BuzzFeed Privacy Policy

DATED 2018-05-25 · VERSION 20180601_rev01 · COMPARED WITH 20180401_rev01 · ARCHIVE SNAPSHOT

Full text changes — 20180401_rev01 to 20180601_rev01

COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED

+## What Does This Privacy Policy Cover?
+- [1\. Who we are]()
+- [2\. About this privacy notice]()
+- [3\. Changes to this privacy notice]()
+- [4\. Personal data we collect]()
+- [5\. Aggregated data]()
+- [6\. How we collect personal data]()
+- [7\. What we use your personal data for and the legal bases we rely on]()
+- [8\. Marketing]()
+- [9\. Sharing personal data]()
+- [10\. EU users: international transfer of your data]()
+- [11\. Protecting your data]()
+- [12\. Retaining your personal data]()
+- [13\. Third party sites, apps and platforms]()
+- [14\. Cookie policy]()
+- [14.1 Essential cookies]()
+- [14.2 Third party cookies: advertising and affiliate links]()
+- [15\. Your legal rights]()
+- [15.1 EU users]()
+- [15.2 California privacy rights]()
+- [16\. BuzzFeed legal entities]()
+This Privacy Policy covers the treatment of personally identifiable information ("Personal Information"), and other information described in this policy, gathered when you are using or accessing the Services. This Privacy Policy also covers our treatment of any Personal Information that our business partners share with us or that we share with our business partners.
+## 1\. Who we are
+This Privacy Policy does not apply to the practices of third parties that we do not own or control, including but not limited to any third party websites, services and applications, such as Facebook ("Third Party Services") that you elect to access through the Service. While we attempt to facilitate access only to those Third Party Services that share our respect for your privacy, we cannot take responsibility for the content, privacy policies, or practices of those Third Party Services. We encourage you to carefully review the privacy policies of any Third Party Services you access.
+BuzzFeed, Inc. is the data controller of your personal data. When we mention BuzzFeed, we, us or our in this privacy notice, we mean BuzzFeed, Inc, or the relevant BuzzFeed company responsible for processing your data. BuzzFeed legal entities are listed in [section 16]().
+## What Information Do We Collect?
+## 2\. About this privacy notice
+The information we gather enables us to personalize, improve and continue to operate the Services. In connection with certain aspects of the Services, we may request, collect, use, share, and/or display some of your Personal Information. We collect the following types of information from our users.
+This privacy notice tells you how BuzzFeed collects and processes information that may identify you (personal data) when you use our sites and apps, sign in as a user, buy products or services, or interact with us in other ways. We may show you other privacy notices when we collect or share your personal data and this privacy notice is in addition to those.
+### Account Information:
+## 3\. Changes to this privacy notice
+When you create an Account, you will provide information, such as your username, password and email address. If you access the Services through Facebook credentials, we may automatically collect certain information, such as your name, picture, and email address. We will use all information available through Facebook in accordance with Facebook's policies and your preferences selected through Facebook. As permitted by law, we may use your contact information to send you information about our Services, when we feel such information is important. You may unsubscribe from these messages through your Account settings, although we reserve the right to contact you even if you unsubscribe when we believe it is necessary in connection with the Services, such as for Account recovery purposes.
+Our privacy notice was last updated on 25 May 2018. We're likely to update in future and we'll let you know about any significant changes. Please come back and check from time to time. If you have questions about this privacy notice you can get in touch with us by emailing [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com)
+### User Content:
+## 4\. Personal data we collect
+Some features of the Services allow you to provide content to the Services, such as written comments. The Services are designed to help you share such content with others. As a result, some of the provided content is shared publicly or with third parties. Therefore, all content submitted by you to the Services may be retained by us for as long as we require it in relation to the purposes set out in this Privacy Policy, subject to state law, even after you terminate your Account. We may continue to disclose such content to third parties, as described in this Privacy Policy.
+We may collect the following information about you:
+### Information Collected Automatically:
+.1 Information that directly identifies you. This may include your name, address, email address, username and password.
