Glossary

ARCHIVED 2023-08-02, DATE APPROXIMATE · VERSION 20230802_rev01 · COMPARED WITH 20230702_rev01

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141141Phishing (pronounced "fishing") refers to stealing people's passwords by tricking them, using a fake website that mimics a legitimate one. Phishing often takes place via email, with the sender pretending to be a well known person or company. Phishing messages typically invoke a sense of urgency or panic, and compel readers to take immediate action.
142142
143143[Privacy](https://brave.com/glossary/privacy/)
144144
145145In the context of computing, privacy means that your personal data isn't seen by anyone whom you don't want to see it, and isn't used by anyone in ways you don't approve of. Personal data means both information about you (e.g. your name, email address, or phone number) and also about what you do (e.g. which websites you visit, what you post online, who you talk to, or what you buy).
146146
147[Privacy policy](https://brave.com/glossary/privacy-policy/)
148
149A privacy policy is a document from a company or organization that describes how they collect and store personal information, what they do with it, and what your rights are with regard to your personal information.
150
147151[Private (incognito) window](https://brave.com/glossary/private-incognito-window/)
148152
149153A private window (or incognito window), is a browser window that forgets everything you did in it when you close it. Different browsers use different names for the same feature. Brave, Safari, and Firefox use "private window," while Chrome uses "incognito window" and Edge uses "InPrivate window." Note that this "forgetting" only refers to data stored on your device.
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151155## R
152156
153157[Randomness](https://brave.com/glossary/randomness/)
154158
155159Randomness is the property of lacking structure or organization, or otherwise being unpredictable. In the context of digital security, randomness plays an important role in cryptography and encryption-often used to generate random strings of characters and numbers known as "keys."
156160
161[Ransomware](https://brave.com/glossary/ransomware/)
162
163Ransomware is a type of malicious software (malware) that encrypts the contents of your device so it's unusable, then offers to restore your device (your phone, computer, or tablet) in exchange for a payment to the ransomware operator.
164
157165[Retargeting](https://brave.com/glossary/retargeting/)
158166
159167Retargeting is a specific type of ad targeting, in which you're shown ads for something that you've shown interest in buying. For example, if you put an item in your shopping cart on an e-commerce site, but you don't check out, you might start seeing ads for that item all over the Web. Those ads are retargeted.
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161169## S
162170
201209## U
202210
203211[URL](https://brave.com/glossary/url/)
204212
205213A URL (short for Uniform Resource Locator) is a string of letters, numbers, and special characters that identifies a place on the Internet, such as a website, and provides a method for reaching it. When browsing the Web, URLs appear in the address bar of your browser, as with `https://www.brave.com/glossary`. For this reason URLs are sometimes called "addresses."
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215[UTM](https://brave.com/glossary/utm/)
216
217A UTM is a parameter that can be appended to the end of a website address (or URL), and share information about where you got the URL from. UTMs are a common way for marketers to learn how visitors are finding their site, and are often associated with tracking.
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207219## V
208220
209221[VPN](https://brave.com/glossary/vpn/)
210222
211223A virtual private network (VPN) enables data to be sent from your device over the Internet (e.g. to a website) via an encrypted tunnel. VPNs can be used to remotely access private networks, or to shield personal info like your IP address, and generally allow for added privacy and security. But note that not all VPNs are created equal.