Amazon.ca Privacy Notice changes — 20231028_rev01

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## What Personal Information About Customers Does Amazon Collect?

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We collect your personal information in order to provide and continually improve our products and services.

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Here are the types of personal information we collect:

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- Information You Give Us. We receive and store any information you provide in relation to Amazon Services. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Amazon Services.

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- Automatic Information. We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with content and services available through Amazon Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect.

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- Information from Other Sources. We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see additional examples of the information we receive.

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- **Information You Give Us.** We receive and store any information you provide in relation to Amazon Services. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Amazon Services.

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- **Automatic Information.** We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with content and services available through Amazon Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect.

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- **Information from Other Sources.** We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see additional examples of the information we receive.

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## For What Purposes Does Amazon Use Your Personal Information?

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## For What Purposes Does Amazon Process Your Personal Information?

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We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

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- Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

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- Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.

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- Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.

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- Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services. For more information about Alexa voice services, [click here](https://www.amazon.ca/gp/help/customer/display.html).

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- Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.

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- Communicate with you. We use your personal information to communicate with you in relation to Amazon Services via different channels (e.g., by phone, email, chat).

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- Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. To learn more, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html).

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- Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon, and others. We may also use scoring methods to assess and manage credit risks.

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- **Purchase and delivery of products and services.** We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

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- **Provide, troubleshoot, and improve Amazon Services.** We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.

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- **Recommendations and personalization.** We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.

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- **Provide voice, image and camera services.** When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services. For more information about Alexa voice services, [click here](https://www.amazon.ca/gp/help/customer/display.html).

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- **Comply with legal obligations.** In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.

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- **Communicate with you.** We use your personal information to communicate with you in relation to Amazon Services via different channels (e.g., by phone, email, chat).

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- **Advertising.** We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. To learn more, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html).

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- **Fraud Prevention and Credit Risks.** We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon, and others. We may also use scoring methods to assess and manage credit risks.

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- **Purposes for which we seek your consent.** We may also ask for your consent to process your personal information for a specific purpose that we communicate to you.

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## What About Cookies and Other Identifiers?

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To enable our systems to recognize your browser or device and to provide and improve Amazon Services, we use cookies and other identifiers. For more information about cookies and how we use them, please read our [Cookies Notice](https://www.amazon.ca/gp/help/customer/display.html/).

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## Does Amazon Share Your Personal Information?

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Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share customers' personal information only as described below and with subsidiaries Amazon.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

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- Transactions involving Third Parties. We make available to you services, products, applications, or skills provided by third parties for use on or through Amazon Services. For example, you can order products from third parties through our stores, download applications from third-party application providers from our App Store, and enable third-party skills through our Alexa services. We also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.

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- Third-Party Service Providers. We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.

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- Business Transfers. As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com.ca, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

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- Protection of Amazon and Others. We disclose account and other personal information when we believe disclosing is appropriate to comply with the law; enforce or apply our [Conditions of Use](https://www.amazon.ca/gp/help/customer/display.html) and other agreements; or protect the rights, property, or safety of Amazon, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

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- **Transactions involving Third Parties.** We make available to you services, products, applications, or skills provided by third parties for use on or through Amazon Services. For example, you can order products from third parties through our stores, download applications from third-party application providers from our App Store, and enable third-party skills through our Alexa services. We also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.

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- **Third-Party Service Providers.** We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.

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- **Business Transfers.** As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com.ca, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

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- **Protection of Amazon and Others.** We disclose account and other personal information when we believe disclosing is appropriate to comply with the law; enforce or apply our [Conditions of Use](https://www.amazon.ca/gp/help/customer/display.html) and other agreements; or protect the rights, property, or safety of Amazon, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

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Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

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**Cross-Border Transfers.** Whenever we transfer personal information outside of your province or territory, or outside of Canada, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by applicable laws on data protection.

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## How Secure Is Information About Me?

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We design our systems with your security and privacy in mind.

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- We work to protect the security of your personal information during transmission by using encryption protocols and software.

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- We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.

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- We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

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- Our devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on your needs. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for more information on how to manage the security settings of your device.

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- It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for more information on how to sign off.

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- It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for your Amazon account that is not used for other online accounts. Be sure to sign off when finished using a shared computer. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for more information on how to sign off.

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## What About Advertising?

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- Third-Party Advertisers and Links to Other Websites. Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon, including interest-based ads, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html). To adjust your advertising preferences, please go to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.