+We automatically receive and record information from your device or web browser when you interact with the Services. This information may include, your IP address, an ID that we may create and associate with our content, cookie information, and other details. This information is used for fighting spam/malware, to facilitate collection of data concerning your interaction with the Services (e.g., what links you have clicked on and shared with others, including via email and social media), and to otherwise personalize, improve and continue to operate the Services. We may associate the information we collect by automated means with your Account if you have one, the device you use to connect to the Services, or email or social media accounts that you use to share our content.
+.2 Information that indirectly identifies you. We automatically receive and record information from your device or web browser when you interact with our sites and apps, for example your internet protocol (IP) address, mobile device ID, time zone setting, location data, language preference, operating system, platform, and links you have clicked on or shared with others, including through email and social media. We may also create a user ID that may similarly indirectly identify you. We may use this information to collect data about your activities on our sites and apps and on third-party sites, apps and platforms, such as Facebook. We may associate information that indirectly identifies you with your user account (if you have one) and other information we have collected about you.
+To opt-out of data collection concerning the links you have shared with others, please click [here](https://www.networkadvertising.org/choices/)
+.3 Location data. We may collect geo-data, which tells us where you are, when we collect other information about you. We may also collect the language option or country you choose. We may link location data to other information we have collected about you.
+Generally, the Services automatically collect usage information, such as the number and frequency of visitors to the Site or mobile application. We may use this data in aggregate form, that is, as a statistical measure. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Services so that we can analyze and improve them.
+.4 Profile data. This may include your username and password and other information you give us (if you are a registered user), information you give us in connection with purchases or orders made by you, your interests, preferences, feedback and survey responses. Profile data you enter in your account profile (if you are a registered user), including your username may be shown to other users to facilitate user interaction on our sites and apps. We do not disclose email addresses to other users.
+When you visit the Site, we may also collect information about your online activities over time and across third-party websites or online services. Because there is not yet a consensus on how companies should respond to web browser-based or other do-not- track ("DNT") mechanisms, we do not respond to web browser-based DNT signals at this time.
+.5 Marketing and communications data. This may include information about your subscriptions to newsletters and your marketing preferences.
+Please see our Cookies Policy for more detail about the information we may collect automatically and your choices.
+.6 Transaction and financial data. We may collect or receive transactional and financial information relating to you when you buy something through our sites and apps (for example payment details) or because you have bought something from a third party after clicking on an affiliate link in our content.
+### Location Data:
+.7 Special category data. When we conduct research or carry out surveys we may collect sensitive personal data about you, for example information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation. We will not use or share this information without your explicit consent.
+Some of our Services, such as mobile applications, may collect geo- location data (which determines your current location) to provide location- related Service functionality. We may link location data to other information we have collected about you for the purposes described in this Privacy Policy. You may stop sharing your location data by adjusting your mobile device's location services settings. For instruction on changing the relevant settings, please contact your service provider or device manufacturer.
+## 5\. Aggregated data
+### Email Communications:
+.1 We aggregate personal data we collect, such as the number and frequency of your visits to our sites and apps, to produce metrics and statistical information. We may share this data with third parties.
+We may receive a confirmation when you open an email from us. We use this confirmation to improve our Services, including customer service.
+.2 We share aggregated, anonymized, information with our ad partners and service providers so that we, and they, can understand how people use our sites and apps; this helps us grow our business and improve and develop our products and services. These third parties may share with us information about you that they have independently developed or acquired.
+### Information Related to Advertising:
+.3 We combine information about you with information about other users to create audience segments of aggregated data, for example, statistical, demographic and usage data. If we combine or connect aggregated data with personal data we treat the combined data as personal data and deal with it in accordance with this privacy notice.
+To support and enhance the Services, we may serve advertisements, and also allow third parties advertisements, through the Services. These advertisements are sometimes targeted and served to particular users and may come from third party companies called "ad networks." Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms. We may engage with ad networks that are members or organizations or programs that manage the advertising privacy choices these ad networks offer consumers. To learn more about ad networks and to adjust your preferences, please click [here](http://info.evidon.com/pub_info/3705).
