BuzzFeed Privacy Policy

DATED 2020-07-24 · VERSION 20200801_rev01 · COMPARED WITH 20200201_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20200201_rev01 to 20200801_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

 ## BuzzFeed's Privacy Policy and Cookie Policy
+**LAST UPDATED:** January 1, 2020
+**LAST UPDATED:** July 24, 2020
 Welcome to BuzzFeed's **Privacy Policy and Cookie Policy.** This Privacy Policy explains how we collect, use, and disclose personal data (as defined herein) related to your use of our Services.
 California users you can find out about your privacy rights ["Privacy Information for California Residents"]() section.
 - [1\. Who we are]()
 ## 1\. Who we are
 When we mention "BuzzFeed", "we", "us" or "our" in this Privacy Policy, we mean BuzzFeed, Inc, or the relevant BuzzFeed company responsible for processing your data. BuzzFeed legal entities are listed in our [section 16]().
 ## 2\. About this privacy notice
+This Privacy Notice explains how BuzzFeed collects, uses, and discloses data about you and processes information that identifies or can be used to identify you (sometimes referred to as "personal data" or "personal information" under applicable privacy and data security laws, and hereinafter **"personal data"**) when you use our website(s), mobile apps, and other online products or services that link to this Privacy Policy (collectively, the **"Services"**) or when you otherwise interact with us. For some interactions, we will show you other privacy policies belonging to our third-party business partners when we collect or share your personal data, and that third party's privacy policy will also govern the collection of your personal data in addition to this Privacy Policy.
+This Privacy Notice explains how BuzzFeed collects, uses, and discloses data about you and processes information that identifies or can be used to identify you (sometimes referred to as "personal data" or "personal information" under applicable privacy and data security laws, and hereinafter "personal data") when you use our website(s), mobile apps, and other online products or services that link to this Privacy Policy (collectively, the "Services") or when you otherwise interact with us. From time to time we partner with third parties to provide you with products, promotions or other experiences. We will show you the privacy policies belonging to those third parties when they will receive information in connection with those experiences. Their privacy policy will govern the collection of your personal data, in addition to this Privacy Policy.
 ## 3\. Changes to this Privacy Policy
 We're likely to update this Privacy Policy in the future and when we make changes, we will revise the date at the top of the policy and, in some cases, will notify you through the Services, such as on our homepage, or via email or other communication. Please come back and check from time to time for the latest information on our privacy practices.
 ## 4\. How to contact us
 ### 5.1 Personal data you provide to us.
 We collect data you provide directly to us.
 - **Account data.** If you sign up for a BuzzFeed.com account ("Account"), we will collect data you give us related to your Account, including your name, email address, username and password. We describe this more fully in Section 5.4 below.
+- **Payment data.** To order products or services through our Services, you may need to provide certain financial information (like your bank account or credit card information) in order to facilitate the processing of payments. We will collect the data we need in order to process that purchase (for example, payment details). However, your financial information is collected and stored by our third party payment processing company, and use and storage of that data is governed by the third party payment processor's applicable privacy policy. If you make a purchase from a third party after clicking on an affiliate link through the Services, we will receive data about the purchase for the purpose of managing our business relationship.
+- **Payment data.** To order products or services through our Services, you may need to provide certain financial information (like your bank account or credit card information) in order to facilitate the processing of payments. We will collect the data we need in order to process that purchase (for example, payment details). However, your financial information is collected and stored by our third party payment processing company, and use and storage of that data is governed by the third party payment processor's applicable privacy policy.
+- **Purchase data.** If you make a purchase from a third party after clicking on an affiliate link through the Services, we will receive data about the purchase for the purpose of managing our business relationship.
 - **Additional Account data.** You may provide additional data as part of your Account (such as your personal description). This data will be publicly visible to others. If you do not wish to share this information with us or others, do not provide the information as part of your Account.
+- **Other data.** You may provide us with data when you fill in a form, conduct a search, update or add information to your Account, respond to surveys, post to community forums, provide us with feedback, participate in promotions, or use other features of the Services.
+- **Other data you share through the Services.** You may provide us with data when you fill in a form, conduct a search, update or add information to your Account, respond to surveys, post to community forums, provide us with feedback, participate in promotions, or use other features of the Services.
 ### 5.2 Data that indirectly identifies you and automatically collected data.
 When you access or use the Services, we collect data that indirectly identifies you and we automatically collect other data about you, including:
 - **Log Data.** We automatically receive and record information from your device or web browser when you interact with the Services. For example, we collect your internet protocol (IP) address, mobile device ID, time zone setting, language preference, operating system, platform, internet service provider (ISP), and links you have clicked on or shared with others, including through email and social media. If you sign up for an Account, we also create a user ID that indirectly identifies you. We use this information to collect data about your activities through the Services. We associate information that indirectly identifies you with your Account (if you have one) and other information we have collected about you.