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- Use of Third-Party Advertising Services. We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.

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- **Third-Party Advertisers and Links to Other Websites**. Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon, including interest-based ads, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html). To adjust your advertising preferences, please go to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.

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- **Use of Third-Party Advertising Services.** We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.

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## What Information Can I Access?

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You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the Your Account section of the website. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for a list of examples that you can access.

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## What Choices Do I Have?

+**Last Updated: July 14, 2022.** [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see prior version.
+**Last Updated: September 21, 2023.** [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see prior version.
 We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how Amazon.com.ca, Inc. and its affiliates (collectively "Amazon") collect and process your personal information through Amazon websites, devices, products, services, online and physical stores, and applications that reference this Privacy Notice (together "Amazon Services"). By using Amazon Services you are consenting to the practices described in this Privacy Notice.
 - [What Personal Information About Customers Does Amazon Collect?]()
+- [For What Purposes Does Amazon Use Your Personal Information?]()
+- [For What Purposes Does Amazon Process Your Personal Information?]()
 - [What About Cookies and Other Identifiers?]()
 - [Does Amazon Share Your Personal Information?]()
 - [How Secure Is Information About Me?]()
 - [What About Advertising?]()
 - [What Information Can I Access?]()
 - [What Choices Do I Have?]()
 ## What Personal Information About Customers Does Amazon Collect?
 We collect your personal information in order to provide and continually improve our products and services.
 Here are the types of personal information we collect:
+- Information You Give Us. We receive and store any information you provide in relation to Amazon Services. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Amazon Services.
+- Automatic Information. We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with content and services available through Amazon Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect.
+- Information from Other Sources. We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see additional examples of the information we receive.
+- **Information You Give Us.** We receive and store any information you provide in relation to Amazon Services. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Amazon Services.
+- **Automatic Information.** We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with content and services available through Amazon Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see examples of what we collect.
+- **Information from Other Sources.** We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. [Click here](https://www.amazon.ca/gp/help/customer/display.html) to see additional examples of the information we receive.
+## For What Purposes Does Amazon Use Your Personal Information?
+## For What Purposes Does Amazon Process Your Personal Information?
 We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:
+- Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
+- Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.
+- Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.
+- Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services. For more information about Alexa voice services, [click here](https://www.amazon.ca/gp/help/customer/display.html).
+- Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
+- Communicate with you. We use your personal information to communicate with you in relation to Amazon Services via different channels (e.g., by phone, email, chat).
+- Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. To learn more, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html).
+- Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon, and others. We may also use scoring methods to assess and manage credit risks.
+- **Purchase and delivery of products and services.** We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
+- **Provide, troubleshoot, and improve Amazon Services.** We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.
+- **Recommendations and personalization.** We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.
+- **Provide voice, image and camera services.** When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services. For more information about Alexa voice services, [click here](https://www.amazon.ca/gp/help/customer/display.html).
+- **Comply with legal obligations.** In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
+- **Communicate with you.** We use your personal information to communicate with you in relation to Amazon Services via different channels (e.g., by phone, email, chat).
+- **Advertising.** We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads. To learn more, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html).
+- **Fraud Prevention and Credit Risks.** We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon, and others. We may also use scoring methods to assess and manage credit risks.
+- **Purposes for which we seek your consent.** We may also ask for your consent to process your personal information for a specific purpose that we communicate to you.
 ## What About Cookies and Other Identifiers?
 To enable our systems to recognize your browser or device and to provide and improve Amazon Services, we use cookies and other identifiers. For more information about cookies and how we use them, please read our [Cookies Notice](https://www.amazon.ca/gp/help/customer/display.html/).
 ## Does Amazon Share Your Personal Information?
 Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share customers' personal information only as described below and with subsidiaries Amazon.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