+## 6\. How we collect personal data
+When you visit our Site or use our mobile applications or other Services, ad networks and other parties may collect information about your online activities over time and across different websites. We are not responsible for the privacy practices of these ad networks and other parties.
+.1 You may give us your personal data directly, for example when you create a user account, buy products or services, subscribe to our newsletters, opt in to marketing, publish posts or comments, enter a competition, participate in a promotion or survey, ask for user support, or contact us for any reason.
+Advertisements served through the Services may be targeted to users who fit a certain general profile category, which may be inferred from information provided to us by a user, may be based on the Services usage patterns of particular users, or may be based on your activity on Third Party Services. We do not provide Personal Information to any ad networks for use other than in connection with the Services.
+.2 We automatically collect personal data when you interact with our sites and apps. We collect information about your devices and browsing actions and interests by using cookies and similar technologies. [Section 14]() (cookie policy) provides more details.
+### MARKET RESEARCH / RATINGS
+.3 Third parties who provide advertising and related services may give us your personal data, these including analytics providers and ad networks.
+Our properties may also feature Nielsen's proprietary measurement software which may contribute to market research, like Nielsen's TV Ratings. To learn more about this information, please click [here](https://priv-policy.imrworldwide.com/priv/browser/us/en/optout.html). Nielsen's software may collect your choices with regards to it.
+.4. We may receive your personal data from third parties when you buy things through our sites and apps or when you buy things from a third party after clicking on an affiliate link in our content. This information may include your contact details and financial and transaction data from providers of technical, payment and delivery services.
+### Aggregate Information:
+.5 If you access our sites and apps using your Facebook credentials, we will automatically collect certain information, such as your name, picture, and email address. We will use all information available through Facebook, including the user ID Facebook attributes to you, in accordance with Facebook's policies and your preferences selected through Facebook.
+We collect statistical information about how both unregistered and registered users, collectively, use the Services ("Aggregate Information"). Some of this information is derived from Personal Information.
+## 7\. What we use your personal data for and the legal bases we rely on
+## How, and With Whom, Is My Information Shared?
+We will use your personal data only for the purposes for which we collect it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for another purpose we will explain the legal basis we rely on.
+The Services are designed to help you share information with others. As a result, some of the information generated through the Services is shared publicly or with third parties.
+We do not always need your consent to process your personal data. The table below shows what we use your personal data for and the lawful basis for processing it in each case.
+We do not sell or otherwise disclose Personal Information we collect about you, except as described in this Privacy Policy or as we notify you at the time we collect the information.
+| Purpose | Type of data | Lawful basis |
+| --- | --- | --- |
+| Recognize you and analyze how you, and other users, navigate our sites and apps and what you're interested in. We do this by using cookies or similar technology as explained in [section 14]() (cookie policy). | Data that indirectly identifies you such as your IP address, mobile device ID and location data. | Legitimate interest. |
+| Communicate legal information to you. | Data that indirectly identifies you (such as your IP address or mobile device ID and location data) and data that directly identifies you (such as your name, username, and email address and information you include in your user profile). | Legitimate interest. |
+| Analyze comments and feedback you have given us including comments, feedback and reviews you have posted on our sites and apps. | Data that directly identifies you (such as your name, username, and email address) and data that indirectly identifies you (such as your IP address or mobile device ID and location data). | Legitimate interest. |
+| Provide you with communications and services you've signed up, for such as our newsletters. | Data that directly identifies you such as your name, username, email address and location data. | Consent. |
+| Register you as a user of our sites and apps and other products and services and administer your account. | Data that directly identifies you (such as your name, username, and email address and other information included in your user profile). | Creation or performance of a contract. |
+| Publish content on our sites and apps including articles, feedback, reviews and user comments about our posts. | Data that indirectly identifies you (such as your IP address or mobile device ID and location data) and data that directly identifies you (such as your name, username, and email address and information included in your user profile). | Creation or performance of a contract. |
+| Fulfill orders for products or services placed through our sites or apps. | Data that directly identifies you including your name and address, email address, other contact details, financial and transactional data. | Creation or performance of a contract. |
+| Collect money you owe us. | Data that directly identifies you including your name and address, email address, other contact details and financial and transactional data. | Legitimate interest. |