 ## 6\. Aggregated data
 . 6.1 We analyze and aggregate personal data we collect, such as the number and frequency of your visits to the Services, to produce anonymized metrics and statistical information that does not identify you as an individual.
 . 6.2 We combine information about you with information about other users to create audience segments of aggregated data, for example, statistical, demographic and usage data. If we combine or connect aggregated data with your personal data, we treat the combined data as personal data and deal with it in accordance with this Privacy Policy.
+## How we collect personal data
+## 7\. How we collect personal data
 . 7.1 You may give us your personal data directly, for example when you create an Account, fund us by donation, support us by paying for a subscription, buy products or services, subscribe to our newsletters, opt-in to marketing communications, publish posts or comments, enter a competition, participate in a promotion or survey, ask for user support, or contact us for any reason.
 . 7.2 We automatically collect personal data when you interact with our Services. We collect information about your devices and browsing actions and interests by using cookies and similar technologies. Our ["Cookie Policy"]() section provides more details on how this works.
 . 7.3 Third parties who provide advertising and related services (such as analytics providers and ad networks) may give us your personal data so that we can compare it to personal data we hold in order to determine if you are the same individual (this is sometimes called "cookie-matching"). We may collect data from unaffiliated third parties so we can better understand you and provide you with information and offers that may be of interest to you. For example, we may receive information about your interests or preferences as well as contact information, such as email address.
 . 7.4 We may receive your personal data from third parties when you buy things through our Services or when you buy things from a third party after clicking on an affiliate link in our content. This information may include your contact details and financial and transaction data (such as items purchased and purchase price) from providers of technical, payment and delivery services.
 . 7.5 If you access our Services using your Facebook or Google credentials, we will automatically collect certain information, such as your Facebook or Google user ID. We will use any information collected from Facebook or Google, including the user ID Facebook or Google attribute to you, only in accordance with Facebook's or Google's policies and your preferences selected through Facebook or Google.
 - Send you technical notices, updates, security alerts and support and administrative messages and to respond to your comments, questions and customer service requests;
 - Communicate with you about products, services, offers, and events offered by BuzzFeed and others, and provide news and information we think will be of interest to you;
 - Personalize and improve the Services and provide advertisements, content or features that match user profiles or interests. Your interests and preferences are inferred from data we collect regarding what types of content you have interacted with, how long you interacted with them, how often you interacted with them, and the nature of your interaction with the content;
 - Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
 - Monitor and analyze trends, usage and activities in connection with our Services and personalize and improve the Services;
+- Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Buzzfeed and others; and
+- Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of BuzzFeed and others; and
 - Carry out any other purpose described to you at the time the data was collected.
 ## 8\. Marketing choices
 When you sign up for a promotion like a sweepstakes, or subscribe to or create an Account to use our Services, we use your personal data to help us decide which products, services and offers may be of interest to you. We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we may still send you non-promotional emails, such as those about your Account or our ongoing business relations. We will ask for your consent before we share your personal data with any third party for direct marketing purposes.
+You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at: [data-privacy@buzzfeed.co.uk](mailto:data-privacy@buzzfeed.co.uk)
+You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at: [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com)
 ## 9\. Sharing your personal data
 In general, your personal data will remain with BuzzFeed but we may share personal data about you as follows or as otherwise described in this Privacy Policy:
 - BuzzFeed We share your personal data within BuzzFeed's legal entities where necessary to fulfill a contract or precontractual measures, or where we have a legitimate interest in doing so or a legal obligation to do so. BuzzFeed's legal entities are listed in our ["BuzzFeed Legal Entities"]() section;
 . 12.1 Our sites and apps may include links to third-party sites, apps and social media platforms ("Third-Party Sites"). Clicking on those links may allow third parties to collect or share data about you. We do not endorse or control Third-Party Sites, each of which may be governed by its own terms of service and privacy policy and we encourage you to read their privacy policies and terms so that you understand how they process information about you. You are solely responsible for all liability for any damages or other harm, whether to you or third-parties, resulting from your use of Third-Party Sites. Please take all protections necessary to protect yourself when accessing Third-Party Sites, particularly when downloading or purchasing anything therefrom.
 . 12.2 The Services may offer social sharing features and other integrated tools, which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. We also use the analytics tools provided by the social media platforms to help us to understand how people interact with our social media presence, to identify trends and to carry out joint promotional activities with those platforms. For example, sometimes we agree with a social media platform that we will jointly promote certain content.
