± CHANGEDFive fewer advertising vendors on the list
The IAB TCF vendor count dropped from 148 to 143. The entries removed in this update are Audiencerate LTD, Magnite CTV, Inc., SpringServe, LLC, Viomba Oy, Raptor Services a/s and "Contact Impact GmbH/Axel Springer Teaser Ad GmbH". One entry was added, named "Axel Springer Teaser Ad GmbH" and pointing at the contactimpact.de privacy policy — the same company under a shorter name. Raptor Services did not disappear; it moved to the Google partner list further down the page.
Leverandører, der er en del af IAB TCF148
Leverandører, der er en del af IAB TCF143
± CHANGEDThree more partners reached through Google
The Google partner count went from 43 to 46. Four companies were added — Ensighten, Fractional Media, Optomaton and Raptor Services — and one, Aarki, was removed. All of the added ones may store or read information on your device and use limited data to pick ads.
Google annonce-udbydere43
Google annonce-udbydere46
± CHANGEDEzoic now collects several more types of data about you
Ezoic's data list grew from four categories to nine. New on the list are device identifiers, probabilistic identifiers (a guess at who you are based on your device's fingerprint), authentication-derived identifiers, rough location and precise location. Precise location is the big one — it can point to where you actually are, not just your city.
Kategorier af data:- IP addresses
- Device characteristics
- Browsing and interaction data
- Privacy choices
Kategorier af data:- IP addresses
- Device characteristics
- Device identifiers
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- Non-precise location data
- Precise location data
- Privacy choices
+ ADDEDEzoic added personalized-advertising profiling
Ezoic previously only measured ads and content and developed its services. It now also asks to use limited data to pick ads, build advertising profiles about you, and use those profiles to choose the ads you see — each tied to a 365-day storage period. Its overall storage period stayed at 4320 days (about 12 years) and its consent lifetime at 7 years.
Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
- Måle annonceringseffektivitet
Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
- Bruge begrænsede oplysninger til at vælge annoncering (Kategorier af data: 365 dage)
- Oprette profiler til tilpasset annoncering (Kategorier af data: 365 dage)
- Bruge profiler til at vælge tilpasset annoncering (Kategorier af data: 365 dage)
± CHANGEDSome vendors now track you with more than cookies
Ezoic and Relevant Digital Oy changed their tracking method from "cookies only" to "cookies and other". Two more entries made the same switch, but their company names are not shown in the changed sections, so they cannot be identified from this update. "Other" methods include things you cannot clear the way you clear cookies. One entry moved the other way, from "cookies and other" to "cookies only".
Dit samtykke:- Samtykkets udløb: 7 år
- Cookie expiry may be refreshed during the lifetime.
- Sporingsmetode: Kun cookies
Dit samtykke:- Samtykkets udløb: 7 år
- Cookie expiry may be refreshed during the lifetime.
- Sporingsmetode: Cookies og andet
± CHANGEDOne vendor now keeps your consent on file for 10 years
An entry that used to record a 1-year consent lifetime now records 10 years. The company name is not visible in the changed section — the entry sits just above Brand Metrics Sweden AB — so it cannot be named from this diff. Its data storage period stayed at 730 days, and the note that the cookie can be refreshed is unchanged, so this can stretch even further in practice.
Dit samtykke:- Samtykkets udløb: 1 år
- Cookie expiry may be refreshed during the lifetime.
- Sporingsmetode: Cookies og andet
Dit samtykke:- Samtykkets udløb: 10 år
- Cookie expiry may be refreshed during the lifetime.
- Sporingsmetode: Cookies og andet
+ ADDEDGoogle Advertising Products added fingerprint-style identification
Google's own advertising entry added the ability to identify devices from information they send automatically, and added "probabilistic identifiers" to the data it handles. That means recognising your device without needing a cookie.
Funktioner:- Matche og kombinere data fra andre datakilder
- Tilknytte forskellige enheder
Funktioner:- Matche og kombinere data fra andre datakilder
- Tilknytte forskellige enheder
- Identificere enheder baseret på oplysninger, der sendes automatisk
± CHANGEDOpenX moved one purpose out of consent and into "legitimate interest"
OpenX used to ask for your consent to use limited data to pick ads. It now does that under "legitimate interest", which means it happens unless you actively object. The entry also gained the "Legitim interesse" label at the top.
Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
- Bruge begrænsede oplysninger til at vælge annoncering
Formål (Legitim interesse):- Bruge begrænsede oplysninger til at vælge annoncering
± CHANGEDRelevant Digital Oy expanded from one purpose to several
This vendor previously only asked to store or read information on your device and listed only IP addresses. It now also picks ads, measures ad performance and develops its services under "legitimate interest", collects device characteristics, lists a 60-day storage period, and tracks with more than cookies.
Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
Kategorier af data:- IP addresses
Formål (Legitim interesse):- Bruge begrænsede oplysninger til at vælge annoncering
- Måle annonceringseffektivitet
- Udvikle og forbedre tjenester
+ ADDEDThe vendor at bannernow.com added ad profiling
This entry (identified only by its policy link, bannernow.com) added two consent-based purposes: storing or reading information on your device, and using profiles to pick personalized ads, with a 365-day storage period. It also added a 30-day consent lifetime that can be refreshed.
Formål (Legitim interesse):- Bruge begrænsede oplysninger til at vælge annoncering
- Måle annonceringseffektivitet
- Udvikle og forbedre tjenester
Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
- Bruge profiler til at vælge tilpasset annoncering (Kategorier af data: 365 dage)
± CHANGEDTwo unnamed entries widened what they handle
One entry added four data categories: device identifiers, authentication-derived identifiers, data you provide yourself, and user profiles. Another added the ability to match and combine data from other sources and to link your different devices together. Neither company name appears in the changed sections, so they cannot be identified from this update.
Kategorier af data:- IP addresses
- Device characteristics
- Browsing and interaction data
- Non-precise location data
- Privacy choices
Kategorier af data:- 180 dage
Kategorier af data:- IP addresses
- Device characteristics
- Device identifiers
- Authentication-derived identifiers
- Browsing and interaction data
- User-provided data
- Non-precise location data
- Users' profiles
- Privacy choices
± CHANGEDSeveral storage periods were cut sharply
Aniview's storage period dropped from 4320 days (about 12 years) to 365 days, and Readpeak Oy's dropped from 4320 days to 390 days. Three more entries were cut — two from 4320 days to 365 days and one from 4320 days to 1095 days — but their company names are not visible in the changed sections. One entry went from 400 days to 365 days, and another's consent lifetime went from more than 10 years to 1 year. All of these are improvements for you.
Kategorier af data:- 4320 dage
Kategorier af data:- 365 dage
± CHANGEDTriton Digital's consent no longer lasts 20 years
Triton Digital's recorded consent lifetime fell from 20 years to about 2 years. It also added a consent-based purpose to store or read information on your device, which it did not list before.
Dit samtykke:- Samtykkets udløb: 20 år
Dit samtykke:- Samtykkets udløb: 2 år 11 timer 38 minutter 24 sekunder
± CHANGEDAdelaide Metrics now needs your consent instead of claiming legitimate interest
Adelaide Metrics dropped the "Legitim interesse" label. Its two remaining purposes — measuring ad and content performance — now run on consent, and it dropped both "develop and improve services" and the ability to match and combine data from other sources. This gives you more control.
Formål (Legitim interesse):- Måle annonceringseffektivitet
- Måle indholdseffektivitet
- Udvikle og forbedre tjenester
Formål (Samtykke):- Måle annonceringseffektivitet
- Måle indholdseffektivitet
± CHANGEDTaboola and Zeit Agency moved purposes back to needing consent
Taboola Europe Limited moved "understand audiences through statistics or combined data" from legitimate interest to consent and dropped its legitimate-interest label entirely. Zeit Agency ApS moved "measure advertising performance" from legitimate interest to consent. Both changes mean you can now say no to those uses.
Formål (Legitim interesse):- Måle annonceringseffektivitet
- Måle indholdseffektivitet
Formål (Samtykke):- Måle annonceringseffektivitet
Formål (Legitim interesse):- Måle indholdseffektivitet
± CHANGEDDuration Media's privacy-policy link now points to a different domain
The link for Duration Media, LLC. changed from durationmedia.net to curationmedia.net — a different website name, not just a different page. Until that is corrected or confirmed, you cannot be sure whose privacy policy you are reading when you click it.
[https://www.durationmedia.net/privacy-policy](https://www.durationmedia.net/privacy-policy)
[https://curationmedia.net/privacy-policy.html](https://curationmedia.net/privacy-policy.html)
− REMOVEDHavas Media's privacy-policy link was deleted
Havas Media (Artemis Alliance S.L.U.) no longer lists a working privacy-policy link. The only link left in its entry is a placeholder that reads "N/A", so there is no way to check what this vendor does with your data.
[https://www.havas.com/cookie-policy/](https://www.havas.com/cookie-policy/)
[https://N/A.com](https://n/A.com)
± CHANGEDHousekeeping: links and names fixed
Adnuntius AS gained a privacy-policy link it was missing. Alkimi's link moved to a new path on the same site. "Outbrain UK." was renamed "Outbrain UK Limited". Several entries added the standard "store and communicate privacy choices" purpose and the matching "Privacy choices" data category, which is how your opt-outs get remembered.
Outbrain UK.
Outbrain UK Limited