+| Verify or obtain payments due to us when you buy something from a third party after clicking on an "affiliate" link in our content, measure the performance of affiliate links, analyze and develop this part of our business. | Data that indirectly identifies you (such as your IP address or mobile device ID) or data that directly identifies you (such as your name, username, email address and location data). | Legitimate interest. |
+| Communicate our terms, notify you about changes to them and communicate with you about non-compliance. | Data that indirectly identifies you (such as your IP address or mobile device ID and location data) or data that directly identifies you (such as your name, username and email address). | Creation or performance of a contract. |
+| Communicate our privacy notices and notify you of changes to them | Data that indirectly identifies you (such as your IP address or mobile device ID and location data) or data that directly identifies you (such as your name, username, and email address). | Compliance with a legal obligation. |
+| Ask you to take part in a survey or other research about our sites and apps and other products and services. | Data that indirectly identifies you (such as your IP address, mobile device ID and location data) or data that directly identifies you (such as your name, username, and email address). | Legitimate interest. |
+| Conduct surveys or undertake research so that we can improve and develop our business, our sites and apps and our products and services. | Data that directly identifies you (such as your name, username, name, email address and location data) | Consent. |
+| Allow you to take part in a prize draw, sweepstake, or other competition or other promotional activity. | Data that directly identifies you such as your name, username, and email address. | Creation or performance of a contract. |
+| Administration and protection of our business including troubleshooting, data analysis, testing, system maintenance, user support, reporting and hosting data, administration and IT services, network security, fraud prevention, customer services and business reorganisation, including exchanging information with third parties for fraud protection and spam/malware prevention. | Data that indirectly identifies you (such as your IP address or mobile device ID and location data) and data that directly identifies you (such as your name, username, and email address). | Legitimate interest. |
+| Serve content and ads and analyze their performance and effectiveness. | Data that indirectly identifies you such as your IP address or mobile device ID and location data. | Legitimate interest. |
+| Use of data analytics to improve and develop our products and services and inform our marketing strategy. | Data that indirectly identifies you such as your IP address or mobile device ID and location data. | Legitimate interest. |
+| Send marketing communications to you if you subscribe to our newsletters or other products and services. We explain how we comply with the law and how you can manage your preferences in [section 8]() (marketing). | Data that directly identifies you such as your name and email address. | Consent. |
+| Communicate with you about our services, and content, including published content, content you submit for publication, and content posted by you (including your comments on content, feedback and reviews). | Data that directly identifies you such as your name and email address. | Legitimate interests |
+| Comply with applicable laws, regulations and legal and regulatory processes. | Data that indirectly identifies you (such as your IP address or mobile device ID and location data) and/or data that directly identifies you (such as your name, username, and email address). | Compliance with a legal obligation. |
+### Public Information about Your Activity on the Services:
+## 8\. Marketing
+Some of your activity on and through the Services is public by default. This may include, but is not limited to, content you have posted or shared publicly on the Site or otherwise through the Services, such as written posts, comments, or other submissions by you to the Site.
+We may use your personal data to help us decide which products, services and offers may be of interest to you. We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages we will not send them to you. We will ask for your consent before we share your personal data with any third party.
+Registered users may have some of this information associated with their Accounts. In addition, information concerning the use of the Services (such as what pages they have visited) by unregistered users may be tracked through the use of cookies and other automated data collection means, and stored by us.
+You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at: [data-privacy@buzzfeed.co.uk](mailto:data-privacy@buzzfeed.co.uk)
+Please also remember that by choosing to provide Personal Information using certain public features of the Services, you make your information publicly available. Users reading such information may use or disclose it to other individuals or entities without our control and without your knowledge, and search engines may index that information. We therefore urge you to think carefully about including any specific information you may deem private in content that you create or information that you submit through the Services.
+## 9\. Sharing personal data
+### IP Address Information:
+.1 We may share your personal data within BuzzFeed: BuzzFeed's legal entities are listed in [section 16]().
+We may share limited IP address information with our partners, service providers and other entities with whom we conduct business, and as otherwise specified in this Privacy Policy for the purposes described in this Privacy Policy.