 We also use the analytics tools provided by the social media platforms to help us to understand how people interact with our social media presence, to identify trends and to carry out joint promotional activities with those platforms. For example, sometimes we agree with a social media platform that we will jointly promote certain content.
+We receive from the platform aggregated statistical information about the performance of our posts and promoted content, such as numbers of views and kinds of viewers. This data is aggregated and anonymized by the platform prior to being made available to us.
+We receive aggregated statistical information from social media platforms about the performance of our posts and promoted content, such as numbers of views and kinds of viewers. This data is aggregated and anonymized by the social media platform prior to being made available to us.
 We also use the paid advertising and paid content tools provided by the social media platforms to help us carry out advertising campaigns for our ad partners and to promote our content on the social media platforms. For example, we use the "Promoted Pins" tool on Pinterest to promote editorial or paid content to visitors to Pinterest. Again, we receive from the social media platforms only aggregated statistical information about interactions with our ads and paid content, such as number of views, number of times shared and so on.
 We process information provided to us by the social media platforms on the basis of our legitimate interest in interacting with our audience on social media and using social media to promote our content.
 For more information about the purpose and scope of data collection and processing in connection with social sharing features or your use of the social media platforms, please visit the privacy policies of the respective entities at the following links:
 - Deletion. In some limited circumstances, you have the right to have personal data that we hold about you erased (the "right to be forgotten"). This right is not generally available where we still have a valid legal reason to keep the data (for example, because we are obliged to do so by law).
 - Objection. You have the right to object to our processing of your personal data where we rely on "legitimate interests" as our legal basis for processing, but we may be able to continue processing if our interest outweighs your objection.
 - Withdrawing consent. If we are processing your personal data on the basis of your consent, you have the right to withdraw that consent at any time, in which case we will stop that processing unless we have another legal basis on which to continue.
 ### 14.3 How to exercise your rights
+To exercise your rights, email data-privacy@buzzfeed.com. In order to protect your privacy and that of others, we will ask you to prove your identity before we take any steps in response to a request you have made. If a third party is making a request on your behalf, we will ask them to prove that they have your permission to act for you.
+To exercise your rights, email [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com). In order to protect your privacy and that of others, we will ask you to prove your identity before we take any steps in response to a request you have made. If a third party is making a request on your behalf, we will ask them to prove that they have your permission to act for you.
 We may contact you to ask you for further information to help you exercise your legal rights or to speed up our response. We will try to respond to requests within one month and we will let you know if we need to take longer, for example because your request is complicated. We may have an overriding lawful basis for processing your personal data, or certain exemptions may apply. If we refuse your request, we will explain why.
 ### 14.4 Complaints
 You have the right to complain about data privacy matters to the Information Commissioner's Office ([www.ico.org.uk](https://www.buzzfeed.com/about/www.ico.org.uk)), or the relevant data protection regulator in your country of residence. You can contact the ICO on 0303 123 1113. We invite you to raise your concerns with us first, so that we can try to resolve them.
 ## 15\. Privacy Information for California Residents
 ### 15.1 California Privacy Rights
+This section provides you with our practices regarding the collection, use, and disclosure of your personal data. It also explains your rights regarding your personal data that we collect (as set forth in the California Consumer Privacy Protection Act or the "CCPA"). The following chart summarizes our personal data collection, use, and sharing practices in the preceding 12 months since we last updated this Policy on January 1, 2020.
+This section provides you with our practices regarding the collection, use, and disclosure of your personal data in the 12 months prior to our last update to this Policy (see the date at the top). It also explains your rights regarding your personal data that we collect (as set forth in the California Consumer Privacy Protection Act or the "CCPA").