+- Transactions involving Third Parties. We make available to you services, products, applications, or skills provided by third parties for use on or through Amazon Services. For example, you can order products from third parties through our stores, download applications from third-party application providers from our App Store, and enable third-party skills through our Alexa services. We also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.
+- Third-Party Service Providers. We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
+- Business Transfers. As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com.ca, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
+- Protection of Amazon and Others. We disclose account and other personal information when we believe disclosing is appropriate to comply with the law; enforce or apply our [Conditions of Use](https://www.amazon.ca/gp/help/customer/display.html) and other agreements; or protect the rights, property, or safety of Amazon, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
+- **Transactions involving Third Parties.** We make available to you services, products, applications, or skills provided by third parties for use on or through Amazon Services. For example, you can order products from third parties through our stores, download applications from third-party application providers from our App Store, and enable third-party skills through our Alexa services. We also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.
+- **Third-Party Service Providers.** We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
+- **Business Transfers.** As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com.ca, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
+- **Protection of Amazon and Others.** We disclose account and other personal information when we believe disclosing is appropriate to comply with the law; enforce or apply our [Conditions of Use](https://www.amazon.ca/gp/help/customer/display.html) and other agreements; or protect the rights, property, or safety of Amazon, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
 Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
+**Cross-Border Transfers.** Whenever we transfer personal information outside of your province or territory, or outside of Canada, we ensure that the information is transferred in accordance with this Privacy Notice and as permitted by applicable laws on data protection.
 ## How Secure Is Information About Me?
 We design our systems with your security and privacy in mind.
 - We work to protect the security of your personal information during transmission by using encryption protocols and software.
 - We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data.
 - We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
 - Our devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on your needs. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for more information on how to manage the security settings of your device.
+- It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. Be sure to sign off when finished using a shared computer. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for more information on how to sign off.
+- It is important for you to protect against unauthorized access to your password and to your computers, devices, and applications. We recommend using a unique password for your Amazon account that is not used for other online accounts. Be sure to sign off when finished using a shared computer. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for more information on how to sign off.
 ## What About Advertising?
+- Third-Party Advertisers and Links to Other Websites. Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon, including interest-based ads, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html). To adjust your advertising preferences, please go to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.
+- Use of Third-Party Advertising Services. We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.
+- **Third-Party Advertisers and Links to Other Websites**. Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising, and services. For more information about third-party advertising at Amazon, including interest-based ads, please read our [Interest-Based Ads policy](https://www.amazon.ca/gp/help/customer/display.html). To adjust your advertising preferences, please go to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.
+- **Use of Third-Party Advertising Services.** We provide ad companies with information that allows them to serve you with more useful and relevant Amazon ads and to measure their effectiveness. We never share your name or other information that directly identifies you when we do this. Instead, we use an advertising identifier like a cookie, device identifier, or a code derived from applying irreversible cryptography to other information like an email address. For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again. Some ad companies also use this information to serve you relevant ads from other advertisers. You can learn more about how to opt-out of interest-based advertising by going to the [Advertising Preferences](https://www.amazon.ca/adprefs) page.
 ## What Information Can I Access?
 You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the Your Account section of the website. [Click here](https://www.amazon.ca/gp/help/customer/display.html) for a list of examples that you can access.
 ## What Choices Do I Have?
 - As described above, you can choose not to provide certain information, but then you might not be able to take advantage of many of the Amazon Services.
 - You can add or update certain information on pages such as those referenced in [What Information Can I Access?](https://www.amazon.ca/gp/help/customer/display.html). When you update information, we usually keep a copy of the prior version for our records.
 - If you do not want to receive email or other communications from us, please adjust your [Customer Communication Preferences](https://www.amazon.ca/gp/cpc/homepage). If you don't want to receive in-app notifications from us, please adjust your notification settings in the app or device.
 - If you do not want to see interest-based ads, please adjust your [Advertising Preferences](https://www.amazon.ca/gp/dra/info).
 - The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie, or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of Amazon Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in. For more information about cookies and other identifiers, see our [Cookies Notice](https://www.amazon.ca/gp/help/customer/display.html/).
 - If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account [here](https://www.amazon.ca/gp/help/customer/display.html) and blocking cookies on your browser.
+- When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop any further processing of your data for that purpose.