+.2 We share your personal data with third parties who process your data on our behalf when they provide services to us, for example data analytics, ad networks, research, marketing and financial services.
+### Aggregate Information:
+.3 We may share your personal data with third parties who use it for their own purposes if you have provided consent.
+We share Aggregate Information with our partners, service providers and other persons with whom we conduct business. We share this type of statistical data so that our partners can understand how and how often people use our Services and their services or websites, which facilitates improving both their services and how our Services interface with them. In addition, these third parties may share with us information about you that they have independently developed or acquired.
+.4 You share your personal data with third parties when you publish content including articles, comments and reviews on our sites and apps.
+### Email Communications with Us:
+.5 If we sell, transfer, or merge parts of our business, or if we buy or merge with another business we may share your personal data. If a change happens to our business, then the new owners may use your personal data as set out in this privacy notice.
+As part of the Services, you may occasionally receive email and other communications from us, such as communications relating to your Account. Communications relating to your Account will be sent for purposes important to the Services, such as password recovery. We may use your email address to contact you for editorial purposes, to advise you of any changes to our Site, and to send you messages about our marketing partners' products with your consent or as permitted by law. You may choose not to receive our marketing emails by clicking on the unsubscribe link in the emails you receive from us, or by updating your preferences in your Account settings. Please note that even if you opt out, we may continue sending you service-related information.
+.6 We may be legally required to disclose or share your personal data without your consent in some circumstances, for example to comply with a court order or law enforcement.
+### User Profile Information:
+## 10\. EU users: international transfer of your data
+User profile information including your username and other information you enter may be displayed to other users to facilitate user interaction within the Services. We will not reveal user email addresses to other users of the Site.
+.1 When we process your personal data within BuzzFeed this may involve processing and transferring your data outside the European Economic Area (EEA), which includes all EU member states plus Iceland, Liechtenstein and Norway.
+### Information Shared with Our Service Providers:
+.2 Third parties with whom we share your data may be based outside the EEA and their processing of your personal data may involve a transfer of data outside the EEA.
+We employ and contract with service providers - individuals and entities that perform certain tasks on our behalf. We may need to share Personal Information with our service providers in order to provide products or services to you. We request that our service providers use Personal Information or other information we share with them solely for the purpose to assist us.
+.3 When your data is transferred outside the EEA we take steps to make sure it has the same level of protection as it would have in the EEA. Our agreements with third parties make clear the standards we expect of them in order to safeguard your information and your legal rights.
+### Information Disclosed Pursuant to Business Transfers:
+## 11\. Protecting your data
+In some cases, we may choose to buy or sell assets. In these types of transactions, user information, including Personal Information, is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur as permitted by law. Following the transfer of user information in the circumstances described in this paragraph, all inquiries concerning the processing of user information should be directed to the entity to which the information is transferred.
+.1 We take steps to safeguard your information by putting in place appropriate security measures to prevent personal data from being accidentally lost, used, accessed in an unauthorized way, altered or disclosed.
+### Information Disclosed for Our Protection and the Protection of Others:
+.2 We limit access to your personal data to employees, agents, contractors and other third parties who need to access it. They are subject to a duty of confidentiality and we require them to process your personal data only in accordance with our instructions.
+We also reserve the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce our User Agreement, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.
+.3 We do not guarantee or warrant that security measures will prevent data breaches. We have procedures to deal with suspected data breaches. We will notify you and the relevant regulator of any data breach as legally required.
+### Information We Share With Your Consent:
+## 12\. Retaining your personal data
+In addition to the types of sharing Personal Information described above, we may share your information with third parties with your consent.
+.1 We keep your personal data for as long as we need it for the purposes for which it was collected.
+## International Data Transfers
+.2 When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements.
+We may transfer Personal Information to countries other than the country in which the data was originally collected. These countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your Personal Information to other countries, we will protect that information as described in this Privacy Policy.
+.3 We may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely.
+## Is Information About Me Secure?