+| Category of Information | Source of Information | Purposes of Collection | Vendors and Other Entities with Whom We Share this Information | Disclosed or Sold for a Business or Commercial Purpose |
+| --- | --- | --- | --- | --- |
+| A. Identifiers, e.g., your name, address, email address, and username | You | To process your requests for products/services and/or information, to communicate with you, to improve our Services, to enforce our User Agreement, to register your Account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. If you opt-in to do so, we may use your name and email address for our marketing purposes and to help our business partners with their marketing. | Service providers who assist in providing services on our behalf If you opt-in to do so, our business partners. | Yes |
+| B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), e.g., your name and address | You | To process your requests for products/services and/or information, to communicate with you, to improve our Services, to enforce our User Agreement, to register your Account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. If you opt-in to do so, we may use your name and email address for our marketing purposes and to help our business partners with their marketing. | Service providers who assist in providing services on our behalf If you opt-in to do so, our business partners. | Yes |
+| C. Protected Classification characteristics under California law, e.g., your racial or ethnic origin, religion, or sexual orientation | You | If you are in the U.S. ONLY and you opt-in to do so, to improve our Services, better understand our customer base, meet our diversity and inclusion goals; and to help our business partners do the same. | Service providers who assist in providing services on our behalf. If you are in the U.S. ONLY and you opt-in to do so, our business partners. | Yes |
+| D. Commercial Information, records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | You and your device | To fulfil your requests for products or services, to improve our Services | Service providers who assist in providing services on our behalf. Our business partners. | Yes |
+| E. Internet or Electronic Network Activity Information, e.g., browsing history, search history, information on a consumer's interaction with a website, application, or advertisement, or questions and other messages you address to us directly through online forms or by email | You and your device | To process your requests for products/services and/or information, to communicate with you, to improve our Services, to enforce our Terms of Service, to register your Account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. | Service providers who assist in providing services on our behalf. Our business partners. | Yes |
+| F. Other Identifiers and Internet Activity Information, e.g., IP address; similar information | You and your device | To process your requests for products/services and/or information, to communicate with you, to improve our Services, to enforce our Terms of Service, to register your Account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. | Service providers who assist in providing services on our behalf. Our business partners. | Yes |
+| G. Inferences about personal preferences and attributes drawn from profiling | You and your device | To improve our Services, to help us better understand our customer base and to help our business partners improve their offerings. | Service providers who assist in providing services on our behalf. Our business partners. | Yes |
+**Categories of Information We Collect:**
+If you are a California resident, you have the right to know what personal data we collect, disclose, and "sell" about you (as that term is used in the CCPA). Additionally, you have the right to access, delete and opt out from the "sale" of your personal data. Specifically, California residents may request that we:
+- **Your contact details** (e.g. your name, address, email address, telephone number and username).
+- **Payment information** (e.g. bank account number, credit card number, debit card number, or any other financial information).
+- **Demographic information** (e.g. race, ethnic origin, religion, or sexual orientation).
+- **Purchase history & preferences** (e.g. records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies).
+- **Internet activity information** (e.g., browsing history, search history, information on a consumer's interaction with a website, application, or advertisement, or questions and other messages you address to us directly through online forms or by email).
+- **Inferences** (e.g. inferences about your about personal preferences and attributes drawn from profiling).
+- **Online identifiers** (e.g. IP address, ADID/IDFA, cookie IDs, internal identification numbers).
+- **Location data** (e.g. your city, state or country information).
+- **Application information** (for job applicants) (e.g. your passport number, driver's license or other state identification card number, education, and employment information)
+- Inform you about the categories of personal data we collect or disclose about you; the categories of sources of such data; the business or commercial purpose for collecting your personal data; and the categories of third parties with whom we share/disclose personal data. Such information is also set forth above in this Privacy Policy.
+**Categories of Sources:**
+- Inform you about the specific pieces of personal data we collected about you (also called a data portability request)
+- You
+- Your device
+- Data partners.
+- Provide you access to and/or a copy of certain personal data we hold about you.
+**Purpose of Collection**
+- To communicate with you, including to process your requests for products/services and/or information.
+- To register your Account.
+- To improve our Service, including to better understand our customer base, meet our diversity and inclusion goals; and to help our business partners do the same.
+- To enforce our User Agreement, and for the administration and protection of our business.
+- To comply with applicable law, regulations, and legal and regulatory processes.
+If you opt-in to do so, we may use your name and email address for our marketing purposes and to help our business partners with their marketing.
+**Disclosure or Sale of Personal Information**
+| Categories of Information Disclosed or Sold: | Categories of Vendors or Other Entities We Share Information With: |
+| --- | --- |
+| Your contact details | Our email service vendors, sweepstakes/promotions partners, social network partners, other vendors who assist in providing services on our behalf, and our business partners. |
+| Payment information | Our payment processing vendors. |
+| Demographic information | Our research and survey vendors, and our advertisers and other business partners. |
+| Purchase history & preferences | Our affiliate partners, and other vendors who assist in providing services on our behalf. |
+| Internet activity information, inferences and online identifiers | Advertising networks, internet service providers, data analytics vendors, operating systems and platforms, and social networks. |
+| Location data | Internet service providers, data analytics vendors, operating systems, and platforms. |
+We may share your personal data with government entities when required to do by law.