 - You will also be able to opt out of certain other types of data usage by updating your settings on the applicable Amazon website (e.g., in "Manage Your Content and Devices"), device, or application. For more information [click here](https://www.amazon.ca/gp/help/customer/display.html). Most non-Amazon devices also provide users with the ability to change device permissions (e.g., disable/access location services, contacts). For most devices, these controls are located in the device's settings menu. If you have questions about how to change your device permissions on devices manufactured by third parties, we recommend you contact your mobile service carrier or your device manufacturer.
 - If you are a seller, you can add or update certain information in [Seller Central](https://sellercentral.amazon.ca/), update your account information by accessing your [Seller Account Information](https://sellercentral.amazon.ca/hz/sc/account-information), and adjust your email or other communications you receive from us by updating your [Notification Preferences](https://sellercentral.amazon.ca/notifications/preferences/ref=xx_notifpref_dnav_xx).
 - If you are an author, you can add or update the information you have provided in the [Author Portal](https://authorcentral.amazon.com/gp/help) and [Author Central](https://authorcentral.amazon.com/) by accessing your accounts in the Author Portal and Author Central, respectively.
+In addition, to the extent required by applicable law, you may have the right to request access to or correction of your personal data. If you wish to do any of these things, please go to [Request My Personal Information](https://www.amazon.ca/gp/privacycentral/dsar/preview.html) or contact [Customer Service](https://www.amazon.ca/gp/help/contact-us). Depending on your data choices, certain services may be limited or unavailable.
+In addition, to the extent required by applicable law, you have the right to request access to, correct, and delete your personal data. If you wish to do any of these things, please go to [Request My Personal Information](https://www.amazon.ca/gp/privacycentral/dsar/preview.html) or contact [Customer Service](https://www.amazon.ca/gp/help/contact-us). Depending on your data choices and province of residence, certain services may be limited or unavailable.
 ## Are Children Allowed to Use Amazon Services?
+Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian.
+Amazon does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under the age of majority in your province or territory of residence, you may use Amazon Services only with the involvement of a parent or guardian.
 ## Conditions of Use, Notices, and Revisions
 If you choose to use Amazon Services, your use and any dispute over privacy is subject to this Notice and our [Conditions of Use](https://www.amazon.ca/gp/help/customer/display.html), including limitations on damages, resolution of disputes, and application of the law of the state of Washington.
+If you have any concern about privacy at Amazon, please [Contact Us](https://www.amazon.ca/gp/help/contact-us) with a thorough description, and we will try to resolve the issue for you.Further, the Amazon Canada Privacy Officer can be contacted at canada-privacy-officer@amazon.com or by mail at ATTN: Amazon.ca Privacy Officer, 120 Bremner Blvd, Toronto, ON M5J 0A1.
+If you have any concern about privacy at Amazon, please [Contact Us](https://www.amazon.ca/gp/help/contact-us) with a thorough description, and we will try to resolve the issue for you. Further, the Amazon Canada Privacy Officer can be contacted at canada-privacy-officer@amazon.com or by mail at ATTN: Amazon.ca Privacy Officer, 120 Bremner Blvd, Toronto, ON M5J 0A1.
 Our business changes constantly, and our Privacy Notice will change also. You should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
 ## Related Practices and Information
 ## Examples of Information Collected
+Information You Give Us When You Use Amazon Services
+**Information You Give Us When You Use Amazon Services**
 You provide information to us when you:
 - search or shop for products or services in our stores;
 - add or remove an item from your cart, or place an order through or use Amazon Services;
 - download, stream, view, or use content on a device or through a service or application on a device;
 - people, addresses and phone numbers listed in your Addresses;
 - email addresses of your friends and other people;
 - content of reviews and emails to us;
 - personal description and photograph in [Your Profile](https://www.amazon.ca/gp/pdp/profile);
 - voice recordings when you speak to Alexa;
 - images and videos collected or stored in connection with Amazon Services;
+- information and documents regarding identity, including Social Security and driver's licence numbers;
+- information and documents regarding identity, including Social Insurance Numbers and driver's license numbers;
 - corporate and financial information;
 - credit history information; and
 - device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronize them with your other Amazon devices.
+Automatic Information
+**Automatic Information**
 Examples of the information we collect and analyze include:
 - the internet protocol (IP) address used to connect your computer to the internet;
 - login, email address, and password;
 - the location of your device or computer;
 - the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse overs);
 - phone numbers used to call our customer service number; and
 - images or videos when you shop in our stores, or stores using Amazon Services.
 We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.
+Information from Other Sources
+**Information from Other Sources**
 Examples of information we receive from other sources include:
 - updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
 - account information, purchase or redemption information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
 - information about your interactions with products and services offered by our subsidiaries;
 - search results and links, including paid listings (such as Sponsored Links);
 - information about internet-connected devices and services linked with Alexa; and
 - credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.
+Information You Can Access
+**Information You Can Access**
 Examples of information you can access through Amazon Services include:
 - status of recent orders (including subscriptions);
 - your complete order history;
 - personally identifiable information (including name, email, password, and address book);

Privacy Notice

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