+## 13\. Third party sites, apps and platforms
+Your Account information will be protected by a password for your privacy and security. You need to help prevent unauthorized access to your Account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer and browser by signing off after you have finished accessing your Account. We seek to protect Account information to ensure that it is kept private; however, we cannot guarantee the security of any Account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.
+Our sites and apps may include links to third-party sites, apps and social media platforms, including Facebook, Twitter and Instagram. Clicking on those links may allow third parties to collect or share data about you. We do not control third-party sites, apps and social media platforms and we encourage you to read their privacy notices so that you understand how they process information about you.
+We otherwise store all of our information, including your IP address information, using techniques reasonably designed to secure the information. We do not guarantee or warrant that such techniques will prevent unauthorized access to information about you that we store, Personal Information or otherwise.
+## 14\. Cookie policy
+In certain jurisdictions, we will retain your information only for as long as necessary to fulfill the purpose for which the information was collected, depending on the purposes for which the information was collected, the nature of the information, any contractual relationship we may have with you, and our legal or regulatory obligations. We will then destroy your information or anonymize the information for statistical and analytical purposes in accordance with applicable law.
+Cookies are small data text files that are sent from a server during a browsing session. Cookies are typically stored on your computer's hard drive and are used by web sites to simulate a continuous connection to that site. The use of cookies automatically identifies your browser whenever you interact with a site. A "web beacon," also known as a tag, pixel tag, or clear GIF, is used to transmit information back to a web server. When we talk about "cookies" in this privacy notice, we mean not just cookies, but web beacons and similar technologies.
+## What Information of Mine Can I Access?
+Browsers and devices have tools that allow you to disable cookies on sites and apps. If you disable cookies you may not be able to access all the features of our services. We suggest that you keep our essential cookies (described below) active for a better user experience and to help us keep improving and developing our products and services.
+If you are a registered user, you can access information associated with your Account by logging into the Services. Registered and unregistered users can access and delete cookies through their web browser settings.
+.1 Essential cookies
+California Privacy Rights: Under California Civil Code sections 1798.83- 1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: 111 E. 18th Street, 13th Floor, New York, NY 10003.
+Session cookies remember you during your session on our sites and apps they are deleted when you log out of the site and when you close your web browser.
+## How Can I Delete My Account?
+Analytics cookies are used by us and by third parties who process data for us for data analytics purposes (for example Google Analytics) so that we can manage and improve the performance and design of our sites and apps and for monitoring, auditing, research and reporting.
+Should you ever decide to delete your Account, you may do so by emailing [support@buzzfeed.com](mailto:support@buzzfeed.com). If you terminate your Account, any information you provided will no longer be accessible via your Account. However, given the nature of sharing on the Services, any public activity on your Account prior to deletion will remain stored on our servers and will remain accessible to the public.
+Consent cookies may be used by consent management tools we employ to allow us to record your preferences about third party cookies described in [section 14.2]() below, and to store and share your preference with us.
+## What Choices Do I Have Regarding My Information?
+We may collect the following personal data through essential cookies: a unique ID assigned to your device; IP address; device and browser type; operating system; referring URLs; content viewed or other actions taken on our sites and apps; time and date of those actions; country and language selected.
+This Privacy Policy also explains the privacy choices you have when using the Services, including with respect to cookies, marketing emails, targeted advertising, location data and the sharing of your information by BuzzFeed.
+.2 Third party cookies: advertising and affiliate links
+You can use many of the features of the Services without registering, thereby limiting the types of Personal Information that we collect.
+Our ad partners and our affiliate links partners may collect personal data from you for their own purposes.
+When you use a BuzzFeed application on your mobile device, you may choose not to share your precise geo-location details with us by adjusting the device's location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
+- Ad partners include ad networks such as third party ad servers, ad agencies, ad technology vendors and research firms.
+- Affiliate links partners pay us when you buy things from them or another third party after clicking on an affiliate link in our content.
+You can delete your Account by emailing [support@buzzfeed.com](mailto:support@buzzfeed.com). Please note that we will need to verify that you have the authority to delete the Account, and activity generated prior to deletion will remain stored by us and may be publicly accessible.
