help](https://help.ea.com/). If you do so, you will no longer have access to the EA games or Services associated with your account. Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
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261		Your right to access (or "know"). You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by [visiting your EA Account](https://myaccount.ea.com/cp-ui/downloaddata/index) and clicking the "Your EA Data" tab. To receive further details, please use the [Contact Us](https://help.ea.com/contact-us/) feature in EA Help.
	261	Your right to access (or "know"). You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by [visiting your EA Account](https://myaccount.ea.com/cp-ui/downloaddata/index) and clicking the "Your EA Data" tab. To receive further details, please contact us at [EA Help](https://help.ea.com/).
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263	263	Your right to correction. You can request correction of your personal information where it is inaccurate. In some cases, we may provide self-service tools, such as those on the [EA Account customer portal](https://myaccount.ea.com/cp-ui/aboutme/index), that enable you to update some of your personal information.
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265	265	Your right to opt-out or object to certain processing. You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights. To exercise these rights, please see further instructions in our [My Privacy Rights](https://www.ea.com/legal/privacy-portal) portal, including the Targeted Advertising Provided by Third Parties section.
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267	267	Cookie Controls. If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes via the banner that appears at the bottom of the webpage during your first visit. You can also disable some cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to guidance provided by your individual web browser if you'd like help in managing your cookie preferences.
273	273	● If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.
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275	275	● If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.
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277	277	● If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.
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279		Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using. In practice this controls whether your browser loads third-party cookies on our Services' websites that are used for targeted advertising, or may otherwise be considered a "sale" of personal information. We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices. Please review the [list of browsers that support GPC and associated instructions](https://globalprivacycontrol.org/) on how to enable it. GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game's settings, as described above.
	279	Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using. In practice this controls whether your browser loads third-party cookies on our "Services" websites that are used for targeted advertising, or may otherwise be considered a "sale" of personal information. We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices. Please review the [list of browsers that support GPC and associated instructions](https://globalprivacycontrol.org/) on how to enable it. GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game"s settings, as described above.
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281	281	You have a right not to receive discriminatory treatment for the exercise of these privacy rights.
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283	283	## 9\. Third-Party Services
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285	285	ⓘ Our websites and Services may contain ads or links to third-party services and sites.
299	299	- Purchase information; such as payment card number, payment account details, billing address, and other payment information;
300	300	- Characteristics of Protected Classifications under state or federal law; such as age or gender;
301	301	- Commercial Information; such as products or services interaction and purchase history;
302	302	- Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
303	303	- Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;
304	304	- Audio or Electronic information; such as when you play our games, play certain multiplayer modes, use chat features, or participate in competitive game modes or live events;
305		- Contents of players' in-game messaging;
	305	- Contents of "players" in-game messaging;
306	306	- Inferences; such as consumer preferences drawn from the above.
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308	308	In certain circumstances, we may also collect and disclose additional information, such as:
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310	310	- If you are the recipient of a contest or sweepstakes prize that requires tax reporting, we may collect identifiers associated with your government-issued documents (such as a social security number).
311	311	- If you participate in our competitive gaming events, we may collect identifiers associated with your government-issued documents (such as a passport number), financial information (such as bank accounts), and health-related information.
322	322	- Commercial Information; such as products or services interaction and purchase history;
323	323	- Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
324	324	- Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;
325	325	- Audio or Electronic information; such as when you play our games, play certain multiplayer modes, use chat features, or participate in competitive game modes or live events;
326	326	- Inferences; such as consumer preferences drawn from the above.
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328		This information may have been sold or shared with our advertising partners for the purposes described in the [respective paragraph of Section 4](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [Who May Receive Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
	328	This information may have been sold or shared with our advertising partners for the purposes described in the respective paragraph of [Section 4: Who May Receive Your Information.](https://www.ea.com/legal/privacy-and-cookie-policy)
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330	330	We do not "sell" or "share," as those terms are defined under the CCPA, personal information of consumers under 16 years of age.
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332	332	We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
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334	334	Please review [Your Choices](https://www.ea.com/legal/privacy-portal) related to the sale and sharing of your personal information for purposes of targeted advertising.
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340	340	Please see below for more details about how we process your personal information, incorporating the notice immediately above.
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342	342	For each of the categories of personal information referenced above:
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344	344	- The categories of sources from which the personal information may have been collected are listed in [Section 1](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [Information We Collect](https://www.ea.com/legal/privacy-and-cookie-policy).
345		- The categories of third-party recipients to which the personal information may be disclosed are listed in [Section 4](https://www.ea.com/legal/privacy-and-cookie-policy)[:](https://www.ea.com/legal/privacy-and-cookie-policy) [Who May Receive Your Information](https://www.ea.com/legal/privacy-and-cookie-policy).
	345	- The categories of third-party recipients to which the personal information may be disclosed are listed in [Section 4: Who May Receive Your Information](https://www.ea.com/en-us/legal/privacy-and-cookie-policy).
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347	347	### C. Your Rights
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349	349	Please see [Section 8: Your Choices and Controls](https://www.ea.com/legal/privacy-and-cookie-policy) for a summary of your California privacy rights and how to exercise them.
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351	351	## 11\. Changes to Our Policy