Ekstra Bladet Persondatapolitik / cookiedeklaration changes — first seen 2026-09-02 (MATERIAL)

What changed, in plain language

This update is mostly housekeeping to Ekstra Bladet's cookie/vendor list. Two ad partners were trimmed back: Zuuvi may no longer store or read information on your device and now only uses cookies, and the ad partner "Travel Data Collective" was removed entirely (Google ad providers dropped from 46 to 45). The one downside: one advertising vendor expanded the kinds of data it can process to include login-based identifiers and user profiles, and the link to OpenX's privacy policy was deleted from the page.

Changes that may affect you

Ad vendor added login-based identifiers and user profilesMATERIAL

DATA COLLECTION

One advertising vendor now lists "Authentication-derived identifiers" and "Users' profiles" among the data it processes. Login-based identifiers follow you across devices and browsers in a way a plain cookie cannot, and profiles mean your behavior is being built into a lasting record rather than a one-off ad view. This vendor already handled precise location and browsing data, so the new categories make that record more complete and more clearly tied to you personally.

“- Authentication-derived identifiers”

What you can do — Open the cookie settings on ekstrabladet.dk and withdraw or limit consent for advertising vendors, especially the "personalised advertising" and "profiling" purposes.

Link to OpenX privacy policy deletedMINOR

OTHER

Ekstra Bladet removed the link to OpenX's privacy policy from the vendor list. OpenX still processes your data under "legitimate interest" and for personalised ads, but you can no longer click through from this page to read what it actually does. That makes it harder to check on a company that is still handling your information.

“OpenX Legitim interesse”

What you can do — You can still read the policy directly at openx.com/legal/privacy-policy, and object to OpenX's "legitimate interest" processing in Ekstra Bladet's cookie settings.

Changelog

+ ADDEDOne ad vendor can now use login-based IDs and profiles
An advertising partner in the list added two new data categories it works with: identifiers derived from you being logged in, and user profiles. That means it can tie ad data to a more stable picture of you rather than just a device.
- Authentication-derived identifiers
− REMOVEDOpenX privacy policy link removed
The page no longer links to OpenX's privacy policy, so it is harder to check what that partner does with your data.
Politik for beskyttelse af personoplysninger: [https://www.openx.com/legal/privacy-policy/](https://www.openx.com/legal/privacy-policy/)
± CHANGEDZuuvi limited to measuring ads, cookies only
Zuuvi ApS no longer lists storing or reading information on your device as a purpose — it now only measures how well ads perform. Its tracking method also narrowed from "cookies and other" to "cookies only". This is a reduction in tracking.
Dit samtykke:- Sporingsmetode: Cookies og andet
Dit samtykke:- Sporingsmetode: Kun cookies
− REMOVEDOne Google ad partner dropped
"Travel Data Collective" was removed from the list of Google ad partners, and the count fell from 46 to 45. One fewer company handling your ad data.
Travel Data Collective
Google annonce-udbydere45

Full text changes — 20260827_rev01 to 20260902_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 - [Vis detaljer]()
 OpenX
 Legitim interesse
+Politik for beskyttelse af personoplysninger:
+[https://www.openx.com/legal/privacy-policy/](https://www.openx.com/legal/privacy-policy/)
 Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
 - Oprette profiler til tilpasset annoncering
 - Bruge profiler til at vælge tilpasset annoncering
 - Måle annonceringseffektivitet
 - Udvikle og forbedre tjenester
 - Bruge begrænsede oplysninger til at vælge indhold
 - Identificere enheder baseret på oplysninger, der sendes automatisk
 Kategorier af data:- IP addresses
 - Device characteristics
 - Device identifiers
 - Probabilistic identifiers
+- Authentication-derived identifiers
 - Browsing and interaction data
 - Non-precise location data
 - Precise location data
+- Users' profiles
 - Privacy choices
 Kategorier af data:- 180 dage
 Dit samtykke:- Samtykkets udløb: 90 dage
 - Cookie expiry may be refreshed during the lifetime.
 Zuuvi ApS
 Politik for beskyttelse af personoplysninger:
 [https://www.zuuvi.com/privacy-policy](https://www.zuuvi.com/privacy-policy)
+Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
+- Måle annonceringseffektivitet
+Formål (Samtykke):- Måle annonceringseffektivitet
 Særlige formål:- Sikre sikkerhed, forebygge og påvise svig, samt rette fejl
 - Levere og præsentere annoncering og indhold
 Kategorier af data:- IP addresses
 - Device characteristics
 - Non-precise location data
 - Privacy choices
 Kategorier af data:- 730 dage
+Dit samtykke:- Sporingsmetode: Cookies og andet
+Dit samtykke:- Sporingsmetode: Kun cookies
 - [Vis detaljer]()
+Google annonce-udbydere46
+Google annonce-udbydere45
 Nogle af vores partnere samarbejder vi med via Google. Udvid hver enkelt partner nedenfor for at se deres privatlivspolitik og hvordan de behandler dine data.
 ADEX
 Politik for beskyttelse af personoplysninger:
 [http://www.tradedoubler.com/en/privacy-policy/](http://www.tradedoubler.com/en/privacy-policy/)
 Formål:- Opbevare og/eller tilgå oplysninger på en enhed
 - Bruge begrænsede oplysninger til at vælge annoncering
+Travel Data Collective
+Politik for beskyttelse af personoplysninger:
+[https://www.yieldr.com/privacy/](https://www.yieldr.com/privacy/)
+Formål:- Opbevare og/eller tilgå oplysninger på en enhed
+- Bruge begrænsede oplysninger til at vælge annoncering
 TruEffect
 Politik for beskyttelse af personoplysninger:
 [https://trueffect.com/privacy-policy/](https://trueffect.com/privacy-policy/)