+Our ad partners use third party cookies to serve ads to you and to target you with tailored (or personalized) ads when you are on our sites and apps and when you visit third party sites. They also use cookies to measure traffic on our pages (for example to track ad views).
+To the extent permitted by applicable law, you may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your Personal Information by contacting us at [support@buzzfeed.com](mailto:support@buzzfeed.com). We will apply your preferences going forward. In some circumstances, withdrawing your consent to BuzzFeed's use or disclosure of your Personal Information will mean that you will no longer be able to use BuzzFeed products or services.
+Ad partners and affiliate links partners may view, edit or set their own cookies on your mobile device or web browser when you interact with our sites and apps. They use cookies to track your use of our sites and apps and your activities elsewhere online. We are not responsible for the privacy practices of these third parties and we encourage you to read their privacy notices so that you understand how they process information about you.
+In certain jurisdictions in which we operate, you may have the right under applicable law to: obtain confirmation that we hold personal information about you, request access to and receive information about the personal information we maintain about you, receive copies of the personal information we maintain about you, update and correct inaccuracies in your personal information, object to the processing of your personal information, provide instructions for the use of your personal information after death, request to be deleted any personal information collected at the time you qualified as a minor under applicable law, and have the information blocked, anonymized or deleted, as appropriate. The right to access personal information may be limited. To exercise these rights, please contact us as set forth below.
+You can decide who you will allow to set these third party cookies on your browser or device by going to our [consent preferences center](https://www.buzzfeed.com/consent-preferences). You can change your mind and revisit your consent choices at anytime by returning there.
+## What Happens When There Are Changes to this Privacy Policy?
+## 15\. Your legal rights
+We may amend this Privacy Policy from time to time and without prior notice to you. If we make changes in the way we collect or use information, we will notify you by posting an announcement on the Services and, in certain circumstances, seeking your consent.
+.1 EU users
+## What If I Have Questions or Concerns?
+Legal rights you may exercise over your personal data are briefly described below:
+If you have any questions or concerns regarding privacy using the Services, please send us a detailed message to [support@buzzfeed.com](mailto:support@buzzfeed.com).
+**Right to request access**
+## Cookies on BuzzFeed
+You have the right to ask for a copy of personal data we hold about you and to check we are dealing with it lawfully by asking for information about how we process it.
+BuzzFeed, Inc. ("we", "our" or "us") uses cookies, web beacons and similar technologies (collectively, "cookies") on [www.buzzfeed.com](https://www.buzzfeed.com/about/www.buzzfeed.com) (the "Site") to function effectively. This Cookie Notice provides you with information about the cookies used on the Site, their purpose, and the choices you can make with regard to the use of cookies. You can find more by accessing the Site's [Cookie Consent Tool](http://info.evidon.com/pub_info/3705).
+**Right to request correction**
+### What are Cookies?
+You have the right to ask us to correct incomplete or inaccurate information about you.
+Cookies are pieces of text that may be placed on your computer's hard drive through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit the Site, share our content, and otherwise use our services through the Internet. A "web beacon," also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server.
+**Right to request erasure**
+### Types of Cookies and Other Technology we use on the Site
+You have the right to ask us to delete or remove your personal data.
+**• Essential Cookies**
+**Right to object to processing**
+Session cookies are also used by us or our service providers to determine whether you have viewed this Cookie Notice or our [Cookie Consent Tool](http://info.evidon.com/pub_info/3705) and to allow for the frequency capping of the cookie on-site notice (an on-site cookie notice at the bottom of the landing page that informs you that cookies are used on the Site and how to enable and disable them). In addition, we use session cookies to remember the choices you make on the Site. You may reject or disable session cookies by altering the cookie function of your browser. The "help" portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. We strongly recommend that you leave cookies active, because they enable you to take advantage of the most attractive features of our services.
+If we are relying on a legitimate interest to process your personal data, you have the right to object. Our legitimate interest in processing your information may override your rights and freedoms. You also have the right to object to us processing your personal data for direct marketing purposes.