+If you are a California resident, you have the right to know what personal data we collect, disclose, and "sell" about you (as that term is used in the CCPA). Additionally, you have the right to access, delete and opt out from the "sale" of your personal data. Specifically, California residents may request that we:
+- Inform you about the categories of personal data we collect or disclose about you; the categories of sources of such data; the business or commercial purpose for collecting your personal data; and the categories of third parties with whom we share/disclose personal data. Such information is also set forth above in this Privacy Policy.
+- Provide you access to and/or a copy of the specific pieces of personal data we collected about you (also called a data portability request)
 - Delete certain personal data we have about you.
 The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your rights.
 **Note for non-California residents:** We will seek to honor requests to exercise the above rights made by non-California residents to the extent required by applicable law.
 Please note that certain data may be exempt from such access, data portability, and deletion requests under California law. For example, we need to retain certain data in order to provide the Services to you.
 Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal data. You may also make a verifiable consumer request on behalf of your minor child.
+You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
+You may only make a verifiable consumer request for access or deletion twice within a 12-month period.
+If you have a registered account with us, you can submit your access or deletion request by signing into your account. You can find instructions on how to proceed at our [consent preferences center](https://www.buzzfeed.com/consent-preferences)
+If you do not have a registered account, please visit our [consent preferences center](https://www.buzzfeed.com/consent-preferences) or contact us at [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com), and we will provide you with instructions on how to submit your request.
+Please note that the verifiable consumer request must:
 - Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal data or an authorized representative.
 - Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
 We cannot respond to your request or provide you with personal data if we cannot verify your identity or authority to make the request and confirm the personal data relates to you. Making a verifiable consumer request does not require you to create an Account with us. We will only use personal data provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
 ### 15.2 California Notice of Right to Opt-Out of "Sale"
 California residents may opt out of the "sale" of their personal data. California law broadly defines "sale" in a way that may include allowing third parties to receive certain data, such as cookies, IP address, and/or browsing behavior, to deliver targeted advertising on our Services or other sites and apps. Advertising, including targeted advertising, enables us to provide you certain content for free and allows us to provide you content relevant to you.
 Depending on what Services you use, we may sell (as defined by California law) the following categories of data for such advertising purposes:
+- A. Identifiers
+- B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))
+- D. Commercial information
+- E. Internet or electronic network activity information
+- F. Other identifiers and internet activity information
+- G. Inferences about personal preferences and attributes drawn from profiling
+- Online Identifiers and internet activity information
+- Contact details
+- Purchase history & preferences
+- Demographic information
+- Inferences about personal preferences and attributes drawn from profiling
+If you would like to opt out of our use of your personal data for such purposes, you may do as outlined on the following page: ["Do Not Sell My Personal Information"](https://www.buzzfeed.com/) or by contacting us at [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com). This will cause data to cease to be added to any cookies or other tracking technologies that have been set on our Services or block them entirely. Please note that you will need to opt out again if you visit one of our Services from a different device or browser of if you clear your cookies. Please note that we do not knowingly sell the personal data of minors under 16 years of age without legally-required affirmative authorization.
+If you would like to opt out of our use of your personal data for such purposes, you may do as outlined on the following page: ["Do Not Sell My Personal Information"](https://www.buzzfeed.com/) or by contacting us at [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com). This will cause data to cease to be added to any cookies or other tracking technologies that have been set on our Services or block them entirely. Please note that you will need to opt out again if you visit one of our Services from a different device or browser or if you clear your cookies. Please note that we do not knowingly sell the personal data of minors under 16 years of age without legally-required affirmative authorization.
 ### 15.3 California Shine the Light Disclosure
 Under California Civil Code sections 1798.83- 1798.84, California residents are entitled to ask for a notice identifying the categories of personal customer data which we share with our affiliates and/or third parties for their own direct marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: 111 E. 18th Street, New York, NY 10003, Attn: Office of the General Counsel.
 ## 16\. BuzzFeed legal entities
 - BuzzFeed, Inc.
 - BuzzFeed Canada, Inc
 - BuzzFeed UK Limited
+- BuzzFeed France SARL
 - BuzzFeed GmbH (Germany)
+- BuzzFeed Spain, S.L.
 - BuzzFeed India Private Limited
 - BuzzFeed PTY, Ltd (Australia)
 - BuzzFeed Japan Corporation
 - BuzzFeed do Brasil Internet Ltda
 - Entertainment Contents Online Mexico, S.A. de C.V.
 - BuzzFeed Motion Pictures Inc.
 - Product Labs, Inc.
+- Torando Labs, Inc.
+- BF Acquisition Holding Corp.
+- BuzzFeed FC, Inc.
+- BuzzFeed Holdings, LLC
+- Lexland Studios, Inc (formerly known as BFMP Video, Inc.)