± CHANGEDSix more advertising partners in total
The number of vendors in the IAB advertising framework that can process your data went from 1013 to 1019.
Leverandører, der er en del af IAB TCF1013
Leverandører, der er en del af IAB TCF1019
+ ADDEDNew tracking vendor: Collective Audience - The Odyssey SAS
A new advertising company was added. It can build profiles about you for ads and content, combine your data with other sources, and store measurement data for up to 1000 days. Consent lasts about a year.
Collective Audience - The Odyssey SAS
+ ADDEDNew tracking vendor: RETICLE DIGITAL PTE. LTD.
A new advertising company was added with a very wide set of permissions — profiling for ads and content, matching your data with other sources, and collecting precise location data. Consent lasts 1 year.
RETICLE DIGITAL PTE. LTD.
+ ADDEDNew tracking vendor: what3words Limited
A location-technology company was added as an ad partner. It stores or accesses information on your device and collects device IDs, browsing data and rough location. Consent lasts 1 year.
+ ADDEDNew tracking vendor: SevenData S.p.a.
An Italian data company was added. It can build ad and content profiles from device IDs, probabilistic identifiers and browsing data, and keeps data for 180 days.
+ ADDEDNew tracking vendors: K-Words, OnCore Digital Media, Ted Jordan SRL
Three more measurement and ad-delivery companies were added. They mostly rely on 'legitimate interest' rather than your consent, and keep data for up to 365 days.
− REMOVEDBeOp removed as a vendor
BeOp no longer appears in the vendor list, so it should no longer receive your data through this site.
− REMOVEDOne fewer Google ad partner
Travel Data Collective was removed from the Google partner list, dropping the count from 54 to 53.
Google annonce-udbydere54
Google annonce-udbydere53
± CHANGEDAxis Corp LTD now collects much more, including precise location
This vendor's data list grew from IP addresses, device IDs, probabilistic IDs and profiles to also include device characteristics, browsing and interaction data, rough location, precise location and privacy choices. It also gained the ability to match and combine your data with other sources, and to use limited information to pick ads. It no longer lists authentication-derived identifiers, and now uses cookies only instead of cookies and other methods.
Funktioner:- Identificere enheder baseret på oplysninger, der sendes automatisk
Funktioner:- Matche og kombinere data fra andre datakilder
- Identificere enheder baseret på oplysninger, der sendes automatisk
± CHANGEDOne vendor added login-linked IDs and user profiles
A vendor's data categories were expanded to include authentication-derived identifiers (IDs tied to logging in) and users' profiles, on top of IP addresses, device IDs and precise location.
- Probabilistic identifiers
- Browsing and interaction data
- Probabilistic identifiers
- Authentication-derived identifiers
- Browsing and interaction data
± CHANGEDA consent window stretched from 30 days to about 13 months
For one vendor, how long your consent stays valid before being asked again went from 30 days to 1 year and 25 days.
Dit samtykke:- Samtykkets udløb: 30 dage
Dit samtykke:- Samtykkets udløb: 1 år 25 dage
± CHANGEDOne vendor's storage jumped from 185 days to 365 days
A vendor that matches and links data across devices now keeps data for a year instead of about six months, and also added device characteristics to what it collects.
Kategorier af data:- 185 dage
Kategorier af data:- 365 dage
± CHANGEDSeveral vendors shortened how long they keep data
Good news: one vendor cut storage from 4320 days (about 12 years) to 90 days, another from 4320 days to 365 days, one from 4320 days to 3653 days, and Nodals moved to a single 28-day retention period.
Kategorier af data:- 4320 dage
Kategorier af data:- 90 dage
± CHANGEDOne vendor added ad-measurement with 12-year storage
A vendor added 'measure advertising performance' as a purpose with a 4320-day (about 12 years) data category.
- Måle annonceringseffektivitet (Kategorier af data: 4320 dage)
± CHANGEDSome vendors narrowed what they do
LeanrAds dropped storing/accessing info on your device and device identifiers, and switched to cookies only. Zuuvi dropped storing/accessing info on your device and switched to cookies only.
Formål (Samtykke):- Opbevare og/eller tilgå oplysninger på en enhed
- Bruge profiler til at vælge tilpasset annoncering
Formål (Samtykke):- Bruge profiler til at vælge tilpasset annoncering
± CHANGEDPrivacy policy links updated or removed
Links were corrected for CPG Digital, hyScore.io, Jobster AdTech, Playdigo, publuence and Webgains; Octopads gained a link; AdView and OpenX no longer show a privacy policy link at all.
[https://www.click-performance.com/datenschutz](https://www.click-performance.com/datenschutz)
[https://www.cpg-digital.com/datenschutz](https://www.cpg-digital.com/datenschutz)