+**• Advertising Cookies**
+Third party cookies listed in the [Cookie Consent Tool](http://info.evidon.com/pub_info/3705) are used for web advertising purposes, such as to understand your use of the Site and your online activities, and to present you with relevant BuzzFeed offers and advertisements tailored to your interests, including on the basis of your selected country or language. We also partner with ad networks that use web beacons to customize relevant content to you on third-party websites. These partnerships allow ad networks to use web beacons enable ad networks to serve targeted BuzzFeed content and advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad networks' servers, these companies can view, edit or set their own cookies to provide the BuzzFeed content and advertisements, just as if you had requested a web page from their site.
+**Right to withdraw consent**
+Advertising cookies collect the following information: unique identification assigned to your device; IP address; device and browser type; operating system; referring URLs; content viewed or other actions taken on the Site; time and date of those actions; and country information. You may adjust your preferences with respect to cookies placed and accessed on your device through the [Cookie Consent Tool](http://info.evidon.com/pub_info/3705).
+If we are processing your personal data on the basis of your consent, you can withdraw your consent at any time.
+**• Performance Cookies and Web Beacons**
+Third-party persistent cookies, as well as web beacons, are used for web analytics purposes for our exclusive use; i.e., for managing and improving the performance and design of the Site. In addition, to increase the effectiveness of ad delivery, we may deliver a web beacon from an ad network to you through the use of our services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers.
+**Right to request restriction of processing.**
+The following information is placed in/collected through the persistent cookies and web beacons: unique identification number assigned to your device; IP address; browser type; operating system; referring URLs; information on actions taken; and dates and times of Site visits. All data collected by third-party cookies on our behalf is aggregated and of a statistical nature.
+You can ask us to suspend processing of your personal data where: (a) you contest the data's accuracy; or (b) processing of your data is unlawful but you do not want us to erase it; or (c) we no longer need your data but you need us to hold it for a legal claim; or (d) you object to our processing of your data and we are checking whether the legitimate interest we rely on overrides your rights.
+You may adjust your preferences with respect to the performance cookies and web beacons through the [Cookie Consent Tool](http://info.evidon.com/pub_info/3705).
+**Right to request transfer**
+**Effective Date:** 02-16-2017
+You have the right to ask us to transfer your personal data to you, or to a third party. This right applies only to automated information you gave us consent to use, or where we used the information to perform a contract with you.
+**Right to object to automated decision-making**
+You have the right not to be subject to automated decision-making, including profiling, which has legal or other significant effects on you. This right does not apply when the automated decision is necessary for entering into or performing a contract with you, or is based on your explicit consent.
+**How to exercise your rights**
+To exercise your rights email [data-privacy@buzzfeed.com](mailto:data-privacy@buzzfeed.com). As a security measure we will ask you to verify your identity. If a third party is making a request on your behalf we will ask them to prove that they have your permission to act for you.
+We may contact you to ask you for further information to help you exercise your legal rights, or to speed up our response. We will try to respond to requests within one month and we will let you know if we need to take longer, for example because your request is complicated. We may have an overriding lawful basis for processing your personal data, or certain exemptions may apply. If we refuse your request we will explain why.
+**Complaints**
+You have the right to complain about data privacy matters to the Information Commissioner's Office ([www.ico.org.uk](https://www.ico.org.uk/)), or the relevant data protection regulator in your country of residence. We invite you to raise your concerns with us first, so that we can try to resolve them.
+.2 California privacy rights Under California Civil Code sections 1798.83- 1798.84, California residents are entitled to ask for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to the following address: 111 E. 18th Street, 13th Floor, New York, NY 10003.
+## 16\. BuzzFeed legal entities
+- BuzzFeed, Inc.
+- BuzzFeed Canada, Inc
+- BuzzFeed UK Limited
+- BuzzFeed France SARL
+- BuzzFeed GmbH (Germany)
+- BuzzFeed Spain, S.L.
+- BuzzFeed India Private Limited
+- BuzzFeed PTY, Ltd (Australia)
+- BYJ K.K. (Japan)
+- BuzzFeed do Brasil Internet Ltda
+- Entertainment Contents Online Mexico, S.A. de C.V.
+- BuzzFeed Motion Pictures Inc.