Bitly Cookie Policy
NOTEDWhat changed, in plain language
Bitly's Cookie Policy was refreshed with a new effective date of August 3, 2026, and one wording tweak: performance cookies are now described as connecting your activity to "Bitly" instead of the "Bitly Connections Platform." Nothing about what cookies collect, who gets the data, or how you opt out has changed.
This change appears to be cosmetic (formatting, typos, or contact details).
Changelog
- ± CHANGEDNew "last updated" date
The policy now shows August 3, 2026 as its last updated and effective date, replacing July 13, 2023. This is just a date stamp — the rules themselves stayed the same.
#### Last updated and effective date: July 13, 2023
#### Last updated and effective date: August 3, 2026
- ± CHANGEDProduct name dropped from the performance cookie section
The sentence about performance cookies used to say they connect the Services to the "Bitly Connections Platform" and third-party platforms. It now just says "Bitly" and third-party platforms. The tracking described is the same — only the product name was removed.
Performance Cookies connect our Services to Bitly Connections Platform and third-party platforms to help us to track the usage across Bitly products and services and in connection with third-party platforms.
Performance Cookies connect our Services to Bitly and third-party platforms to help us to track the usage across Bitly products and services and in connection with third-party platforms.
Full text changes
COLOUR MARKS THE SEVERITY OF A FLAGGED CLAUSE · + AND − MARK ADDED AND REMOVED
| 1 | #### Last updated and effective date: July 13, 2023 | |
| 1 | #### Last updated and effective date: August 3, 2026 | |
| 2 | 2 | |
| 3 | 3 | Bitly Inc. ("Bitly", "we" or "us") use cookies and similar technologies on our website (https://bitly.com, the "Site") or the services, features, content or applications offered by Bitly through the Site (collectively with the Site, the "Services"), or when you view or interact with a Bitly link (either our bit.ly links or one of our branded domains). This Cookie Policy explains why and how we use cookies and describes your rights to control our use of cookies on our Services and Bitly links. For more information on how we process your personal data with regard to our Services please see our [Privacy Policy](https://bitly.com/pages/privacy). |
| 4 | 4 | |
| 5 | 5 | The data controller responsible for processing of the personal data is Bitly Inc. |
| 6 | 6 | |
| 7 | 7 | If you have any questions or concerns regarding privacy on our Site or services, please send us a detailed message to: [privacy@bitly.com](mailto:privacy@bitly.com). We will make every effort to resolve your concerns. |
| 24 | 24 | |
| 25 | 25 | The marketing cookies available in our Site and Services are described in our [Cookie List](https://bitly.com/pages/cookies/cookie-list). We use only marketing cookies to which you have consented. Please see below how to review and manage your consents. |
| 26 | 26 | |
| 27 | 27 | We process personal data collected by the marketing cookies based on your expressed consent. |
| 28 | 28 | |
| 29 | 29 | **Performance cookies |
| 30 | **Performance cookies collect data regarding how the Services are used, for example, which pages have been visited, which keywords have been used and which links have been clicked. The purpose of this processing is to provide, improve and optimize Bitly products and services. Performance Cookies connect our Services to Bitly Connections Platform and third-party platforms to help us to track the usage across Bitly products and services and in connection with third-party platforms. The performance cookies available in our Site and Services are described in our [Cookie List](https://bitly.com/pages/cookies/cookie-list). More information about third party cookies may be found below under the headline 'Third party cookies'. | |
| 30 | **Performance cookies collect data regarding how the Services are used, for example, which pages have been visited, which keywords have been used and which links have been clicked. The purpose of this processing is to provide, improve and optimize Bitly products and services. Performance Cookies connect our Services to Bitly and third-party platforms to help us to track the usage across Bitly products and services and in connection with third-party platforms. The performance cookies available in our Site and Services are described in our [Cookie List](https://bitly.com/pages/cookies/cookie-list). More information about third party cookies may be found below under the headline 'Third party cookies'. | |
| 31 | 31 | |
| 32 | 32 | We install the performance cookies only based on your consent. Please see below how to review and manage your consents. |
| 33 | 33 | |
| 34 | 34 | **Cookies associated to Bitly Link |
| 35 | 35 | **Bitly cookies also allow Bitly to track when you have clicked on a Bitly Link. Each click of a Bitly Link is tracked using a unique identifier assigned to you in one or more cookies stored by your web browser and associated with Bitly. We may associate the unique identifier in our cookies with the other information we automatically collect when you use the Services, as described in our [Privacy Policy](https://bitly.com/pages/privacy), including your IP address, Bitly Links you click, Bitly Links you create, and information with your Bitly Account if you have one. |
| 36 | 36 |